GBS_Annual_Report2018_V12.1_SCREEN

Glanbia Business Services 2018 Update
CASE STUDY
Glanbia
connect
Glanbia Connect is the digital go-to
destination for Glanbia Ireland’s farmers,
both customers and suppliers, offering
24-hour access to all their Glanbia
business online, expert advice, news
and events and now with a new and
improved online store.
Challenge
The challenge was to deliver
a best in class E-commerce
platform for Glanbia Connect
that would offer a seamless
experience to customers online,
as well as support the retail
branch network of 50+ stores.
The goals were to increase the
number of products online to
5000+, significantly enhance
the customer usability online
and develop an integrated
and robust order fulfilment
infrastructure
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Solution
Project Mercury enabled the
redevelopment of the online store
within Glanbia Connect and was a
highly collaborative project between
Agribusiness and GBS. The project
saw the integration of three major
platforms to achieve this solution:
Hybris (E-commerce), SAP (Enterprise
Resource Planning) and CORE (the
retail point of sale system) as well as a
number of smaller integrations.
The new store, now Ireland’s biggest
online farm store, launched in
December 2017 with more than 5,000
products online. Glanbia Connect
customers across Ireland can now
shop the entire range online for home
delivery or check stock availability in
real time in their local store, with the
option to click and reserve online. New
features include customer specific
pricing and personalised product
recommendations.
Results
For the first time, Agribusiness can now sell
the majority of its product range online, to
both existing and new customers, with fast
and efficient delivery throughout Ireland.
Two technically complex pricing engines
and a number of technology platforms
were aligned to deliver a seamless
customer experience for both B2B and
B2C customers, without compromising
website speed or usability. The end product
is unique in the Irish market and allowed
the business to leverage existing branch
stockholding for order fulfilment, reducing
working capital requirements.
The solution allows us to offer a
personalised, omni-channel experience
for all our customers. All sales employees
now own their customers’ sales, however
they are made or paid. This takes away any
conflict between the online channels and
our physical stores and ensures that the
online store is positioned to support all our
sales channels.