Enthralled Magazine Vol 1 Issue 8 - Fantasize


A magazine for authors, writers and lovers of words. Learn tips from experienced authors and publishers. There's so much in this magazine for everyone.

Volume 1 Issue 8 September 2018

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e n t h r a l l e d m a g a z i n e

Editor: Susan Day

Contributors: Dianne Bates, J.R. Workman, Just

Right for Kids, Tienny, Goldie Alexander, June

Perkins, Juliet Clark, Jill Smith, Steve Heron OAM,

Layout & Graphic Design: Susan Day

Additional Articles: Susan Day

Images: Stock Photo Secrets

Editorial enquires:




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Published In: Dunolly, Victoria, Australia,

September 2018

Privacy Policy:

We value your privacy. If you have supplied

enthralled magazine with your social media

contacts we will publish them with your

permission only. Your details will not be shared

with any third parties. Every article published in

enthralled magazine is for the benefit of our

contributors and subscribers only.

A word or two about words…

Contributions made to this publication came from all over

the world. So as not to get bogged down or begin a trans-

Pacific war on words, the editor has made the decision to

leave each article in its original format. You will see

different forms of English used in different articles. This may

to some seem inconsistent, but we believe in the

universality of the written form, and wish to engender a

wider tolerance of its use.


This month’s theme is fantasize ~

“daydream, imagine, picture, invent”

Enthralled magazine creates a place for authors and

writers to share their ideas and journeys. A place

where they can speak and be heard. It will be the role

of enthralled to empower, educate, inspire and challenge

all writers and authors with articles, news, tips,

advice and more. While its initial creation was the idea

of a few people, each issue will be a collaboration of

ideas from writers and authors from across the globe.

Welcome to the latest issue of enthralled magazine.

Well, the sun is finally making an appearance in the Southern

Hemisphere as it bows out of summer in the North.

Changes in temperature and weather conditions often change the way

we view the world, and of course, for writers how we relate to our own

experiences in words.

August, in my part of the world meant Words in Winter. This is an

amazing program that runs for four weeks and celebrates everything

from poetry, stories and words. It is growing each year and is a great


I am lucky to meet some interesting people in my shop. They come

from all walks of life. Recently, a local poet dropped in, and put

together a short poem about his thoughts. It was such an honour to

have my small shop recognized and celebrated in words. How

many people have a poem written about something they are

passionate about by someone else?

Interestingly, there are studies now looking at the way video

games and emoji's are challenging academics’ thoughts on

what is literacy. Love them or loathe them, smiley faces, for

example, are a form of communication. As too are new words

created by video game developers: All adding to the richness of

our language. Do you agree? Is an emoji an improvement or


So that we can make this magazine free forever, please consider a

donation. Every bit helps, and is much appreciated.

Well, that’s enough from me; stay enthralled and enjoy.

- Susan Day, Editor

from the editor



50 Shifting the Author: Platform Building

22 Poem: Someone Who Cares

16 Buzz Words: The Latest in

Children’s Books

56 Author Interview by Jill Smith:

Steph Bowe

32 Reinventing the Classics

14 Writer’s on Writing: Fay Weldon

34 Contribute to Our Special “Blue” Issue

24 Pitch It!

64 A Glimmer of Hope: What Inspired Me

to Write

31 Poem: Cave

40 Publishing Reimagined: Discoveries of a

Multiplatform Storyteller

regular features

74 What Did You Make of Last Month’s Cover?

72 Word of the Month - Nimiety

76 Your Turn to Write - This Month’s Cover

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Fay Weldon shares some of her inspirational wisdom on

what it means to be a writer. This was selected from Writers

on Writing. It’s a great read, and has something for new

writers and old experiences hands.

Buzz W

(The Latest Buzz on


Children's Books)

Buzz Words (The Latest Buzz on Childre

By Dianne (Di) Bates

In 2006 I started a subscriber-based


online magazine exclusively for people

in the Australian children’s book

industry such as writers (new, midcareer

and experienced), illustrators,

librarians, editors and publishers – in

fact, anyone interested in children’s


As the Buzz Words’ compiler, I gather

material from many sources and

sometimes commission material.

Buzz Words aims to keep readers

abreast of what’s happening in the

children’s book industry and to give

them as many opportunities as possible

to advance their career and/or to

keep them informed.

Every issue contains markets, competitions

and awards, publisher profiles,

profiles of people in the industry, industry

news, an interview (editors,

publishers, designers, etc), opportunities,

festivals and conferences, workshops

and article/s. Links are frequently

provided to help readers.

