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Mussolini's Microphone by Tanja Tatomirovic

"Mussolini's Microphone" is a book about the role of radio in the rise of Fascism in Italy under the rule of Benito Mussolini. The book examines how Mussolini and his regime used the new medium of radio to spread their message and gain support among the Italian people. It also looks at how the radio was used as a tool of propaganda and control and how it helped to shape public opinion in support of the Fascist regime. The book also covers the technical and political aspects of the radio under Mussolini's regime.

"Mussolini's Microphone" is a book about the role of radio in the rise of Fascism in Italy under the rule of Benito Mussolini. The book examines how Mussolini and his regime used the new medium of radio to spread their message and gain support among the Italian people. It also looks at how the radio was used as a tool of propaganda and control and how it helped to shape public opinion in support of the Fascist regime. The book also covers the technical and political aspects of the radio under Mussolini's regime.

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Mussolini’s <strong>Microphone</strong><br />

Radio Propaganda in Fascist Italy<br />

<strong>by</strong> <strong>Tanja</strong> Tatomirović, communicologist<br />

Belgrade, 2013.


TABLE OF CONTENTS:<br />

How do we define propaganda? ...................................................................... 7<br />

Roots of Propaganda ......................................................................................... 10<br />

ROOTS of Italian fascisM ................................................................................ 15<br />

FASCIST OPTION ...................................................................................................... 16<br />

Guillermo Marconi ........................................................................................... 17<br />

Fascist indoctrination and use of radio............................................... 19<br />

German School .................................................................................................... 28<br />

International outreach of Italian propaganda .............................. 30<br />

Rediscovering America ................................................................................... 34<br />

the importance of the Radio in<br />

spreading italian fascist ideology........................................................... 47<br />

Radio Truth – Radio Veridad ........................................................................ 51<br />

war and Propaganda ........................................................................................ 53<br />

Ezra Pound............................................................................................................. 56<br />

Lisa Sergio, “Rome’s golden voice”............................................................... 62<br />

Activities as a translator.....................................................................................69<br />

Escape from Italy.................................................................................................71<br />

What is the true story?.......................................................................................76<br />

Instead of the Conclusion............................................................................ 79<br />

Development of radio broadcasts – a timeline.................................. 84<br />

literature............................................................................................................... 86<br />

Afterword.............................................................................................................. 89


To you.


“During a war, news should be given out for instruction<br />

rather than information.”<br />

Paul Joseph Goebbels (1897-1945)<br />

Third Reich’s Minister of Propaganda, Third Reich<br />

How do we define propaganda?<br />

Propaganda is one-way communication created to influence opinions and motivate<br />

people to act.<br />

The main intention behind the communication - to influence or deceive - is the key<br />

factor in identifying propaganda.<br />

Experts have many different definitions of propaganda, what can be regarded as<br />

propaganda and how we establish the difference between propaganda and other<br />

means of persuasion such as advertising or political campaigning.<br />

Some experts see propaganda as neither a good nor a bad thing. For example,<br />

propaganda can be used in fundraising for charity. On the other hand, experts<br />

claim that the public needs clear and accurate information to make the right<br />

decision and that propaganda is an obstacle in this process. Experts also claim<br />

that propaganda lessens the ability of the public to think rationally.<br />

Propaganda consists of a number of individual elements and activities combined<br />

to shape up or distribute a desired set of messages. These basic propaganda<br />

techniques are the foundation of every propaganda effort and attempts to<br />

influence public opinion; they can be tailor made to suit the requirements of<br />

different media formats.<br />

Propaganda can have short term results and relatively insignificant goals – e.g.<br />

to motivate one to buy a product. Other propaganda types can have more serious<br />

effects.<br />

Propaganda is mostly used in times of war when governments campaign on a<br />

number of issues – from food and resource rationing, conscription, public support<br />

for the war effort or sacrifices needed for the final victory.


8<br />

<strong>Tanja</strong> Tatomirović<br />

Psychological warfare is a special type of propaganda designed to weaken the<br />

enemy <strong>by</strong> spreading defeatism. One of such techniques is known as brain washing,<br />

used mostly on enemy prisoners war to crush their desire to resist any further.<br />

A major part of the propaganda effort is usually clandestine and comes from<br />

undisclosed sources. For example, propaganda may use falsified newspapers to<br />

demoralize enemy soldiers with false information informing of mass losses on<br />

their side. The so called fifth column – a group which has infiltrated enemy teritory<br />

– can also be a part of the clandestine propaganda effort.<br />

At the same time, open propaganda tends to come from well known sources of<br />

information, and is easily identified as such.<br />

To be successful, propaganda must be simple, easy to remember and reproduce<br />

and carry simple, clear messages.<br />

Adolf Hitler wrote: “It is very difficult for masses to understand politics due to<br />

their limited intelligence. The masses will only memorise simple messages if<br />

repeated for a thousand times” 1<br />

Creators of propaganda put questionable emphasis on some facts and twist the<br />

meaning of others. They tend to hide those facts which could provoke the public to<br />

react in an undesired manner.<br />

Disseminating inaccurate information is rarely used as a propaganda technique as<br />

it can be easily contested and cause a massive loss of trust in propaganda sources.<br />

Propaganda therefore tends to use only that information which can be readily<br />

identified as being ‘correct’.<br />

Censorship is usually visible in situations where the state exercises total control<br />

over the entire system of communications. Censorship can support the propaganda<br />

effort <strong>by</strong> censoring opinions that challenge the Government.<br />

Propaganda comes from a number of sources; the most important are state<br />

institutions, organizations and companies.<br />

1 Adolf Hitler, Mein Kampf (1925)


Mussolini’s <strong>Microphone</strong> 9<br />

With few exceptions all governments including democratic ones use propaganda to<br />

win the sympathies of other governments or nations. Governments also support<br />

propaganda activities in news to inspire its own people to action.<br />

Today, the word propaganda implies clandestine or coveted operations, far from<br />

the original meaning of the word.<br />

The term propaganda originally comes from a Latin word “propagare” –<br />

meaning to spread around.<br />

This term was fairly unknown until 19 th century. According to a number of sources,<br />

the first time the term was used in its modern form was in 1622 when Pope<br />

Gregory XV established “Congregatio de Propaganda Fide” 2 , a new body within<br />

the Catholic Church, consisting of cardinals and other high ranking ecclesiastic<br />

dignitaries in charge of evangelization. 3<br />

In the earliest societies, propaganda was used to persuade, convey important<br />

information and impose social values and norms using religious rituals, symbols<br />

and rudimentary voice signs; later in history legends and myths were used towards<br />

the same goal.<br />

During the antiquity propaganda was considered a legitimate mean and a<br />

useful rhetoric tool in the arsenal of a skilled orator. During the mid 20 th century<br />

propaganda was considered to be a scientifically based instrument of subjugation<br />

in the arsenal of the modern state, employed to control complex social processes.<br />

It is important to understand that this specific form of communication existed<br />

throughout the history though not always in the same form; it was used to<br />

accomplish goals both personal and of an interest group.<br />

2 The official name of the body was Sacra Congregatio Christiano Nomini Propagando and was<br />

in fact a council of church dignitaries in charge of spreading the faith. The congregation had<br />

a special institution for education of missionaries and its own printing press. Its formation is<br />

dated back at the first half of the Thirty Years War which had a purely religious character (as a<br />

war between Catholics and protestants)<br />

3 Slavujević, dr.Zoran: “Biblijska koncepcija propagande”, Radnička štampa i Institut društvenih<br />

nauka, Biblioteka Povodi, Beograd, 1993.


10<br />

<strong>Tanja</strong> Tatomirović<br />

Roots of Propaganda<br />

From the beginning of the 20 th century the term propaganda had a negative<br />

connotation. The term still implies something bad and something associated with<br />

lies, deception and brain washing.<br />

Similar views have recently been associated with so called spin doctors, and are<br />

said to have corrupted the democratic process. In their book “Age of propaganda”<br />

psychologists Anthony Pratkanis and Eliot Aronson attempted to introduce their<br />

readers to the sophisticated propaganda techniques currently in use and teach<br />

them how to neutralize the negative effect of these techniques. It was necessary<br />

to strip the term of its negative connotation before it could be used to achieve<br />

positive goals.<br />

Ancient Greeks viewed persuasion as an oratory skill because they thought the<br />

logic and reason are necessary for successful transfer of ideas. The leading class<br />

tried to influence the way its subjects think from the dawn of time. The Nazi<br />

regime even introduced the Ministry of National Enlightenment and Propaganda,<br />

the Soviets had the Propaganda Committee of the Communist Party, the British<br />

had Ministry of Information while the US government operated the Bureau of<br />

Information.<br />

During the both world wars the Allies described the enemy’s public relations effort<br />

as being little more than propaganda; at the same time they claimed to be the only<br />

one communicating the truth.<br />

The origin of the term propaganda dates back to the time of the Reformation<br />

when Europe was shaken <strong>by</strong> a social and religious schism in the Catholic Church.<br />

This was particularly the case in Northern Europe. During the consequent<br />

religious wars between Catholics and Protestants the church had to think of a<br />

way to improve its standing in non-Catholic regions of Europe.<br />

The Council of Cardinals established under Pope Gregory XIII (1572-1585) was<br />

in charge of spreading the Catholicism and running the affairs of the Church in<br />

troublesome countries. A generation later after the break out of the Thirty Years<br />

War (1618-1648) Pope Gregory XV established in 1622 “Sacra Congregatio<br />

de Propaganda Fide” 4 which was tasked with managing the Church’s missions<br />

4 Congregation for propaganda and faith


Mussolini’s <strong>Microphone</strong> 11<br />

abroad. The body received funding from the tax on bells levied upon every<br />

new cardinal prior to his investiture. In 1627 Pope Urban VII established the<br />

Collegium Urbanum, a propaganda teaching college for the new generations of<br />

Catholic clergy.<br />

The first institute for propaganda was in fact a body tasked to improve spreading<br />

of the religious dogma. The word propaganda soon became a synonym for every<br />

organization thought to be spreading a belief or a cause. It later became a synonym<br />

for the doctrine and the methodology of information dissemination.<br />

Between 17 th and 20 th century propaganda was modernized alongside the<br />

technological and scientific advances that marked the era. During the English<br />

Civil War (1642-1646) propaganda efforts consisting of the use of pamphlets<br />

and newspapers was an integral part of the overall war effort. Oliver Cromwell’s 5<br />

army was equally engaged in spreading religious and political dogma and waging<br />

war. Propaganda had its renaissance during 18 th and 19 th centuries, especially<br />

during the American War of Independence and the French Revolution. French<br />

Gironde Movement 6 uused propaganda on their enemies to create illusions that<br />

desertion would be rewarded in gold. The propaganda efforts during the American<br />

Revolution are considered to be among the most eloquent in the modern history;<br />

its human rights inspired slogans are still in use today.<br />

Propaganda, from an historical perspective, always accompanied social turmoil<br />

and crisis, backed usually <strong>by</strong> the use of physical force.<br />

Propaganda was in full swing during the Great War. Introduction of new<br />

communication tools in the 19 th century allowed mass outreach and governments<br />

were determined to use it for indoctrination of the masses, to mobilize available<br />

industrial capacities in support of the war effort.<br />

One of the most important lessons learned during the World War I was that<br />

the public could not be ignored any more, and public opinion was considered an<br />

essential factor in the formation of leading politics.<br />

The Great War was the first total war engaging nations and their armies, dubbed<br />

‘The War to end all Wars’. Propaganda was the essential part of the overall war<br />

5 Oliver Cromwell (1599-1658) English military leader and politician<br />

6 A French political movement from XVIII century


12<br />

<strong>Tanja</strong> Tatomirović<br />

effort for all of the warring parties, developing alongside other methods of war.<br />

Belligerents hoped for a fast and bloody conflict. Instead the war turned into a<br />

long and exhausting one; it included civilians more than any other war before, and<br />

maintaining morale became a key to victory.<br />

Propaganda was the way to influence public opinion. Newspapers, leaflets, posters<br />

and a brand new medium – film, were controlled, censored and coordinated to<br />

spread the official views.<br />

At the beginning of the war, in 1914, propaganda was yet a novelty for both<br />

sides. The British Government had the best starting position and moved quickly<br />

to form the Ministry of Information in 1917 headed <strong>by</strong> the Lord Beaverbrook. The<br />

Ministry operated a separate Department for Enemy Propaganda.<br />

The British approach known as propaganda of facts presented the news <strong>by</strong> ta k ing<br />

in special consideration the interpretation which was in support of the war effort.<br />

When the U.S. joined the war in 1917 the approach was adopted in Washington<br />

D.C. where the Committee of Public Information was formed. The committee was<br />

better known as the Crile’s Committee, George W. Crile (1876-1953) was its first<br />

director.<br />

The Committee focused on making the war effort popular among the American<br />

public mostly <strong>by</strong> printing posters; it also promoted war bonds.<br />

To draw a parallel, similar activities on the part of the Germans were under<br />

the control of the army. Despite popular opinions, Germany had a clear vision<br />

of its propaganda effort and its methodology. A national network was soon<br />

set to monitor the public mood. Although the authorities had all the available<br />

resources they did not always act adequately. The reason for this can be found in<br />

the militarization of the society and the fact that propaganda was under tight<br />

military control.<br />

Unlike Germany, Austria-Hungary and Russia had a modest propaganda effort.<br />

The only exception was the Bolshevik movement which in 1917 saw propaganda<br />

as one of keys to victory.<br />

All of the belligerents used propaganda along its war efforts to boost national<br />

pride, improve moral and spread fear and defeatism in the enemy camp.


Mussolini’s <strong>Microphone</strong> 13<br />

British government was leading in both the scope and effectiveness of its<br />

propaganda.<br />

After the end of war a general climate of suspicion towards government –<br />

disseminated information was prominent amongst the citizenry when they<br />

realised the scale of the cover up during the war. The fact that the truth was<br />

being covered <strong>by</strong> catchy slogans and colorful posters, portraying the enemy as<br />

the embodiment of evil also contributed to this suspicion. The citizens also felt<br />

deceived because the war veterans never received promised benefits. The term<br />

propaganda meant lies and deception, and as a consequence the Ministry of<br />

Information was dismissed.<br />

The similar situation was in the U.S. where George Crils Report of 1920 contributed<br />

to public suspicions in the bona fides behind the government propaganda effort.<br />

This created serious reputation obstacles for all further propaganda campaigns<br />

especially during the 30’s when the government tried to motivate the people to<br />

fight fascism.<br />

European dictators also relied on propaganda during their rise to power. In<br />

defeated Germany the British example created a good starting point for the<br />

extremist’s offensive on the Weimar Republic and peace treaties.<br />

Adolf Hitler would go on to dedicate two chapters of his main work “Mein<br />

Kampf ” to propaganda.<br />

British method of propaganda served as a very good starting point for the further<br />

development of propaganda in Europe. Adolf Hitler soon realized the importance<br />

of propaganda in his struggle to become the ruler of Germany; he considered it<br />

one of the tools of the political marketing. It is no surprise that one of the first<br />

ministries formed under the Nazi regime was Ministry of National Enlightenment<br />

and Propaganda.<br />

The role of propaganda was to attract the public attention to certain topics. It<br />

should be simple, to the point and repeated as often as possible to inspire emotions<br />

among its target group.<br />

Unlike the Bolsheviks, the Nazis did not make a distinction between propaganda<br />

and agitation. In the Soviet Russia agitation was a way to promote ideas among<br />

the people through slogans and phrases, while the propaganda effort promoted<br />

Marxism and Leninism.


14<br />

<strong>Tanja</strong> Tatomirović<br />

This clear distinction comes from Georgij Plekhanov who in 1892 said: “Propaganda<br />

promotes ideas to one or more persons. Agitation presents one or more idea to an<br />

entire nation”.<br />

The Nazis did not consider propaganda as a means for the party elite, but as an<br />

instrument for indoctrination of the general public. And if WWI showed the world<br />

the power of propaganda the post-war period advanced it to the point it never<br />

reached before.<br />

Between 1870 and 1939 the communication became global in its outreach. This<br />

period was marked <strong>by</strong> increasingly subtle global information campaigns making<br />

propaganda a tool to advance political, national, and commercial goals.<br />

The use of film and radio to advance political causes was a common thing in the<br />

20’s and 30’s. Totalitarian regimes such as the one in Soviet Russia, Fascist Italy<br />

and Nazi Germany are the most obvious examples of how media can promote<br />

ideologies.<br />

In the mid 30’s governments throughout Europe established different bodies in<br />

charge of incorporating media in the overall propaganda effort.


Mussolini’s <strong>Microphone</strong> 15<br />

Roots of Italian Fascism<br />

Turbulent years between two world wars were a fertile ground for totalitarian<br />

ideologies to flourish. Uneven distribution of colonies between the super<br />

powers, economic instability, revisionism and emergence of new nations and<br />

interest groups were among the key contributors to European instability.<br />

In 1919, one sixth of the globe was under the first totalitarian regime of<br />

the modern Europe – the Soviet Union. The fear of Bolshevism led some to<br />

support what they saw was the only effective counterbalance – fascism.<br />

Although Italy emerged victorious from the WWI, it developed revisionist<br />

pretensions towards its war allies. The sense of frustration caused <strong>by</strong> the<br />

limited territorial gains was amplified <strong>by</strong> the fact that the South Slavic<br />

nations managed to form a single country on the territories seen as Italian.<br />

Italy was deeply divided on cultural and social grounds, with its economically<br />

underdeveloped South (where secessionist ideas were frequent) and rich<br />

North in the full economic development swing. During the 20’s the country<br />

was put to a serious test which threatened to undermine the national<br />

consolidation and the Italian attempt to become an equal part of the<br />

Entente.<br />

Divides in the parliament and different republican movements further<br />

burdened the political scene. The end of the first decade of the 20 th century<br />

in Europe was marked <strong>by</strong> emergence of anarchistic and leftist movements<br />

and Italy was no exemption. Italian intellectual and trade union circles were<br />

particularly open to this trend.<br />

Italian North was characterized <strong>by</strong> a strong monarchist and clerical<br />

movements supported <strong>by</strong> a strong middle class; they soon realized the<br />

Soviet threat to their way of life.<br />

Italy needed a new political option able to safeguard the ruling elite.


