School of Internet Marketing - A Digital Marketing Training Institute in Pune | PCMC

DIGITAL MARKETING TRAINING CENTRE
School of Internet Marketing is one of the Leading Digital Marketing
Training Institute in Pune & PCMC.
103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane,
Near Dashabhuja Ganpati Mandir, Opp. SAP Training Centre Pune,
Above Raj Restaurant, Kothrud,
Pune, Maharashtra 411038

ABOUT US
SIM - SCHOOL OF INTERNET MARKETING is the best institute of
Digital Marketing Training In Pune condensed entirely on the scope
of SEO, SEM, SMO, ORM, Google Webmaster, Google Analytics
Email Marketing and Pay Per Click.
With comprehensive and strategic planning of digital marketing!
Placement and advertisement.
All of our faculty is Google certified industry experts.
The great planning of the course, particular learn about the market,
current trends in the industry, allowing room for development, via
tasks, live projects.
Experience: The faculty has 5 + years of experience in SEO, SMO &
SEM. Running this Institute from last 4+years.

MODULE
DIGITAL MARKETING
SEARCH ENGINE MARKETING (SEM)
/PPC
SEARCH ENGINE OPTIMIZATION
(SEO)
GOOGLE ADWORDS
LOCAL SEO
GOOGLE ADSENSES
SOCIAL MEDIA OTIMIZATION (SMO)

WEBSITE PLANNING AND
CREATION
SOCIAL MEDIA MARKETING (SMM)
AFFILIATE MARKETING
GOOGLE SEARCH CONSOLE /
WEBMASTER
E-MAIL MARKETING
GOOGLE ANALYTICS
ONLINE REPUATION
MANAGEMENT (ORM)

DIGITAL MARKETING
Digital marketing is the marketing of products or services using digital technologies,
mainly on the Internet, but also including mobile phones, display advertising, and any
other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way
brands and businesses use technology for marketing. As digital platforms are
increasingly incorporated into marketing plans and everyday life, and as people use
digital devices instead of visiting physical shops, digital marketing campaigns are
becoming more prevalent and efficient.
The benefits of digital marketing courses in Pune gives businesses of any size access
to the mass market at an affordable price and, unlike TV or print advertising, It allows
truly personalised marketing. We can obtain detailed information about how customers
use your website or respond to your advertising.

SEARCH ENGINE OPTIMIZATION
SEO: Search Engine Optimization is the process of affecting the visibility of
a website or a webpage in a search engine’s unpaid result often.
Many people think that for learning SEO classes in Pune, you need to have
technical knowledge which is completely wrong assumption in the market..
You just need to know the basics of HTML which is covered in the course
content. Below are the details of the whole course content.
IMPORTANCE
If you have a website, blog or online store SEO can help your Business
objectives. It is Essential users trust search engine and having a presence in
the top positions for the keyword the user is searching increase the website’s
trust.

LOCAL SEO
Local SEO is an effective way to market your business online. It helps
businesses promote their products and services to local customers at the exact
time they're looking for them. Millions of customers use local SEO classes in
Pune search every day to find the best local businesses in their area.
IMPORTANCE
It helps businesses promote their products and services to local customers at
the exact time they're looking for them. Local SEO companies allows you to
position your business on search engines and other digital marketing
platforms so you're seen by potential customers — on their terms.

SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) : Social media optimization increases the
visibility of your social media profiles, your social networking activity and your
published content so that it is found by people searching for information and
resources that relate to your content.
SMO classes in Pune helps drive traffic to your website or blog, makes it easier
for others to share with their circle of influence, builds community around your
brand and helps search engines index your social media profiles, social activity
and blog posts more easily.
IMPORTANCE
With SMO, you can ensure a strong web presence for the business and
establishes the internet authority of the brand. It not only introduces people to the
business but also helps in branding, improving brand visibility and recall. Social
media optimization provides the opportunity to reach out to niche audience.

SOCIAL MEDIA MAREKTING
Social media marketing is the use of social media platforms and websites to
promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in
academia, social media marketing is becoming more popular for both practitioners
and researchers.
Most social media platforms have built-in data analytics tools, which enable
companies to track the progress, success, and engagement of ad campaigns.
IMPORTANCE
Social media marketing (SMM classes in Pune) is a form of Internet marketing
that utilizes social networking websites as a marketing tool. The goal of SMM is
to produce content that users will share with their social network to help a
company increase brand exposure and broaden customer reach.

