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22ndCenturyMedia.com Home improvement<br />

22nd century media | August 30, 2018 | 13<br />

Lindholm Roofing provides a variety of options<br />

Are you getting fake news...<br />

From a contractor or service provider?<br />

No matter what side of the<br />

political aisle you’re on, there<br />

seems to be bias and an agenda<br />

from people presenting us the<br />

news. It seems like the truth is<br />

harder to come by these days<br />

than it’s ever been before.<br />

It’s the same in the field of<br />

home improvement. Between<br />

the storm chasers “flooding”<br />

a neighborhood after a heavy<br />

downpour promising a homeowner<br />

a free roof; or the ad offering<br />

a “free” window when<br />

you purchase five or more with<br />

only an additional $475 to install<br />

it; to the composite siding with<br />

a factory finished paint coating<br />

that the big box store says will<br />

last 25 years; what and whom do<br />

you believe?<br />

A person can make a good decision<br />

when he or she has the appropriate<br />

and correct information<br />

regarding the situation you’re<br />

dealing with. It’s also very important<br />

to have all the necessary<br />

information, so you know what<br />

all your options are before one<br />

makes a choice or decides on<br />

the direction they want to go. It’s<br />

getting that information that has<br />

become more difficult, and not<br />

because there’s too little of it.<br />

Quite the contrary, considering<br />

the internet, there’s too much of<br />

it! Separating the “wheat from<br />

the chaff” is an ancient expression<br />

that’s never been more appropriate<br />

than today. One asks,<br />

“what’s true in my instance?”<br />

Let me explain a couple of<br />

tactics that today’s contractors,<br />

wittingly or unwittingly, utilize<br />

to make decisions more difficult<br />

for you and better for them.<br />

Your chimney looks rough<br />

and you’re not sure what to do<br />

about it. You may even have a<br />

leak that seems to be coming<br />

from it. A mason or his representative<br />

come out and tells you it<br />

just needs tuck pointing. Another<br />

comes out and sends you an estimate<br />

for a complete rebuild of<br />

your double flue, two story and<br />

10 foot top to gutter face brick<br />

chimney. All of a sudden there<br />

goes that vacation you’ve been<br />

planning, or you might start<br />

wondering how you’re going<br />

to balance this with that dental<br />

work you’ve committed to. One<br />

option seems so inexpensive it’s<br />

hard to believe that it could solve<br />

the problem, while the other reminds<br />

you of the sticker shock<br />

you felt when you bought your<br />

last SUV. Well, guess what? In<br />

this instance, there’s a third option<br />

that will handle the problem.<br />

The chimney mortar joints can<br />

be ground out and tuck pointed,<br />

along with one of the capstones<br />

replaced and the others reset.<br />

The bricks can be washed afterwards<br />

and the chimney looks<br />

brand new.<br />

Some contractors don’t want<br />

to offer the harder and more labor<br />

intensive solution. Why?<br />

Because it’s too much work or<br />

they’re not skilled enough. They<br />

wouldn’t dare tell you that. The<br />

other option might be the contractor’s<br />

bias that there’s only<br />

one way to do it “right” and<br />

that’s for them to do it over. Or<br />

worse, forget about what your<br />

needs are, his/her child needs<br />

braces and you just so happen to<br />

come along at the most appropriate<br />

time! Imagine that.<br />

Lets take another scenario.<br />

Your roof doesn’t look that bad<br />

to you, but more than one roofer<br />

has said that you need a new<br />

Please see lindholm, 14<br />

3 rd Generation Family Owned Roofing Company<br />

Residential and Commercial<br />

• Steep Slope<br />

Roofing<br />

• Gutters &<br />

Downspouts<br />

• Flat Roofing<br />

• Repairs<br />

• Windows & Siding<br />

• Masonry<br />

• Tuckpointing<br />

• Siding<br />

• Soffits<br />

• Fascia<br />

• Storm Damage<br />

• Hail Damage<br />

• Leak Detection<br />

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1949

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