16<br />

<strong>Tanja</strong> Tatomirović<br />

FASCIST OPTION<br />

In 1919 Fascism was one of the two emerging political factions demanding<br />

radical changes. Fascism demanded the same level of democracy as socialist,<br />

catholic and republican parties.<br />

The working class was initially loyal to socialist idea which had a devastating<br />

effect on Fascist Party’s results during 1919 elections. However in summer<br />

of 1920 the movement expanded to include 36 branches with more than<br />

20,000 members mostly coming from urban areas of the Italian North.<br />

During 1919 and 1920, a period named the Two Red Years, the increasingly<br />

powerful working class participated in a series of militant strikes, protests<br />

and riots directed against the Socialists. The opposing movement which<br />

became known <strong>by</strong> the term ‘agrarian fascism’ gained strength against the<br />

Socialist Party; the movement spread fascism towards southern more rural<br />

areas gaining popular support but lacking representatives in the Italian<br />

Parliament. 7<br />

Benito Mussolini (1883-1945) was one of the prominent political leaders<br />

who stood out with his radical and innovative ideas. Coming from lower<br />

social circles he was able to formulate political views that later turned to be<br />

devastating for Italy.<br />

A teacher <strong>by</strong> vocation and later a journalist Mussolini spent two years in exile<br />

in Switzerland. Upon his return he formed a radical wing of the Socialist<br />

Party naming it “People of Italy”.<br />

Often contradictory he promoted political views based on social justice, history,<br />

necessity to restore lost national dignity, territorial claims and a desire<br />

to resurrect the Roman Empire.<br />

He entered the Parliament after 1921 elections and spends its time skillfully<br />

balancing between royalist and republican fractions. On October 31, 1922<br />

he became the Speaker of the Parliament following the famous 20,000 fascist<br />

supporters strong March on Rome. From that moment on he would<br />

become the absolute ruler of Italy and its faith.<br />

7 M.Beasley, “Women in Journalism: Contributors to Male Experience or Voices of Feminine<br />

Expression?” American Journalism 7


Mussolini’s <strong>Microphone</strong> 17<br />

Guillermo Marconi 8<br />

Although other scientists also contributed to the development of the<br />

wireless telegraphy (Tesla, Faraday, Popov, Hertz, Edison) it was Guillermo<br />

Marconi whose name we associate with the major scientific breakthroughs<br />

in this field.<br />

His first patent - “Improvements in transmitting electrical impulses and<br />

signals and in apparatus there-for” - was registered on July 2, 1897.<br />

Marconi’s system developed according to theories set <strong>by</strong> Nikola Tesla and<br />

Alexander Popov brought him the title of father of wireless.<br />

In July 1897 Marconi founded Wireless Telegraph Trading Company in<br />

London; the company was later renamed to Marconi Wireless Telegraph<br />

Company. The first office was opened in Chelmsford in 1898.<br />

The first successful wireless transmitting was between Bailey Castle<br />

in Northern Ireland and Rathlin Island, while the first transatlantic<br />

transmitting was between Ireland and Newfoundland thanks to a 130<br />

meters tall areal.<br />

At the beginning of the 20 th century Marconi founded Marconi Corporation<br />

and became the Nobel Prize laureate for physics.<br />

Marconi next to a recorder<br />

8 1874 -1937


18<br />

<strong>Tanja</strong> Tatomirović<br />

In 1920 from Chelmsford Marconi transmitted the first public audio signal<br />

in Great Britain sparking world-wide interest.<br />

The Fascist rise to power inspires the scientist to join their ranks. He soon<br />

becomes the Chairman of the Italian Academy of Sciences and a member of<br />

the Grand Fascist Council.<br />

Following Italian invasion of Ethiopia the British Broadcasting Corporation<br />

stripped Marconi of all rights to broadcast.


Mussolini’s <strong>Microphone</strong> 19<br />

Fascist Indoctrination<br />

and use of radio<br />

From its early days radio was used as a weapon of war.<br />

Governments and big corporations had the greatest influence on the development<br />

of radio and the ways it was to be used. During the 30’s radio became<br />

the main propaganda and counter-propaganda tool suitable both for<br />

national and international use. A large number of legal and illegal stations<br />

emerged broadcasting various political viewpoints including those of partisans,<br />

which was incredibly important during the WWII.<br />

The use of radio in support of the war effort was enabled <strong>by</strong> its main technical<br />

features. Radio was suitable for cost effective mass advertising efforts.<br />

The early history of radio reveals the importance of technology both in war<br />

and in peace time.<br />

Broadcasts were not limited to the national level. During the 30’s Europe<br />

was covered <strong>by</strong> a network of stations. Their broadcasts heralded the upcoming<br />

WWII. Every broadcast seemed to have a counter-broadcast, designed<br />

to limit its influence; these shows were broadcast in short and medium length<br />

waves from increasingly modern radio stations. 9<br />

Introduction of the short wave broadcasting invigorated the radio war. In<br />

1930 Europe had only three short wave radio stations. In 1937 there were<br />

over 40.<br />

Governments were the most influential promoters of radio, especially military<br />

and corporate circles. They regulated the radio usage <strong>by</strong> setting up state<br />

monopolies or exercising control over distribution of broadcasting frequencies.<br />

Taming of the radio <strong>by</strong> the state or corporations was never total due to technical<br />

limitations of the medium. Some of the most important facts were:<br />

• Radio is a medium for public information<br />

• Radio waves were easily subjected to jamming<br />

9 In 1962 the total of 116KW was used, and in 1938 - 8000KW


20<br />

<strong>Tanja</strong> Tatomirović<br />

• Radio can be easily broadcast outside the reach of government<br />

• It is hard for an ordinary listener to determine the source of the<br />

broadcast<br />

• Broadcast costs were steadily decreasing<br />

As the public information source radio enables a very small group of people to<br />

control dissemination of information. It is therefore only natural that both<br />

governments and corporations understand the need to control this medium.<br />

The technology behind the radio is perfect for propaganda efforts and at the<br />

same time that technology gives a good excuse to those governments who<br />

want to control radio including here distribution of frequencies within a<br />

closed circle of allies.<br />

Having in mind that radio broadcasts reach people outside the country, radio<br />

is a very good tool for communication during international crisis as well as<br />

in promoting the local system of values. This fact explains why Europe in the<br />

30’s was overwhelmed with radio shows in languages foreign to country of<br />

their origin.<br />

Because the radio was easily jammed, governments soon developed ways<br />

to block foreign broadcasts. A large number of so called “grey” and “black”<br />

radio stations prove that there are benefits to be drawn out of the fact that<br />

the listeners cannot easily determine the source of broadcasts.<br />

Had the radio stayed an expensive technology it would most inevitably fall<br />

under total control of governments or corporations. Having in mind that<br />

broadcasting costs were steadily decreasing radio became available to an<br />

increasing number of people.<br />

During the first couple of decades the radio amateurs gave impetus to the<br />

development of radio; at the same time they presented a major threat<br />

to governments and corporations seeking to control dissemination of<br />

information. Relatively low broadcasting costs allowed different rouge and<br />

resistance groups to use radio. Control of the radio waves was always loose<br />

because constantly improving technology made the total control almost<br />

impossible.


Mussolini’s <strong>Microphone</strong> 21<br />

If the fascist regime did not manage to get a firm grip over the cultural<br />

life in Italy, it achieved magnificent results in presenting itself to the<br />

world. To achieve this, the regime used radio as well as all other means<br />

of communication such as publications, newspapers, films and tourist<br />

agencies.<br />

The process of forming the Italian Ministry of Culture and Propaganda is<br />

a unique one. As a professional journalist Mussolini understood well how<br />

to use press to its own advantage and tap on its influence on people. His<br />

regime imposed greater control over the media with decrees issued on July<br />

10, 1923.<br />

The history of the radio in Italy starts with the Italian Radio Union in 1924.<br />

As a state owned monopoly URI 10 started broadcasting on October 6, 1924.<br />

The first step towards serious political indoctrination was the broadcast of<br />

the Mussolini’s speech on the 5th anniversary of the Fascist Combat Groups<br />

on March 25 1924 held at the Constanci Theatre in Rome. The broadcast<br />

was a complete failure; due to technical problems the speech was mostly<br />

incomprehensible. Mussolini was disappointed after this fiasco and decided<br />

to leave radio for the time being. This was nevertheless the beginning of<br />

the radio era, an era of propaganda and communication that would leave a<br />

lasting mark on Italy.<br />

In 1926 Italy had 26,865 registered radio receivers, a number that prevented<br />

any serious use of radio as a mass indoctrination medium. Throughout the<br />

20’s printed media had absolute advantage over the radio, a position that<br />

would soon be lost due to high illiteracy rates, especially in South Italy.<br />

By the end of 1930’s the print propaganda was regime’s weapon of choice,<br />

and radio grew in significance as the government realized the level of<br />

illiteracy in some parts of Italy.<br />

By the end of November 1927 the government formed EIAR 11 the Italian<br />

Association of Radio Broadcasters which received substantial government<br />

financial support.<br />

10 Unione Radiofonica Italiana<br />

11 Ente Italiana Associazione Radioemitenti


22<br />

<strong>Tanja</strong> Tatomirović<br />

For a number of years the radio was a status symbol and a privilege of the<br />

rich, mostly due to the fact that the domestic industry failed to mass produce<br />

widely affordable receivers.<br />

After a detailed analysis of the educational and propaganda capabilities of<br />

the radio the regime kicked off a campaign to introduce a radio in every<br />

Italian village (emphasizing the mass outreach); it was a replica of a similar<br />

campaign held in Germany under the title “A radio in every house”.<br />

Radio receiver VE-301 12<br />

Increased efficiency of the German industry allowed the invention and production<br />

of VE-301 Radio Receiver, the first generally affordable radio.<br />

In time the radio became an information service of the Fascist regime. The<br />

celebration of the first anniversary of the March on Rome, held in Milano<br />

on October 26, 1926 was in details broadcast on the radio, for all of Italy to<br />

hear.<br />

The prime minister’s voice was constantly on air on issues ranging from the<br />

Spanish Civil War to fall harvest results.<br />

Radio Milano and Radio Rome broadcast nationwide covering the entire country.<br />

Due to the inability of government to achieve deeper penetration of radio<br />

among the population radio receivers were soon installed on Italian squares;<br />

this secured the maximal outreach and the government messages became an<br />

integral part of life.<br />

Use of mass-media was of great importance to totalitarian regimes due to the<br />

innovations it introduced to communications and indoctrination processes.<br />

The most frequently used medium was the radio.<br />

12 Volksempfänger, 1933


Mussolini’s <strong>Microphone</strong> 23<br />

When the fascist secured their grip on power they did not immediately realized<br />

all the potential of the radio. At the beginning of his dictatorship Mussolini<br />

preferred public appearances to radio as well as many other politicians and<br />

artists who underestimated the talking box.<br />

At the same time the radio slowly conquered the rest of the world as the main<br />

communications medium.<br />

Italy had to wait the 30’s to see a mass use of the radio.<br />

The motive behind Mussolini’s decision to prefer public appearances over the<br />

radio was well founded. Italy was at the time a country of many inequalities.<br />

Cultural and social differences were clearly visible and that had a great influence<br />

on the popularity of the radio.<br />

The high illiteracy rates and different dialects used in different parts of the<br />

country also complicated the matter; the South had exceptionally small newspaper<br />

readership.<br />

Radio as a communications tool was not used properly from the beginning.<br />

In 1926 Mussolini announced that public offices could not be occupied without<br />

a prior consent from the state. This decree also regulated the radio,<br />

film, opera, drama, concerts and the ballet. The decree allowed the Fascists to<br />

extend the control over new parts of Italian society. 13<br />

In 1927 Italy had five radio stations broadcasting over 6000 hours of program<br />

(11 hours every day) from Rome, Milano, Napoli, Bolzano and Genoa; their<br />

audience was estimated at around 61,500 registered radio subscribers. 14<br />

Despite its late start in 1932 the state controlled radio broadcasting system<br />

soon became respected throughout Europe. In September of 1932 a new<br />

radio broadcasting center was opened in Rome. 15<br />

13 Walter B. Emery, “National and International Systems of Broadcasting: Their History,<br />

Operation and Control”, Michigan State University Press, 1969<br />

14 Philip V. Cannistraro, “The Organization of Totalitarian Culture: Cultural Policy and the Mass<br />

Media in Fascist Italy, 1922-1945”, New York University, 1971<br />

15 Sergio, “From Intervention to Empire: A Book of Fascist Dates”, http://openlibrary.org/a/<br />

OL256636A


24<br />

<strong>Tanja</strong> Tatomirović<br />

Italians could brag about with 14 radio stations at the time, a cable network<br />

of 3700km in length and even two complete symphonic orchestras each<br />

with 80 musicians working exclusively for the radio.<br />

The UK press based in Nottingham marveled at the fact that “Italian network<br />

is organized in a way to allow nationwide broadcasts regardless of the actual<br />

location of the covered event.” 16<br />

The idea to create a central radio station came from the need of the fascist<br />

regime. It was supposed to announce a new way of communications, one<br />

with huge propaganda potential. The modest studios used to date became<br />

obsolete and unable to meet the growing demands of the regime. Together<br />

with the decree to establish EIAR on December 29, 1927 the government<br />

decided to build a new radio HQ, impressive and providing all the necessary<br />

technical and technological conditions for successful broadcast.<br />

This is how the government initiated the building of the “House of the Radio”<br />

which spanned from 1929 to 1931.<br />

The spatial characteristics of the neighborhood designated to host the building<br />

put the architects to the test. The urban planning rules and the strict<br />

purpose of the building guided the planners to come up with a highly recognizable<br />

and functional building. The original project envisioned seven recording<br />

halls with the largest, located on the second floor, measuring 420<br />

sqm. A slightly smaller hall B located in the mezzanine was designed to host<br />

smaller orchestras and recitals. The installed equipment was state of the art.<br />

Rome’s broadcasting house had thick walls and soundproof recording studios that<br />

created the impression that “a man becomes deaf when walking in. We couldn’t<br />

even hear the symphony orchestra playing in the room next to us”. 17<br />

In the years following the foundation of the Italian Radio Union fascism<br />

used the radio as the national loudspeaker to convey dry speeches given <strong>by</strong><br />

16 “Italy’s Radio Progress”, The Nottingham News, 23 January 1934. Box 19 Folder 1, Lisa<br />

Sergio Papers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/<br />

17 Ibidem


Mussolini’s <strong>Microphone</strong> 25<br />

the party officials; during these years different censorship techniques were<br />

also tested.<br />

The studio in Rome<br />

In 1933 the radio was put under a serious, scientific scrutiny which resulted<br />

in creation of radio stations tailor made to suit the needs of particular social<br />

groups; this allowed fascism to penetrate deeper in all parts of the Italian<br />

society. This is how School Radio and Village Radio were created.<br />

Mussolini’s plan to broadcast tailor made propaganda programs was put<br />

to test on Village Radio (Radio Rurale) 18 a station with program specially<br />

designed to introduce fascism to the country’s rural population.<br />

The radio played a crucial role in this process. At the beginning the radio<br />

shows for youth were broadcast during afternoon hours. This allowed the<br />

students to listen to the talking box – a popular description of the radio<br />

at the time – during afterschool hours. In time these shows gained in<br />

popularity which forced radio stations to include youth radio programs in<br />

their broadcast schedule.<br />

Under the initiative launched <strong>by</strong> the Association of Radio Broadcasters the<br />

radio became an integral part of education curriculum. Educational shows<br />

with strong propaganda background were recorded glorifying fascism,<br />

Italian history and military and technical achievements of the nation.<br />

In 1934 Italy had 365,000 registered radio receivers or 8.6 on every 1000<br />

people. It was among the smallest percentages in Europe: Spain had 7.7,<br />

18 Cannistraro, “The Organization of Totalitarian Culture: Cultural Policy and the Mass Media in<br />

Fascist Italy, 1922-1945”, 185-186


26<br />

<strong>Tanja</strong> Tatomirović<br />

Lithuania 7.1 and Poland 9.75. Short wave broadcasting was directed towards<br />

countries with significant number of radio subscribers such as France<br />

(33.1), USA (147.9) and Great Britain (133.4). 19<br />

The lack of production capacities forced the regime to promote communal listening<br />

of the radio in party branch offices, army barracks and city squares.<br />

Radio enters schools and factories. In time radio became affordable due to<br />

the mass production of a special type of radio receiver called RURAL which<br />

was later used for mass indoctrination of the youth.<br />

The collective listening to the radio in schools became mandatory on April<br />

19, 1933. The voice of Mussolini became a part of everyday life. The idea<br />

that the regime is omnipresent was deliberately created along the picture<br />

of Mussolini as the supreme lord and benefactor; a cult of all powerful leader,<br />

standing guard over the fate of the nation was created. Fascism focused<br />

from the beginning on youth education mostly <strong>by</strong> founding different party<br />

and paramilitary organizations for all ages.<br />

The indoctrination reached its height towards the end of 1939 when a number<br />

of racially themed shows were broadcast.<br />

Even though it was developed and had great potential the radio was never<br />

fully integrated in the regime’s official communication policy at least not<br />

in the same measure as other media. Scholars noted that totalitarian governments<br />

were responsible for the fast development of the mass-media<br />

– mostly film and radio – but that they have mostly underestimated their<br />

potential favoring of the newspapers.<br />

“Even after the War in Ethiopia when the films started to take over as the communication<br />

method of choice of the fascist regime, radio was still number three of the<br />

most favorite communications channels” said Phillip Cannistraro, an expert on<br />

Italian radio. 20<br />

This was partly due to the controlling method which favored the print over<br />

radio. It was relatively easy to prevent the printing of the opposition newspapers.<br />

Prevention of unwanted radio broadcasts was significantly more di-<br />

19 A.R. Burrows, “World Radio Population over 176.000.000” Broadcasting, 15 April 1934, 13.<br />

20 Cannistraro, “The Radio in Fascist Italy”, 127, 153.


Mussolini’s <strong>Microphone</strong> 27<br />

fficult and no one could stop the short wave broadcasts from outside Italy<br />

(the general feeling at the time was that a few Italians actually listened to<br />

foreign programs in Italian). 21<br />

The inability of governments to censor short wave broadcasts was the strategic<br />

advantage used <strong>by</strong> Mussolini’s regime to produce these programs and<br />

influence foreign audiences.<br />

21 Daniel Waley, British Public Opinion and the A<strong>by</strong>ssinian War 1935-6. London: Maurice<br />

Temple Smith, 1975. 229.


