Devonshire September October 2018
We pay a visit to Honiton and Ashburton. Devon's Countryside, Wildlife, History and Events
We pay a visit to Honiton and Ashburton. Devon's Countryside, Wildlife, History and Events
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floodgates were opened to the<br />
masses for seaside holidays.<br />
Of course the train was not<br />
the only option; you may have<br />
seen old Pathe News film of<br />
the working classes cramming<br />
into buses, the men resplendent<br />
in their best suits, knotted<br />
handkerchiefs strategically<br />
placed to soak up the<br />
sweat. The heat would<br />
have been stifling<br />
- how easily we forget<br />
that air-conditioning<br />
is a relatively modern<br />
addition to travel.<br />
You can be fairly certain that the<br />
upper classes would have viewed<br />
these garish, rowdy visitors with<br />
disdain, heralding the end of an<br />
era for them. If you take a careful<br />
look at seaside towns such as<br />
Torquay and Sidmouth for<br />
instance, it's evident they were<br />
upmarket destinations and must<br />
have been extremely beautiful,<br />
our Victorian predecessors<br />
having great interest in exotic<br />
trees and architecture. Many of<br />
the 19th century buildings were<br />
expensively designed and built,<br />
some not looking out of place<br />
in our capital, complete with<br />
elegant pilasters and ornamental<br />
More than<br />
a touch<br />
of cheek<br />
here - the<br />
globe shows<br />
Teignmouth<br />
in large<br />
lettering,<br />
with<br />
Torquay<br />
in much<br />
diminished<br />
type. Again<br />
town<br />
councils<br />
fighting for<br />
a bit of the<br />
trade.<br />
Stretching a point - 'The<br />
Mentone of England' - do you<br />
know where Mentone is?<br />
cornice decoration. In the 1800s<br />
and up until the early 1900s the<br />
prosperous British Empire will<br />
certainly have enabled many<br />
wealthy individuals to build their<br />
own elegant seaside villas. The<br />
development of these towns<br />
would have been further boosted<br />
by the Napoleonic Wars in the<br />
early 1800s, which prevented<br />
The Holidays with Pay Act<br />
certainly heralded a boom in the<br />
seaside tourist industry<br />
wealthy individuals from<br />
travelling abroad. The railways<br />
will have helped greatly in<br />
facilitating the building of these<br />
grand villas, allowing materials<br />
to be easily transported from<br />
from other parts of Britain.<br />
Returning to the subject in hand,<br />
old railway posters created in<br />
the golden age of rail travel, the<br />
railway companies realised that<br />
there were massive opportunities<br />
to be exploited. Promoting their<br />
own lines and destinations made<br />
good commercial sense. Posters<br />
were one way of marketing their<br />
offerings and you can see from<br />
And why shouldn't one find<br />
romance on holiday? North<br />
Devon was obviously the place<br />
for it - online dating didn't<br />
exist then (thankfully!).<br />
some of the posters shown<br />
that the earlier posters were<br />
fairly primitive in their design<br />
and execution, but they must<br />
have been effective because<br />
you are able to see a massive<br />
improvement, with some of the<br />
artistry employed being of an<br />
extremely high standard. I'm<br />
sure you'll agree that many are<br />
beautiful and worthy<br />
in their own right to<br />
be considered works<br />
of art.<br />
Of tremendous help<br />
to the artist is the<br />
fact that Devon's an<br />
extremely attractive county and<br />
at the time even more so, covered<br />
with hedgerows, orchards, large<br />
trees, sleepy rural villages and<br />
farms, the journey through mid<br />
20th century countryside must<br />
have been absolutely heavenly.<br />
It's great to see how the<br />
marketing men put their heads<br />
together at the time, carefully<br />
tailoring the messages built<br />
into these posters. The finest<br />
evolution is where the artists<br />
were given free reign to visually<br />
extol the natural virtues of this<br />
glorious county.<br />
Editor<br />
An absolutely charming<br />
early poster, the fish<br />
family. The umberella's<br />
a clever idea, adding a<br />
touch of colour.<br />
The artist has made Brixham<br />
beautiful! The sails, colours,<br />
superb. Let's make no mistake, tons<br />
of fish actually stank, but it's what<br />
the marketing men (sorry women<br />
also) did. Dress it up to look lovely<br />
- good work guys, that's not to say<br />
Brixham isn't lovely, it certainly is.<br />
Some of the fish landed at Brixham, a<br />
major UK port for the fish industry.<br />
Appealing<br />
to redblooded<br />
males<br />
perhaps?<br />
Today,<br />
this sort of<br />
imagery is<br />
positively<br />
frowned<br />
upon.<br />
Yes indeed, Devon's a glorious<br />
place, who wouldn't wish to visit?<br />
hubcast<br />
Devon, a British Rail poster by the<br />
What’s artist on in A. Devon Johnston<br />
.co.u k<br />
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