Vans-Magazine_14th-Edition

2 - CONTENTS
3 - EDITORS LETTER
4 - THE NUMBERS GAME
6 - THE NUMBERS GAME - E COMMERCE
8 - KNOW YOUR PRODUCT - RETAIL
16 - KNOW YOUR PRODUCT – OUTLET
18 - BESTIVAL 2018
20 - DAKOTA ROCHE’S “FOR THE SEARCH” COLLECTION
22 – SHARE THE STAGE
24 - VAULT BY VANS NEW COLLABORATION WITH WTAPS
26 - THE AUTHENTIC COMPETITION
28 - GRASSROOTS EVENT: ANTWERP
30 - HEART&SOLE
32 - STRAIGHT FROM THE FIELD
34 - WE NEED MORE FAMILY MEMBERS
2

“Hey guys,
,

WEEK 16
% of total sales
SALES
-3.82%
COMP
UPT
1.44
CR
9.4%
EMERGING
SCANDO
SPAIN
BENELUX
GAS
ITALY
UK NORTH
FRANCE
UK SOUTH
4.0%
4.6%
8.6%
10.5%
10.7%
10.9%
13.2%
17.9%
19.5%
1
2
3
Barcelona La Maquinista
Strasbourg
Gothenburg
49.2%
46.2%
39.4%
Milan Ticinese 19.0% Verona 1.71 Verona 55.59
Paris Bastille 17.0% Milan Ticinese 1.66 Copenhagen 53.27
Bluewater 16.4% Antwerp 1.65 Verona 51.38
Padova 16.3% San Sebastian 1.61 Berlin Butcher 49.83
Liege 15.2% Liege 1.61 Milan ticinese 49.41
-4.93%

WEEK 16
% of total sales
SALES
19%
COMP
UPT
1.57
CR
11.84%
FRANCE
EMERGING
BENELUX
GAS
UK NORTH
UK SOUTH
SPAIN
ITALY
1.4%
2.5%
6.8%
8.7%
10.9%
15.9%
19.0%
33.9%
1
2
3
Alcochete
Birmingham Resort World
Vicolungo
53.4%
48.3%
44.4%
Birmingham RW 17.9% Castel Romano 1.82 Castel Romano 35.94
Portsmouth 16.5% Mendrisio 1.73 Mendrisio 35.74
Bridgend 14.3% Palma de Mallorca 1.71 Agira 34.78
York 13.9% Agira 1.68 Scalo milano 34.34
Clarks Village 13.6% Scalo Milano 1.67 Castel Guelfo 34
-5.91%

WEEK 16
SALES
+102%
CR
2.64% ( +1 7%)
AOV
€48 ( +0. 7%)
UPT
1.38 ( +5%)
TOP SEARCHES
1 BACKPACKS
2 OLD SKOOL
3 MARVEL
4 SLIP-ON
5 PLATFORM
71%

Van Gogh masterpieces on iconic Vans styles. The Van Gogh
Museum will donate its profits from this project to preserving
Van Gogh’s legacy and collection of art, keeping it accessible
for future generations.
UA Authentic (Vincent van Gogh)
sunflowers/true white
£60.00 / €80.00
UA SK8-Hi (Vincent van Gogh) almond
blossom/true white
£ 80.00/ €100.00
UA Classic Slip-On (Vincent van Gogh)
skull/true white
£60.00 / €80.00
UA Authentic (Vincent van Gogh)
self-portrait/true white
£60.00 / €80.00

VAN GOGH
KEY
LOOK

Vans Classics are not just one thing—they are beloved by
skaters, musicians, artists, and models. They are many things
to many people. A blank canvas for anyone’s creativity, simple
and timeless, they are at home anywhere; they go with
anything from the curb to the runway, denim to couture.

AUTHENTIC CHINO
KNOW YOUR CHINO
STRETCH VS PRO
FABRIC/FIT/FINISHING/PRICE
€ 75
€ 80

AUTHENTIC CHINO
KNOW YOUR CHINO
STRETCH VS PRO
FABRIC/FIT/FINISHING/PRICE
€ 75 € 80
For Fa18 we really want to build on our Chino franchise. The Pro is the
newness for the season and the Black colourway will continue to run
through the next season as a core alongside the stretch,
establising the style. Please help educate the customer on the
differences to help drive the chino business! We will continue to have
newness in pants through the season. So you have more to come!