GOOGLE SEARCH CONSOLE
Google Search Console (previously Google Webmaster Tools) is a no-charge web
service by Google for webmasters. It allows webmasters to check indexing status and
optimize visibility of their websites.
As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search
Console. In January 2018, Google introduced a new version of the Search Console,
with a refreshed user interface and improvements.
IMPORTANCE
Google Webmaster Classes in Pune Tools also allows to know if your site is infected
with malware. This tools is a really valuable instrument for SEO.
It gives you at a glance data about all important SEO aspects of a site, such as
keywords, links, crawl errors, etc

GOOGLE ANALYTICS
Google Analytics is software that is connected to your website through a
piece of tracking code. This is a small piece of JavaScript code that is
made within your analytics account, like the example below.
The account holder generates this code and then places it into the HTML
back end of their site.
IMPORTANCE
Google Analytics Classes in Pune allows you to measure the results of
individual campaigns in real-time, compare the data to previous periods,
and so much more.

DIFFRENCE BETWEEN GOOGLE
ANALYTICS & GOOGLE
WEBMATER
These are free tools which Google provided by Google and
both tools are very important for checking the website
performance.
Webmaster Tools provides an information or you can say
insights on how search engines interact with your site,
while Google Analytics provides an information on how
website users interact with your site.

SEARCH ENGINE MARKETING
(SEM) / PAY PER CLICK (PPC)
Search Engine Marketing (SEM) is a form of Internet Marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.
SEM classes in Pune may incorporate search engine optimization (SEO), which
adjusts or rewrites website content and site architecture to achieve a higher ranking in
search engine results pages to enhance pay per click (PPC) listings.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising
model used to direct traffic to websites, in which an advertiser pays a publisher
(typically a website owner or a network of websites) when the ad is clicked.
It is commonly associated with first-tier search engines (such as Google Ad Words and
Microsoft Bing Ads). With search engines, advertisers typically bid on keyword
phrases relevant to their target market.

WEBSITE PLANNING &
CREATION
How to plan, conceptualize and create an engaging website from
scratch?
A website is a set of related web pages served from a single web domain. One
needs to have a Website Planning And Creation classes in Pune to have an
online presence and do online branding. These days when the world of
marketing is rapidly getting wrapped by digital marketing, you are actually
hitting your business if you don't have an online presence and the first step
towards getting an online presence is to get a website.

AFFILIATE MARKETING
Affiliate Marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.
Affiliate Marketing Classes in Pune overlaps with other Internet marketing
methods to some degree, because affiliates usually use regular advertising
methods. Those methods include organic search engine optimization (SEO), paid
search engine marketing (PPC – Pay Per Click), e-mail marketing, content
marketing, and (in some sense) display advertising. On the other hand, affiliates
sometimes use less traditional techniques, such as publishing reviews of products
or services offered by a partner.
You sign up for an affiliate network and decide on what you want to promote. You
get your affiliate links and place them on your websites, videos, or social networks
so that people get to click those links and continue purchasing a product or
service. When your target audience performs the desired action, you get paid.

E-MAIL MARKETING
Email Marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a potential
or current customer could be considered email marketing.
It usually involves using email to send advertisements, request business, sales or
donations, and is meant to build loyalty, trust, or brand awareness.
E-mail marketing Classes in Pune can be sent to a purchased lead list or a current
customer database.
IMPORTANCE
It can be used thoughtfully to build loyalty and trust in your brand. Email
marketing is important for building relationships with prospects, leads, current
customers, and even past customers because it gives you a chance to speak
directly to them, in their inbox, at a time that is convenient for them.

ONLINE REPUTATION
MANAGEMENT
Online Reputation Management (ORM) is a bit broader of a term, and
is used to specifically manage the online reputation of a person, place,
product, services, website, brand etc…
IMPORTANCE
ORM Classes in Pune is the act of monitoring, addressing or optimize
SERPs (search engine result pages) or mentions in online media and Web
content. It is of great importance to companies to monitor how someone or
something is perceived based on an internet search.

For more Information
Contact Us - +91 8956609996 / +91 8087530193
E-Mail Id - info@schoolofinternetmarketing.co.in