GE Apps Retail - GE Lighting
GE Apps Retail - GE Lighting
GE Apps Retail - GE Lighting
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<strong>GE</strong> <strong>Lighting</strong><br />
<strong>GE</strong> <strong>Lighting</strong> is constantly developing and improving its products.<br />
For this reason, the information in this publication is intended as a guide,<br />
and we may change some specifications from time to time in the interest of<br />
product development.<br />
and General Electric are registered trademarks of the General Electric Company, USA<br />
APPL/RETAIL/ENG/7/99<br />
TIMOTHY GUY DESIGN
<strong>GE</strong> <strong>Lighting</strong><br />
<strong>Retail</strong> <strong>Lighting</strong><br />
The <strong>GE</strong> <strong>Lighting</strong> guide to lamp applications
At <strong>GE</strong> <strong>Lighting</strong>, we pride ourselves in<br />
offering a wide range of outstanding<br />
light source solutions. We understand<br />
the need for effective and efficient<br />
lighting in the retail environment.<br />
Whether it is food, jewellery, furnishing<br />
or clothing, we can help to ensure that<br />
your merchandise will always look its<br />
best, allowing your customers to enjoy<br />
the shopping experience that you<br />
provide.
Quality of Light<br />
<strong>GE</strong> appreciates that good<br />
light levels and well lit<br />
merchandise is critical to<br />
sales. Many <strong>GE</strong> upgrade<br />
lamps maintain over 90% of<br />
their original light output,<br />
and together with <strong>GE</strong>’s<br />
colour consistency your store<br />
remains bright and attractive<br />
even as your lamps age.<br />
Lamp Life<br />
Lamp life is especially<br />
important - lights can be on<br />
as much as 24 hours a day,<br />
seven days a week. Failed<br />
lamps are unsightly and can<br />
dim sales prospects.<br />
Replacing them is expensive<br />
and disruptive to your<br />
customers and staff.<br />
Cost of Light<br />
The lamp purchase<br />
represents only a small<br />
fraction of the overall cost of<br />
the light. Power usage is by<br />
far the biggest expense.<br />
Upgrading your lighting with<br />
high technology <strong>GE</strong> lamps<br />
can result in savings in<br />
electricity costs.<br />
R E T A I L
Choosing the<br />
right lamp<br />
<strong>GE</strong> has carefully selected a range of<br />
lamps that offer specific benefits,<br />
depending upon what lighting<br />
effects you require.<br />
From jewellery stores to shopping<br />
centres, our lamps will help display<br />
your merchandise in the best<br />
possible light to improve your sales.
Shopping centres<br />
Displays<br />
Shop windows<br />
Displays<br />
Shop windows<br />
Supermarkets<br />
Shops<br />
Supermarkets<br />
Shops<br />
Stairways<br />
High Intensity<br />
Discharge Lamps<br />
Display <strong>Lighting</strong><br />
Halogen Lamps<br />
Accent <strong>Lighting</strong><br />
Fluorescent<br />
Lamps<br />
General <strong>Lighting</strong><br />
Compact<br />
Fluorescent Lamps<br />
Energy Efficient <strong>Lighting</strong>
4<br />
Bright light<br />
and excellent colour<br />
performance<br />
ConstantColor CMH lamps can help to create a vibrant environment<br />
in your retail facility.<br />
<strong>GE</strong>’s ConstantColor CMH ceramic metal halide lamps are the latest advance in<br />
a long term lighting revolution. Ceramic metal halide lamps provide<br />
exceptional colour performance compared to quartz metal halide lamps.<br />
High quality, consistent light makes ConstantColor CMH the ideal choice for<br />
interior and exterior applications where colour performance is essential. At the<br />
same time improved lamp efficiency will increase lighting levels at no extra cost.<br />
ConstantColor CMH<br />
Benefits<br />
•<br />
•<br />
•<br />
•<br />
•<br />
•<br />
•<br />
Ideal for lighting shopping centres, displays and shop<br />
windows where well-lit environments are essential<br />
Consistent, white light offering lamp to lamp uniformity<br />
UV Control prevents fading or bleaching of lit objects<br />
Easy installation and retrofitable into standard metal halide<br />
sockets and most types of fixtures<br />
Longer life offers reduced maintenance costs<br />
Up to 20% more efficient than traditional quartz metal halide<br />
