TTC_07_25_18_Vol.14-No.39.p1-12
TTC_07_25_18_Vol.14-No.39.p1-12.pdf
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Greg Der Bogosian<br />
July <strong>25</strong> - 31, 20<strong>18</strong> www.TheTownCommon.com Page <br />
Health & Wellness<br />
By J. Peter St. Clair, DMD<br />
Last week I introduced a couple<br />
who had been seeing the same<br />
dentist for 30 years and were<br />
finally forced to make a change<br />
due to the dentist’s retirement.<br />
They visited a “new” dentist<br />
and were turned off because the<br />
dentist recommended significant<br />
treatment. Then they consulted<br />
with another dentist, who spent<br />
more time with them to discuss<br />
their specific situations and goals.<br />
However, they still missed their<br />
“old” dentist.<br />
The couple loved their “old”<br />
dentist because she was someone<br />
they could relate to. The dentist<br />
kept things simple, and they<br />
liked simple. If they had a broken<br />
tooth, the dentist patched it up<br />
and they were on their way. They<br />
never talked about the future.<br />
They may have lost some teeth<br />
over the years, but the dentist<br />
never discussed “needing” a lot<br />
of dental work.<br />
The first “new” dentist was<br />
a nice person. In fact, they<br />
knew the dentist outside the<br />
office before they became<br />
patients. The problem was poor<br />
communication and inability<br />
to relate to the patient’s specific<br />
Old scams don’t go away, and<br />
one of the scams that has come<br />
around again is the secret shopper<br />
scam. Most people like shopping,<br />
and if someone offers payment for<br />
it, many of us will try it. After all,<br />
it sounds like fun.<br />
Secret shoppers often are hired<br />
by legitimate companies to visit<br />
one of their stores and make a<br />
purchase. Afterward you make a<br />
report on things like cleanliness,<br />
pricing, employee attitude and<br />
more. In response you might<br />
Brighter Smiles...<br />
We All Have Choices - Part 2<br />
needs. This dentist looked in<br />
both their mouths and said they<br />
each “needed’ 8 crowns. It didn’t<br />
make sense to them. It seemed<br />
too complicated, expensive and<br />
unnecessary.<br />
The second “new” dentist took<br />
a different approach and spent<br />
time with the couple discussing<br />
their current situation and future<br />
objectives. They both wanted<br />
to keep their teeth but still had<br />
trouble coming to grips with the<br />
fact that they “needed” significant<br />
dental work to accomplish their<br />
objective. Why couldn’t they<br />
continue on the same simple<br />
path they had with their original<br />
dentist?<br />
Dentists are sometimes more<br />
interested in what they are saying<br />
than patients are. It is important<br />
to remember that the teeth are<br />
attached to a person; and that<br />
person has their own story that<br />
goes along with their teeth.<br />
People put different values on<br />
different things. Whether we sell<br />
cars, trips, hairstyles or teeth, the<br />
objective of the “seller” is to make<br />
the prospective “buyer” aware<br />
of what they have and all the<br />
possibilities that are available to<br />
them. It is always the consumer’s<br />
decision. While there is a health<br />
component to dentistry, you<br />
can compare any other aspect<br />
of selling the other commodity<br />
examples to teeth. Things that<br />
come to mind: comfort, looks,<br />
self-esteem, and functioning in<br />
life.<br />
Senior Scene<br />
Secret Shopper Scams<br />
get either a free gift or a cash<br />
payment.<br />
When it comes to scams,<br />
however, you’re given the payment<br />
first. You’ll be sent a check and<br />
will be told to cash it, and then<br />
go shopping immediately. You’ll<br />
likely be told to “test” the service<br />
at the Western Union desk, or<br />
whatever location will transfer<br />
money. You’ll be instructed to test<br />
the system by sending the money<br />
you’ve just received when you<br />
cashed the check. What you won’t<br />
find out for a long time is that the<br />
check you cashed is no good. You<br />
used your own money to send a<br />
wire transfer, and you’ll never get<br />
that money back.<br />
Or you might be told to use the<br />
cash to buy a handful of gift cards.<br />
To “buy” anything, people<br />
have to be ready. What makes<br />
someone ready? They are ready<br />
when they feel the need to act.<br />
In the absence of readiness,<br />
over-education by the “seller”<br />
often feels like sales pressure<br />
to the buyer. I’m sure you have<br />
experienced this if you have ever<br />
been to a car dealership.<br />
I love analogies. I especially<br />
love car analogies as they relate to<br />
dentistry. Cars are easy because<br />
most of us rely on them every<br />
day, just like our teeth. Some of<br />
us like simple cars, while others<br />
like fancier cars. Some take better<br />
care of their cars and they last<br />
longer. Others abuse their cars<br />
and they need more repairs. One<br />
thing is certain; maintenance is<br />
the key to long-term success of<br />
the car.<br />
Raising awareness is a difficult<br />
task for anyone promoting their<br />
product or service. Acting on<br />
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something is only accomplished<br />
when value is realized. Some end<br />
up seeing the value in their life<br />
and others do not.<br />
Dr. St. Clair maintains a<br />
private dental practice in Rowley<br />
and Newburyport dedicated to<br />
health-centered family dentistry.<br />
If there are certain topics you<br />
would like to see written about<br />
or questions you have please<br />
email them to him at jpstclair@<br />
stclairdmd.com. You can view all<br />
previously written columns at<br />
www.jpeterstclairdentistry.com/<br />
blog.<br />
Again the check will bounce and<br />
you’ll end up out of pocket for all<br />
that money.<br />
Warnings: If you’re ever asked to<br />
cash a check and send someone else<br />
the money, it’s a scam. Don’t ever<br />
pay to sign up as a secret shopper,<br />
even to buy a so-called directory.<br />
And don’t fall for the certification<br />
fraud -- you don’t need a certificate<br />
to do secret shopping.<br />
If you’re interested in having a<br />
legitimate part-time job as a secret<br />
shopper, go online to mysteryshop.<br />
org to search their database of<br />
legitimate companies. Read more<br />
at the www.consumer.ftc.gov<br />
website about secret shopping<br />
scams.<br />
(c) 20<strong>18</strong> King Features Synd., Inc.<br />
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