28<br />

<strong>Tanja</strong> Tatomirović<br />

German School<br />

When Nazis seized power in Germany in 1933 the potential of the radio as<br />

a propaganda tool was well recognized. The fact that Germany, despite its<br />

war losses, retained a high technological literacy propelled the popularity of<br />

radio. In his book “Mein Kampf” Hitler wrote the following: “in the skillful<br />

hands radio is a weapon more powerful than a bomb or artillery”.<br />

Joseph Goebbels, media theorist and propaganda innovator said: “True<br />

radio is propaganda. Propaganda means to fight on every battleground including<br />

the battleground of the spirit to destroy it and then renew it in the everlasting and<br />

repeating process.”<br />

Under the supervision of Goebbels the radio becomes the key tool to create<br />

fifth columns in almost every European state. Despite the fact that the<br />

propaganda shows were tailor made to fit the need of each of the countries<br />

they were a propaganda tool for the anti-Semitic agenda of the Third Reich.<br />

These broadcasts labeled Jews as the source of all problems in Europe but<br />

also focused on the USSR and the threat of communism.<br />

Radio became a powerful weapon in the hands of Nazi propaganda masters<br />

which in time became able to provoke various sentiments among listeners.<br />

The concept of these shows indicates that the Nazis viewed people as easily<br />

manipulated masses. The radio was used to broadcast all kinds of lies in<br />

order to manipulate as many people as possible. It was of vital essence for<br />

propaganda to keep up with developments on the frontline of battle.<br />

According to Hitler <strong>by</strong> reporting on front news, conquests and victories, the<br />

radio should contribute towards mental confusion, contradictory feelings,<br />

excitement, panic among the enemy while at the same time creating a strong<br />

belief in the final victory and national unity at home.<br />

As a propaganda tool radio was far more efficiently used <strong>by</strong> the Nazis than in<br />

Fascist Italy. In regard to other communication channels such as newspapers,<br />

radio shows were more straightforward, with more content and thus ideal<br />

to manipulate emotions.<br />

To embed the message in the heads and minds of their listeners, propaganda<br />

masters used three psychological methods:


Mussolini’s <strong>Microphone</strong> 29<br />

1.<br />

2.<br />

3.<br />

Simplifying the ideology and theory to ensure easy comprehension;<br />

Constantly repeating the same message;<br />

Adding the appropriate slogan to the repeating ritual to help<br />

people memorize the message.<br />

This was the first time in the history of radio that its use as a propaganda<br />

tool was brought to perfection. The purpose given to radio <strong>by</strong> the Nazis will<br />

remain in use <strong>by</strong> other governments and propaganda centers outliving the<br />

Nazi regime long after the end of WWII. One of the proofs is a statement<br />

<strong>by</strong> Goebbels: “During a war, news should be given out for instruction rather than<br />

information.”<br />

During the WWI German chancellor Bethmann-Hollweg 22 issued a list of<br />

26 prohibited things to prevent unwanted information from reaching the<br />

public.<br />

Newspapers were the source of information at the time and the way for<br />

politicians to speak to the public; they were the only source of information<br />

on the war, information previously cleared <strong>by</strong> the army.<br />

Radio introduced new standards in journalism and new ways to influence<br />

the public. Among the first to realize that potential was Joseph Goebbels,<br />

the head of the German Ministry of Propaganda.<br />

Goebbels was successful in controlling the radio though he was far more<br />

successful in controlling the printed media.<br />

22 Theobald von Bethmann-Hollweg (1856 – 1921)


30<br />

<strong>Tanja</strong> Tatomirović<br />

International Outreach of the Italian Propaganda<br />

International propaganda was one of the main activities of the fascist regime<br />

in which it invested most of the time and resources and achieved significant<br />

credibility.<br />

The success is visible in a statement <strong>by</strong> Gaettano Salvemini: 23 “Having in<br />

mind that we have suppressed the opposition in Italy the regime could literally do<br />

everything it wanted in the media. Abroad however we could not smash heads but<br />

had to win them over like we did with a lot of them.”<br />

Since 1933 Italy extended its outreach and began broadcasting its propaganda<br />

on short waves across the globe spreading the fascist idea in Europe,<br />

America and South America.<br />

In response, France launched its own short wave radio service in 1935 broadcasting<br />

globally in English and Spanish. Germany soon joined them and<br />

established its own global service reaching out to North, Central and South<br />

America, Africa and Asia.<br />

It is not a coincidence that radio broadcasts in foreign language appeared<br />

at the same time when daily propaganda news bulletins appeared on the<br />

waves.<br />

The methodology used to promote fascism abroad much resembled the one<br />

used for domestic purposes – reality was ornamented to create sympathies<br />

towards fascism. In this respect propaganda became one of the key elements<br />

of the Italian foreign policy until the tragic events of 1943 revealed just how<br />

corrupted the system was.<br />

It is hard to pin the exact date when Italian fascists decided to promote<br />

themselves abroad using radio in a serious and systematic way as the process<br />

was multilayered and complex.<br />

Initiatives undertaken towards this goal during the mid30’s were more a<br />

response to negative reactions abroad than a planned action. In January<br />

1931 Mussolini spoke in English to the members of Italian diaspora in USA<br />

23 Gaetano Salvemini (1873-1957) theorist and politician. One of the biggest opponents of<br />

fascism.


Mussolini’s <strong>Microphone</strong> 31<br />

and Canada; the date can be taken as a symbolic start of the Italian propaganda<br />

effort abroad.<br />

The launch of the Emerald Field Radio Station showed that the effort received<br />

serious political connotation. To show the extent of the effort its worth<br />

mentioning that the station was used <strong>by</strong> scientist and artists in service<br />

of the regime who glorified the achievements of the Italian fascism at the<br />

movement’s 10th anniversary in 1932.<br />

Radio Italy was intended mostly for Italian diaspora abroad where it was<br />

gladly received. It focused on music and the first political shows were added<br />

in 1928 <strong>by</strong> the order of mandatory inclusion of political shows on all Radio<br />

Stations issued <strong>by</strong> the National Radio Committee.<br />

The first serious attempt was the launch of the Radio Bari on August 15,<br />

1933 with programs in Albanian language. The radio was a short wave station<br />

whose content was created under the watchful eye of the Italian Oriental<br />

Chamber of Commerce.<br />

In 1935 in London the Times wrote that Italy “is ahead of other countries when<br />

it comes to special broadcasts in foreign languages. The shows are clearly intended<br />

for the local audience in these countries and are broadcast in local languages”. 24<br />

According to the Times the broadcasts carried shows “carefully crafted and<br />

written from the Italian point of view to influence the domestic public opinion”. 25<br />

At later stages the outreach was extended to the Balkans and the Middle<br />

East where broadcasts in Arabic introduced economic and political topics<br />

to local audiences; the aim was to help secure the Italian hegemony in the<br />

Mediterranean.<br />

Broadcasts in Italian were developed to meet demands from Li<strong>by</strong>a, an Italian<br />

colony at the time, and they became an important factor in propaganda<br />

directed towards the rest of the world.<br />

24 “Propaganda By Radio, Italian Activity Increasing,” The Times of London, 21 September<br />

1935. Box 19 Folder 1, Lisa Sergio Papers, Georgetown University Library, Special Collections<br />

Division, Washington, D.C. Georgetown University Library, Special Collections Division,<br />

Washington, D.C.<br />

25 Ibidem


32<br />

<strong>Tanja</strong> Tatomirović<br />

Other activities include news on key world events and trending political<br />

issues broadcast on short waves in several European languages and directed<br />

towards the Americas in an effort to reach out to local Italian diaspora based<br />

there.<br />

In 1932 Italy planned a colonial conquest of Ethiopia trying at the same<br />

time to prevent the involvement of the major European powers. Ethiopia<br />

was of no real importance to England or France but Italy expected problems<br />

for invading a founding member of the League of Nations.<br />

Mussolini’s conquest showed the inability of the League of Nations to<br />

guarantee global security. League imposed partial sanctions banning exports<br />

to Italy and limiting its access to international loans as well as imposing ban<br />

on weapons trade with Italy. The sanctions were not efficiently enforced and<br />

were only partly supported <strong>by</strong> the members of the League (e.g. USA did not<br />

support the sanctions).<br />

Mussolini invaded Ethiopia in October of 1935 launching a full scale war<br />

with artillery and air force. After seven months following the decision of<br />

Haile Selassie to flee the country, Mussolini declared Ethiopia a part of the<br />

Italian Fascist Empire. The first radio broadcasts were dedicated to the discussions<br />

led in the League of Nations and sanctions against Italy. These broadcasts<br />

attracted so much attention that they received coverage in USA. The<br />

New York based “Paris Letter” wrote that Italian broadcast in five languages<br />

was picked up in Paris at 7 pm and that the public was fascinated <strong>by</strong> the fact<br />

that almost all of the presenters were women. 26<br />

The imminence of the Italian campaign in Ethiopia resulted in increased<br />

focus on that particular part of Africa; radio propaganda picked up pace and<br />

offered a number of different shows underlining the limiting influence of<br />

the League of Nations and its attempts to fight against Mussolini’s colonial<br />

appetites. At the same time one of the main goals of this particular effort<br />

was to justify the upcoming war at home. This was the first major test for<br />

the dictator’s propaganda machinery, also tasked to divert the public attention<br />

from the negative effects of the economic crisis.<br />

26 One of them was Lisa Sergio


Mussolini’s <strong>Microphone</strong> 33<br />

This time the radio proved its efficiency, building on the fact that it now<br />

covered the entire country.<br />

The rest of the propaganda effort was directed at the European audience.<br />

For example, the Italian Embassy in London received 14,600 pounds to fuel<br />

its propaganda effort and disseminate thousands of propaganda leaflets<br />

across the country.<br />

The Italian ambassador in the United Kingdom Dino Grandi reported to<br />

Mussolini “our arguments were well received among the public. In return we<br />

have received many letters of acknowledgment from the members of the public<br />

and a single person returned the materials”. 27 Radio, however, was much faster<br />

in spreading news than leaflets were.<br />

27 Sergio, “It was a day so long ago”, http://openlibrary.org/a/OL256636A


34<br />

<strong>Tanja</strong> Tatomirović<br />

reDiscovering America<br />

Together with Argentine and Uruguay, the United States of America were<br />

home to the largest Italian community in the world. The peacetime propaganda<br />

effort of the Italian regime in the Americas can be considered one of<br />

the most extensive propaganda efforts in the history of the Italian fascist<br />

regime.<br />

As Matteo Fochessati wrote in the 1920’s, in the eyes of the Italian fascist<br />

radio was a tool that was easier to control than to use rationally.<br />

In 1930 the brother of the Italian dictator Arnaldo Mussolini said the role of<br />

the radio was to educate through entertainment.<br />

The first extensive assessment of the radio and its potential was done in<br />

1936 alongside the war campaign in Ethiopia when the State Secretary for<br />

the National Culture and the future Minister Dino Alfieri defined the radio<br />

as a political tool. 28<br />

The reality however was in the fact that Benito Mussolini understood the<br />

potential of the radio late in the process. This can be attributed to the fact<br />

that the broadcasting network was lagging behind the major European competition<br />

but also to the fact that Mussolini had a contradictory personality<br />

and had simply made a bad assessment.<br />

The regime reacted only after Marconi established the first intercontinental<br />

radio connection between the United Kingdom and Australia. “The official<br />

newspapers of the regime “People of Italy” wrote: “Broadcasting picked up<br />

pace in America and Great Britain, Germany and France, as well as in Egypt and<br />

across the British dominions. The fact that the home of Guillermo Marconi is beginning<br />

with broadcasts after Congo or carefree Pacific islands of Njam Njam is<br />

a shame.” 29<br />

Marconi’s confidant count Louigi Sollari wrote to Mussolini explaining the<br />

importance of advertising his cause abroad: “I have always tried to utilize radio<br />

telegraphy to promote the Italian cause abroad. Now I intend to develop a radio<br />

28 Matteo Fochessati, “The Voice of the world, pictures of the Italian radio between two World<br />

Wars”, Genoa, 1990.<br />

29 „Il Popolo d´Italia“ Rome, 1925


Mussolini’s <strong>Microphone</strong> 35<br />

network to broadcast news from Italy throughout Eastern Europe and America,<br />

where news usually arrives late and is deliberately misinterpreted <strong>by</strong> the foreign<br />

news agencies. It is in Italian interest and interest of the fascist movement that<br />

we deliver our news without any interference.” 30<br />

The copy of this letter was sent to Italian Parliament to complement the<br />

speech delivered <strong>by</strong> Sollari on the importance of radio telegraphy. In June<br />

1924 first radio broadcasts received positive evaluation and a year later the<br />

Italian government installed a short wave 12 kW-strong transmitter on the<br />

outskirts of Rome. The launch, originally planned for the commemoration<br />

of the 7th anniversary of the March on Rome, was delayed for a year due to<br />

technical difficulties. It was not until 1930 that the Italian Radio Association<br />

(EIAR) was able to announce that “the voice of the eternal Rome will be<br />

available in all four corners of the Earth thanks to the new high tech short wave<br />

technology.” 31 “In Rome we present the strongest radio station in Europe”<br />

30 Italian Stated Archives, January 16, 1924<br />

31 Giovani Antonio Colona, addressing the Parliament, February 4th, 1924


36<br />

<strong>Tanja</strong> Tatomirović<br />

Due to bureaucratic difficulties the launch was postponed for a number<br />

of times until Rome was finally able to address the Italian community<br />

worldwide.<br />

The program of the first broadcasts to America was made to link the Italian<br />

community in the US with their home country.<br />

The broadcasts were also used to secure technological upper hand for the<br />

Fascist regime. A New York-based pro-fascist weekly “Carocco” proudly<br />

announced the first ever broadcast from Rome to Italian community in Los<br />

Angeles.<br />

The early broadcasts neglected experts who suggested program improvements<br />

and they failed to attract larger audience in the USA. Even the local<br />

Italian dailies in the US did not show any interest in these broadcasts.<br />

Instead, they chose to focus on Marconi and his plans to develop radio<br />

technology. 32<br />

To make things worse, the audience was not willing to give any feedback<br />

on the quality of the program to EIAR. Frequent broadcasts of Mussolini’s<br />

public speeches did little to attract new listeners. Even Mussolini’s special<br />

address to the people of Americas, delivered on January 1, 1931 failed<br />

to attract new audience; this situation changed in the mid 30’s when the<br />

Fascist regime introduced a new broadcasting strategy.<br />

The success of the Italian propaganda effort was increased with the launch<br />

of global news agencies, such as Stefani News Agency, and in particular with<br />

the establishment of the State Press Agency, later transformed in to the<br />

Directorate for Propaganda. In late 1934 the regime also established the<br />

Supreme Committee for Monitoring of Radio Broadcasts in charge of exercising<br />

control over all radio broadcasts.<br />

The total state control over the broadcasts came in an aftermath of a visit<br />

to Germany and the local propaganda agencies made <strong>by</strong> the members of the<br />

Supreme Committee. After the visit Italian regime assumed full control of<br />

all media in the country.<br />

32 An Interview with Marconi, “Italian-American progress”, July 5th, 1930


Mussolini’s <strong>Microphone</strong> 37<br />

One of the novelties was the beginning of the monitoring process that<br />

allowed the regime full insight into foreign broadcasts; the monitoring was<br />

undertaken <strong>by</strong> the Ministry of Propaganda.<br />

In 1934 the strength of the Radio station “Emerald field” was increased to<br />

25kw. A new short wave transmitter was put into operation on October<br />

28 at the 12th anniversary of the March on Rome, though not without<br />

difficulties.<br />

Radio technology of “The Emerald Field” in 1931<br />

“Emerald Field” in 1941


38<br />

<strong>Tanja</strong> Tatomirović<br />

The program was broadcast with strong support from a number of members<br />

of the Italian community in the USA, Italian diplomats and Italian-co mmunity<br />

orientated dailies.<br />

As reported in the press “Unfavorable weather conditions influenced the short<br />

wave broadcasts shutting down all radio stations”. 33<br />

With the upcoming campaign in Ethiopia the quality of signal was<br />

significantly improved. The program designed for the audience in the USA<br />

was improved and made relevant to recipients which helped win the Italian<br />

community’s support for the Ethiopian campaign as shown <strong>by</strong> increase in<br />

the financial donations and increased lob<strong>by</strong>ing to influence the US political<br />

establishment.<br />

Economic sanctions imposed on Italy in response to her aggression on<br />

Ethiopia increased the number of radio appeals for aid in badly needed<br />

raw materials. One of the notable appeals was made <strong>by</strong> Pietro Carboneli, a<br />

member of the Italian-American Chamber of Commerce in New York and<br />

a correspondent of the “Evening Courier” who said: “We are all aware of the<br />

fact that <strong>by</strong> buying Italian products we are not only helping ourselves but also<br />

our compatriots fighting in Ethiopia for a better future of our homeland. To buy<br />

an Italian product means to support our agriculture and industry in their effort<br />

to cancel the effects of the economic sanctions and improve lives of our workers,<br />

currently undertaking heroic efforts for the benefit of our homeland. We are<br />

helping Italy to obtain badly needed foreign currency. Buying Italian products is<br />

a way to support our homeland in her fight against those imperialistic forces who<br />

try to bring her down to knees, to humiliate and destroy her with sanctions.” 34<br />

It is interesting to mention that the exporting companies did not bother to<br />

sell Italian products in areas not covered <strong>by</strong> Fascist radio.<br />

