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Mindful Marketing PDF

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external stimuli. This is the reason why you can find a lot of mindfulness movements in<br />

companies like LinkedIn, Google, Target, and General Mills.<br />

What is a conscious entrepreneur?<br />

A conscious entrepreneur can easily spot an order taker. An order taker is a person who<br />

only focuses on fixing yesterday’s problems and the issues he or she would face from the<br />

inbox today.<br />

With mindful marketing, it becomes necessary to ask the important questions. <strong>Mindful</strong>ness<br />

and business come hand in hand. It is mindfulness in business that takes an entrepreneur<br />

to places.<br />

Conscious entrepreneurs engage in mindfulness programs for business that bring in<br />

priceless mindfulness business benefits which can help the company prosper even more.<br />

As a conscious entrepreneur running a mindful company, you should always ask yourself<br />

what is next, or how can you do things in a different, much better way. In most cases,<br />

changing people’s expectations is far beyond our control, as well as the amount of e-mails<br />

we receive and the resources needed to achieve our goals.<br />

What we are allowed to control are our reactions. There are many ways for us to stay,<br />

pause, prioritize, center ourselves, and find wisdom in one’s circumstances. All these make<br />

up what is known as genuine competitive advantage. This particular mindset is more<br />

powerful than sales automation, and highly competitive marketing strategies and tools.<br />

How to achieve a sustainable competitive advantage and increase clarity of thought?<br />

In order to achieve mindfulness in business, a person should learn how to prioritize things<br />

and find wisdom in the most challenging situations. Implementing mindful marketing<br />

means developing a focused mindset and genuine competitive advantage to savor the<br />

benefits of mindfulness in business.<br />

1. Avoid multi-tasking<br />

Remember to avoid and resist the dangerous and almost natural impulse to multitask.<br />

Studies have shown that some women’s IQ levels dropped by 5 points upon<br />

multitasking, while men’s dropped by 15 points.<br />

2. Engage in relaxing activities

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