lamps<br />
ConstantColor CMH lamps are available in 70W<br />
and 150W formats
Single Ended<br />
The ideal choice<br />
where downlighting is<br />
required to help focus<br />
the light on the<br />
designated area.<br />
Double Ended<br />
This lamp is more<br />
commonly used to uplight<br />
open plan areas where colour<br />
uniformity and crisp white<br />
light are important.<br />
5<br />
C E R A M I C<br />
M E T A L H A L I D E<br />
Display <strong>Lighting</strong>
6<br />
Precise solution<br />
for accent<br />
lighting<br />
<strong>Lighting</strong> with <strong>GE</strong>’s Precise ConstantColor lamps can direct consumers to<br />
specific areas and displays.<br />
<strong>GE</strong>’s halogen Precise range provides a compact, high output white light<br />
source, offering more opportunities to create new designs. Halogen lamps<br />
combine the advantages of amazing light quality, intensity, control and<br />
efficient use of energy.<br />
Precise ConstantColor MR16<br />
Benefits<br />
•<br />
•<br />
•<br />
•<br />
•<br />
•<br />
•<br />
The ideal choice for the illumination of<br />
displays and shop windows<br />
Precise optical control for accent and<br />
feature lighting with minimum light spill<br />
Long service time of up to 6000 hours<br />
helping reduce maintenance costs<br />
UV control to reduce damage to<br />
UV sensitive items<br />
Constant level of light (within 98%<br />
of original throughout life) and<br />
reproduction of colours<br />
Evenly lit surfaces for greater impact<br />
Precise ConstantColor lamps are available<br />
in a range of wattages from 20W to 71W<br />
Range of beam angles for<br />
Precise ConstantColor MR16 lamps<br />
Narrow<br />
Spot Spot<br />
Narrow<br />
Flood Flood<br />
Wide<br />
Flood<br />
12°-15° 20° 25° 40° 55°
Precise <br />
ConstantColor <br />
Precise ConstantColor lamps<br />
offer not only an average rated<br />
life of up to 6000 hours<br />
but also a constant level of<br />
light during this period.<br />
7<br />
H A L O G E N<br />
Accent <strong>Lighting</strong>
8<br />
A longer<br />
lasting light,<br />
Polylux XL & Polylux XLR Recyclable<br />
naturally<br />
<strong>GE</strong>’s Polylux XL & XLR lamps provide consistent colour reproduction to<br />
enhance the appearance of merchandise.<br />
Polylux XL & XLR triphosphor lamps provide more light for longer, creating<br />
brighter, more stimulating surroundings. The combination of longer life and<br />
high light quality means greater reliability for your lighting applications’ needs.<br />
In addition Polylux XLR lamps have an extra 2000 hours lamp life and provide<br />
the triphosphor environmental option, with reduced mercury and the unique<br />
<strong>GE</strong> Take Care System .<br />
Benefits<br />
•<br />
•<br />
•<br />
•<br />
Ideal choice for general lighting<br />
in supermarkets & shops<br />
Excellent colour rendering<br />
improves merchandise<br />
appearance<br />
These triphosphor tubes are<br />
18% brighter than standard<br />
halophosphate tubes<br />
Polylux XL and Polylux XLR<br />
both offer excellent long life<br />
extending the time between<br />
relamping and increasing<br />
installation reliability<br />
Polylux XL<br />
•<br />
Polylux XL has an average rated<br />
life of 18000 hours on electronic<br />
gear and 15000 hours on<br />
conventional gear<br />
• Polylux XL is available in a range<br />
of wattages from 18W to 70W<br />
Polylux XLR<br />
•<br />
•<br />
Polylux XLR has an average rated<br />
life of 20000 hours on electronic<br />
gear and 15000 hours on<br />
conventional gear<br />
Polylux XLR will be available in<br />
a range of wattages from 18W to<br />
70W, and in various colours from<br />
extra warm to daylight<br />
Extra Warm<br />
Warm<br />
White<br />
Cool<br />
Daylight<br />
<strong>GE</strong> Polylux XL is available<br />
in a comprehensive<br />
choice of colours from<br />
very warm light to very<br />
cool light, to create the<br />
desired ambience.<br />
For safer and more convenient<br />
disposal Polylux XLR features<br />
• A mercury content of less<br />
than 5mg<br />
• <strong>GE</strong>’s unique Take Care<br />
System re-usable packaging<br />
• Plus a blue cap for easy<br />
identification of old and<br />
new lamps when replacing<br />
the tubes into the<br />
Take Care System box.
