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However, this somehow limits options of<br />
Made4Me, an in-house developed<br />
product, gives the customer exactly what<br />
example, customers with heavy data<br />
SOLUTIONS<br />
DEVELOPMENT<br />
PAGE 4<br />
MADE4ME<br />
For ages, Vodafone has always sold almost<br />
generalised offers to the entire customer<br />
base.<br />
customers as they do not have offers<br />
specially made to suit individual needs.<br />
How It Works<br />
We make use of Machine<br />
Learning to continuously<br />
study a customers’ spend<br />
the customer needs based on their<br />
history.<br />
continuous usage pattern.<br />
Made4Me bundles are specialised bundles<br />
The algorithm then<br />
that allow customers to have specially<br />
suggests bundles tailored<br />
tailored data and voice offers made based<br />
to a subscriber based on<br />
on one’s spend pattern and lifestyle. For<br />
their history. This increases<br />
the likelihood of bundle<br />
purchase by customers.<br />
usage get bundles with higher data<br />
allocations when they dial *530# at a<br />
lower price. While those customers who<br />
talk a lot will get more voice allocations.
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