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The Gift Card for the Digital Lifestyle
easycash Loyalty Solutions Develops a Card-Based
Voucher for GRAVIS
GRAVIS: The ‘Idea Card’ helps the Apple specialist to attract and retain customers
Hamburg, Germany, May 2010. In collaboration with the customer retention specialist
easycash Loyalty Solutions, a company of the ingenico Group, GRAVIS has created its
own gift voucher. This practical magnetic stripe card has been on the market since 11 th
May 2010.
“There is certainly a reason why gift cards are becoming more and more essential as a
payment method, service element and marketing instrument”, explains Dr Markus
Brückner, Head of Marketing at GRAVIS Computervertriebsgesellschaft mbH. “All
indicators show that they are both a major trend among customers and, as a means of
customer retention, a huge contributor towards revenue generation. As a result, offering
a digital gift card has become a matter of course, especially for us as a digital lifestyle
retailer. easycash Loyalty Solutions was our first point of contact when we started to look
into creating our own card and we know that we are in the best of hands: From the
planning phase right through to its integration into the POS, the project was carried out
in a completely professional and co-operative manner.”
Use It All over Germany: The GRAVIS Idea Card
The new gift card, or better said the ‘idea card’, as it has been fittingly labelled by
GRAVIS, has been available in an initial print run of 30,000 copies since 11 th May 2010
and can be used in all of the 29 stores of the digital lifestyle retailer in Germany. It is
available in one design and can be topped up with any amount and redeemed using the
card terminal. Customers will also soon be able to check their gift card balance on the
GRAVIS website.
GRAVIS
GRAVIS is the market leader and largest German retail chain for Macs, iPods and other
digital lifestyle products. The company, which has headquarters in Berlin, boasts over 27
outlets all over Germany offering individual solutions from the Apple range and beyond.

For further information, please contact:
easycash Holding GmbH
Marketing / Communication
Simone Bruder
Phone +49-2102/973-307
Fax +49-2102/973-226
Email: simone.bruder@easycash.de
Internet
www.easycash.de
www.easycash-loyaltysolutions.de
grintsch communications
Marc Nagel / Arne Trapp
Phone +49-221/93 70 63 – 62 / – 54
Fax +49-221/93 70 63 – 80
Email: easycash@grintsch.com
easycash-loyaltysolutions@grintsch.com
About easycash
easycash has been developing market-driven solutions for card-based cashless payment
transactions since 1992. Germany’s largest independent payment service provider offers
an all-inclusive one-stop service: the group of companies covers all relevant aspects of
card-based payment solutions with the business segments POS infrastructure, payment
processing, issuing processing, acquiring, payment services as well as card and loyalty
solutions.
easycash’s range of products comprises user-friendly terminals, powerful solutions in the
field of transaction processing and additional support services. The company holds
acquiring licenses for all common debit and credit cards. All payment procedures are
supported can be individually combined. Its proprietary OLV ® payment procedure makes
easycash the largest debit processor with the most conclusive lock file in the German
market. Comprehensive services, customer-specific solutions and a proprietary card
management and clearing system allowing individual card solutions to be integrated into
the existing POS infrastructure round off the full-service portfolio.
easycash employs over 360 staff and supports 92,000 retailers with 265,000 terminals.
980 million payment transactions were processed in 2009. Out of these a total of 371
million were girocard and Maestro transactions, making easycash the leader in processing
payment transactions per girocard and Maestro. easycash accounts for a transaction
volume of approximately 52 billion Euro.
Since December 2009, easycash has been a member of Ingenico group. The leading
provider of payment solutions is listed in the Euronext (Euronext: FR0000125346 – ING).
15 million Ingenico terminals are being used in 140 countries worldwide; 2,800
employees provide innovative and secure solutions in the field of electronic payments
available for the retail, bank, and service industries around the globe.
easycash Holding GmbH, Am Gierath 20, D-40885 Ratingen
Head Office: Ratingen, HRB (Commercial Register) No. 55725, District Court Düsseldorf
Directors: Siegfried Heimgärtner, Christoph Pfeifer, Marcus W. Mosen
About easycash Loyalty Solutions
The core competence of easycash Loyalty Solutions GmbH is the development,
implementation and support of individual customer card programmes. From voucher,
bonus and customer cards up to marketing services, the company offers powerful
solutions for the effective support of existing customers and for the acquisition of new
customers. With OPAL, the specialist for customer loyalty management offers a web-

ased, currency-independent and multi-lingual software platform that allows for
customized and efficient processes.
Germany’s market leader in customer loyalty concepts operates many different
programmes throughout Europe. easycash Loyalty Solutions supports a total of over 21
million customer accounts and processed 30 million payment and bonus transactions in
2009. The company with headquarters in Hamburg employs 75 staff.
easycash Loyalty Solutions GmbH, Hugh-Greene-Weg 2, D-22529 Hamburg
Head Office: Hamburg, HRB (Commercial Register) No. 103195, District Court Hamburg
Directors: Siegfried Heimgärtner, Christoph Pfeifer, Thies Rixen