Polylux XL<br />
By using fewer lamps to<br />
achieve the desired effect,<br />
operating and maintenance<br />
costs can be reduced.<br />
Polylux XLR <br />
Recyclable<br />
Polylux XLR is designed to be<br />
more environmentally friendly<br />
and is one of the highest<br />
performance triphosphor lamps<br />
on the market.<br />
9<br />
F L U O R E S C E N T<br />
General <strong>Lighting</strong>
10<br />
The lamps that<br />
save you<br />
money<br />
<strong>GE</strong> <strong>Lighting</strong>’s compact fluorescent lamps can significantly reduce your<br />
electricity costs.<br />
They last up to 15 times as long as standard incandescent lamps, so you spend<br />
less on maintenance. We offer one of the most extensive ranges of compact<br />
fluorescent light sources available.<br />
Compact Fluorescent Lamps<br />
Benefits<br />
•<br />
•<br />
•<br />
Ideal choice for lighting in supermarkets,<br />
shops, stairways<br />
We supply a wide range of plug-in lamps<br />
available in 2- and 4-pin<br />
2-pin 4-pin<br />
All lamp types offer approximately 80%<br />
energy savings compared with standard<br />
incandescent lamps<br />
•<br />
•<br />
Reduced mercury content (less than<br />
4mg) is more environmentally friendly<br />
Compact fluorescent lamps are available<br />
in different shapes, in a range of<br />
wattages from 5W to 55W in various<br />
colours from extra warm white to cool<br />
white light
Biax <br />
<strong>GE</strong> Biax T lamps with amalgam<br />
provide constant high light level<br />
regardless of burning position,<br />
offering greater design<br />
flexibility.<br />
Genura ®<br />
Genura lamps remain the only<br />
induction lamp on the market<br />
which can be retrofitted into<br />
standard incandescent sockets<br />
and look as good as any<br />
conventional reflector lamp.<br />
Biax L<br />
<strong>GE</strong> Biax L lamps are suitable for<br />
600mm square light fittings.<br />
Round loop construction means<br />
no dark ends.<br />
Biax 2D ®<br />
Biax 2D is a <strong>GE</strong> designed lamp.<br />
Its unique profile and circular<br />
shape means that light spreads<br />
out uniformly around the lamp<br />
without shadow.<br />
11<br />
C O M P A C T<br />
F L U O R E S C E N T<br />
Energy Efficient <strong>Lighting</strong>
12<br />
What should<br />
I do next<br />
To ensure that all customers are able to make an informed lighting choice, we<br />
can assist you with more specific details on the <strong>GE</strong> range of lighting products.<br />
You can either contact us at any of the worldwide offices shown opposite or<br />
