How to Write Nonprofit Mission Statement
https://donorbox.org/nonprofit-blog/nonprofit-mission-statement/ How to Write Nonprofit Mission Statement
https://donorbox.org/nonprofit-blog/nonprofit-mission-statement/
How to Write Nonprofit Mission Statement
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<strong>How</strong> <strong>to</strong><br />
<strong>Write</strong> an<br />
Awesome<br />
<strong>Nonprofit</strong><br />
<strong>Mission</strong><br />
<strong>Statement</strong>
NONPROFIT MISSION<br />
STATEMENT IS YOUR<br />
FOUNDATION
If mission accomplishment is as important [<strong>to</strong> nonprofits] as<br />
profit attainment [is <strong>to</strong> for-profits], why do most nonprofits not<br />
spend equivalent time in mission creation and moni<strong>to</strong>ring?<br />
Harvard Business Review
Why Are<br />
<strong>Mission</strong><br />
<strong>Statement</strong>s<br />
Important
A good mission statement serves as somewhat of a North Star<br />
for your nonprofit. You can’t prioritize everything, and your<br />
nonprofit mission statement helps you clarify what <strong>to</strong> focus on<br />
They Clarify Purpose & Determine<br />
Direction
<strong>Mission</strong> statements do not only dictate and influence how<br />
organizations should act, but also heavily influence how<br />
employees and volunteers think of their roles<br />
They Motivate Staff, Supporters, Board,<br />
& Volunteers
A mission statement is <strong>to</strong> an organization what a compass is <strong>to</strong><br />
an explorer. If designed well, it will provide your nonprofit with<br />
a framework for making decisions throughout the organization<br />
They Provide a Template for Decision<br />
Making
A mission statement can help your team work through different<br />
problems and evaluate multiple possibilities<br />
They Focus Energy & Attention
A nonprofit mission statement must also clearly describe your<br />
nonprofit’s strategy, i.e. the actions that make your nonprofit<br />
unique<br />
They send out a Powerful Message <strong>to</strong> the<br />
Public
What is a<br />
<strong>Mission</strong><br />
<strong>Statement</strong>
Best nonprofit mission statements<br />
are a succinct encapsulation of<br />
Why your nonprofit exists<br />
Whom it serves<br />
<strong>How</strong> it serves them
Tips for<br />
Writing an<br />
Awesome<br />
<strong>Mission</strong><br />
<strong>Statement</strong>
1<br />
Make it clear<br />
Make it concise<br />
2<br />
3<br />
Make it informative<br />
Welcome participation<br />
4<br />
5<br />
Stay open
6<br />
Keep the balance<br />
Review it frequently<br />
7
A 5-Step<br />
Exercise for<br />
Creating an<br />
<strong>Nonprofit</strong><br />
<strong>Mission</strong><br />
<strong>Statement</strong>
1<br />
Get your Group Together<br />
S<strong>to</strong>rytelling<br />
2<br />
3<br />
Sharing & Diagramming<br />
Observing & Allocating Patterns<br />
4<br />
5<br />
Crafting a <strong>Mission</strong> <strong>Statement</strong>
What <strong>to</strong><br />
Avoid when<br />
Writing a<br />
<strong>Nonprofit</strong><br />
<strong>Mission</strong><br />
<strong>Statement</strong>
1<br />
Generalities<br />
Formal language or jargon<br />
2<br />
3<br />
Taglines<br />
Hiding<br />
4
Examples of<br />
Good<br />
<strong>Mission</strong><br />
<strong>Statement</strong>s
Bright Pink
Oxfam<br />
To create lasting solutions <strong>to</strong> poverty, hunger,<br />
and social injustice
Water.org
American Red Cross
A Quick Test<br />
[For Your<br />
<strong>Mission</strong><br />
<strong>Statement</strong>]
Say it out loud<br />
Test how memorable it is<br />
Get feedback<br />
Check how many other nonprofits do the<br />
same
MORE INFORMATION<br />
https://donorbox.org/<br />
nonprofit-blog/<br />
nonprofit-missionstatement/
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