The Italian ambassador in US reported back to the Ministry of Foreign<br />

Affairs: “I would like to point out that we have a significant community of Italians<br />

in the USA, more than 5 million and that we must make an effort to inspire a<br />

sense of solidarity and interest in Italian affairs as they can exercise a significant<br />

influence on the local political scene and public opinion.”<br />

33 Radio station “Emerald Field”, “Radio Courier” from March 17 to March 23, 1935<br />

34 The speech of Pietro Carboneli over the radio station “Wow” on January 25, 1936


Mussolini’s <strong>Microphone</strong> 39<br />

Propaganda was strengthened in the English speaking world in an effort to<br />

spur anti-British sentiment and create sympathy for the Fascist movement<br />

and Italy.<br />

Local Italian-American press promoted homeland broadcast programs<br />

appealing to the community to listen to the voice of the motherland.<br />

During the military campaign, special programs in English were broadcast<br />

in Africa, portraying the intervention as necessary and inferring that the<br />

position of official Washington was indifferent towards those opposed to<br />

the Italian expansion. More than a few commentators characterized the<br />

conquest of A<strong>by</strong>ssinia as a crusade to spread Catholicism and values of the<br />

modern civilization.<br />

One of the major obstacles for the Italian propaganda effort was the<br />

unique perception of the radio among people in the US who saw it more<br />

as an entertainment than source of information. Italian community was<br />

surveyed to determine the most effective way to disseminate information.<br />

Radio-based propaganda that included calls for humanitarian aid through<br />

the Red Cross was expanded to include appeals for financial support. This<br />

turned the radio into a tool for mobilization and a tool for creating greater<br />

cohesion between Italy and its compatriots in Americas; fascism gained<br />

support within the Italian communities across Americas raising morale<br />

and creating a sense of national pride for the country that emerged as an<br />

important international power.<br />

Military victories in Africa left significant impact across the USA where the<br />

members of the Italian community organized a string of public celebrations<br />

in all the major cities. The newspapers “Italian Nation” reports: “Members of<br />

the Italian community showed up in thousands from all parts of Philadelphia and<br />

chanted in favor of Italy and Mussolini and processions with live music converged<br />

into one huge celebration of the Italian might and glory.” 35<br />

Less emotional, although not less important was the campaign to promote<br />

Italian products as a way to support the homeland through the sanctions<br />

imposed <strong>by</strong> the League of Nations.<br />

35 “Italian people delighted <strong>by</strong> victory”, “Italian Nation”, May 6, 1936


40<br />

<strong>Tanja</strong> Tatomirović<br />

Angelo Flavio Guidi, a journalist for the “Italian-American Way Forward”<br />

newspapers, reported to the Ministry of Press and Propaganda that “a<br />

number of Italian celebrities helped promote the economic significance of buying<br />

Italian merchandize contributing significantly to the increase of Italian exports<br />

to the USA.” 36<br />

In mid October 1935 Ministry of Press and Propaganda dispatched a special<br />

mission to the USA to evaluate the effectiveness of the Italian propaganda<br />

effort to promote Fascism among the local Italian community. During the<br />

mission a number of cooperation agreements were signed with American<br />

broadcasters to extend the outreach and the quality of programs. On<br />

February 17, local radio stations in the US re-broadcast the Radio Emerald<br />

Field and the speech given <strong>by</strong> Galeazzo Ciano 37 to the members of the Italian<br />

Community in the States.<br />

Italian propaganda was similar to Nazi propaganda in the way they influenced<br />

their compatriots abroad: “German government allocated $30 million towards<br />

the propaganda effort in the USA. The existing spy network, established to provide<br />

information on the military and the industry, was complemented <strong>by</strong> a skillfully<br />

organized and led organization equally dangerous as the direct spy activities.<br />

German Radio programs broadcast from eight centers were of major propaganda<br />

significance.” 38<br />

Financial support was the only difference between the Italian and German<br />

radio propaganda effort. After the evaluation mission returned to Italy,<br />

Bernardo Bergamaschi 39 ssuggested the acquisition of a US-based radio<br />

station to the Italian government to increase the quality of broadcasts<br />

and reduce costs. Negotiations were launched but never concluded due to<br />

constant financial problems.<br />

Bilateral agreements with the US based broadcasters were cancelled in<br />

protest of their broadcast of the Ethiopian Governments appeal for US<br />

sanctions on Italy.<br />

36 De Pepo, “Propaganda in the United States”, Washington, 1936<br />

37 Galeazzo Ciano (1903-1944), diplomat, later Minister of Foreign Affairs,<br />

Mussolini’s son in law<br />

38 Washington Herald, 1938.<br />

39 Bernardo Bergamaschi, an Inspector at the Ministry of Radio and Propaganda


Mussolini’s <strong>Microphone</strong> 41<br />

In spite of that Mussolini’s speeches declaring the Empire were broadcast in<br />

the USA and created a climate of collective excitement and resurrected national<br />

pride affecting not just the Italian community but the rest of the world,<br />

too.<br />

During the last weeks of the Ethiopian campaign a high ranking official from<br />

the Ministry of Press and Propaganda George Nelson Page, an American with<br />

Italian citizenship, visited Washington D.C. to reestablish the relationships<br />

with the local broadcasters. This renewed cooperation came about on July<br />

15, 1934, with the broadcast of a special radio program honoring a joint<br />

flight across the Atlantic made earlier that year <strong>by</strong> a group of 24 Italian<br />

airplanes. 40<br />

The idea to infiltrate agents in radio stations was never neglected. The most<br />

famous case is that of Lisa Sergio 41 , an official of the Radio Emerald Field for<br />

English and French-speaking markets, whose role ever-remained unclear.<br />

The official Rome relied on the individual activities implemented <strong>by</strong> the<br />

diplomatic staff, as it was the case with the Consulate General in San<br />

Francisco, in charge of financing local radio stations broadcasting in<br />

Italian.<br />

One of them broadcast a speech given <strong>by</strong> Mario Lauro on the 15th<br />

anniversary of the March on Rome: “The wind of change started <strong>by</strong> the March<br />

on Rome created a new spirit and mentality of the Italian people, both at home<br />

and abroad, reaching the hearts of our compatriots across the world, making<br />

them, as per Duce’s desire, more proud of their Roman history.” 42<br />

Lauro was a correspondent of the “Telegraph” newspapers and a coordinator<br />

of all Fascist activities in the USA.<br />

The Fascist propaganda during the 30’s successfully influenced the local<br />

radio stations broadcasting in Italian. Live broadcasts were made from all<br />

events important to the local Italian community and all visits of the Italian<br />

40 A Propaganda transatlantic flight from Orb et ell to Chicago without landing under the<br />

command of Ital Balbo, the Minister of Aviation<br />

41 Elisa Sergio (1905-1989), Italian radio announcer, known as “Golden voice of Rome”<br />

42 The speech of Mario Lauro on “W3xal” radio, November 13, 1937


42<br />

<strong>Tanja</strong> Tatomirović<br />

officials. The program was in favor of naturalization to help spread the<br />

Fascism in the USA.<br />

Antifascist propaganda grew parallel to fascist efforts to promote them.<br />

Serious accusations and offences were exchanged over the radio frequently.<br />

In all cities with sizable Italian communities special portions of the Radio<br />

programs were dedicated to immigrants.<br />

Broadcasts in foreign languages were an integral part of the programs<br />

spreading the economic messages, an important aspect for the commercial<br />

radio stations.<br />

More than 200 radio stations across the USA broadcast program in Italian,<br />

mostly along the eastern coast where the majority of Italians in the USA<br />

lived. Italian hour, as it was known at the time, was a popular broadcast in<br />

Boston, New York, Philadelphia and Bridgeport.<br />

A variety of programs, political marketing and disseminated information<br />

attracted the attention of the US Congress and military intelligence services.<br />

All of the major newspapers printed a statement of Girolamo Valenti,<br />

chairman of the Antifascist Association, given before the Congressional<br />

Committee set up to investigate fascist and anti-American activities in<br />

the US: “Radio became the main way to spread fascist propaganda. New York<br />

based radio stations WBNX, WOW, WHAM and WHAB broadcast Italian<br />

programs drenched with fascism. Radio programs start and end with fascist<br />

national anthem and they glorify Mussolini and his imperialistic policies. It is<br />

understandable that these companies do not allow any criticism of the Fascist<br />

movement in their broadcasts.” 43<br />

According to the FBI analysis one of the major sponsors of pro-Fascist<br />

broadcasts in the USA was Julius Patruzzo, the Sales Director of the Fernet<br />

Branca beverages. 44<br />

San Francisco based radio station KRE broadcast commercials paid <strong>by</strong> Rossi<br />

Cigars mocking the British and French democracies.<br />

43 Francesco Nardini, “Who is financing the Fascist radio?”, September 2, 1938<br />

44 Today it is called “Amaro”, Milan, Italy


Mussolini’s <strong>Microphone</strong> 43<br />

Local radio stations were often under pressure from local Italians, Fascist<br />

sympathizers, not just to secure their favorable attitude towards Fascism<br />

but also to help them gain political influence in Italy.<br />

Before the WWII intelligence agencies estimated that more than 2 million<br />

people listened to Italian radio shows in New York alone, which basically<br />

covered one third of the entire Italian population in the US.<br />

Fascist indoctrination was not conducted exclusively in Italian language.<br />

Numerous individual campaigned for Fascism in English language such as<br />

Charles Coglin, a catholic priest from Detroit and a staunch supporter of<br />

Mussolini and Fascist ideology.<br />

Coglin’s speeches were so radical that they even made the Italian government<br />

distance itself from him. 45<br />

At the beginning of the Second World War the radio propaganda picked up<br />

in pace.<br />

In 1937 Italian Ambassador in the USA Fulvio Suvic analyzed the radio<br />

propaganda effort in a report sent to Ministry of Press and Propaganda: “I am<br />

convinced that the radio is the easiest way to reach target groups. However I think<br />

we should not rely exclusively on bilateral agreements with local broadcasters in<br />

light of the fact that they represent the interests of their Government. Due to the<br />

significant percentage of illiterate people within the Italian community the radio<br />

remains the best propaganda tool.” 46<br />

In 1941, to give just one example, broadcasts for Boston area were picked<br />

up <strong>by</strong> 85.4 percent of people compared to 76.6 percent who picked up<br />

broadcasts in English language. On February 12, 1938 Italian Ministry of<br />

National Culture and its Inspectorate General of Radio and TV formed a<br />

special service to plan and analyze new propaganda efforts abroad.<br />

During this period Mussolini launched the biggest and the most powerful<br />

radio transmitter of the Radio Emerald Field named the Imperial Rome.<br />

45 Teodor Kovalef, “Father Coglin and Mussolini, impossible allies”,<br />

Church and State Journal, 1971<br />

46 Fulvio Suvic to the Ministry of Foreign Affairs, Washington, 1937. USA Archives,<br />

http://www.archives.gov/


44<br />

<strong>Tanja</strong> Tatomirović<br />

This equipped fascist propaganda machinery with a powerful tool for grass<br />

root indoctrination, not just in America but throughout the world.<br />

Following the Italian invasion of Albania on April 7, 1939, Ministry of<br />

Culture and Propaganda, started broadcasting in Greek for the members of<br />

the Greek community in the USA to win them over for the idea of the Italian<br />

(re)occupation of parts of the Balkan Peninsula.<br />

In November 1939 analysis showed a necessity to increase the propaganda<br />

effort in the USA to help secure American neutrality in the event of war with<br />

England or France.<br />

In June 1940 Italian broadcasts last for two and a half hours a day mostly<br />

during the evening prime time. 47<br />

Inspectorate General of the Radio and TV took steps to include political<br />

messages in broadcasts. These attempts were met with a number of<br />

technical obstacles. Stefany News Agency closed for business at the time<br />

when broadcasts for the North America were about to start which made it<br />

impossible to add the latest news to the program. Extending the broadcasts<br />

<strong>by</strong> half an hour increased the use of lamps on transmitting aerials which was<br />

unacceptable as the lamps were imported goods.<br />

EIAR never wanted to take the responsibility to extend the program without<br />

the prior authorization from the Ministry of National Culture. Unlike Rome,<br />

Nazi Berlin had a six hour program, three times longer than the Fascists. 48<br />

Consulate General in Philadelphia soon joined the growing calls for extended<br />

broadcasting times to curb the growing anti-Fascist propaganda from UK<br />

based media: “Extending the news from the front lines would be useful to limit<br />

the effect of the news spread <strong>by</strong> other foreign news agencies”.<br />

The solution was found in the re-broadcasting of the “Daily Op-Ed”, a<br />

program originally intended for distribution in Italy which increased the<br />

number of listeners significantly. This was the first time the members of the<br />

Italian community in the USA could receive news from the Eastern Front,<br />

praises for the Independent State of Croatia and its leader Ante Pavelic,<br />

47 An anonymous intelligence report to Antonio Fulvini, Rome, 1940.<br />

48 A report to the Ministry of Culture and Propaganda, Turin, October 21, 1940


Mussolini’s <strong>Microphone</strong> 45<br />

combined in a radio show entitled “From Sava to Aegean, from Velebit to<br />

Egypt”.<br />

With the beginning of the war in 1939 the US based listeners became<br />

witnesses of a transformation of the Italian Radio from a news service into<br />

a broadcaster of political opinions. 49<br />

Modeled after the campaigns made during the war in Ethiopia radio was<br />

used to inspire people to give financial, medical and goods donations.<br />

In February 1941 Mussolini founded Radio Urbe Agency designed to<br />

broadcast news from the front lines exclusively. Italian propaganda effort<br />

was partially successful in bringing the Italian community in the USA closer<br />

to Italy and the Fascist ideology, but it failed to mobilize them against<br />

their new homeland once the two countries became enemies. American<br />

sociologist Joseph Roucek said: “Italians hope for impossible – the US victory<br />

without Italian defeat.” 50<br />

The Italian community in the USA could not secure American neutrality<br />

which led to the mass arrests of Fascist sympathisers in the country,<br />

courtesy of local security services from a constant monitoring of radio<br />

broadcasts in Italian.<br />

A number of Radio stations were closed, some subjected to censorship. In<br />

summer 1943 EIAR program for Italians in the States lasted for just 15<br />

minutes a day. The program was anchored <strong>by</strong> Ezra Pound, 51 an American poet<br />

who spoke about national discrimination of the American Italian workers in<br />

America: “A number of dubious broadcasters advocate that the US loves Italy and<br />

that it stands only against the regime of Mussolini. Franklin Delano Roosevelt<br />

forgets what Italians and Italian citizens did in 1911 before the Fascism emerged.<br />

Now America shows its gratitude <strong>by</strong> deporting immigrants, starving Italy in an<br />

attempt to subject it. What kind of love is that?“ 52<br />

In mid July 1943 a series of programs were designed in cooperation with<br />

the Germans. These programs were recorded as dialogues between Italian<br />

49 Historical dictionary of Fascist Italy, Westport CT, 1982.<br />

50 “Italian-Americans and World War II”, July-August, 1954, p.458<br />

51 Ezra Weston Loomis Pound (1885-1972), American poet, critic and intellectual<br />

52 “Ezra Pound’s Italy”, Rome, 1974


46<br />

<strong>Tanja</strong> Tatomirović<br />

and German soldiers to explain the situation on the front lines. This was an<br />

attempt to underline the close partnership of Rome and Berlin; at the same<br />

time it showed a growing influence of Germany over the Italian Ministry of<br />

Culture and Propaganda.<br />

The start of the project was disrupted <strong>by</strong> the events of August when Italy<br />

capitulated to Allies. Dissolution of the Fascist Italy and establishment of<br />

the Socialistic Republic in the north destroyed any chances for a propaganda<br />

effort abroad.


Mussolini’s <strong>Microphone</strong> 47<br />

The importance of the radio in<br />

spreading the Italian fascist ideology<br />

To understand the impact of the radio on everyday life it is important to<br />

refer to the famous broadcast of imaginary Martian invasion organized <strong>by</strong><br />

Orson Welles in 1938. 53 This broadcast caused panic and almost riots among<br />

the citizens.<br />

A radio show usually started with a live performance of a jazz band from<br />

one of New York hotels. The music was interrupted a number of times <strong>by</strong><br />

the announcer reporting unusual activities in the skies above the city which<br />

later culminated with reports of a Martian invasion. Panic caused <strong>by</strong> this<br />

broadcast was unbelievable and people took to the streets in great numbers,<br />

rioted and caused huge damages, luckily without any deaths. This was<br />

caused <strong>by</strong> the growing fear and tension created in anticipation of the war.<br />

This remains to date one of the best examples of the influence radio might<br />

have on masses.<br />

Orson Welles in a radio show<br />

“War of the Worlds”, 1938<br />

Both the Fascists and Nazis skilfully employed radio as a megaphone, to<br />

broadcast political events and speeches – aimed at manipulating emotions.<br />

53 Orson Welles, “War of the Worlds”, October 30, 1938


48<br />

<strong>Tanja</strong> Tatomirović<br />

Listening to the radio with the family was quickly replaced <strong>by</strong> listening with<br />

work colleagues or the wider community.<br />

The role of the radio gradually changed from just speech reproduction to<br />

events and military parades coverage; in the end radio became an integral<br />

part of the ongoing politick. The 10th anniversary of the Fascist movement<br />

was an ideal opportunity for state propaganda. Massive manifestations<br />

took place across Italy and Mussolini’s speeches became an integral part of<br />

the daily life.<br />

Benito Mussolini Speaking at the 10th anniversary of the Fascist<br />

Movement:<br />

“Black shirts, citizens of Turin, I made a promise to visit your city at least once<br />

during the first 10 years of Fascism. I have kept my promise. I stand proudly here<br />

among you touched <strong>by</strong> your hospitality that went beyond my wildest expectations.<br />

(Applause)<br />

Could it be any different? Turin is a great Roman city that gave us a tetrarchy,<br />

and deserves a title of the hero city in war and in peace.<br />

A little over a year ago I was speaking in Naples outlining the basics of the fascist<br />

ideology. Since then European history has seen a number of high importance<br />

events. I spoke about the tragic consequences of the war and bad calculations<br />

made in the name of Italian people, calculations that we have to annul. Lausanne<br />

peace conference is one of the rare ones to reach a conclusion. Vigorously led <strong>by</strong> the<br />

British Prime Minister the reparation ship is still in harbor. Will the great people<br />

of the nation of stripes and stars willingly come aboard this ship? The ship full<br />

of misery and despair for many nations (crowd: No. No). I wish your no could fly<br />

across the Atlantic and reach that great nation.<br />

However, there are ones who would never forgive us the fact that Italy is once<br />

again strong and back on its feet. For these pathetic remains of some lodges the<br />

fact that Italy stand the way it stands today is an unforgiving sin because the<br />

greatest enemies of the peace are exactly those who mind only they own interest<br />

(applauses)<br />

There is another issue that touches the German question. Fascism had clear ideas<br />

and guidelines. German request for equal treatment is just, and we should say<br />

so. The sooner this happen the better. At the same time, during the disarmament<br />

conference, Germany cannot arm itself in any way. But the moment the conference


Mussolini’s <strong>Microphone</strong> 49<br />

is over without a single useful result, it will be impossible for Germany to remain<br />

a member of the League of Nation if this disarmament degrade her completely<br />