NEW IN - APPAREL
SS TRIED AND TRUE
Kicking off 2018 in new colorways this spring,
1 WEEK
the is
ON
one
FLOOR
of Vans’ most
innovative, progression-enabling skate shoe models to date. Honoring
124u/1.9k
more than 40 years of critical performance feedback, Vans Pro Skate
offers a versatile shoe construction that skate shoe also utilizes a
modern internal sock-fit construction, providing a breathable,
responsive and snug fit, along with ventilated tongue, collar and quarter
panels for increased airflow.
SS BLACKADE BOYS
2 WKS ON FLOOR
189u/2.5k

Know your Product - OUTLET
NEW IN- ACCESSORIES
FLORAL CANOODLE
Kicking off 2018 in new colorways this spring, the is one of Vans’ most
2 WKS ON FLOOR
innovative, progression-enabling skate shoe models to date. Honoring
more than 40 years
260u/2.1k
of critical performance feedback, Vans Pro Skate
offers a versatile shoe construction that skate shoe also utilizes a
modern internal sock-fit construction, providing a breathable,
responsive and snug fit, along with ventilated tongue, collar and quarter
panels for increased airflow.
STRIPED NO SHOW
BACK IN STOCK!

DON’T MISS HOUSE OF VANS FIRST EVERUK FESTIVAL APPEARANCE
FEATURING:
KURUPT FM / SPRING KING / YOTA: YOUTH OF THE APOCALYPSE / THE BIG
MOON
THE XCERTS / LAUREL / SUPERFOOD / JIMOTHY LACOSTE / ANTEROS / RIKO
DAN / NIMMO / CHELCEE GRIMES / XYLAROO / BIIG PIIG / MELLAH / LOST
COLOURS
LADY BIRD / WALT DISCO / PEARL CITY / HOLIDAY OSCAR
LAURAN HIBBERD / ZANDI
We are very excited to announce that House of Vans will make its first ever
UK festival appearance at Bestival this 2-5 August. Hosting a brand new den
of creativity, House of Vans . will feature live acts, art and ingenuity, with
innovative, offbeat and original music curated by House of Vans, Sunday Best
and DIY Magazine
Rob da Bank says: “Just when we thought we couldn’t get any more of the
best new up-and-coming bands and DJs in the world at Bestival, we’ve only
gone and teamed up with Vans for their first ever festival appearance. The
House of Vans is a brilliant new venue designed collaboratively between us
and them and boasts a killer line-up booked by yours truly and Vans including
Besti faves Kurupt FM alongside a UK festival exclusive from YOTA plus the
likes of Jimothy Lacoste, The Xcerts and Superfood. Vantastic!”

Dropping big time garage bangers and spitting essential South London
consciousness, we are ecstatic to reveal the mighty Kurupt FM headline
Friday night in House of Vans. Brentford’s finest pirate DJ crew, Kurupt FM
have never been less than sensational at Bestival so don’t miss out.
We also have unmissable performances curated by Sunday Best, DIY
Magazine and House of Vans over four days from blistering noiseniks Spring
King, a festival exclusive appearance from Yota: Youth of The Apocalypse,
eclipse-swerving quartet The Big Moon, heads-down power-poppers The
Xcerts, alt-pop chanteuse Laurel, chameleonic duo Superfood, and bedroom
pop trailblazer Jimothy Lacoste.
Plus, we’ll have even more music across the weekend from Anteros, Riko
Dan, Nimmo, Chelcee Grimes, Xylaroo, Biig Piig, Mellah, Lost Colours, Lady
Bird, Walt Disco, Pearl City, Holiday Oscar, Lauran Hibberd and Zandi with
one more very special guest to be announced.
Taking its place among an array of awesome venues, House of Vans’ sleek
warehouse will entertain a live music stage with its own bar, and a vintage
photobooth. There will also be a workshop space with screen printing hosted
by Lovenskate, who’ll rework a range of festival essentials including bucket
hats and bum bags for festivalgoers. Hair braiding gurus Keash bring their
mobile braid bar to the space providing free braiding throughout the day.
Alongside the workshops there will be skate film screenings, merchandise
giveaways, and an outside courtyard with plenty of space for all to lounge
with live art installations and delicious food and juice concessions.
.
A must for new music lovers, don’t miss House of Vans at Bestival.
www.Bestival.net, Facebook, Twitter, Instagram / Tumblr House of Vans London
BESTIVAL TICKET LINKS & INFORMATION: Ticketline, 0844 888 4410
FOR MORE INFORMATION ON BESTIVAL PLEASE CONTACT BESTIVAL:
020 7604 2944

