The Sandbag Times Issue No: 48

Veterans Raffle Goes Digital with Rebrand
A new raffle that provides the opportunity
for a feel-good factor double whammy of
winning big while donating to charity,
Veterans Raffle started in May 2018 with
a limited budget for promotion. After
being awarded a government grant for
digital marketing, and building a community
that’s already provided pertinent
feedback on the future of the business,
this draw has gone back to the drawing
board with regard to its marketing strategy.
Originally branded as the YES Society
Charity Raffle, the first port of call was to
choose a name that truly represents
what they do and why they do it.
Subscribers to the monthly raffle had
already fed back online that they found
the name and the logo confusing. So, as
soon as YES Society founder and chairman
Christopher Hearn was awarded
Small Business Growth Grant Funding
by Adur & Worthing Councils, in partnership
with Adur and Worthing Business
Partnership, he contacted Jelly Digital
Marketing
(http://jellydigitalmarketing.com/) for
expert guidance.
The focus for the all-new Veterans Raffle
(https://veteransraffle.uk) was a clean,
fresh logo that represents the raffle as
supporting veterans of UK armed forces
and emergency services. It was clear
that the Union Jack colours to pinpoint
patriotism were instrumental and a sense
of kinship and care, to reflect the good
work Veterans Raffle does with its charity
donations, was the way to go. To show
that a celebration of the British Army,
Navy, RAF and emergency services are
at the heart of what Veterans Raffle does,
the logo choice was sealed.
With the help of the government grant,
Veterans Raffle will launch a digital marketing
campaign. This will centre on
social media marketing (predominantly
Facebook and Twitter) to raise awareness
of the raffle and the work it does to
support charities such as Veterans
Association UK, Building Heroes and
Service Dogs UK.
Since the raffle launched in May, it has
accumulated close to 300 likes on
Facebook but their new target is 1000.
As well as spreading the word about
Veterans Raffle and the money it gives to
good causes – and encouraging new
subscribers to the monthly draw in which
they could win up to £25,000 – an
increase to 1000 Facebook likes will
make the not-for-profit eligible for further
assistance and funding from the folks at
Facebook, which will be another step in
the right direction.
The Veterans Raffle Facebook page is
already shaping up as a hub of information
on military and emergency services
events, news, opportunities and advice.
As well as letting fans and followers
know about sleep-out fundraising events
for homeless charities Veterans Raffle is
waxing lyrical about upcoming air displays
and memorial celebrations. There’s
even a chance to get some
#MondayMotivations in the form of rousing
war film scores and have some
#FridayFun with squaddies throwing
some shapes on YouTube! Make sure
you give the Facebook page
(https://www.facebook.com/veteransraffle/)
a like and become part of the troop that
makes the Veterans Raffle colours fly.
www.sandbagtimes.co.uk 29 |