(applauses). We do not want hegemony in Europe. We are against any kind of<br />

hegemony, especially those who will lead to injustice.<br />

The second guideline towards the success is our cross-class cooperation. This city<br />

is home to numerous workers and with a clear heart I can say that the workers<br />

completely fulfilled their duty despite all the crisis and obstacles.<br />

I have to add that the Italian industrial class marches towards a better future with<br />

optimism and hope. If the cooperation is desirable in good times then it is required<br />

through hard times, when every lack of energy equals high treason. Turin was<br />

united in reaching out to others. We have moved on from the pathetic concept<br />

of philanthropy towards the deepest and most profound sense of helping one<br />

another. We have to make just one more step from this position to reach nationwide<br />

solidarity. (applauses)<br />

Mussolini is addressing the masses<br />

Turin must offer jobs to its workers. Everything Turin has showed us – courage,<br />

persistence and genius – must remain in Turin. (applauses)<br />

There are those who foresee difficult political years for us. They are lying. As far<br />

as politics is concerned we can spend 50 difficult years and nothing will happen,<br />

because we are aware that after every winter a spring of rejuvenation and glory<br />

comes. From a humane point the very thought of a suffering family pains me<br />

deeply because I have myself been in the same situation. (Crowd cheers: Duce,<br />

Duce)<br />

I know what an empty house without the roof is! (Crowd cheers: Duce, Duce)


50<br />

<strong>Tanja</strong> Tatomirović<br />

Fellow citizens of Turin, this magnificent display of unity, this single soul and<br />

body I see before me today, cannot pass without mentioning our total devotion to<br />

His Majesty the King (applauses) who stands for our nation’s vitality, health and<br />

longevity.<br />

So what is our motto for the upcoming decade? The motto is - go forward, create<br />

and if necessary fight and be victorious!”<br />

Turin, Castles Square,<br />

October 23 1932<br />

Fascist leadership used the radio to address the masses, the great national<br />

theatre, and thrill them with stories of its magnificence: “At this moment 20<br />

million Italians are gathered on squares across Italy. This is the largest gathering<br />

in the history of the mankind. Twenty million people are one heart, one soul, one<br />

will. This gathering has one purpose – to show the rest of the world that Italy and<br />

Fascism are one, inseparable, perfect and pure.” 54<br />

The radio became the main communication channel between the regime<br />

and its masses as well as between the nation and the rest of the world. This<br />

completed the radio empire – the Balkan Peninsula, Near and Far East,<br />

North and Eastern Africa and both Americas.<br />

State Secretary at the Ministry of Press and Propaganda, count Ciano,<br />

introduced political broadcasts in German and English language over the<br />

short waves; at their start the quality of these broadcasts was questionable,<br />

often provoking comments on the poor grammar and linguistic errors.<br />

In 1934 the Fascist regime adopted a new strategy exercising complete<br />

control over the information which was noticed abroad. For the first time<br />

the regime analyzed its approach to crisis in Spain and the drop in number of<br />

listeners abroad. The focus was shifted to other parts of the world, primarily<br />

the Mediterranean and Near East as part of Italy’s sphere of influence.<br />

54 The Introduction of radio broadcast of Mussolini’s speech for 10th anniversary of Fascist<br />

movement, Milan, 1932


Mussolini’s <strong>Microphone</strong> 51<br />

Radio Truth – Radio Veridad<br />

Following the general elections on July 18, 1936 right-wing officers staged<br />

a coup d’état. Their plans varied in success. The inability of the socialist<br />

government to quell the uprising in its early stages led to one of the bloodiest<br />

civil wars in history.<br />

At the beginning of the war significant propaganda resources were mobilized<br />

in Italy and programs in Spanish and Catalan were broadcasted from Milan,<br />

Turin, Genoa and Florence. In Spain the growing Fascist tide was met with<br />

equally strong anti-Fascist propaganda which alerted the regime.<br />

Recognizing the dangers of a coordinated counter propaganda effort, the<br />

regime started a number of clandestine radio stations trying to jam other<br />

broadcasts. This is how Radio Truth, broadcasting in Spanish, was founded.<br />

Two additional radio stations were planned to pick up on the success of this<br />

project in out speaking the red media, and cover the entire Spain. However,<br />

Italy lacked the resources to accomplish this ambitious plan. Radio Truth<br />

got a double role, one as jammer, the other to promote Fascism in Spain.<br />

Radio Truth remains a classic example of Fascist radio propaganda – clash of<br />

two civilizations, barbarians and defenders of a modern, western culture, defense<br />

of Christian values from the plague of bolshevism.<br />

The clash between radio stations promoting opposing ideologies was an<br />

overture to a much serious conflict in the late 30’s. Italian involvement in<br />

the war, on the General Franco’s 55 side, not just on the propaganda front,<br />

brought much needed respect and credibility for Italian regime in foreign<br />

right wing political circles.<br />

Radio Truth broadcasts had so much influence that the Spanish regime<br />

insisted on having a say in its program, much to Rome’s disapproval. On<br />

top of the regular political and front line reports the Radio Truth used the<br />

network of Italian and foreign correspondents to provide political analysis<br />

programs on foreign policy issues. The grandiose military and political<br />

campaign against the bolshevism and the Third International did not go<br />

55 Generalisimus Francisko Franko (1892- 1975) Spanish dictator


52<br />

<strong>Tanja</strong> Tatomirović<br />

unnoticed in the world and it even managed to provoke reactions in the<br />

Vatican.<br />

Anti-Stalinist broadcasts soon appeared under the leadership of Tomaso<br />

Napolitano, 56 an expert on Soviet Union. This project was supposed to cause<br />

confusion in the communist circles <strong>by</strong> pretending to promote Leninist<br />

ideology; since this failed to happen the project was terminated in 1938 at<br />

the time of the signing of the Ribbentrop-Molotov Pact of non-aggression.<br />

Later in 1940 the project was revived but with similar results. Radio Milano<br />

was established in Spain the mock radio station broadcasting to left wingers<br />

across Italy. The late night broadcasts had a serious impact on its target<br />

audience. Additional radio stations such as Radio Madrid and Radio Valencia<br />

were set up later towards the same goal. The Fascist’s soon mastered media<br />

warfare.<br />

56 Tomaso Napolitano, a sociologist and analyst of USSR politics


Mussolini’s <strong>Microphone</strong> 53<br />

War and Propaganda<br />

The Second World War was led outside the trenches and battle fields over<br />

the radio waves. Each belligerent operated war-time radio stations. Programs<br />

made for troops at the front lines and enemy civilian population were<br />

broadcast <strong>by</strong> Radio London and Radio Moscow; radio stations had special<br />

broadcasts intended to undermine the morale of enemy civilians.<br />

Between 1936 and 1935 radio reached its peak in Italy with its popularity<br />

driven <strong>by</strong> more and more visible war euphoria and listening to foreign<br />

broadcasts in public was soon banned. The greatest effect of the radio propaganda<br />

can be observed in the changing habits of the civilian population.<br />

Since most found it impossible to afford their own radio, mass listening in<br />

public spaces soon became an everyday occurrence, much to the delight of<br />

the anti-Fascist propaganda effort too.<br />

Secret police raided and controlled these gatherings and uncovered secret listening<br />

locations where people could, and did, listen to foreign propaganda .<br />

Left wing political activists were late in recognizing the importance of radio.<br />

Outlawed left wing Party of Justice and Freedom was the first to act. Massive<br />

propaganda effort was however hampered <strong>by</strong> the fact that the party<br />

cells were not organized under a single umbrella and the constant pursuit<br />

of party supporters <strong>by</strong> the regime which in turn resulted in severe financial<br />

problems.<br />

From 1938 and on the propaganda was mostly organized to support the war<br />

effort and broadcasts were made in 23 languages across the globe.<br />

In January 1939 new propaganda programs emerged; one of them was Free<br />

Corsica launched to support the territorial claims Italy had on the French<br />

island. Fascist propaganda effort reached its peak between 1939 and 1943;<br />

during this period special attention was paid to the Arab speaking world.<br />

Radio Bari was established to broadcast in Arabic to Syria, Palestine, Iraq,<br />

Egypt, Algeria and Morocco.<br />

These efforts had some success in installing anti-colonial sentiment in local<br />

people under French or British colonial rule. Bad pronunciation and difficulties<br />

in broadcasting in different dialects of the Arabic language caused a lot


54<br />

<strong>Tanja</strong> Tatomirović<br />

of problems as well as the increasing British counter propaganda campaign<br />

that soon followed.<br />

One of the facts that was most impressive for the listeners was the speed<br />

in which the information on everyday life of ordinary Italians were broadcast.<br />

News on riots, military operations and border clashes was filled with<br />

tension and details.<br />

With the 1938 Anschluss of Austria emphasize was placed on Italian alliance<br />

with Germany.<br />

The radio propaganda caused the entire generation to be brought up indoctrinated<br />

with a twisted understanding of the reality.<br />

In Italy, radio broadcasts soon completely replaced newspapers as the source<br />

of information. Up to eight news bulletins were broadcast daily complemented<br />

on case to case basis with additional live reports from the front<br />

lines. The war bulletins were prepared <strong>by</strong> the High Command, and Mussolini<br />

approved most of them personally. Morning broadcasts started with the<br />

national anthem and a speech <strong>by</strong> Mussolini; citizens were expected to listen<br />

to these broadcasts while standing.<br />

In general, radio was a recognised part of the war effort tasked to inform<br />

and shape public opinion; it would, however, be a propaganda tool which led<br />

to a decline in the popularity of the medium of radio.<br />

Creators of radio propaganda did not forget to include entertainment programs<br />

to distract the people from the horrors of war. This was done <strong>by</strong> introducing<br />

a mix of moral boosting news, propaganda and music.<br />

Anti-fascist movement in Italy was almost extinct at the time, but its resuscitation<br />

came with the increase in the number of foreign radio stations<br />

broadcasting in Italy. For the first time ever Italians had an opportunity to<br />

compare news and get a realistic overview of the situation.<br />

With the beginning of the WWII number of Italians listening to the foreign<br />

broadcasts grew as well as their trust in foreign radio programs. The reports<br />

of defeats and massive territorial losses were in sharp contrast with the persistent<br />

official propaganda.


Mussolini’s <strong>Microphone</strong> 55<br />

The myth of Fascist invincibility was dispersed together with the regime<br />

that perpetuated it, and the fascist propaganda ceased completely in 1943<br />

after the Italian capitulation.


56<br />

<strong>Tanja</strong> Tatomirović<br />

EZRA POUND<br />

During the period known as modernism many artists engaged actively in<br />

politics. Some of them were Fascists (Ezra Pound, Marinneti), while others<br />

advocated Communism.<br />

One of the best examples of the fascist propaganda effort directed for foreign<br />

audiences was the involvement of Ezra Pound (1885-1972), an American poet<br />

and writer.<br />

Together with his poetry Pound will remain known for his involvement in<br />

the Italian propaganda effort through his input in daily newspapers and<br />

the development of appropriate school curricula and books.<br />

A Fascist sympathizer and a staunch anti-Zionist, he emigrated to Rapallo,<br />

Italy from Paris in 1924. Together with his wife Dorothy he soon moved to<br />

Sicily only to return to Rapallo in less than a year. During his early years in<br />

Italy Ezra organized a number of classical concerts across Italy.<br />

In 1939 he returned to his native America, with Europe on the brink of<br />

war, with - according to some sources – every intention of staying there.<br />

However he quickly returned to Italy. As a personal friend of Mussolini<br />

and a citizen of a country in war with Italy he was extremely important for<br />

Italian propaganda effort.<br />

His first contact with Mussolini was in 1933 but the sympathies he had<br />

for Fascists were not a decisive factor in his decision to return to Italy. The<br />

poet had aging parents living in Italy and they could not take the long and<br />

exhausting travel to the USA. He also had an illegitimate daughter Maria<br />

Rudge from his brief affair with cello player Olga Rudge (1895-1996).<br />

Olga and Ezra in late years


Mussolini’s <strong>Microphone</strong> 57<br />

If Pound’s policies before 1933 reflected his positive aspirations towards the<br />

early Fascism his political development from 1933 to 1940 led him towards<br />

nihilism. He had a tendency to label the Jews as the distracting factor and<br />

from 1940 his anti-Semitism grew as he started associating all the Jews<br />

with loan sharks. According to some sources the radicalization of Pounds<br />

political views can be seen as his way to maintain close relationships with<br />

the Duce.<br />

During the 30’s Mussolini fell more and more under the Hitler’s influence.<br />

As a consequence Italian propaganda matched the German in its anti-Semitism<br />

describing the Jews as servants to international bolshevism and, as<br />

Hitler liked to say, finanzkapital. Insight into Pound’s political writing shows<br />

that the poet fully subscribed to these views.<br />

Pound’s political writings entitled “Jefferson and/or Mussolini” 57 were broadcasted<br />

on Radio Rome and contain almost all major elements of the Fascist<br />

ideology.<br />

Ezra Pound during World War II<br />

In line with the ruling Fascist policy toward intellectual freedoms and<br />

freedom of expression Radio Rome offered its microphone to Pound twice<br />

a week. The high point of his pro-fascist activities was a series of radio<br />

shows broadcast from Rome in English for audiences in England and the<br />

USA during the WWII. Although filled with some dubious content, Pound’s<br />

shows did not go unnoticed.<br />

57 Ezra Pound, “Jefferson and/or Mussolini”, Volitionist Economics, Stanley Nott Ltd, 1935


58<br />

<strong>Tanja</strong> Tatomirović<br />

In his short wave programs broadcast from January 1941 to July 1943 he<br />

criticized Western democracy and Zionism. He was against the US entry in<br />

WWII on the Allied side and especially of the US-British alliance. His critics<br />

described his speeches as a “hard to follow mix of anti-Semitism, Fascist apologetics<br />

and economic theory”. Fascist propaganda counted on the fact that the<br />

audiences will understand that he was free-willingly making these speeches<br />

aligning them with the responsibilities of an American citizen.<br />

Ezra became one of the leading propaganda tools of the Axis 58 powers. Pound<br />

used the Fascist radio to broadcast his messages to American public on<br />

constitutional issues, criticizing FDR’s 59 policy as deeply unconstitutional.<br />

Ezra Pound in American prison, 1945<br />

For as long as they kept clear from anti-Semitism these were good examples<br />

of intellectual and ideological deliberations.<br />

After the war he was interned to the USA where he was unsuccessfully<br />

tried for high treason; after the trial Pound spent 12 years in mental health<br />

58 “Axis alliance”, “Axis powers”, also known as “Tripartite pact” (Germany, Italy and Japan,<br />

which signed an agreement on cooperation in September 1940)<br />

59 Franklin Delano Roosevelt (1882-1945), 32 nd president of the United States


Mussolini’s <strong>Microphone</strong> 59<br />

institutions. After his release he returned to Italy where he died in 1972. He<br />

and Olga Rudge are buried next to each other in Venice.<br />

Ezra Pound, “America Was Promises!”:<br />

“I do what I can to keep an even tone of voice; now when I drop my voice, they<br />

turn on more current. As to the tone, there are times to speak mildly and there<br />

are times to speak with asperity, and as to American war makers ALL thought of<br />

America going to war is bunkum, it is hogwash, bug wash, unmitigated b.b.b. [?];<br />

and I will tell you WHY it is hogwash, and why we should not give way to the gibes<br />

of pink tea females, and their soup headed consorts.<br />

There has even come up the term “UNamerican” used <strong>by</strong> asinine females and<br />

tinhorn employees of Jewsfelt to define ANY man, woman, or child who isn’t<br />

ready to chuck away and destroy every last vestige of the American heritage.<br />

They git that way reading Jew papers for 40 years. They git that way hearin’<br />

kike radio, and I propose to use the word KIKE regardless of race. Use it to cover<br />

honorary Jews, AND TO EXCEPT honest Jews when we find ’em.<br />

Talk of America enterin’ war is sheer DIRT. And it is ignorant dirt because it<br />

HIDES a hundred years of American history. It forges and falsifies the WHOLE<br />

aim and purpose of the American national foundation. The colonists went to the<br />

stem and rock bound to get away from dirt, and start fresh.<br />

The Union of the 13 Colonies after the Revolution was founded to efface certain<br />

differences and, whatever one may think now of the meltin’ pot theory, it has had<br />

this effect. The U.S.A. is NOT formed and organized INTERNALLY to participate<br />

in foreign quarrels.<br />

It can’t be done without a lot of small dirty meanness to millions of American<br />

citizens and that means appeal to the smallest and dirtiest human instincts. It is<br />

ba<strong>by</strong>ish, it comes from the natural akussed tendency of two or three kids to pick<br />

on some other one. A meanness which their mammies and pappies try to wipe out<br />

if there is any decency in the family. Anybody who will draw back a minute and<br />

look at the way people pick on minorities, can see what I mean <strong>by</strong> this statement.<br />

When things are scarce, or fearing fear, when people git scared and make a run on<br />

a bank or a grocery store, there is a scramble and, when things go slower, there is<br />

a conspiracy, to shut out someone or other.


60<br />

<strong>Tanja</strong> Tatomirović<br />

Starts as a joke: ends as a monopoly. The only old style relation of emigrants IN<br />

America to aliens was in their Indian wars. They are over. As to how much dirt<br />

was done to the Injuns, as to how far the Injuns wuz fractious, I refrain from<br />

pronouncin’.<br />

The Injuns were an alien race. Our other troubles came FIRST from or trying to<br />

git out from UNDER the rump and boot of money lenders and stinkers in London,<br />

who thereafter tried to bust us. Look up the history of our relations to London<br />

during the Civil War. I am not lookin’ backward for the sake of rousin’ a rancour.<br />

I am telling you something about the way the U.S. are built up inside for PEACE,<br />

and NOT for takin’ sides in European combat. Our Civil War was wangled. Read<br />

Christopher Hollis on the DEBTS of the South to the City of New York. Also read<br />

Overholser, on the DEBTS to BE CREATED <strong>by</strong> that war so [that] London kikes<br />

and American traitors could control the American currency.<br />

It is not today a case of being DARED to fight part of Europe. It is a case of<br />

getting rid [of] the whole snot and dung of usury propaganda, which conduces<br />

to slaughter. The British who are in part a softhearted, in part a dirty and brutal<br />

race, have been had. They have shown docility in fighting for their owners and<br />

masters. And these owners and masters have gradually become Jewish; but are<br />

not yet wholly so. When we did something clean, Europe honored us. Europe even<br />

longed for a U.S. of Europe. Toward which Europe is now movin’, offered now only<br />

<strong>by</strong> the usury centrals.<br />

It is such UTTER buncomb, this talk of America being menaced <strong>by</strong> FINLAND.<br />

And it is such utter buncomb, this alliance with the Bolshevik government. Fruit<br />

of utter hysteria. Fruit also of readin’ periodical crap for the past 50 or 80 years.<br />

And these ninnies, these pimps, and shysters who now have the gall to use the<br />

words American and Unamerican with NO reference to the fiber of the American<br />

nation. Most of ’em have never read anything but magazines.<br />

The extent of the betrayal, whereof Roosevelt is part, whereof he is an excrescence:<br />

a protuberant nose is indicated <strong>by</strong> the fact that there are NO handy volumes of<br />

the writings of the men who MADE and kept up the American Union from 1750<br />

till 1864.<br />

What does Mrs. Jonas Keikenbaum mean <strong>by</strong> “American”? These chicken-headed<br />

fat mammies have never given a glance at our history. They are wholly unaware<br />

of the purpose for which we are existin’.