Recent additions are ‘Who’s Who in

Children’s Books’ (profiles of publishers,

editors, agents and packagers),

‘Book Creators’ (featuring famous and

outstanding children’s authors and

illustrators of the past such as Enid

Blyton, Dorothy Wall and Eve Pownall)

and ‘Resources’ such as Australian

children’s book publishers (an up-todate

comprehensive list), writing tips,

income for writers, children’s

bookshops, popular Facebook groups

for children’s book creators and so


Buzz Words is as subscriber-friendly

as possible. Preference for interviews,

articles, profiles, etc is always given to

subscribers. They are also given the

opportunity to advertise for free if

they have a product and/or service

they wish to promote.

n's Books)

Often publishers take up this offer as it’s a very inexpensive way of promoting

their latest titles.

There are many ways readers can show-case their books and/or their writing or

editing services: Buzz Words interviews both commercially and self-published

authors for ‘The inside Scoop’. Questions are generally directed in such a way

as readers can learn about how to get feet past publishers’ locked doors, or

which resources (such as designer, editor, printer and distributor) that selfpublished

authors used and how effective they were.

Subscribers are also invited to submit samples of their writing or illustrating to

be showcased on the Buzz Words website www.buzzwordsmagazine.com Twice

a month there’s also an ‘Achievements’ section on this website and reviews of

current children’s books.

There is a team of 15 reviewers, all of

whom are subscribers. And, too, the

website is available for subscribers to

post material, such as a blog tour,

book launch or forthcoming title.

Articles are often commissioned

(payment is offered) and have included

‘My Experiences with Literary

Agents’, ‘How to Crowd-Fund to Publish

Your Book’ and ‘The Art of Picture


Buzz Words is exactly the kind of resource

which I wish was available

when I first started writing for children.

And it’s ideal for anyone in the

industry who wants to place their

work and/or learn what the latest

trends in writing for children are and/

or what’s happening in the industry

here in Australia or overseas.

If you’d like to check out the latest

issue of Buzz Words, I’m only too

happy to send you a complimentary,

obligation-free copy; go to the website

and click on ‘Contact’. Cost is $48

per year (for 24 issues). The magazine

is distributed on the 1 st and 15 th of

every month.

Dianne (Di) Bates has been in the industry

for decades. She has published

over 130 books for children, some of

which have won state and national

awards, including two children’s

choice book awards (WAYRBA and

KOALA). She is a recipient of the Lady

Cutler Award for distinguished services

to children’s book. Di is married

to award-winning children’s author

Bill Condon; they live in the Wollongong

area, NSW.

“Someone Who Cared” by J. R. Workma

I know that you're not perfect, I know you've made mistakes, but

just know that I forgive you, mom, I'm proud of who you became.

When I was young you were the only one who would buy me the

clothes I desired. You bought me them from the little money you

had and that I greatly admired. You have learned a lot in life

through all that has transpired. I hope that you go far in life and do

all that is required. Thank you for all the delicious food we’ve had

together, memories only for last minutes but they will stay with us

forever. You’ve grown so much--you’ve transformed from a seed

into a tree. I am proud to say that you’re the one who has given

birth to me. If you ever need someone just know that I am always

there. Thank you, for being here for me when I needed someone

who cared.

Copyright © 2018 J.R. Workman


Photo Credit: Photo by Arnold Exconde on Unsplash

Just Write For Kids C

ompetition – Pitch It!

Just Write For Kids Competition – Pitch

Just Write For Kids is very excited to announce the very first writing competition;

Pitch It!

If you’re like most writers, you’re probably itching for the chance to skip the

slush pile and get your manuscript directly on the desk a publishing editor. I’ll

bet you also wouldn’t mind your manuscript appraised, or a subscription to a

leading kidlit industry magazine. Am I right? Well, believe it or not, now you can

have the chance to jump ahead of the rest simply by writing a knock-out pitch!

Here’s what you need to know to enter…


September 1, 2018


September 30, 2018


All writers within Australia, published or unpublished in the children’s book industry.

Each entry will be based on the pitch of an unpublished manuscript. That is, the

manuscript you are pitching for is NOT already published.


Write a pitch for a children’s manuscript to a publisher. Be creative! Provide a

hook. We are looking for pitches that jump off the page and excite us. Make us

want to know more!


Please follow these specific guidelines:

Word count must be between 100 and 150 words.

The pitch is written for either a picture book, chapter book (JF or MG), or young

adult manuscript.

The pitch must include your hook / blurb, manuscript word count, title, genre

(PB, JF, MG, YA), target market and comparative titles (if applicable). NO author

biographies or identifying details.

Your name DOES NOT appear on the pitch entry.

DO NOT send in the manuscript. Pitch only.