request specific information from a range of publications produced in a<br />
variety of languages.<br />
Your details:<br />
Name: Address:<br />
Position:<br />
Company:<br />
Tel:<br />
Fax:<br />
Email: Country:<br />
Please send us the following publications/information on:<br />
Please state language required:<br />
Spectrum Lamp Catalogue<br />
Technical Catalogue / Product data sheets<br />
(English only)<br />
Price List<br />
(Please state currency required)<br />
Ceramic Metal Halide Lamps<br />
Halogen Lamps<br />
Fluorescent Lamps<br />
Compact Fluorescent Lamps
<strong>GE</strong> <strong>Lighting</strong><br />
Web Site<br />
www.ge.com/lighting<br />
<strong>GE</strong> <strong>Lighting</strong><br />
Worldwide<br />
contact<br />
numbers<br />
AR<strong>GE</strong>NTINA<br />
Tel: (54) 11 4736 6600<br />
Fax: (54) 11 4736 6616<br />
AUSTRALIA<br />
Tel: (61) 2 9729 0011<br />
Fax: (61) 2 9729 1144<br />
AUSTRIA<br />
Tel: (43) 1 801 84 0<br />
Fax: (43) 1 801 84 4<br />
BELGIUM / NETHERLANDS<br />
Tel: (32) 2 776 06 75<br />
Fax: (32) 2 776 06 87<br />
BRAZIL / URUGUAY<br />
Tel: (55) 21 582 6471<br />
Fax: (55) 21 582 6533<br />
BULGARIA<br />
Tel: (359) 2 59 63 22<br />
Fax: (359) 2 59 63 22<br />
CANADA<br />
Tel: (1) 905 858 6592<br />
Fax: (1) 905 858 5653<br />
CARIBBEAN & CENTRAL<br />
AMERICA<br />
Tel: (1) 305 551 5114<br />
Fax: (1) 305 551 5116<br />
CHILE/ECUADOR<br />
Tel: (56) 2 555 3031<br />
Fax: (56) 2 556 7329<br />
CHINA<br />
Tel: (86) 21 5 912 7777<br />
Fax: (86) 21 5 912 6287<br />
Hong Kong<br />
Tel: (852) 2100 6900<br />
Fax: (852) 2376 0013<br />
CIS<br />
Tel: (7) 095 935 7281<br />
Fax: (7) 095 935 7279<br />
COLOMBIA<br />
Tel: (57) 1 298 1764<br />
Fax: (57) 1 415 3888<br />
CZECH REPUBLIC<br />
Tel: (420) 5 472 27951<br />
Fax: (420) 5 472 27955<br />
DENMARK<br />
Tel: (45) 43 23 74 00<br />
Fax: (45) 43 23 74 75<br />
EGYPT, ETHIOPIA, ERITREA<br />
Tel: (202) 301 8060<br />
Fax: (202) 303 1082<br />
ESTONIA, LATVIA,<br />
LITHUANIA<br />
Tel: (371) 7 321 710<br />
Fax: (371) 7 321 762<br />
FINLAND<br />
Tel: (358) 9 8560 6780<br />
Fax: (358) 9 8560 6790<br />
<strong>GE</strong> <strong>Lighting</strong> would like to thank Meadowhall, Sheffield<br />
for their contributions to this publication.<br />
FRANCE<br />
Tel: (33) 1 48 63 68 00<br />
Fax: (33) 1 48 63 68 08<br />
<strong>GE</strong>RMANY<br />
Tel: (49) 69 768 010<br />
Fax: (49) 69 768 01 450<br />
HUNGARY<br />
Tel: (36) 1 399 1100<br />
Fax: (36) 1 399 1204<br />
INDIA<br />
Tel: (91) 80 552 2025<br />
Fax: (91) 80 552 2021<br />