Mussolini’s <strong>Microphone</strong> 61<br />

Clever Kikes runnin’ ALL our communication system. Simple-hearted Wallaces<br />

and Wickards, trying to do good to the farmer; without gittin’ down to bedrock.<br />

OF course there are scandals about Army contracts, and for defense of the Volga<br />

and the Yangtze-Kiang River in China. Where the WHOLE system is founded on<br />

fraud, fraud will crop up in the details. Does any man of my age reflect on the<br />

theory prevalent when I was in college, namely that you GOT TO BE dishonest to<br />

git on in business? What caused that theory at the turn of the century?<br />

It warn’t there in 1776. I’ll say it WAS NOT. When you git a minority of Americans,<br />

that is, a large enough minority, to KNOW why it is tommyrot to issue all national<br />

purchasing power as INTEREST payin’ debt, the nation will lay off so doing, and<br />

thereafter men can live, and carry on business without being told to run crooked.<br />

Without young men being advised to run crooked. You got to define your terms,<br />

define your words, think what money will BUY (as that constitutes the value of<br />

money). All that is part of a nation’s INTERNAL structure.<br />

But in the immediate foreground, get it into your block that the U.S.A. has not been<br />

livin’ for a thousand years NEXT door to ALIEN races, formed, compacted with<br />

relatively clear national or tribal frontiers. We are all intermixed, interwoven,<br />

livin’ next door to each other. We do NOT need more land, we may need land<br />

improvement. If you go on destroyin’ and urging others to DESTROY, you will<br />

need more production. Don’t believe me if you don’t want to, but do at least look<br />

into facts of American history. Why was the U.S. founded? How come we had any<br />

colonial architecture, any American craftsmanship?<br />

What part did local colonies’ groups of different European races take in the<br />

development, in the foundation of what made our life worth livin’?<br />

You look into that, before you go shootin’ Frenchmen at Dakar, or keepin’ up dope<br />

sales in the Orient. You can’t go to war without small meanness to SOME of the<br />

neighbors. You get het up over the sorrows of Mrs. Ikestein, the tailor’s wife;<br />

you can’t DO anything about it without doin’ dirt to Giovanni the grocer, and<br />

the Hungarian livin’ next door, or the grandson of R. Schuz’s old friend who sells<br />

delicatessen.”


62<br />

<strong>Tanja</strong> Tatomirović<br />

LISA SERGIO, “ROME’S GOLDEN VOICE”<br />

Lisa Sergio was the golden voice of the Rome-broadcast Fascist radio shows;<br />

she fled to the United States of America in 1937. Although her mother was<br />

a US citizen, Sergio was considered an enemy of the state from the moment<br />

the US entered the war. Despite all of that Lisa Sergio was naturalized in<br />

1944 and continued to build a successful radio career, starting at NBC and<br />

then later working for New York based WQXR; this was the time when female<br />

voices were considered unsuitable for serious programs. In early 1950’s<br />

she was blacklisted as a communist and lost her job at radio; she moved on<br />

to become a lecturer and author in Washington where she died in 1989.<br />

Her successful career as a radio announcer can be explained with her unique<br />

talent and her ability and talent to portrait herself in public as an ideal American<br />

woman living in turbulent times.<br />

She grew up in a bilingual Italian-American family and came to age at the<br />

time when the Fascism was on the rise to power. At the time Italy had a parliamentarian<br />

system with the King as head of the state and in control of all<br />

executive powers.<br />

When first Fascist riots broke out in Florence, Sergio was 15 years old and<br />

just entered university.<br />

She was born in Florence in 1905 and in 1922 – with some support from<br />

her grandfather - she became assistant editor at “Posta Italiana” the only<br />

English weekly published in Italy at the time. She later moved on to become<br />

the editor. She published works of Huxley, Pound and D.H.Lawrence before<br />

she left the magazine in 1927. Sergio described the magazine as apolitical<br />

and purposed for cove¬ring a wide range of cultural topics to all Englishspeaking<br />

people in Italy 60 .<br />

The same year when Sergio joined “Posta Italiana” Mussolini launched his<br />

March on Rome and forced the Italian King Vittorio Emmanuel II to appoint<br />

him the Prime Minister at the head of the Second Government. Although it<br />

took Mussolini seven years to completely consolidate all the political power<br />

in his hands Fascists started to influence everyday life of ordinary Italians<br />

from the beginning of their rule. The government introduced worker pro-<br />

60 Sergio, “The dreams was veiled in Blue”, http://library.georgetown.edu/


Mussolini’s <strong>Microphone</strong> 63<br />

tection legislation, improved health and education and launched public<br />

construction projects. Fascist Government turned to women and enabled<br />

their larger participation in public affairs. The fascists, ironically, used this<br />

to impose control over their political activities and prevent their individual<br />

or collective emancipation. 61<br />

The State glorified motherhood and yet removed women from political offices.<br />

For example, although other societies which increased motherhood rights<br />

followed with an increase in political powers, Italy took the completely<br />

opposite direction. One of the students, Victoria de Garcia wrote: “Availability<br />

of social services was limited <strong>by</strong> the arbitrary political power resulting in an<br />

ideological opposition to developing the rights of women.”<br />

Lisa wrote that Fascism made work modern for women. Besides living with<br />

her grandfather, later with her mother, the job she had gave her independence.<br />

Actually, since more women started listening to the Italian media, journalism<br />

became a fastest growing profession in Italy between the wars. In 1921,<br />

7% of writers were women, and in 1931 the number reached 12%. 62<br />

Lisa Sergio travelled a lot and during her time on the road she met her<br />

father’s friend and a person whose role would be crucial in securing her<br />

survival after she fled Italy – Marconi himself. Her letters give conflicting<br />

accounts of the date the two of them met – on one occasion she wrote that<br />

it was at an reception given <strong>by</strong> the Italian Embassy in London in either 1923<br />

or 1929; 63 the other account places their meeting in Rome in 1932. 64 According<br />

to Sergio Marconi asked her to prepare his notes for a lecture he was<br />

about to deliver in London. 65<br />

61 Victoria De Grazia, How Fascism Ruled Women. Berkeley: University of California Press,<br />

1992. , http://library.georgetown.edu/<br />

62 Ibidem<br />

63 Lisa Sergio, “Chapter IV Breaking the Rules”, Box 5 Folder 26, Lisa Sergio Papers, Georgetown<br />

University Library, Special Collections Division, Washington, D.C. 1; Lisa Sergio, “Guglielmo<br />

Marconi: The Silent Man Who Made the Ether Speak,” Box 7 Folder 40, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. 1; Sergio,<br />

“Gente translation,” 3., http://library.georgetown.edu/<br />

64 Sergio, “Guglielmo Marconi: The Silent Man Who Made the Ether Speak”, 2., http://library.<br />

georgetown.edu/<br />

65 Sergio, “Guglielmo Marconi: The Silent Man Who Made the Ether Speak”, 2., http://library.<br />

georgetown.edu/


64<br />

<strong>Tanja</strong> Tatomirović<br />

Soon after she moved to Rome, Sergio began contributing to the Association<br />

of the Mediterranean Studies’ magazine combining her interest in archeology<br />

and journalism. 66 She claimed to have written the first Pompeii tourist<br />

guide; the guide was in use until mid 50’s. 67 She participated in excavations<br />

in Ostia, Herculaneum and Pompeii where she worked under Eugene Sellers<br />

Strong. She wrote that she worked on Sundays serving tea and cookies at<br />

Strong’s house which is how she met a number of prominent Americans,<br />

including Ezra Pound. 68<br />

Available documents show that she was a member of the Royal Archeological<br />

Institute, Archeological Library and Arts History Library; she also had<br />

free access to galleries and the Royal Museum where she studied the most<br />

famous pieces of excavated arts.<br />

Italian dictator Mussolini kicked off his short wave radio propaganda effort<br />

in 1932. Mussolini called on Marconi to be his advisor in the process and<br />

to recommend someone with good English. Sergio claimed Marconi recommended<br />

her; something she heard from Mussolini during preparations for<br />

an archaeological exhibition of antique silverware. They exchanged a few<br />

words on the exhibition and her second language. 69 Few days after the encounter<br />

she received a call from the Department for print media at the Italian<br />

Ministry of Foreign Affairs; she was requested to meet Gaetano Polverelli. 70<br />

Polverelli showed her plans for broadcasts in foreign languages and implied<br />

that Marconi recommended her for the job. He inquired about her political<br />

views and whether she was a staunch Fascist. “Am I a staunch Fascist?<br />

Everybody is a staunch Fascist supporter because I think Fascism did a great service<br />

to Italy” wrote Sergio. 71<br />

66 Lisa Sergio to Gayle K. Yamada 17 September 1986, Box 9 Folder 34, Sergio papers, http://<br />

openlibrary.org/a/OL256636A<br />

67 Sergio, “Curriculum Vitae”, http://library.georgetown.edu/<br />

68 Sergio, “Chapter V Death and the Pain of It”, http://library.georgetown.edu/<br />

69 Lisa Sergio, “One Woman’s Opinion, April 22 1946,” Radio script, Box 12 Folder 7, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C. 22<br />

April 1946. , http://library.georgetown.edu/<br />

70 President of Mussolini’s Press office from 1931 to 1933<br />

71 Sergio, “One Woman’s Opinion, October 30, 1944,”, http://openlibrary.org/a/OL256636A


Mussolini’s <strong>Microphone</strong> 65<br />

In her interview to Christian Science Monitor given in 1941 Sergio expressed<br />

her hopes that Mussolini will create a better, economically and socially<br />

prosperous Italy: “Together with thousands of other young Italians I<br />

found myself in the midst of it all. Fascism is in essence a youth movement, and<br />

youth in general is rarely aware of history and its teaching.” 72<br />

Sergio said she initially said no to the job . She said she knew nothing about<br />

radio and politics and had no intention of changing her profession; Polverelli<br />

insisted on Sergio taking the position, claiming that the new role would only<br />

take an hour or two of her time per day, and that she would be able to keep<br />

her original job. When she eventually acquiesced, it became obvious that due<br />

to its complexity she would have to leave the field of archaeology. “I had an<br />

internal struggle – on one hand I wanted the new job on the other there was a voice<br />

inside me insisting I declined. I was very flattered and yet scared <strong>by</strong> the job.” 73<br />

Sergio consulted with Marconi and one of her fellow archaeologists and<br />

both insisted she should take on the new job. Later in her life she considered<br />

consulting her uncle; Don Gullio Rodino di Miglione was a staunch anti-Fascist<br />

who lived in Naples. In 1945, following the Allied victory in WWII he<br />

became a minister in the provisional Italian Government. She was not close<br />

to her father’s side of the family. “If he lived in Rome or had I at least known<br />

my relatives I would have consulted them too and my life would take a different<br />

course” wrote Sergio. 74 The Fascist movement, in 1932, was popular both<br />

home and abroad with Italians; she also claimed that Fascists did more good<br />

to her than bad. 75<br />

Mussolini was a rising star and Sergio was closely following social changes<br />

in the country. 76 When Polverelli asked her for the second meeting and sent<br />

72 Lisa Sergio, “One Woman’s, June 4 1945”, Radio transcript, Box 12 Folder 3, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C. 4 June<br />

1945., http://library.georgetown.edu/<br />

73 “Column of the Air Reviewed.”<br />

74 “Lisa Sergio Reviewed”, Billboard, 19 July 1941. Box 19 Folder 4, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C., http://library.georgetown.<br />

edu/<br />

75 Sanger, Rebel in Radio. 86, 87.<br />

76 Margaret A. Walsh, ““Brave Women and Fair Men”: Women Advocates of U.S. Intervention in<br />

World War II, 1939-1941” (Ph.D. Dissertation, University of Washington, 1996), 235.


66<br />

<strong>Tanja</strong> Tatomirović<br />

a police motorcycle to pick her up, she said she found it extremely difficult<br />

to decline the invitation. “The persuasion was irresistible, the wooing, Duce,<br />

Marconi, police escort, two men who waited for me at the radio stations to discuss<br />

technical questions. To sum it all up – a Fascist invitation was in fact the Fascist<br />

order. You cannot say that Italy was late with radio broadcasts. The first Italian<br />

radio station was launched in 1924 but Mussolini was not interested in the process<br />

until late in the 20’s” said Sergio. 77<br />

In 1932 Lisa Sergio reluctantly became one of the most famous radio presenters<br />

of all time. She became a radio presenter in service of Italy broadcasting<br />

in foreign languages under the patronage of Press and Propaganda Department;<br />

the Department soon grew into a full Ministry (named Ministry of<br />

National Culture in 1937) .<br />

English and the US press reported on her work which helped her become<br />

famous and strengthen her connections with American social circles 78 . She<br />

was issued an official press identification to confirm her status as a professional<br />

journalist as well as the appropriate travel documents entitling her<br />

to 70 percent discounts on all routes. She was in charge of translating the<br />

news to French and English; she also broadcast the 15 minutes-long news<br />

at seven o’clock.<br />

Mussolini wanted to explain the ideologies of his party to those living abroad,<br />

specifically to introduce his fo¬reign policies to British and American<br />

listeners. Sergio was also in charge for recruiting announcers for broadcasts<br />

in foreign languages. In 1935 she came up with a plan to teach Italian language<br />

to listeners with books available for free to all those who requested<br />

them. Her broadcasts brought a lot of concern throughout Europe and England,<br />

and the press started following the English reporter from Rome.<br />

77 Lisa Sergio, “Lisa Sergio’s Column of the Air WQXR November 27th 1940,” 27 November<br />

1940. Box 11 Folder 78, Lisa Sergio Papers, Georgetown University Library, Special<br />

Collections Division, Washington, D.C. Georgetown University Library, Special Collections<br />

Division, Washington, D.C., http://library.georgetown.edu/<br />

78 http://openlibrary.org/a/OL256636A


Mussolini’s <strong>Microphone</strong> 67<br />

Her pronunciation was perfect and it was a pleasure to listen to her, reported the<br />

Nottingham News. 79 Similar comments were printed in London-based the<br />

Daily Telegraph; the newspaper praised her flaw near-flawless accent and<br />

wrote that pronunciation of only a handful of names revealed that she had<br />

not been born British.<br />

When Italians started their Ethiopian propaganda campaign the feedback<br />

from the US and England to Sergio’s broadcast was immense, as she wrote<br />

in her unpublished biography. Commenting on her nickname – the Golden<br />

Voice – she wrote: “The news attracted more attention than anyone expected.<br />

News was grounded in facts and I tried to make them easy to listen and interesting.”<br />

There were but a handful of female voices on European radio waves, if any,<br />

and it was soon clear why this voice from Rome was daubed golden. 80 Her<br />

broadcasts were generally a Q&A session on Fascism; questions were sent<br />

<strong>by</strong> letter to the Italian gover¬nment, and then a selection were forwarded<br />

to the presenter. Sergio remembered later how she spent most of her time<br />

answering these letters. 81 People were most interested in the possibility to<br />

replicate the success of the Fascist regime in other countries, if the corporate<br />

state was the answer to labor problems and unemployment or if the single<br />

party system was the answer to the problem of weak democracy. Other<br />

questions included – if the mix of state controlled culture and education was<br />

the answer to crime and juvenile delinquency. Someone also asked if state<br />

controlled health system was efficient in fight against tuberculosis. 82<br />

The New Yorker published an article analyzing the effect of her broadcasts:<br />

“Apart from the extreme left newspapers, the French media and Parisians are ge-<br />

79 Variety, 23 July 1941. Clipping preserved in Sergio scrapbook. Box 19 Folder 4, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/<br />

80 Sanger, Rebel in Radio. 20, 21.<br />

81 Sergio, “Brains Have No Sex,” 2, 9. When this article appeared in the New York Times in 1943,<br />

Sergio was one of three women giving “comments” in the morning, and the only woman doing<br />

so in the evening. “The Week’s Radio Programs,” The New York Times, 25 April 1943,<br />

82 Waller, Judith, “Radio: The Fifth Estate”, http://ia331318.us.archive.org/2/items/<br />

radiofifthestate00wallrich/radiofifthestate00wallrich.pdf


68<br />

<strong>Tanja</strong> Tatomirović<br />

nerally pro-Italian, cautious about the League of Nations and against everything<br />

pro-British.“ 83<br />

English newspapers saw the broadcasts as tools of indoctrination: “Having<br />

in mind that the broadcasts are intended to English speaking world they<br />

present a stealth aggression on the British policies” wrote the Daily Telegraph.<br />

84<br />

London-based the Spectator was in agony when writing that the listeners<br />

might be tricked <strong>by</strong> a news anchor whose perfect diction “could out speak<br />

Oxford with its faked flawlessness”.<br />

Italy followed <strong>by</strong> introducing broadcasts in other languages, as Sergio managed<br />

to hire additional linguists for the team, mostly women. BBC started<br />

broadcasting in foreign languages as late as in 1938 and <strong>by</strong> that time Italy<br />

was already broadcasting in Arabic which forced the British House of Commons<br />

to act in an effort to match the outreach of the Italian propaganda<br />

machine. 85<br />

In her autobiography Sergio wrote about other less important aspects of<br />

her life in Rome. She hosted Mahatma Gandhi during his visit to Rome in<br />

1932.<br />

She also noted that her Italian lessons broadcast at the end of the program<br />

attracted so much attention that London-based publishing houses wanted<br />

to print a text book based on her broadcasts. The State allowed her to write<br />

the book and it was published in 1935. However, when she left the country<br />

in 1937, the State republished the book and sold it at the Italian stand during<br />

the 1940 World Fair.<br />

“Since they did not remove or change the author’s name they gave me publicity<br />

instead of my royalties” wrote Sergio.<br />

83 Sergio, “One Woman’s Opinion, October 30, 1944”, 6. , http://openlibrary.org/a/OL256636A<br />

84 Evelyn Wellson Wendt, “A History of WQXR and WQXR FM: The Radio Stations of the New<br />

York Times” (Ed.D., Columbia University, 1962), 113, 115.<br />

85 Donald G. Godfrey and Frederic A. Leigh, eds., “Historical Dictionary of American Radio”<br />

(Westport, Conn.: Greenwood Press, 1998), 381, 382.


