Enthralled Magazine Vol 1 Issue 8 - Fantasize

t at a Time
to patterns that keep them stuck and
those patterns serve them in some
way.
Further complicating the happiness
niche is the fact that happiness is
subjective. If you ask ten different
people what makes them happy, you
are likely to get a multitude of answers.
Here is the crux of content disconnect:
not knowing your audience. The
content you create must match your
audience’s needs, interests, and relevant.
Not in a broad, general way. The
content must connect in a meaningful
and specific way that creates actionable
bites of information that
differentiates you from your competition.
What does that mean? That you must
be able to conduct an in-depth audience
analysis before you think about
selling products, services, or writing a
book.
Conducting an audience analysis begins
by building a client/reader avatar
with demographic and psychographic
profiles. In other words, connecting
with your target market and
asking questions.
Who are they?
What do they do for a living?
What are their activities in their
spare time?
What is important to them?
What do they struggle with?
What do they lose sleep over?