test 5

DO: Do you think the industry is diluted
with too many brands?
ALL YUZHE
shiny black sports jacket, short sleeve red tartan shirt,
black printed tee, twisted jeans with hand painting
YS: No, I do not think so. As long as the
brand as their unique view and story then
I think it’s ok.
DO: If you could collaborate with one
designer, who would it be and what would
you create together?
AL: Not a designer as such, but Muji is
a brand we would love to work with. I
think combining their minimalism and
functionality with our unique prints
and embroidery patterns should be very
interesting. We would love to create
stationery and furniture with Muji.
DO: What do you hope to achieve with this
brand?
YS: We do not have a grand plan, simply,
we hope to find and connect with people
that like our style and appreciate the ideas
we stand for.
DO: Would you ever design anything other than clothing and accessories?
DO: What made you want to go into the
world of fashion?
YS: It was always my aim to go into the
fashion or art world.AL: I use to study
economics and business, but during
an exchange year I took some fashion
management courses in Hong Kong. I
enjoyed it and decided to study further.
AL: Maybe. We would like to do stationary and furniture, as discussed the collaboration with Muji.
DO: What made you realise fashion wasn’t just a hobby and it could be a job?
YS: Not sure really, I have been studying and working in arts and fashion all my life; it just seems normal that
fashion would be part of working life.
DO: What made you want to start a clothing brand?
YS: We just had a strong idea of what we wanted to create and thought “why not?”
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