The winner will have their pitch and accompanying manuscript forwarded to

Commissioning Editor and Publicity Coordinator of Wombat Books, Emily

Lighezzolo, for a publisher appraisal and edit.


The choice between a manuscript appraisal by award-winning author and editor,

Dianne Bates, OR a one-year subscription to leading kidlit e-magazine, Buzz


Runner Up:

A $60 Boomerang Books voucher; Australia’s Online Independent Bookstore.


Multiple entries are accepted but must be submitted with separate entry emails

and payment.

Entries must be in English.

Entries must be typed, 12 point Times New Roman font.

Submissions are to be emailed to jwfkcompetition (AT) gmail (DOT) com:

In the Subject Line:

JWFK Pitch It Competition Entry_(Your Name)

In the Body of the Email:

Your Name

Your Manuscript Title

Your Phone Number


Pitch Entry document as .doc or .docx saved with manuscript title (NO name,

NO manuscript).

Proof of payment (screenshot image)

Payment of $5.50 per entry (including transaction fee) is payable at the time of

submission to paypal.me/justkidslit.

All entries will receive acknowledgement upon receipt via email within 24 hours.

Incomplete entries will receive a second chance offer via email to complete

within 24 hours, thereafter will be disqualified.

By entering this competition you agree to the terms and conditions listed in

these guidelines.


We cannot provide feedback for entries.

Please see below links for help with writing a strong pitch.


Entries will be judged by awardwinning

author and editor Dianne Bates of Buzz Words Magazine, awardwinning

author Debra Tidball, and author and professional copywriter Kellie

Byrnes, with the shortlist judged by Editor / Publicity Coordinator, Emily Lighezzolo

of Wombat Books.

Judges decisions are final and no further correspondence will be entered into.


The winners will be announced on the Just Write For Kids website and social

media pages by the end of October 2018 (TBC).


Please contact us at jwfkcompetition (AT) gmail (DOT) com with any questions.


The winning entry is not guaranteed publication by Wombat Books. All entries

will be discarded after competition close.



Kate Simpson Finding Granny Pitch








In the midst of the ocean

There is an empty brown wet cave

Providing shelter from the rain

What lies beneath the cave?

By Tienny Website

Copyright © 2018

Reinventing the Cla


Reinventing the Classics

By Goldie Alexander

The historian Yuval Noah

Harari argues that large

numbers of strangers

only co-operate by a

belief in common myths

perpetuated in our folk stories and

accepted by our religions. These

infiltrate into literature and with

time, become our guidelines.

Though the worlds they describe

might be different, they provide a

torch for solving present day moral

and ethical dilemmas. Immersing

students into the great books and

ideas of Western civilization is an

excellent way of preparing them to

meet the challenges of life.

The Guinness Book of Records lists

over 500 feature-length film and TV

versions of Shakespeare. Some remain

faithful to the original script.

Others blend characters, plots and

themes into something ‘new and

strange.’ I have written over 90

books for all ages, most for young

readers. But before I took to writing,

I was a high school History and

English teacher.

Students were often flummoxed by

Shakespeare’s wonderful, if archaic

language, to the point that plot,

character and language became

lost in the need to translate.

Some might think me cheeky to

attempt to rewrite the classics. But I

had already done this twice: once

for the middle grade novel

‘Neptunia’, and then in the YA verse

novel ‘In Hades’, both loose adaptations

of Homer’s ‘Odyssey’. I also

wanted to show how timeless

Shakespeare is by using vastly different


I began with ‘The Tempest’. What if,

instead of a magic island, in some

distant future, Prospero and Miran-

da have been exiled by wicked

brother Alonso to a spaceship in

some lonely part of the universe?

What if the only other inhabitants

are the aliens Caliban and Ariel? In

‘The Trytth Chronicles’ nineteenyear-old

Miranda, along with her

father Prospero, the rightful director

of the Naples2Meta-Planetory-

Corporation, has been exiled by her

uncle Alonso, to an isolated spaceship.

Also on board are Ariel - a Trytth.

And Caliban - a Xrobb. Prospero,

using Blue Power, creates a

tempest of meteors to destroy

Alonso’s small spaceship and

brings his brother, his nephew Ferdie

and those that help run

Alonso’s mega company to his giant


As in the original play, Miranda and

Ferdie fall instantly in love. But

Alonso’s subordinates have murder

on their minds. And evil Caliban,

wanting to make Miranda his bride,

steals a tube of Blue Power and

flies Ariel and four humans to the

beautiful but dangerous planet of

Trytth. What happens then tests

Miranda’s courage to the limit.

My problem with ‘Macbeth’ was

relating it from the perspective of a

contemporary youngster. It has always

struck me that ‘overvaulting

ambition’ is universal, and there are

many ways to destroy an opponent

apart from daggers, swords, bullets

or poison.

