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Shop<br />
AT EBERJEY IN MERRICK<br />
PARK, A CULT CLIENTELE<br />
FINDS SOFT, WEARABLE<br />
AND FASHIONABLE<br />
PIECES, FROM LINGERIE<br />
TO LOUNGEWEAR<br />
It’s where our<br />
community is<br />
already shopping.<br />
It was a<br />
natural fit.<br />
Eberjey Coral Gables<br />
at Merrick Park<br />
360 San Lorenzo Ave. #1530<br />
(305) 763-1215<br />
Ali Mejia, co-founder<br />
The<br />
Softer Side<br />
Mariela Rovito & Ali Mejia<br />
at the Coral Gables store.<br />
By Kimberly Rodriguez<br />
When Eberjey opened<br />
its doors a year<br />
ago in The Shops<br />
of Merrick Park, the brand<br />
already had quite a following,<br />
providing women some<br />
of the softest, wearable and<br />
most fashionable lingerie for<br />
more than two decades. Local<br />
co-founders Ali Mejia and<br />
Mariela Covito have nurtured<br />
a bit of a cultish clientele that<br />
looks to Eberjey for not just<br />
everyday lingerie but for their<br />
loungewear, travel pieces, and<br />
bathing suits; even their “mini<br />
me” companions can find pieces<br />
that match mom’s. Honestly,<br />
I love to just go into their<br />
stores and peruse their affiliate’s<br />
products of books, home<br />
goods, and delicate jewelry, all<br />
while surrounding myself in a<br />
beautiful, feminine, chic setting.<br />
Their decision to open in<br />
Coral Gables was a no brainer.<br />
“It’s where our community is<br />
already shopping,” says Mejia.<br />
“It was a natural fit.”<br />
After traveling to Italy and<br />
always admiring her mother’s<br />
lingerie drawer, Mejia knew<br />
she wanted to live a creative life<br />
in fashion – and without any<br />
formal design training, dreamt<br />
of creating a lingerie brand.<br />
While she was creating her<br />
vision, she met her soon-to-be<br />
co-founder, Mariela, at their<br />
day jobs in marketing at an<br />
advertising agency. Eventually<br />
they would leave the corporate<br />
world and begin creating<br />
and validating the vision for<br />
Eberjey, right here in Miami,<br />
Mejia as Design and Creative<br />
Director and Rovito as CEO.<br />
The Eberjey contemporary<br />
lingerie brand today is known<br />
for its high quality, ultra-soft<br />
fabrics coupled with beautiful<br />
color palettes and great attention<br />
to detail. The clientele<br />
loves to dress beautifully but<br />
comfortably, and appreciates<br />
versatility in the fabrics and<br />
styles that lead to functional<br />
and effortless dressing day<br />
and night. This summer their<br />
clients will find rich, earthy<br />
colors in bathing suits, both<br />
solids and modern prints, with<br />
beautiful details such as ties,<br />
twists and knots. The color<br />
palettes change seasonally<br />
within the core loungewear, but<br />
you can always find neutrals for<br />
all your favorite pieces in stock<br />
year-round. Their current price<br />
points generally range from<br />
$18 for underwear to $249 for<br />
a resort cover up.<br />
Since launching in 1996<br />
the brand itself is now sold<br />
in over 25 department stores<br />
and 1,400 specialty boutiques<br />
across the country. But most<br />
exciting for us is their brick-andmortar<br />
store right here in Coral<br />
Gables, as well as their outposts<br />
in Miami Beach, NYC, and<br />
Newport Beach, California.<br />
Kim Rodriguez is a Personal Stylist<br />
and Shopper whose clients include<br />
many Coral Gables residents.<br />
18 thecoralgablesmagazine.com<br />
Photography by Nick Garcia<br />
19
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