Vans BMX Releases Dakota Roche’s “For The Search” Collection
Dakota Roche drops new “For The Search” clip, watch it here!
Vans and global BMX team rider Dakota Roche band together to
deliver new colorways and collaborative designs for Dakota’s “For
The Search” collection. Highlighting his personalized colorway of
the Sk8-Hi Pro, Dakota’s latest collection features an assortment of
footwear, apparel and accessories that draw inspiration from his
endless search for untapped street spots and new territory for his
.
“Off The Wall” riding style.
Dakota’s Sk8-Hi Pro is fabricated in an earthy, covert green suede
and canvas upper with tonal laces, solid-black rubber foxing and
matching rubber toe-cap detailing. Featuring his personal artwork
on the side panel labels, Dakota’s endorsed Sk8-Hi Pro is
engineered with Duracap-reinforced underlays and BMX specific
medial side support for extra pedal protection on the inner ankle.
Equipped with UltraCush HD sockliners and Vans’ original waffle
compound outsole to help keep the foot close to the pedal without
packing out over time, the Sk8-Hi Pro provides superior high impact
cushioning for Dakota’s unhinged riding style.

“My obsession with exploration and adventure has been with me for as
long as I can remember, and I am constantly searching for fresh spots to
do my thing,” affirms Roche. “It’s tough on my body, but I’m grateful that I
have gear I can trust to get through it all.”
.
Also featured in Dakota’s “For The Search” collection is a
marshmallow white suede and canvas Era Pro, built with a durable
rubber toe-cap, incorporated for the first time ever on this Pro
Classic silhouette. Finishing off Dakota’s “For the Search” collection
is an Authentic Chino Stretch pant, a Torrey jacket, one long sleeve
and short sleeve tee paired with two snapback hats and a pair of
crew socks that features Dakota’s mountain artwork found
throughout the collection.
The Dakota Roche “For The Search” collection is available online and in-stores now across Europe.

Share the Stage with ScHoolboy Q at House of Vans London
ScHoolboy Q to Select Aspiring Musicians to Perform as Opening Act
.

Vans, the original youth culture brand and icon of creative
expression is offering up-and-coming musicians the chance
to Share The Stage with Los Angeles-based rapper,
ScHoolboy Q at House of Vans London this September. Further
emphasizing Vans commitment to supporting rising talent in Music
globally.
Aspiring performers can submit their music now, to be selected to
play the September 27th show via the House of Vans London
page.
ScHoolboy Q will personally handpick 2 lucky artist winners out
of the best ten entries shortlisted by a judging board. Submissions
close on the 12 th August 2018.
ScHoolboy Q will also perform at House of Vans
Chicago on September 14 and Guangzhou, China on September
22. For additional information, please
visit houseofvanslondon.com.
.
Social assets
#houseofvans

Vault by Vans Fires Up New Collaboration with WTAPS
Vault by Vans Reunites with Premium Japanese Menswear Label for
13-piece Capsule
This summer, Vault by Vans reunites with premium Japanese
menswear label, WTAPS, to present a 13-piece premium footwear,
apparel and accessories collection, honoring master Japanese
craftsmanship with Vans’ iconic design aesthetic.
.
The latest Vans WTAPS collection is the perfect balance between
traditional and new-age style, combining four of Vans most iconic
footwear silhouettes with brand new graphic designs. WTAPS
ingenuity is embodied through the OG Sk8-Hi LX, one of Vans’
most popular styles, embellished with bold orange and blue flame
accents along the quarter panels, and finished with all black laces.
Vans x WTAPS also reimagines the OG Half Cab LX in a gray digital
camouflage print, the OG Old Skool in two colorways, blue and
green, as well as the Classic Era LX silhouette in a crocodiletextured
quarter panel and a solid black and navy toecap.

The Fall 2018 Vans WTAPS collaboration introduces five unique
apparel pieces, as well as an olive green skate duffle bag. The
apparel set includes a digital camouflage long sleeve T-shirt with the
phrase “waffle lovers club” in vintage type on the back, a navy
Fleece Hoodie, a black long sleeve T-shirt with flame details on the
sleeve in two colorways, and an army green Torrey jacket with
flannel lining and patch details.
In line with the WTAPS philosophy, the Vans WTAPS collection
embraces every part of the design process to create a finely-crafted
assembly of products that epitomizes material craftsmanship and a
classic aesthetic, and reinforces Vans and WTAPS as the iconic
brands that they are.
.
The Vault by Vans x WTAPS collection launches across Europe
this weekend. Learn more about this special project
at Vans.com/vault.
About WTAPS
WTAPS takes an approach to design that strives to recognize
the essence of the items that comprise the material world and
realize their hidden potential. Where shape determines
function, a sophisticated creed wants to “place things where
they should be” in order to release the creative energy that can
be found in every form and materialization. www.wtaps.com