Our media delights in following the

rise and fall of our more brazen

business entrepreneurs. And don’t

many young people have trouble

finding employment? In ‘Gap Year

Nanny’, Merri Attwater is home too

early from her gap year, the only

work she finds is as a nanny where

she develops a crush on her employer,

the charismatic Stuart Macbeth.

One night she overhears Stuart’s

ambitious wife Lorna, persuade him

to pay three Internet Gurus for advice

on becoming more successful.

Using Merri as his sounding board,

Stuart admits to destroying his old

boss Duncan and taking over the


As the year progresses, Merri’s life

improves. But Stuart’s overwhelming

ambitions start to destroy him.

What I did change from the original

play was allowing Lorna Macbeth,

who truly doesn’t deserve it, another

lease of life.

When it came to the setting of

‘Romeo and Juliet’ I found a building

in Berlin only rediscovered in

2008. Originally named ‘The Hummingbird

Restaurant and Theatre’,

it reached its full glory in 1920’s

during the Weimar Republic when

Berlin was a centre of cultural Europe

but the building fell into disrepute

after the 2nd world war.

Twenties Berlin had enormous creativity,

strong divisions between

rich and poor, a weak government

and too many small and aggressive

political parties.

So many instances still occur of

youngsters from different ethnicities

and religions falling foul of

their conservative families. In

Changing History?

Melbourne based Taylor and her

grandfather, visiting Berlin in July

2017, are exploring this old building

now turned into an art gallery.

Though Taylor wants to audition

for entry into tertiary dance

schools, she’s told she won’t make


Worse still, her two closest friends

are betraying her.

Hit by a chunk of cornice, she regains

consciousness in May 1928.

Rom, the Hummingbird’s junior

manager, takes her home to his

impoverished family. Now Taylor

only survives by dishwashing, clearing

tables, sharing a tiny room with

dancer Juliet, and eventually joining

her troupe.

Rom and Juliet are deeply in love.

But as they come from different

religions, both sets of parents are

totally against their marriage. When

Taylor hears that Hitler is coming to

Berlin, she persuades Juliet and

Rom to help her poison him and

thus prevent the Holocaust and

WW2. But can Taylor really change


The Sydney based company Five

Senses Education took on Shakespeare

Now! Three books each averaging

270 plus pages was a

mammoth effort, and I worried that

a one-fits-all cover would be quickly


My good fortune was finding the

artist Paul Taplin who created some

startling results. Now all I can hope

is that the youngsters who read

these novels will be interested

enough to go back to the originals,

because there is no way any contemporary

author can attempt to

reproduce Shakespeare’s wonderful



Launch to happen at ‘Readings

Kids’,315 Lygon Street Carlton,

3053 Saturday, 22nd September

2018 @ 2.00



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Publishing Reimagined:

Discoveries of a Multiplatfor

m Storyteller

Publishing Reimagined:

Discoveries of a Multiplatform Storyteller

by June Perkins

Stories are important because

they can inspire,

challenge and transform

the person creating or experiencing

them: to do this for

more than their creators they need

to connect with an audience.

The journey to find an audience for

even hard working and talented

writers can be a long and arduous

one, full of rejections, and a long

wait before publication.

However, if one reimagines the

publishing process and sees it as

existing far beyond and prior to a

printed page, and the big publishers

in the world, the journey itself

can be purposeful, educative and

integral to the development of your

creative abilities. One can make

one’s own luck!

In my personal journey as a writer

looking for her audience I have

avoided boxes of fitting into a single

art form, genre, and working on a

single platform, to make the following


You can effectively publish through

reading a poem in an open public

reading: on radio, or in person and

sometimes dramatizing it.

A poem need not be a static, a never

changed creation, but can be one

which an audience help shape. It is

especially fun to do this with reading

to children or even anti-poetry fans,

who are so honest in their responses!

open to poets reading on air and

check out online podcasts

You can set poems to music, or use

music to set the metre, and rhythm of

your poetry.

If you can win them over in your

reading you know the poem has

done well in reaching a wider audience.

Often these public readings can lead

to the opportunity for a paper publication

or to run a workshop. Podcasting

and YouTube are other places

where poems after now often shared.

Try community radio especially, look

out for open readings or start your

own, the ABC in Australia can be

Singing your poems attracts people

who may not listen to them otherwise.

It often alters the structure as

you fit the poem to the metre of the

melody. Song writers have a much

wider audience than poets, and yet

many song writers are actually poets!

