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Mindful Marketing PDF

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How to incorporate mindfulness in business marketing initiatives?<br />

Simple practices can be done to incorporate mindfulness in business marketing initiatives,<br />

particularly in social media marketing.<br />

1. It is important for you to pause and ask yourself what you are about to post, publish<br />

or say in line with all the clients that you would like to attract.<br />

2. Avoid buzzwords. You have to put yourself in the shoes of your possible clients. You<br />

have to find out what factors would make them work with you instead of your<br />

competitors.<br />

3. Think about all the possible questions that they might ask you to answer before they<br />

even call your company.<br />

4. In mindful marketing, you need to let go of your ego. You can simply build up your<br />

messaging to match with the needs of your consumers.<br />

5. Be a good observer. When meeting new clients, it is important to ask what made<br />

them choose you over the others.<br />

There are multiple ways for you to become intentional in your marketing efforts. This may<br />

range from learning Google Analytics to writing a new blog post from time to time.<br />

It doesn’t matter how you like to integrate mindful marketing into your efforts. You just<br />

need to think about how it can help in the growth of your own business.<br />

What is a conscious business?<br />

A conscious business is a professional organization composed of people who are fully<br />

aware of their impact to the organization, the community and the environment. These are<br />

people who know their strengths and weaknesses very well. They engage in mindful<br />

marketing, and are ready to do business in a truly engaging manner.<br />

This type of organization requires a leader who does not exercise control and who does not<br />

dominate in achieving a goal. These should be leaders who are in full service to the people,<br />

customers and the entire community. They give clarity, direction, and personal and<br />

professional growth. Most importantly, it is their goal to inspire. Then, at the end of the day,<br />

they reap all the benefits of mindfulness in their business.

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