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Written by DAVIDSON MEDE
When people talk about fashion in music, they often reference it very sparingly and only for highlight
moments or people. In reality, fashion plays a big part in how you perceive the music artist in
addition to their hairstyle and overall look.
Who remembers when Lil Wayne was wearing tons
of Bape head to toe? It was cool! For that community
to see a superstar wear something that they liked gave
them a familiarity to the celebrity, and people enjoy
that the same goes for today. Not even so much to see
how well they dress but if you see your favourite rapper
in a brand you like wearing, I think it’s fair to say that
you’d enjoy seeing that little insight into their character.
Let’s escape from just the “Wear Gucci and flex” fashion
in music and talk about those who can actually dress
well and even create their own brands; take the likes of
Kanye West, Tyler, the Creator and Pharrell Williams
for instance. This crossover from one art form to
another keeps their stardom at peak levels because now,
not only do the fashion and music
communities look at their art, but they also look at it
as fans.
Imagine this. You are going to a live show and you’re
ready to see your favourite artist. They come out dressed
like a cowboy, in big heavy boots, a giant belt buckle
and a cowboy hat. You would at least take a step back
to at least question the oddity of it, wouldn’t you? They
establish their “look”, and this defines them as an artist
and makes them more recognisable. An example of this
was the late XXXTentacion. He was widely recognised
for his hair; two different colours that were easily related
to him. The way he was recognised for this is the same
as how other musical artists are for their individual
styles.
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