A tribute to Leonard Cohen was featured

at last year’s Queensland Poetry


Song writing competitions and open

music performances at festivals can

be places to share your work. This

article on Song writing and poets

may be of interest Song Lyricist

dot point, for ease of reading online

copy. Always take the time to edit

your work and research it if it will enhance

the writing.

Why use images with blogs :

Blogging is an underestimated and

often much maligned publishing


However, this can be done, individually

but also in groups to create

group publications and longstanding

heritage projects.

By understanding how blogging

works you can be more effective in

this form through the effective use of

images, short blogging paragraphs,

Blogging is keeping alive art forms

like journal keeping, and poetry by

making publication accessible to anyone

who has access to a computer /

laptop/mobile phone and an imagination

to share in these formats.

There are also groups encouraging

bloggers to have ethics and standards

in their writing.

Key thing: get started, persevere,

strive for blogging excellence to

stand out.

Photography can both inspire writing

and accompany it to enhance its

reach to an audience.

Illustrating or having your poems or

stories illustrated might potentially

increase your audience. This can be

done through photography or art, if

you are an artist. Or you can collaborate

to have this happen.

Taking photographs when you are

researching writing can also see photography

inspire the writing process,

and potentially lead you to blogs or

exhibitions where words exist alongside


Visual culture is something that is on

the rise, as people engage more with

digital media,

Visual media enhance and have a

powerful relationship to written and

spoken words is a plus for today’s


Exhibiting words alongside art, both

photographic, and painting, is a powerful

thing and many galleries worldwide

have been increasingly using

this for public engagement.

Public engagement programs take an

interest in working across art forms,

Developing digital storytelling skills

(integrating video, photography and

writing), can lead you to video broadcast

readings of your own work, reflections

about your creative processes,

as well as create short creative

films of your poems or stories. These

can be done artistically and innovatively

as you want!

so that writers can see a gallery as a

fertile place for their imagination and

a potential space to share text on

walls or read works aloud.

If you have the opportunity to have

your written response work to art

exhibited, or performed in a gallery

or at an artist’s opening do so! See

the potential of these spaces to help

you create a story!Check out Ekphrasis


Add to this the rise of phone apps,

games, social media and other spaces

The more I observe writing communities,

writing groups, people passionate

about sharing stories with the

potential to make a difference in the

world, the more I see varied and diverse

publishing pathways as giving

them opportunities that may not

have existed in the past to find their


I still love printed books, but my own

experiences have shown me that engaging

with diverse platforms enhances

the journey of a printed book.

The publishing journey when approached

more laterally can be full of

small to large triumphs, leading to

the continual and ongoing development

of storytellers: who adapt and

grow in their creative work and are

empowered to discover who their

audiences are through an ongoing


Dr June Perkins a multiplatform storyteller’s

latest project was recently

commissioned to write poems or stories

inspired by art in the Australian

collection of QAGOMA for their

Words and Pictures project. It will be

running at the Queensland Art Gallery,

from September to November

2018. She is the author of Magic Fish

Dreaming, a crowd funded, illustrated

poetry book for children and families.

You can find June at her website and

on various social platforms

@gumbootspearlz Her website is her





Be part of our special edition series…

We are always trying to think, and of course

write, outside of the box here at enthralled.

While we welcome stories and poems, the

first purpose of enthralled is to educate and

inform authors and writers. The articles

publish in each issue are chosen to help

those of us who love to write to go one

better, and to further our creative journeys.

But, who doesn’t like a good story or

inspirational poem, right?

With that in mind, we have decided to put

together a collection of short stories and

poems. And, already many talented writers

have sent their contributions in.

Just som

“blue” im

get y


The theme is simple so those of you who

would like to contribute can take any

direction your writing muse inspires you to.

If you are interested please send your

contribution to Susan at


Our first theme is “blue” so pop that in the

subject box.

The rest is up to you.


e cool

ages to



Shifting th

Platform Building Paradigm

e Author:

an Assessment at a Time

Shifting the Author:

Platform Building Paradigm an Assessmen

By Juliet Clark

Is your content connecting

with your audience?

If you don’t know your

audience, chances are

the answer is a resounding NO!

A couple months ago, I began volunteering

with a local entrepreneur

group. As I sat at a table with a group

of entrepreneurs one afternoon, I

heard the same problems over and

over. None of them were connecting

with any audience in a meaningful


When I got down to the problem, all

of them had a broad audience that

they felt they were serving. After getting

down to the key question, “who

is your target audience,” here were

some of the answers:

Anyone who wants to be happy.

Anyone who is looking for

mentors for extreme sports.

Anyone who wants help with

human resource issues.

Anyone who wants tutoring for

their child in science.

Anyone who wants to be


All of the audiences were vague and

many were ambiguous. None of them

were niched down.