Mussolini’s <strong>Microphone</strong> 69<br />

In addition she won the Italian Ministry of Press and Propaganda prize for<br />

the best article on Italy, printed in daily or weekly newspapers abroad. The<br />

article entitled “Ancient Rome surfaces under Mussolini’s rule” promoted Italian<br />

tourism and was printed in Washington Post in 1935. Sergio claimed<br />

that she even attended the first meeting between Mussolini and Hitler in<br />

Venice in June 1934.<br />

Her work as an anchor attracted so much attention that a number of Italian<br />

radio shows were re- broadcast <strong>by</strong> the US based radio stations. “For a European<br />

anchor America is a radio paradise. and to hear a voice of a person who reads<br />

to audiences across the ocean from the field is something we all crave for, but very<br />

few manage to fulfill” wrote Lisa Sergio.<br />

Activities as a translator<br />

Sergio became the official English translator of all speeches given <strong>by</strong> Mussolini.<br />

The American audience would first listen to the original live recording<br />

of Mussolini, followed <strong>by</strong> a short musical intermission so as to allow translation<br />

of the speech. 86 Sergio translated Mussolini’s speeches at least twice,<br />

the proof of which is in two scarves containing printed speeches. 87<br />

In May 1936 she translated the famous speech <strong>by</strong> Mussolini in which he<br />

announced the Italian conquest of Ethiopia and the accession of the King of<br />

Italy to the throne of Ethiopia. 88 In this speech Mussolini also announced<br />

his pact with Hitler, and Sergio claimed that it was her who used the word<br />

Axis to describe the pact and that she even forged the word.<br />

Sergio later wrote that while she translated the speech she knew that there<br />

is a growing foreign interest in recent talks between Hitler and Mussolini<br />

and their pact. In her translation she needed to paraphrase excerpts of the<br />

speech but decided to give a word-to-word translation of one particular part<br />

86 “Business, Professional Women Elect Sally Butler as President”, The New York Times, 26 July<br />

1947, 16., http://www.nytimes.com/ref/membercenter/nytarchive.html<br />

87 Ryan, “Lisa Sergio: The Golden Voice of Rome, The Progressive Complainer in America”, 64.,<br />

https://ls2.cmich.edu/cgi-bin/wa?A2=ind0610&L=AEJMC&P=17562<br />

88 Lisa Sergio, “July 31st 1940”, 31 July 1940. Box 11 Folder 78, Lisa Sergio Papers, Georgetown<br />

University Library, Special Collections Division, Washington, D.C. Georgetown University<br />

Library, Special Collections Division, Washington, D.C., http://library.georgetown.edu/


70<br />

<strong>Tanja</strong> Tatomirović<br />

of Duce’s oration : “This vertical line between Rome and Berlin is not just a cover<br />

but an axis that will attract all the European countries willing to cooperate<br />

towards peace“. 89<br />

When she came to this part of the speech in her translation, Sergio recalls,<br />

she knew the Italian word “asse” (axis) presents the very essence of the<br />

speech. 90<br />

At the time Sergio was at the height of her radio career. However, the first<br />

signs of her disappointment in Fascist regime surfaced after she witnessed<br />

the Italian invasion of Ethiopia and actively took part in shaping the propaganda<br />

war. According to her autobiography it was then that she became<br />

aware of her role in the propaganda effort. She said that she soon realized<br />

that her broadcasts were used not just to report on foreign press articles in<br />

support of Italy but also to spread pure lies. Mussolini had a particular style<br />

of editing the news that was highly unpopular with the audience in the USA<br />

and England: Sergio wrote: “Sometimes this was not an ill intended misinterpretation<br />

of an actual event, but more often they were deliberately shaped to suit<br />

his Machiavellian agenda.”<br />

Sergio recalls, on one occasion, some particular information she received<br />

for broadcast. It was the British army report on water well poisoning in<br />

Afghanistan which affected the local shepherds. Her friends at the British<br />

Embassy told her that the British Army never released such a report so she<br />

decided to remove the information from the broadcast. “The same minute my<br />

superiors realized I had not read the information I was summoned to explain my<br />

actions” Sergio recalls. “I said that my decision was motivated <strong>by</strong> the lack of broadcast<br />

time.” On another occasion Mussolini wrote an article on how British<br />

soldiers in Egypt were infected <strong>by</strong> plague and that the disease spread among<br />

civilian population. Sergio sensed that Duce’s intention was to start rumors<br />

that would increase hostilities between Egyptians and the British. 91<br />

89 Sergio, “Chapter IX Another World, Another Life”, 1-2., http://openlibrary.org/a/OL256636A<br />

90 Allies, “axis” powers<br />

91 Jack Preble to Lisa Sergio 16 November 1949, Box 4 Folder 3, Lisa Sergio Papers, Georgetown<br />

University Library, Special Collections Division, Washington, D.C. Georgetown University<br />

Library, Special Collections Division, Washington, D.C., http://library.georgetown.edu/


Mussolini’s <strong>Microphone</strong> 71<br />

By 1936 Sergio faced a dilemma – to stay, spread lies in support of the Italian<br />

invasion of A<strong>by</strong>ssinia and be disgraced or to listen to her conscience, change<br />

the language of her broadcasts and face dismissal.<br />

Escape from Italy<br />

A chain of events that started on August 1, 1933 led Sergio to think about<br />

leaving Italy. The appointment of Count Ciano as the Head of the Press and<br />

Propaganda was the first.<br />

Ciano was born on March 8, 1903 in Livorno and served as military attaché<br />

in South America and Asia as well as in the Italian representation to the<br />

Holy See. In 1930 he married Eda Mussolini, Duce’s eldest and the most<br />

favorite daughter. The couple moved to China, but Ciano was soon recalled<br />

to Rome since Mussolini missed his daughter and transferred to the Bureau<br />

for press and propaganda.<br />

Ciano became Assistant Minister in 1934 and was appointed Minister in<br />

1935. His job was to make sure that tightly controlled Italian media praise Mussolini<br />

and the regime, smear the hostile governments and avoid news that were<br />

unfavorable to Italian cause.<br />

Ciano Left the Ministry in October 1935 shortly before the beginning of the<br />

Ethiopian campaign to become a bomber pilot. On June 9, 1936, at age 33,<br />

he was appointed Italian Foreign Minister.<br />

There are two accounts of Lisa Sergio’s escape from Italy – her own which<br />

she shared in interviews she gave, and the one recorded in her 300 pages<br />

long FBI file. Ciano is a vital part in both versions. According to Sergio’s<br />

story Ciano discovered her omissions on several occasions. Ciano questioned<br />

her on the day she left out the information on Afghan water wells. She<br />

said that he lost trust in her: “I have a feeling that you take far too many liberties<br />

in your work.” Ciano said “From now on make sure you follow instructions to<br />

the letter. I am telling you this for your own personal benefit. We have enough on<br />

you to destroy you.” 92<br />

92 Jack Preble to Lisa Sergio 13 February 1950, Box 4 Folder 3, Lisa Sergio Papers, Georgetown<br />

University Library, Special Collections Division, Washington, D.C. Georgetown University<br />

Library, Special Collections Division, Washington, D.C., http://library.georgetown.edu/


72<br />

<strong>Tanja</strong> Tatomirović<br />

On one particular occasion when they questioned her broadcasts, Sergio<br />

claimed that she was put under Police surveillance and insisted that she<br />

went over the surveillance recordings herself. In the recordings she referred<br />

to Ciano as the mad man, and called the army bulletins absurd 93 . Recordings<br />

were also made of her contacts with the British Embassy during which she<br />

questioned the authenticity of official news and commented on a number of<br />

Fascist officials. Police let her go without making further problems. One of<br />

the officers simply told her: “Ms Sergio, do us a favor and please try to be more<br />

cautious in the future.” 94<br />

Sergio claimed Mussolini himself found out about her editing escapades in<br />

February 1937 when she asked an US journalist to give him English lessons.<br />

The journalist – addressed <strong>by</strong> Sergio as Mary Ann - suggested that Mussolini<br />

practice language <strong>by</strong> listening to the radio. “My English is worse than I thought.<br />

I think I cannot follow Ms. Sergio’s translations. I think her lines do not match the<br />

lines I have” Mussolini said. 95 Marry Ann checked the two texts and found<br />

that some lines were omitted in the translation.<br />

In April 1937 she was told that Mussolini planned to sack her and she was<br />

ordered to sign a letter of resignation. She allegedly refused <strong>by</strong> saying “I would<br />

not resign as that is impossible”. 96 When she refused to resign she faced<br />

Ciano who told her “If I was Duce I would have had you shot a long time ago.”<br />

She replied <strong>by</strong> saying: “You are the one that will end up being shot, not me. Remember<br />

this.” 97<br />

It is unclear why Ciano, <strong>by</strong> that time the Foreign Minister, confronted her.<br />

After the meeting she was escorted out of the building once and for all.<br />

93 Ibidem<br />

94 “Brands American Red Traitors or ‘Off Trolley’”, Detroit Sunday Times, 29 October 1950,<br />

part 1, page 3. Box 14 Folder 8, Lisa Sergio Papers, Georgetown University Library, Special<br />

Collections Division, Washington, D.C. Georgetown University Library, Special Collections<br />

Division, Washington, D.C., http://library.georgetown.edu/<br />

95 Ibidem<br />

96 “Preble to Sergio”, February 13, 1950, http://openlibrary.org/a/OL256636A<br />

97 W.C. “Tom” Sawyer to Charles H Gilbert 10 April 1950, Box 4 Folder 3, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C., http://library.georgetown.<br />

edu/


Mussolini’s <strong>Microphone</strong> 73<br />

In July 1937 soon after she arrived in New York, the New Yorker magazine<br />

announced that she will be hired as an announcer at the NBC. 98 She was the<br />

first woman ever to record a commercial and be recorded in the NBC archives.<br />

Soon she started lecturing on the values of American democracy and on<br />

March 17, 1938, on her 33 birthday, she applied for the US citizenshipn. 99<br />

A year later she used her connections in the US to secure a job at WQXR as<br />

a news commentator.<br />

Her activities in the USA attracted the attention of the Italian Ministry of<br />

Culture. A note in Italian language from the Head of the Propaganda Department<br />

to the Ministry, accused Sergio of engaging in an anti-Italian and<br />

anti-Fascist campaign, speaks bad things including the story that she was forced<br />

to flee Italy for her political views. 100<br />

Sergio was not happy to leave Italy which she repeated in a number of interviews:<br />

“I was unhappy to leave. On the other hand I understood that as a necessity<br />

as I was left without a choice. I had to leave and that was that.” she said<br />

in a 1980-interview. 101 If she knew that the Italian regime would only last<br />

for another two years she would have risked the jail and stayed. In another<br />

interview she referred to her escape as one of the great misfortunes of her<br />

life. 102<br />

98 Stanley M. Isaacs to James Moore 10 March 1954, Box 1 Folder 42, Sergio papers; Olive K.<br />

King to J. Edgar Hoover 17 February 1966, Memo contained in Sergio FBI file; American<br />

Legion National Headquarters to Edith Davis 18 April, Box 4 Folder 3, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C., http://library.georgetown.<br />

edu/<br />

99 Bayard F Ennis, “Forum Speaker, Accused ‘Pink,’ Gives Ardent Plea for Democracy”,<br />

The Charleston (W.V.) Gazette, 26 January 1951, 7. Box 15 Folder 8, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C., http://library.georgetown.<br />

edu/<br />

100 “Interesting Highlights About Lisa Sergio, Today’s Speaker”, Box 4 Folder 3, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/<br />

101 David Caute, The Great Fear. New York: Simon and Schuster, 1978. 21 6.<br />

102 “Hornet’s nest of questions for speaker”, Pittsburgh Sun-Telegraph, 8 March 1954. Box 23<br />

Folder 3, Lisa Sergio Papers, Georgetown University Library, Special Collections Division,<br />

Washington, D.C., Georgetown University Library, Special Collections Division, Washington,<br />

D.C., http://library.georgetown.edu/


74<br />

<strong>Tanja</strong> Tatomirović<br />

An interview given <strong>by</strong> an unidentified woman who worked with her at the<br />

Ministry of National Culture became one of the most revealing sources of<br />

information on Sergio. The woman claimed she was close to her and that<br />

she openly bragged about having multiple lovers and that she gave particularly<br />

detailed accounts of her love affairs when she was under the influence<br />

of alcohol. 103<br />

Sergio was at the time protected as Ciano was the head of the Ministry.<br />

However, during the second part of 1935 Ciano joined his bomber squadron<br />

during the Ethiopia campaign and later moved on to become Minister of<br />

Foreign Affairs. When Ciano left Dino Alfiglieri was appointed Minister of<br />

National culture. According to the informant he was not so understanding<br />

of Sergio’s behavior which culminated in her dismissal from the service in<br />

1937, at 6 o’clock one hour before her usual 7 o’clock broadcast. 104 The informant<br />

said that a friend of Sergio’s (whose identity was never established<br />

with certainty with some speculations that it could have been John Whitaker)<br />

helped her earn her living interviewing famous Italians for various<br />

American and Italian magazines. Her first interview was with Marconi. 105<br />

The informer also claimed that this friend also contacted Ciano asking a<br />

permission for a joint project he was about to launch with Sergio; Ciano<br />

replied that it would be better if a man wrote the articles ending any further<br />

discussion on the matter.<br />

At that point Marconi and De Revel persuaded Sergio to leave for the States.<br />

The informant also said that she left because she could not find a job. 106 Other<br />

sources confirmed this story. 107<br />

These sources confirm the fact that Sergio never worked for Italian secret<br />

police or any other Government branch other than Ministry of National<br />

103 Kathleen McLaughlin, “Poletti Upholds Fair Exhibit Ban”, The New York Times, 29 August<br />

1941, http://www.nytimes.com/ref/membercenter/nytarchive.html<br />

104 “Lisa Sergio Naturalized”, The New York Times, 7 September 1944, 8. ; John C Knox to Lisa<br />

Sergio 6 November 1944, Box 4 Folder 1, Lisa Sergio Papers, Georgetown University Library,<br />

Special Collections Division, Washington, D.C. Georgetown University Library, Special<br />

Collections Division, Washington, D.C., http://library.georgetown.edu/<br />

105 “Sergio to Shipley”, 23 April 1953., http://openlibrary.org/a/OL256636A<br />

106 Ibidem<br />

107 Ibidem


Mussolini’s <strong>Microphone</strong> 75<br />

Culture. She was never engaged in espionage activities on behalf of the Fascists.<br />

Still, none of this information gave a clear proof of who Lisa Sergio<br />

really was.<br />

According to the same sources she agreed to become an informant to the<br />

FBI and supply information on Italian officials; 108 she also cooperated in<br />

investigations of the fascist activities in New York area.<br />

What is the true story?<br />

The two conflicting stories cast shadow over one of the basic challenge a<br />

historian can face – inconclusiveness of historical sources. The biggest mismatch<br />

between the two stories is the question of whether Sergio left Italy<br />

driven <strong>by</strong> her despise of the Fascist regime or her inability to find a job or<br />

even her adultery. The papers Sergio left behind mention no accusations<br />

of treason which lead us to believe that the reason was elsewhere. It was<br />

a common fact that Ciano also had numerous affairs. Mussolini started to<br />

receive anonymous letters on Ciano’s adultery in 1935. Both Ciano and his<br />

wife Eda were known for their extra-marital activities which they did not<br />

try to hide. Ciano had a number of mistresses from aristocratic circles while<br />

Eda enjoyed the company of younger, athletic men. Even though Ciano did<br />

not work for the Ministry of National Culture for as long as Sergio did (she<br />

worked there 1932-1937 while he was there 1933-1936) they were frequently<br />

in contact. For example, Sergio claims she was in Venice when Mussolini<br />

met Hitler. Editing press releases from this meeting seems to have been<br />

Ciano’s first task, as confirmed <strong>by</strong> Sergio’s papers.<br />

Even though it is impossible to prove she had a love affair with Ciano that<br />

remains an option. The FBI informant who claims she left Italy because she<br />

could not find a job can also be regarded as credible. A job for a single woman<br />

trying to support herself was a serious problem in a regime that tried<br />

to oust women from the workplaces. From 1928 on the Government worked<br />

to make it more difficult for working women. On September 5, 1938<br />

the campaign reached its peak when the Government placed a 10% limit on<br />

108 Stanley M. Isaacs to Lisa Sergio 31 August 1953, Box 4 Folder 2, Lisa Sergio Papers,<br />

GeorgetownUniversity Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C.


