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The Gift Card for the Digital Lifestyle<br />
easycash Loyalty Solutions Develops a Card-Based<br />
Voucher for GRAVIS<br />
GRAVIS: The ‘Idea Card’ helps the Apple specialist to attract and retain customers<br />
Hamburg, Germany, May 2010. In collaboration with the customer ret<strong>en</strong>tion specialist<br />
easycash Loyalty Solutions, a company of the ing<strong>en</strong>ico Group, GRAVIS has created its<br />
own gift voucher. This practical magnetic stripe card has be<strong>en</strong> on the market since 11 th<br />
May 2010.<br />
“There is certainly a reason why gift cards are becoming more and more ess<strong>en</strong>tial as a<br />
paym<strong>en</strong>t method, service elem<strong>en</strong>t and marketing instrum<strong>en</strong>t”, explains Dr Markus<br />
Brückner, Head of Marketing at GRAVIS Computervertriebsgesellschaft mbH. “All<br />
indicators show that they are both a major tr<strong>en</strong>d among customers and, as a means of<br />
customer ret<strong>en</strong>tion, a huge contributor towards rev<strong>en</strong>ue g<strong>en</strong>eration. As a result, offering<br />
a digital gift card has become a matter of course, especially for us as a digital lifestyle<br />
retailer. easycash Loyalty Solutions was our first point of contact wh<strong>en</strong> we started to look<br />
into creating our own card and we know that we are in the best of hands: From the<br />
planning phase right through to its integration into the POS, the project was carried out<br />
in a completely professional and co-operative manner.”<br />
Use It All over Germany: The GRAVIS Idea Card<br />
The new gift card, or better said the ‘idea card’, as it has be<strong>en</strong> fittingly labelled by<br />
GRAVIS, has be<strong>en</strong> available in an initial print run of 30,000 copies since 11 th May 2010<br />
and can be used in all of the 29 stores of the digital lifestyle retailer in Germany. It is<br />
available in one design and can be topped up with any amount and redeemed using the<br />
card terminal. Customers will also soon be able to check their gift card balance on the<br />
GRAVIS website.<br />
GRAVIS<br />
GRAVIS is the market leader and largest German retail chain for Macs, iPods and other<br />
digital lifestyle products. The company, which has headquarters in Berlin, boasts over 27<br />
outlets all over Germany offering individual solutions from the Apple range and beyond.
For further information, please contact:<br />
easycash Holding GmbH<br />
Marketing / Communication<br />
Simone Bruder<br />
Phone +49-2102/973-307<br />
Fax +49-2102/973-226<br />
Email: simone.bruder@easycash.de<br />
Internet<br />
www.easycash.de<br />
www.easycash-loyaltysolutions.de<br />
grintsch communications<br />
Marc Nagel / Arne Trapp<br />
Phone +49-221/93 70 63 – 62 / – 54<br />
Fax +49-221/93 70 63 – 80<br />
Email: easycash@grintsch.com<br />
easycash-loyaltysolutions@grintsch.com<br />
About easycash<br />
easycash has be<strong>en</strong> developing market-driv<strong>en</strong> solutions for card-based cashless paym<strong>en</strong>t<br />
transactions since 1992. Germany’s largest indep<strong>en</strong>d<strong>en</strong>t paym<strong>en</strong>t service provider offers<br />
an all-inclusive one-stop service: the group of companies covers all relevant aspects of<br />
card-based paym<strong>en</strong>t solutions with the business segm<strong>en</strong>ts POS infrastructure, paym<strong>en</strong>t<br />
processing, issuing processing, acquiring, paym<strong>en</strong>t services as well as card and loyalty<br />
solutions.<br />
easycash’s range of products comprises user-fri<strong>en</strong>dly terminals, powerful solutions in the<br />
field of transaction processing and additional support services. The company holds<br />
acquiring lic<strong>en</strong>ses for all common debit and credit cards. All paym<strong>en</strong>t procedures are<br />
supported can be individually combined. Its proprietary OLV ® paym<strong>en</strong>t procedure makes<br />
easycash the largest debit processor with the most conclusive lock file in the German<br />
market. Compreh<strong>en</strong>sive services, customer-specific solutions and a proprietary card<br />
managem<strong>en</strong>t and clearing system allowing individual card solutions to be integrated into<br />
the existing POS infrastructure round off the full-service portfolio.<br />
easycash employs over 360 staff and supports 92,000 retailers with 265,000 terminals.<br />
980 million paym<strong>en</strong>t transactions were processed in 2009. Out of these a total of 371<br />
million were girocard and Maestro transactions, making easycash the leader in processing<br />
paym<strong>en</strong>t transactions per girocard and Maestro. easycash accounts for a transaction<br />
volume of approximately 52 billion Euro.<br />
Since December 2009, easycash has be<strong>en</strong> a member of Ing<strong>en</strong>ico group. The leading<br />
provider of paym<strong>en</strong>t solutions is listed in the Euronext (Euronext: FR0000125346 – ING).<br />
15 million Ing<strong>en</strong>ico terminals are being used in 140 countries worldwide; 2,800<br />
employees provide innovative and secure solutions in the field of electronic paym<strong>en</strong>ts<br />
available for the retail, bank, and service industries around the globe.<br />
easycash Holding GmbH, Am Gierath 20, D-40885 Rating<strong>en</strong><br />
Head Office: Rating<strong>en</strong>, HRB (Commercial Register) No. 55725, District Court Düsseldorf<br />
Directors: Siegfried Heimgärtner, Christoph Pfeifer, Marcus W. Mos<strong>en</strong><br />
About easycash Loyalty Solutions<br />
The core compet<strong>en</strong>ce of easycash Loyalty Solutions GmbH is the developm<strong>en</strong>t,<br />
implem<strong>en</strong>tation and support of individual customer card programmes. From voucher,<br />
bonus and customer cards up to marketing services, the company offers powerful<br />
solutions for the effective support of existing customers and for the acquisition of new<br />
customers. With OPAL, the specialist for customer loyalty managem<strong>en</strong>t offers a web-
ased, curr<strong>en</strong>cy-indep<strong>en</strong>d<strong>en</strong>t and multi-lingual software platform that allows for<br />
customized and effici<strong>en</strong>t processes.<br />
Germany’s market leader in customer loyalty concepts operates many differ<strong>en</strong>t<br />
programmes throughout Europe. easycash Loyalty Solutions supports a total of over 21<br />
million customer accounts and processed 30 million paym<strong>en</strong>t and bonus transactions in<br />
2009. The company with headquarters in Hamburg employs 75 staff.<br />
easycash Loyalty Solutions GmbH, Hugh-Gre<strong>en</strong>e-Weg 2, D-22529 Hamburg<br />
Head Office: Hamburg, HRB (Commercial Register) No. 103195, District Court Hamburg<br />
Directors: Siegfried Heimgärtner, Christoph Pfeifer, Thies Rix<strong>en</strong>