Let’s take the first one… “Anyone who

wants to be happy.” As I queried further,

the woman said, “Everyone

wants to be happy, right?” Well… no!

There are many people who hold on

t at a Time

to patterns that keep them stuck and

those patterns serve them in some


Further complicating the happiness

niche is the fact that happiness is

subjective. If you ask ten different

people what makes them happy, you

are likely to get a multitude of answers.

Here is the crux of content disconnect:

not knowing your audience. The

content you create must match your

audience’s needs, interests, and relevant.

Not in a broad, general way. The

content must connect in a meaningful

and specific way that creates actionable

bites of information that

differentiates you from your competition.

What does that mean? That you must

be able to conduct an in-depth audience

analysis before you think about

selling products, services, or writing a


Conducting an audience analysis begins

by building a client/reader avatar

with demographic and psychographic

profiles. In other words, connecting

with your target market and

asking questions.

Who are they?

What do they do for a living?

What are their activities in their

spare time?

What is important to them?

What do they struggle with?

What do they lose sleep over?

When I first started out in the publishing

industry, I thought I was serving

all writers and potential authors. I

quickly discovered that there were a

lot of starving artists out there who

wanted everything for free.

They were not going to be my ideal

audience if I wanted to create income

from my dream business. As I talked

to more and more people who were

bringing their books to me to publish,


realized that most of them write their

book to establish themselves as experts.

They wanted to create more

income in their business. The problem

was that many of them had not

communicated with an audience before

penning the book.

The result was disappointing book

sales that did nothing for establishing

themselves as experts. They wrote the

book that they thought an audience

needed, not the book that people

really needed.

So, you are probably thinking? How

do I know what kind of content my

readers want?

The answer is Assessment Marketing.

One of the reasons that many of our

clients write books is because they

want to be an expert/ influencer and

they find themselves creating programs

and services that are not selling.

When they ask why these products

and services are not selling, the answer

they get from other experts is,

“You need a book.”

Now it is truth time…if your products

and services aren’t selling, a book will

be another failed product. The answer

is connecting, via an assessment

that generates leads.

Assessment marketing allows you to

see the patterns of people who are

taking the assessments and where

they are telling you they need relevant


Knowing what your audience wants

and needs allows you to provide the

content they need and write the book

they really need as well.

The bonus in assessment marketing is

that this method also allows you to

schedule Discovery Calls through the

lead generation function and gives

you the opportunity to speak to more

people directly and sell them into

existing products and services.

In short, Assessment Marketing shifts

the old paradigm of Publish, Promote,

Profit to Promote, Profit, Publish.

How well do you know your audience?

Take our Promote, Profit, Publishing




Juliet Clark began her career in traditional

publishing and then moved on

to advertising. She has big agency

experience, working on the billiondollar

Nissan account. She has also

worked at Mattel Toys, another billion

-dollar ad account.

In 2008, she wrote her first book and

found the self-publishing world a

strange world that rarely served the

author’s best interests. Her third book

was an international best- seller that

spend time at # 38 on the Amazon

bestseller list wedged between Sue

Grafton and Janet Evanovich. She began

her publishing company, Winsome

Media Group in 2010 with a

mission to help non-fiction authors

understand how to build a platform,

sales and marketing funnels, and visibility

in the marketplace for their

books and their businesses.

Today, she owns a second company,

Super Brand Publishing, which includes

publishing packages with platform

building education.


ew with Author, Steph Bowe

Interview with Author, Steph Bowe

This interview was generously provided by author, Jill Smith.

You can read more about Jill’s great work and her interviews


Interview with Steph Bowe…

Steph Bowe is a 24-year-old who has already written three

Jill Smith great books YA novels NIGHT SWIMMING (Text Publishing,


an inspiration to writers who think they can’t get published. I’ve read ALL THIS

COULD END and can only say that Steph has a unique and fresh approach

that I loved. http://www.stephbowe.com

Q 1 When did you start writing?

I’ve written for as long as I can remember – before I actually knew how to

write words I scribbled nonsense into notebooks. I decided I wanted to be an

author when I was 7 – I was a pretty serious 7-year-old.

Q 2 What were your first writing efforts?

I first tried writing a novel when I was 7 and enamoured with Enid Blyton

books – my first? novel? was a very thinly-veiled Magic Faraway Tree-inspired

story that was essentially about a magic faraway escalator.

Q3 Your blog says you write for young adults? Have you written children’s

or any other genre?

I’ve been writing (or trying to write) Young Adult fiction since I first started

reading it when I was around 11. I think my earlier efforts would have been

more like children’s fiction. I have yet to branch out into other genres, though I

would like to at some stage.