THE MECHANIC:
Conditions:
• Store budgeted target and LY comp achieved
• Authentic sales to total classic FTW sales above 15%
Winners:
• The store with the HIGHEST % increase of Authentic sales to
total classics and classics + FTW sales in €/£ (EMEA level)
• The DM with the HIGHEST % increase of Authentic sales to total
classics and classics + FTW sales in €/£ in his district
Prizes for the winning store at the end of the competition:
• SM 3000 €
• ASM 2000 €
• Supervisor 1500 €
• Sales associate FT 1000 €
• Sales associate PT based on % of FT equivalent

THE AUTHENTIC COMPETITION
IT Is WINNERS’ TIME!
TOP TEN STORES:
WINNING STORE: VANS Milan Buenos Aires
WINNING DISTRICT MANAGER : Alessio Scotto (Italy/Switzerland)
.

Antwerp Vintage Reunion
Hi All,
On July, 21 st we had our Grassroots Event at the Antwerp vintage
Reunion.
In total 40 paper slip-ons were created by kids, the reaction of the kids
AND the parents were fantastic and we have loads of fun.
In total we gathered 60 Stay in touch cards with email that we will
process in the Antwerp store in the next couple of day.
It seems a great formula, as customers were really open to fill in a Stay
I touch card and a lot of people also registered for the newsletter.
We handed out 20% vouchers to be redeemed in August in the
Antwerp store:
On the back of the voucher the new mall in Antwerp was advertised
and the reactions were as follows:
“Finally, that’s about time!”
”Oh that’s so great, now I don’t have to go into the city every time!”
”Super, then I can take my bike to the store next time!”
”Finally a cool store in the shopping centre!”
Overall I had a lot of fun, and so did our customers and kids!
Thanks
Sven, BENELUX District Manager

Grassroots event

HEART & SOLE
“So a year since I moved not only counties but also districts to
somewhere I had only come and helped out for a few months.
A lot has changed since little Sheffield was a black concept store, I've been
to RLS again, helped train new teams in UK North district and once again
bought too many pairs of Vans.
While at RLS it brought back to me why I still love the brand and thankful
that I can come to work everyday and be surrounded by things that I love
not only my team but the sports and music which Vans supports.
Since re-opening Sheff, there have been a crazy amount of challenge:
both myself as a manager and my team and store.
I've realized that changing my management style has had the best effects
on my team giving them more of the power and knowledge rather then
me doing everything myself, letting my guys know why I'm so driven and
why I am so stoked to come to work everyday ' just to sell shoes’.
The start of the year has been mega difficult for us with Massive
deliveries, crazy amount of snow, SAP and then having no stock in busy
periods and this sometimes can be mega frustrating.
But throughout this horrible period the one thing has remained and that's
my team who I work with everyday they sometimes have neggy days ( we
all do!) but we were all in it together we came up with solutions and
worked together to make it easier everyday to do what we love doing and
work for Vans.
There's always a new day ( and plenty of new shoes to be bought!)

20
BACK to VRLS
I'm crazy grateful to be around the people I work with everyday
they make my work life amazing, but also who I go to in other store
for help or advice as without them things could have looked more
bleak.
It's made me more passionate about keeping the culture of Vans in
my store the most important as we are not just like another retailer,
we do stuff and are involved in awesome sports events,
gigs who else does that?
Sian, Store Manager VANS Sheffield

VANS NANTES
Camille rocks!
She sold
12 items
at a value of
540€!
VANS ROME PORTA DI ROMA
Lucas
killed it and sold
10 items
at a value of
289€!

straight from the field
VANS BERLIN ALEXA
Janine and Caro
sold 9 items
at a value of
765€!
GREAT JOB GUYS!
VANS MILANO TICINESE
Edoardo rocks!
He sold
14 items items
at a value of
520€!
25

Dear store teams, as the VANS FAMILY is growing,
we come across more and more interesting job
opportunities within the family.
If you are interested in any of the open positions,
please share your story with your District Manager,
who will then follow up on your application. If you
have friends who are interested, please feel free to ask
them to send their CV to the DM.
STORE
POSTION
CONTRACT
VANS BRISTOL
SUPERVISOR
FULL TIME
VANS OXFORD
ASSISTANT
STORE MANAGER
FULL TIME
VANS BRAINTREE
VANS BELFAST
ASSISTANT
STORE MANAGER
WHOLE TEAM
FULL TIME
FULL TIME
PART TIME
VANS CAMDEN STORE MANAGER FULL TIME
VANS LONDON
STRATFORD
SUPERVISOR
FULL TIME
VANS ANTWERP
WIJNEGEM
STORE MANAGER
39 h
VANS CAMBRIDGE STORE MANAGER FULL TIME

Drop us a note, we appreciate your feedback
Vans_retail_ops@vfc.com