SOLEIL AUGUST 2ND ISSUE
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Photography: Ian Shiver<br />
M<br />
y name is Robb Lim,<br />
owner/designer for<br />
MODEST, a Philadelphia based<br />
clothing company.<br />
Our merchandise is a medium<br />
for me to share my life experiences<br />
with the public as well as<br />
impact my community directly.<br />
Chosen 300, an amazing<br />
non-profit that focuses on<br />
feeding Philadelphia’s less<br />
fortunate, is embedded in our<br />
DNA. $5 from all apparel purchases<br />
and 10%from all accessories<br />
goes to Chosen 300.<br />
I can only speak on my experience<br />
in business school, but I<br />
often struggled with what was<br />
being taught in lectures.<br />
Maximizing profit, minimizing<br />
costs, and that “old-school”<br />
mindset (all about the bottom<br />
line) did not resonate with me.<br />
When I started MODEST I<br />
wanted to do it my way and stay<br />
true to my own personal values.<br />
Photography: Ian Shiver<br />
Our community outreach aspect<br />
of the brand traces back to the<br />
very beginning of MODEST.<br />
When I started MODEST I wanted<br />
to simply do more, so we<br />
donated the profits from our<br />
first run of tees to produce<br />
and design the t-shirts<br />
for West Philly’s Fun<br />
Day, an amazing West<br />
Philly tradition that<br />
fundraises money and<br />
supplies for the less<br />
fortunate for the<br />
upcoming school year.<br />
1. I grew up playing basketball, it<br />
engulfed my entire life. I wouldn’t<br />
be the man I am today<br />
without basketball and the<br />
coaches and teammates I had<br />
relationships with growing up.<br />
2. People are surprised how tall<br />
I am (6’3)<br />
3. Italian food is my favorite to<br />
cook, simple but satisfying –<br />
especially red sauce (or gravy if<br />
you’re in Philly) from scratch.<br />
4. The first time I heard the Beetles<br />
I was a senior in high school.<br />
5. I used to be a go-go head (DC<br />
based genre of music)<br />
Confession: I have struggled<br />
with anger issues ever since I<br />
can remember, I continue with<br />
thispresently but have improved<br />
dramatically through Zen<br />
ideologies.