School of Internet Marketing - A Digital Marketing Training Institute in Pune | PCMC
School of Internet marketing is one of the best Digital Marketing training institute in Pune and PCMC, where we cover all the topics like SEO, SMO, SEM, PPC, Google Adwords, Google Adsense, Email Marketing, and Affiliate Marketing. For more details call on 8956609996.
School of Internet marketing is one of the best Digital Marketing training institute in Pune and PCMC, where we cover all the topics like SEO, SMO, SEM, PPC, Google Adwords, Google Adsense, Email Marketing, and Affiliate Marketing. For more details call on 8956609996.
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SEARCH ENGINE MARKETING<br />
(SEM) / PAY PER CLICK (PPC)<br />
Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> (SEM) is a form <strong>of</strong> <strong>Internet</strong> <strong>Market<strong>in</strong>g</strong> that <strong>in</strong>volves the<br />
promotion <strong>of</strong> websites by <strong>in</strong>creas<strong>in</strong>g their visibility <strong>in</strong> search eng<strong>in</strong>e results pages<br />
(SERPs) primarily through paid advertis<strong>in</strong>g.<br />
SEM classes <strong>in</strong> <strong>Pune</strong> may <strong>in</strong>corporate search eng<strong>in</strong>e optimization (SEO), which<br />
adjusts or rewrites website content and site architecture to achieve a higher rank<strong>in</strong>g <strong>in</strong><br />
search eng<strong>in</strong>e results pages to enhance pay per click (PPC) list<strong>in</strong>gs.<br />
Pay-per-click (PPC), also known as cost per click (CPC), is an <strong>in</strong>ternet advertis<strong>in</strong>g<br />
model used to direct traffic to websites, <strong>in</strong> which an advertiser pays a publisher<br />
(typically a website owner or a network <strong>of</strong> websites) when the ad is clicked.<br />
It is commonly associated with first-tier search eng<strong>in</strong>es (such as Google Ad Words and<br />
Micros<strong>of</strong>t B<strong>in</strong>g Ads). With search eng<strong>in</strong>es, advertisers typically bid on keyword<br />
phrases relevant to their target market.
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