INDONESIA<br />
Tel: (62) 21 574 5240<br />
Fax: (62) 21 574 5241<br />
IRELAND<br />
Tel: (353) 1 456 5591<br />
Fax: (353) 1 450 4142<br />
ITALY<br />
Tel: (39) 0444 391 311<br />
Fax: (39) 0444 596 125<br />
JAPAN<br />
Tel: (813) 5296 2911<br />
Fax: (813) 5296 2920<br />
KAZAKHSTAN<br />
Tel: (7) 32 72 503 162<br />
Fax: (7) 32 72 400 558<br />
KOREA<br />
Tel: (82) 2 538 5106<br />
Fax: (82) 2 563 9933<br />
MACEDONIA<br />
Tel: (389) 70 217 649<br />
Fax: (389) 91 386 125<br />
MEXICO<br />
Tel: (52) 8 318 5600<br />
Fax: (52) 8 318 5693<br />
MIDDLE EAST, AFRICA,<br />
CYPRUS, GREECE, MALTA<br />
Tel: (41) 22 735 9260<br />
Fax: (41) 22 786 5525<br />
NEW ZEALAND<br />
Tel: (64) 9 307 1009<br />
Fax: (64) 9 309 0230<br />
NORWAY<br />
Tel: (47) 67 51 90 10<br />
Fax: (47) 67 51 90 11<br />
PERU<br />
Tel: (511) 433 9862<br />
Fax: (511) 332 0482<br />
PHILIPPINES<br />
Tel: (632) 895 7051<br />
Fax: (632) 890 8186<br />
POLAND<br />
Tel: (48) 22 415 201<br />
Fax: (48) 22 419 365<br />
PORTUGAL<br />
Tel: (351) 1 363 1166<br />
Fax: (351) 1 364 7083<br />
ROMANIA<br />
Tel: (40) 1 311 1159<br />
Fax: (40) 1 311 1160<br />
SINGAPORE, MALAYSIA,<br />
BRUNEI, BURMA, VIETNAM,<br />
CAMBODIA<br />
Tel: (65) 352 2488<br />
Fax: (65) 352 1622<br />
SLOVAKIA<br />
Tel: (421) 7 523 8185<br />
Fax: (421) 7 523 8186<br />
SLOVENIA<br />
Tel: (386) 61 131 9266<br />
Fax: (386) 61 131 6216<br />
SOUTH AFRICA, NAMIBIA,<br />
ZIMBABWE, BOTSWANA,<br />
ZAMBIA, MOZAMBIQUE<br />
Tel: (27) 11 618 3870/9<br />
Fax: (27) 11 614 6557<br />
SPAIN<br />
Freephone in Spain:<br />
900 210 983<br />
Fax: (34) 93 417 24 17<br />
SWEDEN<br />
Tel: (46) 8 457 96 00<br />
Fax: (46) 8 457 96 50<br />
SWITZERLAND<br />
Tel: (41) 1 307 12 00<br />
Fax: (41) 1 307 12 01<br />
TAIWAN<br />
Tel: (886) 2 2714 7081/8<br />
Fax: (886) 2 2547 4568<br />
THAILAND<br />
Tel: (66) 2 266 2621/5<br />
Fax: (66) 2 266 2626<br />
TURKEY<br />
Tel: (90) 212 544 4400<br />
Fax: (90) 212 576 0979<br />
UKRAINE<br />
Tel: (38) 044 459 0483<br />
Fax: (38) 044 459 0482<br />
UNITED KINGDOM<br />
C&I sales Tel: (44)181 727 4486<br />
C&I sales Tel: (44)181 727 4489<br />
C&I sales Fax: (44)181 727 4494<br />
OEM sales Tel: (44)181 727 4485<br />
OEM sales Fax: (44)181 727 4495<br />
UNITED STATES OF AMERICA<br />
Tel: (1) 216 266 2121<br />
Fax: (1) 216 266 2780<br />
VENEZUELA<br />
Tel: (5841) 38 4946<br />
Fax: (5841) 38 2621<br />
YUGOSLAVIA<br />
Tel: (381) 11 324 8239<br />
Fax: (381) 11 324 8432<br />
© General Electric Company (USA) 1999<br />
13
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