Food & Beverage Reporter August 2018

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BRIEFS BREWED ICE TEA IS A RISING STAR In line with the global shift away from sugary drinks, brewed ice teas have become a rising star, and the latest entrant into the market is Sir Fruit. Brand manager Taryn van Zyl says: “We’ve done our best to add as little as possible to our ice tea. The result is a natural taste with one of the lowest sugar levels on the market today. It retains that home-brewed feel but with a refreshing crispness.” The new range is available in four flavours – apple and mint, cranberry, lemon and lime, and peach in 500ml and 1,5L variants. www.sirfruit.com 150 (VERY) HOT YEARS TABASCO is celebrating its 150th anniversary this year. And it has a lot to celebrate: more than 164 million bottles of the iconic hot sauce are consumed each year! Made from three key ingredients – tabasco peppers (capsicum frutescens), salt and vinegar, TABASCO was launched by the Louisiana-based McIlhenny Company in 1868. The family-owned business produces 750 000 bottles of sauce a day and it’s sold in more than 195 countries and labelled in 25 languages. www.tabasco.com ‘BLOODY’ FAKE MEAT IS SAFE, SAYS FDA The US Food and Drug Administration (FDA) has finally declared Impossible Food's plant-based “meat” safe. The company had submitted the product for FDA review back in 2014 but it was rejected over concerns that soy leghemoglobin, the fake meat's key ingredient which “bleeds” when cooked, might cause allergies and other unwanted effects. But the FDA has now expressed its full confidence in the product. "We have no questions at this time regarding Impossible Foods’ conclusion that soy leghemoglobin preparation is GRAS under its intended conditions of use to optimize flavor in ground beef analogue products intended to be cooked,” the FDA stated. “Getting a no-questions letter goes above and beyond our strict compliance to all federal food-safety regulations,” said Impossible Foods CEO Dr. Patrick O. Brown, also Professor Emeritus of Biochemistry at Stanford University, who added: “We have prioritized safety and transparency from day one, and they will always be core elements of our culture.” The news comes at a good time as vegetarianism and veganism are on the rise globally. Impossible Foods claims that producing their veggie burgers generates 87% fewer greenhouse gases than getting beef from cows. The process is also said to use 75% less water and 95% less land. An assessment by the FAO concluded that emissions from the production of beef and lamb are 250 times higher per gram of protein than those from legumes. www.impossiblefoods.com 4 AUGUST 2018 | FOOD & BEVERAGE REPORTER www.fbreporter.co.za
BRIEFS DAIRY MILK LOWERS THE BAR ON SUGAR When one of the world’s favourite chocolates slashes its sugar content by a third - without adding synthetic sweeteners - the confectionary industry has to take serious notice. Thanks to the efforts of a team of 20 scientists, nutritionists and chocolatiers over two years, a 30% reduced sugar version of Mondelēz’s topselling Cadbury Dairy Milk Bar will launch in the UK in 2019. The product is aimed at tackling the rising obesity levels in the UK – and to prevent the British Government from placing a sugar levy on confectionery. In spite of the UK’s rising obesity levels, chocolate sales are down – some say thanks to major supermarkets moving chocolates away from the checkouts. The new Dairy Milk recipe does not use artificial sweetners or preservatives, but instead has added fibre. Sadly, this innovation will not be coming to South Africa soon, says a company spokesperson. Meanwhile, the Cadbury’s brand celebrates 80 years in SA this year, and will be promoting limited edition chocolate bar packaging to celebrate. za.mondelezinternational.com BYE BYE BORING BEETS UK-based Love Beets has launched its ready-to-eat beets range in food stores across SA (Woolworths, Checkers and Pick n Pay). Products contain no artificial colours or preservatives, and the range includes infused baby beets (vinegar, sweet chilli and honey & ginger), pickled beets and cooked beets (vacuum packed, 500g and 1kg). Beetroots’ new superfood status has made them popular with fitness enthusiasts – one of the many health benefits is increased stamina. Rich in iron and potassium, beets are also touted as an antidote to high blood South Africa’s home-grown sparkling apple juice brand, Appletiser, is taking off in Spain, with new market launches set to follow across Western Europe and the Americas. The brand was acquired by the Coca-Cola Company just over two years ago and the Spanish launch is the first step in Appletiser’s international expansion. “We knew from the start that we have a very unique beverage in Appletiser, with a strong proposition: 100% fruit juice, full of flavour, and ideal for non-alcoholic drinking occasions,” says Spanish Brand Manager Óscar González Ramírez (pictured). Spanish retailers responded rapidly and the product is now stocked by over 43 000 customers across the country. “Our strong belief in the brand proposition – combined with the fact that Appletiser is now produced locally in Spain – helped us get a new glass pressure, they build bones, support liver function - and are apparently an aphrodisiac! www.lovebeets.co.za A BIG ‘OLA’ FOR APPLETISER bottler in Bilbao on board at an early stage, building the close relationship you need for a successful launch,” adds González Ramírez. Andrea Shuttleworth, Head of Marketing for Appletiser, says: “We are proud to see how this local brand has grown - first in its home market - and now in Europe and beyond. We look forward to supporting Appletiser as it expands into more of Coca-Cola’s territories.”
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Food & Beverage Reporter August 2018

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