Q4 At Somerset you said you started with your blog, then you wrote your

book. Did you get an agent because you had a blog?

I think that the contacts I made through my blog and the fact that I could

demonstrate my passion for YA and my ability to promote my work both

worked in my favour – but I don’t think I would have been able to find representation

had the book not been good enough. The work itself is what really


Q5 What do you gain most out of attending writing festivals?

Writing is an isolating profession and you rarely get to speak to your audience

directly, so actually getting to present to kids and talk about books and literature

is a lot of fun, and I think helps to remind me why I write the kind of books

I do. (Plus it is awesome to meet kids who have actually read my books, and

getting to sign books remains a really terrific – and surreal – highlight.)

Q6 Do you draw from your own life experiences/family/places to write?

Absolutely! Sometimes in quite direct ways – in Night Swimming, the character

of Kirby’s grandfather is heavily based on someone in my family who has dementia

– and sometimes more indirectly – in All This Could End, Nina’s parents

are bank robbers, which is not from my own life, but I drew on my own feelings

of being loyal to family, as well as that process of growing up and realising that

your parents aren’t perfect and that adults don’t know everything. (It’s a little

more extreme for Nina but it’s still essentially the same emotional experience.)

Q7 When you wrote Girl Saves Boy did you approach an agent?

When I finished writing Girl Saves Boy, I queried a few agents based on recommendations

from another writer and ended up signing with an agent who had

equested my manuscript through a contest on a blog. With a previous novel, I

had submitted to a few publishers and had received some very kind rejection


Q8 How long after Girl Saves Boy did you write All this Could

End and Night Swimming?

I wrote Girl Saves Boy when I was 15, and All This Could End and Night Swimming

was predominantly written when I was 17 and 21, respectively.

Q9 Do you think of your audience when you write or do you write for your

teenage self?

It’s a mix of both for me and it also depends on the novel – when I wrote Night

Swimming I very much had my teenage self in mind, but with my other novels, I

wasn’t as specific. I think tapping into the things I experienced as a teenager is

useful for those universal experiences, but it’s important not to be too centred

on my own experience, I think – and working with teenagers helps with having a

sense of what they’re looking for in books and what is relevant to their lives.

Q10 Do you write short stories or articles?

I have always tried to write short stories but I don’t think I am succinct enough –

they always turn into novels. I have written plenty of articles, though – writing

about YA literature and youth issues. I also had an essay on feminism in Destroying

the Joint: Why Women Have to Change the World (UQP, 2013).

Q11 Where do you see your writing career taking you?

I’m very much at a stage now, where I’m focused on the process of writing and

enjoying that as much as I can and not really thinking about my goals down the

line! I’ve had so many wonderful opportunities – to visit schools and libraries

and festivals, and travel and meet awesome readers and writers and teachers

and librarians – so it’s been terrific so far.

Books by Jill Smith

A Glimmer of Hope – What i

nspired me to write

A Glimmer of Hope – What inspired me t

By Steve Heron, OAM

About 20 years ago a

boy asked me if I

could write a kids’

book about a boy

who gets bullied in the toilet. Other

than my immediate concern for the

boy I thought to myself, I don’t write

books, I failed English at school.

I had little more thought about this

until I was driving along a quiet street

when I came across a group of Magpies

on the side of the road. It appeared

as if they were picking on one

and trying to force it onto the road

like a game of chicken. There’s bullying,

right there I thought.

Maybe I could write a story about

that. My picture book writing passion

started that day. Some years later the

book ‘The Magpie Who Wasn’t A

Chicken’ was published along with a

series of five others by the organisation

I was working for.

The BUZ Feel Safe Feel Right Books.

My early picture books were probably

more like short stories that I compacted

into picture books. Six years

ago, I studied a Diploma in Children’s

Writing and Publishing. One of the

assignments was to write the first

chapter of a middle-grade novel.

Novel? That’s a lot of words. I only

wanted to write picture books.

A personal encounter with a magpie I

named Maximus was the spark that

ignited the inspiration for me to write

a longer story. The chance meeting

with this bedraggled magpie was

analogous to the pastoral work I was

o write

involved in with children in and out

of schools.

Maximus had been rejected by the

flock and was flailing like many children

I came across with friendship

and family issues.

The story was in me looking for an

opportunity to wiggle its way out. I

wrote 1,000 words before I realised I

only needed to write 500 for the assignment,

so I sent chapter 1A and

chapter 1B for assessment.

Years of working with exceptionally

ordinary children struggling with life's

assortment of challenges, the compelling

urge to tell their stories respectfully

and anonymously, and the

connection with the magpie bolstered

my desire to write Maximus.

I kept writing. 25,000 words later

Maximus was finished, so I thought.