76<br />

<strong>Tanja</strong> Tatomirović<br />

the number of women in workplaces. 109 So if she did not leave Italy for her<br />

political views when did she start considering the move? The US press at the<br />

time reported that she arrived for a vacation to learn first-hand about the<br />

American radio management. 110<br />

This might be true or it might be just a cover story for her real intentions<br />

either due to political differences, inability to find a job or possible treason.<br />

Her statements from the period make us doubt that she had problems<br />

with the Fascist regime. In her interviews she defended the Fascists policies<br />

like financial support for each new ba<strong>by</strong>. Statements like these broadened<br />

support the Fascist regime enjoyed abroad. But as WWII came nearer she<br />

regretted ever making them. Her interviews provoked people across the country<br />

to write to the FBI to alert the Bureau of her activities.<br />

Despite all that Sergio frequently stood for her homeland. In one of her first<br />

appearances on NBC she said she was honored to translate for Mussolini<br />

“The fact that I as a woman was given a chance to broadcast from the key point in<br />

our modern history makes me thrilled.“ 111 She might have been an anti-fascist<br />

when she left Italy or she might have became one in the USA. A handwritten<br />

note found in her papers show that the change, no matter when it occurred,<br />

was genuine and honest. “People are not all-knowing. They are born with the<br />

ability to learn. They learn how to walk and talk. They also have to learn how to be<br />

free” she wrote. 112 After her encounter with David Samof at the NBC’s New<br />

York office she became a part of their team and one of their anchors. Dozens<br />

of newspapers reported on her arrival to the States as a long vacation and a<br />

chance to visit friends and family as well as a study visit. Some reported that<br />

109 De Grazia, How Fascism Ruled Women. 166, 193.<br />

110 “A Guest of NBC Famous European Announcer to Broadcast Here”, NBC, “Lisa Sergio to<br />

Announce Dell Concerts.”<br />

111 The Helen Traubel Program Copy of Milton Cross’s scripted interview of Lisa Sergio, Box 19,<br />

Folder 2, Lisa Sergio Papers, Georgetown University Library, Special Collections Division,<br />

Washington, D.C. Georgetown University Library, Special Collections Division, Washington,<br />

D.C. 18.July 1937.<br />

112 Lisa Sergio, List of colleges Sergio lectured at from 19661-1967. Box 10 Folder 5, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/


Mussolini’s <strong>Microphone</strong> 77<br />

she would be a guest at the NBC. 113 Newspapers reported on the fact that<br />

her aunt Alice Fitzgerald lives in New York and her uncle Charles Fitzgerald<br />

in Baltimore. 114 One of the newspapers described her as “slim and attractive<br />

American who caused quite an international storm over the war in Ethiopia with<br />

her Rome broadcasts.” 115 She was also described as the most interesting voice<br />

to date 116 and one of the best radio announcers in the States. 117<br />

Lisa Sergio at the American “NBC” radio<br />

113 For example: “Behind the Mike”, Columbus Dispatch, 18 July 1937. Box 19 Folder 2, Sergio<br />

papers;“Lisa Sergio of Italy is Added to NBC Staff as Guest Announcer”, Greenville Piedmont,<br />

21 July 1937.Box 19 Folder 2, Sergio papers; “Radio”, Macon News, 19 July 1937. Box 19<br />

Folder 2, Sergio papers; “Voice of 2RO Here as Guest, Will Announce”, New York Herald<br />

Tribune, 18 July 1937. Box 19Folder 2, Lisa Sergio Papers, Georgetown University Library,<br />

Special Collections Division,Washington, D.C. Georgetown University Library, Special<br />

Collections Division, Washington, D.C., http://library.georgetown.edu/<br />

114 “Round About in Social Whirl”, Baltimore American, 8 May 1938. Box 19 Folder 3, Lisa<br />

SergioPapers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/<br />

115 “Gleanings,” Brooklyn Citizen, 20 July 1937. Box 19 Folder 2, Lisa Sergio Papers, Georgetown<br />

University Library, Special Collections Division, Washington, D.C. Georgetown University<br />

Library, Special Collections Division, Washington, D.C., http://library.georgetown.edu/<br />

116 “Newcomer!” Chicago American, 21 October 1937. Box 19 Folder 2, Lisa Sergio Papers,<br />

Georgetown University Library, Special Collections Division, Washington, D.C. Georgetown<br />

University Library, Special Collections Division, Washington, D.C., http://library.georgetown.<br />

edu/<br />

117 Igor Cassini, “Petit Point”, Washington Times, 11 March 1938. Box 19 Folder 3, Lisa Sergio<br />

Papers, Georgetown University Library, Special Collections Division, Washington, D.C.<br />

Georgetown, University Library, Special Collections Division, Washington, D.C., http://<br />

library.georgetown.edu/


78<br />

<strong>Tanja</strong> Tatomirović<br />

Her Italian background was of interest to journalists behind specialty articles.<br />

One of them was so thrilled with the way Italian radio was operating:<br />

“Italy may have Mussolini and black shirts, but the fans of Italian radio can laugh<br />

at their American peers as they never have to listen to commercials.” 118<br />

Sergio was a magnet for press and the positive publicity she received enabled<br />

her to strengthen her position at the NBC. However, the people she met at<br />

the NBC and who became her safety net were key in securing her career as a<br />

lecturer and a news analyst; they also proved to be her vital allies in the fight<br />

to fend off accusations of being a communist supporter in years following<br />

the WWII.<br />

118 Lee Roy Manuel, “Turning the Dial”, Ft, Worth Press, 2 August 1937. Box 19 Folder 2, Lisa<br />

Sergio Papers, Georgetown University Library, Special Collections Division, Washington, D.C.,<br />

Georgetown University Library, Special Collections Division, Washington, D.C., http://library.<br />

georgetown.edu/


Mussolini’s <strong>Microphone</strong> 79<br />

Instead of Conclusion<br />

In short we can claim that the radio was a weapon in state and corporate<br />

hands from its beginnings, carefully crafted to suit the war needs of the<br />

regime.<br />

The technical characteristics of the radio ensured this newly arrived device<br />

of its role in the overall propaganda effort. The state attempted to exercise<br />

control over the radio in every stage of its development. These attempts<br />

met the fierce opposition from the radio amateurs and other rebellious groups<br />

who benefited from its relatively low operation costs and launched their<br />

own radio stations. Radio could also be used to promote peace – the League<br />

of Nations advocated this approach. Radio can be considered a tool that can<br />

be used for both war and peace.<br />

The constant effort put <strong>by</strong> the Italian state and the corporations to control<br />

the radio also influenced its technical application. As an information source<br />

to the public it was too important to be left without control. Even today<br />

governments track down pirate radio stations regardless of their outreach.<br />

This shows how a new technology can be reshaped to serve as a part of the<br />

war effort.<br />

In the first couple of decades radio was put under total state control either<br />

<strong>by</strong> making it a monopoly or through various licensing schemes. State control<br />

over the radio soon became so common that it was rarely questioned.<br />

Mussolini did not plan on controlling the actions and opinions of the public,<br />

at least not in any stated plans. Opposition was not met with violence, a<br />

method so common in Nazi Germany. Instead the opposition was simply<br />

marginalized so it could never reach wider audience. Fascism wanted to<br />

become an integral part of the nation and it enjoyed wide support among<br />

Italians (at least at the beginning) Mussolini aimed to strengthen the nation<br />

through Fascism and give it a strong national identity.<br />

One of the main characteristics of the Fascism was its application of totalitarian<br />

and radical solutions to problems; in reality it was a populist party<br />

that came to power after elections, picking up support of people all over<br />

Italy. Just like other totalitarian regimes, the Fascists relied on propaganda


80<br />

<strong>Tanja</strong> Tatomirović<br />

to secure popular support, strengthen the regime and create loyal and satisfied<br />

electorate base.<br />

Mussolini and his regime employed different propaganda tools. The media<br />

held the prominent place in their propaganda effort – radio and newspapers<br />

above all. Film, literature and music were also used to create an idyllic picture<br />

of Italy and its leader. The potential of sport as a propaganda tool was<br />

also recognized which led to further militarization of the society but also<br />

influenced the language and symbols used in addressing the masses.<br />

As with any other dictatorship the public opinion was a mere abstraction.<br />

The power was concentrated in the hands of a single man guaranteeing total<br />

supremacy over the legislature. Opposition was not a real threat as the<br />

highly militarized regime was ruthless in dealing with the internal enemy<br />

employing the most violent of repression methods.<br />

To secure public support propaganda infiltrated all pores of the society portraying<br />

the dictator as wise and powerful and the electorate as strong, united<br />

and superior. The myth of ancient Rome was the main theme of the<br />

fascist propaganda drawing parallels between the magnificent and glorious<br />

past and the achievements of the then-current Fascist regime.<br />

The parallels with the ancient Rome were of great importance to the regime<br />

as they portrayed a strong and invincible Italy. The aim of the Fascists was<br />

to create an image of a strong and proud nation firmly behind its leader.<br />

The idea of a disciplined and brave nation, ready to fight until the end was<br />

imposed <strong>by</strong> idolizing Fascism and Fascist heroes which always rise from the<br />

nation, the perfect nation.<br />

Special emphasize was placed on the way Mussolini was presented. His name<br />

was always written in capital letters and his image was present everywhere;<br />

on posters across the public sphere, in school text books, anywhere people<br />

would gather. He was rarely presented accompanied <strong>by</strong> clergy or while<br />

enjoying in his free time to avoid him being perceived as a normal human<br />

being. The repetition of the same phrases and slogans, and neglect for the<br />

reality are one of the main features of the totalitarian regimes.


Mussolini’s <strong>Microphone</strong> 81<br />

Special places were created for public listening of the radio in every factory,<br />

school, and other such places. They were decorated with Fascist symbols and<br />

were used to make people associate more with the regime and Il Duce, whose<br />

voice was soon omnipresent breaking into even the most private parts<br />

of family lives. Radio, the only home entertainment available at the time<br />

had a monopoly in the indoctrination of the masses. It successfully secured<br />

omnipresence for the regime and the leader in the everyday lives of ordinary<br />

people.<br />

*******


Development of Radio Broadcasts<br />

A timeline<br />

August 27, 1924 .<br />

March 16, 1925<br />

December 8, 1925<br />

April 9, 1926<br />

- Founding of the Italian Broadcasting<br />

Association (URI)<br />

- Beginning of the twice-a-day broadcasts of the<br />

state announcements<br />

- Founding of Radio Milano<br />

- Founding of Radio SIPRA in Turin<br />

November 14, 1926 - Founding of Radio Naples and networked<br />

broadcasting between Milano, Turin<br />

and Naples<br />

January 15, 1928<br />

January 21, 1928<br />

January 7, 1929<br />

January 19, 1930<br />

February 18, 1930<br />

July 1, 1930<br />

February 12, 1931<br />

June 14, 1931<br />

- URI transforms into EIAR<br />

- Founding of the State Radio Supervising<br />

Committee<br />

- First political broadcasts, three times a day<br />

- The most powerful broadcasting station in<br />

Europe is opened in Rome<br />

- EIAR HQ moves from Milano to Turin<br />

- Founding of the Royal Radio Center<br />

“Prato Smeraldo” in Rome and<br />

news broadcasts in short waves<br />

- Radio Vatican kicks off with Marconi’s assistance<br />

- Founding of Radio Palermo<br />

December 20, 1931 - First broadcasts to North America from<br />

Radio Turin<br />

March 23, 1933<br />

- Law called “Radio Consciousness” is put in effect<br />

to promote radio shows in rural part of Italy<br />

December 27, 1933 - First broadcast of “Regime Chronicles”<br />

a political news bulletin


84<br />

October 28, 1934<br />

March 12, 1935<br />

April 13, 1935<br />

- “Prato Smeraldo” is reinforced with<br />

two additional transmitters<br />

- First broadcasts in Spanish and Portuguese<br />

for South America<br />

- The whole of Mediterranean covered with shows<br />

in Italian language<br />

September 26, 1935 - Ministry of press and propaganda gains control<br />

over the radio broadcasts<br />

1936 - First broadcasts for Far East in Chinese, Arabic,<br />

English and Hindu and networking of all Italian<br />

radio stations<br />

1937 - Broadcasts for Italian Diaspora as well as<br />

broadcasts in Arabic, Turkish, German, French,<br />

Albanian, Croatian, Bulgarian,<br />

Spanish and Portuguese language<br />

May 22, 1937<br />

- Founding of MINCULPOP,<br />

Ministry of Peoples Culture<br />

1938 - Broadcasts in Serbian and Danish language<br />

1938 - Founding of the short wave Radio Center in<br />

Rome<br />

1939 - First broadcasts for Oceania in English and<br />

Italian language<br />

1940 - First broadcasts in Persian, Dutch, Maltese and<br />

Bengali language<br />

June 16, 1940<br />

- The beginning of the war leads to unification<br />

of all Italian radio stations and introduction<br />

of ban on foreign radio stations<br />

1941 - Broadcasts in Finnish, Swedish and<br />

Thai language<br />

April 22, 1941<br />

- Abolition of copy rights


85<br />

1942 - First broadcasts designed to boost morale<br />

at front lines<br />

July 22, 1943<br />

August 6, 1943<br />

September 8, 1943<br />

- News on Mussolini’s arrest<br />

- Radio Palermo broadcasts the US program<br />

- Capitulation of Italy


86<br />

Literature:<br />

Tadić, Darko: Propaganda, Spektrum, Beograd, 2005.<br />

Pakard, Vans: Skriveni ubeđivači, Službeni glasnik, Beograd, 2001.<br />

Bernejs, Edvard: Propaganda, Horas Livrajt, Njujork, 1928.<br />

Le Bon, Gustav: Psihologija gomile, Argument, Beograd, 2005.<br />

Gareth, J., O Donell, V.: Propaganda and Persuasion, Penguin Books, 1998,<br />

USA<br />

Slavujević, dr. Zoran: Biblijska koncepcija propagande, Radnička štampa i<br />

Institut društvenih nauka, Biblioteka Povodi, Beograd, 1993.<br />

Matteo Fochessati: L’immagine della radio in Italia tra le due guerre,<br />

Đenova, 1990.<br />

Stock, Noel: The life of Ezra Pound, Routledge, 1970.<br />

Ezra Pound: Jefferson and/or Mussolini, Volitionist Economics, Stanley<br />

Nott Ltd., 1935., http://yamaguchy.netfirms.com/7897401/pound_ezra/<br />

jeffmuss.html<br />

Mary Cawte: Making Radio Into A Tool For War, Unpublished paper, 1996.<br />

Stock, Noel: The Life of Ezra Pound (An expanded edition), North Point<br />

Press, 1982.<br />

Gerd Horten: Radio goes to War-The Cultural Politics of Propaganda during<br />

World War II, Berkeley and Los Angeles: University of California Press,<br />

2002.<br />

Jackelin J.Jarvis: The Birth of Italian Radio - Celebrating the 100 Years of<br />

Italian Radio, http://www.lifeinitaly.com<br />

Burton Hatlen: Pound and Fascism, Modern American Poetry, Oxford<br />

University Press, 2000<br />

Cannistraro, Philip V.: The Organization of Totalitarian Culture: Cultural<br />

Policy and the Mass Media in Fascist Italy, 1922-1945. New York<br />

University, 1971.


87<br />

Bassanese, Fiora A. Sibilla Aleramo: Writing a Personal Myth. In Mothers<br />

of Invention: Women, Italian Fascism, and Culture, ed. Robin Pickering-<br />

Iazzi.Minneapolis: University of Minnesota Press, 1995.<br />

Cramer, Judith A.: Radio: A Woman’s Place is on the Air iz dela Women in<br />

Mass Communication, ed. Pamela J. Creedon. Newbury Park: Sage, 1989.<br />

De Grazia, Victoria: How Fascism Ruled Women. Berkeley: University of<br />

California Press, 1992.<br />

Evans, Sara M.: Born for Liberty: A History of Women in America, New<br />

York: Simon and Schuster, 1997.<br />

Fang, Irving E.: Those Radio Commentators!, Iowa State University Press,<br />

1977.<br />

Moseley, Ray: Mussolini’s Shadow: The Double Life of Count Galeazzo<br />

Ciano. New Haven: Yale University Press, 1999.<br />

Sontag, Susan: Fascinating Fascism iz dela Under the Sign of Saturn. New<br />

York: Farrar, Straus, Giroux, 1972.<br />

Cannistraro, Philip V.: The Radio in Fascist Italy, Journal of European<br />

Studies 2, no. 2 (1972): 127-154.<br />

Isola, Gianni: Italian Radio: History and Historiography, Historical Journal<br />

of Film, Radio and Television 15, no. 3 (1995): 393-400.<br />

Chester, Giraud: Power of the Radio Commentator, American Mercury,<br />

September 1947, 334-339.<br />

F. Monteleone: La radio Italiana nel periodo fascista, edizione Marsilio,<br />

Milano 1976.<br />

A. Monticone: Il fascismo al microfono, edizione Studium, Roma 1978.<br />

A. Papa: Storia politica della radio, edizione Guida, Napoli 1980.<br />

Numerous sources referred to, from Georgetown University Library, USA,<br />

http://library.georgetown.edu/<br />

Materials of the author Lisa Sergio at http://openlibrary.org/a/<br />

OL256636A


Afterword<br />

The base for this book was a midterm paper entitled “Broadcasts in Fascist<br />

Italy” written during my postgraduate studies of communicology at the<br />

University of Belgrade. The university professors and the editorial staff<br />

of the “Communication Manager” quarterly magazine described it as a<br />

thorough scientific paper and noted that “... it tackles a theme that lacked<br />

proper scientific attention in Serbia. The books and sources used are mostly<br />

foreign (Italian) which gives a special value to the evaluated paper; the<br />

paper is significant also for the facts and data it contains which are mostly<br />

less known to our academia. The theses in the paper are coherent with the<br />

general scientific positions and opinions in regard to the topic in question”<br />

Special “thank you” note goes to professor Branimir Stojkovic PhD, my<br />

mentor and Igor Aldo Christiano Cvetkovic who helped me both with<br />

translation and during my tours of the Italian province of Veneto in<br />

September 2008 in search of literature and better understanding of the<br />

ideology.<br />

On top of it all, the book is the first publishing project of the Serbian PR<br />

Society; the book’s value was recognized <strong>by</strong> the Chairman of the Association<br />

Milos Djajic and the entire membership. The Serbian edition of the book<br />

“Mussolini’s <strong>Microphone</strong>” is a part of the official, additional, curriculum at<br />

the University of Belgrade. This is the first book in both Serbia and the wider<br />

Balkan region to deal with the subject of the use of radio as a propaganda<br />

tool during the regime of the Italian fascists.<br />

Thank you.<br />

<strong>Tanja</strong> Tatomirović


MUSSOLINI’S MICROPHONE<br />

Author<br />

MSc <strong>Tanja</strong> Tatomirović<br />

www.pr.in.rs<br />

Translations from the original<br />

Tibor Jona<br />

Proofreaders<br />

Lee Murphy<br />

Ivana Simić<br />

Translations from Italian<br />

Igor Aldo Christian Cvetković<br />

Covers and pre-press<br />

Slađana Đorđević<br />

Number of copies printed<br />

300<br />

Printed <strong>by</strong><br />

Greenfield, Belgrade<br />

Publisher<br />

Serbian PR Society<br />

www.pr.org.rs<br />

with the support of<br />

“7 Media”

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