travelite catalogue 2018/19

LIL´ LEDY
59
Not perfect – just special
A positive brand for a positive sense of life
NEW
Lil’ Ledy is a character-based lifestyle brand for young
women.
Established in 2014 by the company Manu in London, Lil’
Ledy made its way over the pond in its first year into the
American market. In 2015, the lifestyle brand has won the
“One To Watch Award” in the category best new brand at
the Las Vegas Licensing Expo.
Lil’ Ledy loves the life and inspires with its positive
manner. It doesn’t embody the image of a perfect life,
but a lifestyle that should encourage women in their selfesteem.
Everybody is beautiful on the outside and inside.
Pressure by the community doesn’t count. Making own
decisions, following your own dreams and rules – these
are the key statements of the brand. Being yourself with
your strengths and weaknesses – authentic and special.
The eye-catcher and main recognition feature: the smile.
It assures “everything is going to be OK”.
The design is sophisticated and unique. In combination
with the positive attributes it addresses the lifestyle and
emotions of young, but urban women that want to achieve
their goals while remain the little girl inside.
(Target audience: Teens & Young Adult aged from 14 to
21.)
Winner of the „ONE TO
WATCH AWARD 2015“
At the Las Vegas Licensing Expo
the lifestyle brand has won in 2015
the “ONE TO WATCH AWARD” in
the category best new brand
print same as before
print same as before