After critiques, beta reading, editing,

submissions, and rejections – nothing.

Along came an opportunity to

pitch at the Rockingham Writers Convention.

Yay. I signed up.

The problem was, I didn’t realise I

signed up to pitch for a romance

novel. I contacted the organisers who

quickly contacted the publisher. Fortunately,

they said they would still

look at my manuscript. It was a serendipitous

pitch with Serenity Press and

with their belief, Maximus my first

middle-grade novel is now a reality.

Stuff happens - to everyone. Hope is

what pulls us through the sucky bits,

and there is always hope. The story

strikes at the heart of everyday issues

that many pre-teens experience and

will hopefully help children realise

that grief and other life challenges

affect their emotions, and in turn,

those emotions affect their selfconfidence

and social connection.

When you’re down you lose power,

when you lose power, you become

vulnerable. Balancing the power

when you think someone is not treating

you with respect is important.

Maximus is a story about balancing

the power and encouraging hope.

Life is like riding a wave – when you

catch a good one enjoy the ride.

The tapestry of real-life issues that

intertwine with the main and subplots

accompanied by believable characters,

easy to follow language, and

appeal to both boys and girls, make

the book quite unique.

While marketed to 9-12-year-olds,

Maximus is a book to be read by people

of all ages who have some connection

with children. Teachers, parents,

chaplains, grandparents, carers,

and any children’s professionals will

find a treasure chest of gems in the

story that will encourage and inspire.

Many might even say, ‘Where was this

book when I was a kid?’

The story would make a perfect class

novel to be read with and by children

in years 5 and 6, especially connecting

with the social and emotional

learning in the curriculum.

In my previous pastoral work, I used

children’s books and had an extensive

collection. I found that many of

the ‘self-help’ books don’t engage

children, not like the fun ones. I wanted

to bridge that gap.

Occasionally I came across a children’s

writer who had done this (e.g.,

Alexis O’Neill with The Recess

Queen). I wanted to write kids’ books

so that not only are they entertained,

they come away with something, a

glimmer of hope. After listening to

children talk about the stuff that matters

I was gathering stories and ideas.

I wanted to tell their stories in the

most creative, powerful, hopeinstilling

and sometimes quirky ways I

could. I set out to write picture books

and discovered I could also write


I have now written twenty-one picture

books (all looking for publishers,

except one), a second novel and am

part the way through my third novel.

Steve Heron OAM has a passion to

power hope in children, especially

through children’s literature. His love

of picture books is shown by his extensive

collection. He craves to write

quality picture books and novels that

engage children, at the same time aid

with handling things life can throw at

them. He aspires to keep it real and

unreal for kids in his books.

Steve is the founder of Nurture

Works Foundation and developed the

acclaimed ‘BUZ – Build Up Zone’ social

and emotional programs and initiatives

used in many schools

throughout WA. In 2016, he was

listed in the Queen’s Birthday honours

and received an Order of Australia

Medal for contribution to the

social and emotional wellbeing of


Steve recently retired from 40 years of pastoral work

with children to focus on his writing. Maximus is his

first middle-grade novel published by Serenity Press

early 2018.

He has been called an affirmative vandal and a hooligan

of hope.







1: marked by extreme calm, impassivity, and steadiness : serene

Did you know?

There is an interesting time lag between the appearance of imperturbable and its

antonym, perturbable. Although imperturbable is known to have existed since

the middle of the 15th century, perturbable didn't show up in written English

until 1800. The verb perturb (meaning "to disquiet" or "to throw into confusion")

predates both imperturbable and perturbable; it has been part of English since

the 14th century. All three words derive from Latin perturbare (also meaning "to

throw into confusion"), which in turn comes from the combination of per-

(meaning "thoroughly") and turbare, which means "to disturb."


The imperturbable captain did not panic when the boat sailed into the

path of a violent storm.

"Synchronicity is no stranger to sports. Back in 2016, a clip of

two synchronized swimmers, strutting toward the pool like

cool, imperturbable twins, went briefly viral." - Vinson Cunningham, The

New Yorker, 17 January 2018

Your Turn:

Our challenge to you is to insert the word ‘”imperturbable” into your next piece

of writing or randomly use it in a post and share it with us - Facebook Page.


Write about our cover photo:

Last month’s responses

Sharp breaths

Sweaty palms

Nervous twitch

Accelerator foot ready...

Indigo Bunting

Drive your car

Fast with 210mph speed

Drive your car

With great zeal of fire

To reach your destination


your turn...

Write about our cover photo...

What an interesting image. What does it remind you of?

Send your submission to our Facebook Page. A selection will be

chosen for next month’s publication.

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