Style El Dorado County and Foothills; October 2018
In this year’s Readers’ Choice Awards contest, we had more voters than ever (90,000+ to be exact). Starting on page 26, read all about the top dogs—whose goods and services run the gamut from food to finance—and let it be a reminder of just how many reputable businesses our region boasts. There’s plenty more in the pages that follow, including “8 Ways to Reduce Your Breast Cancer Risk” on page 18, a roundup of local ways to celebrate Halloween on page 10, and an easy-to-follow itinerary for “A Perfect Day in Apple Hill” on page 8. Enjoy the issue and remember to congratulate and support some of the winners mentioned in this month’s mag. Cheers!
In this year’s Readers’ Choice Awards contest, we had more voters than ever (90,000+ to be exact). Starting on page 26, read all about the top dogs—whose goods and services run the gamut from food to finance—and let it be a reminder of just how many reputable businesses our region boasts.
There’s plenty more in the pages that follow, including “8 Ways to Reduce Your Breast Cancer Risk” on page 18, a roundup of local ways to celebrate Halloween on page 10, and an easy-to-follow itinerary for “A Perfect Day in Apple Hill” on page 8.
Enjoy the issue and remember to congratulate and support some of the winners mentioned in this month’s mag. Cheers!
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publishers’ letter<br />
Awards, awards, awards.<br />
It seems that someone is giving away or receiving an award, wherever you look. So, the big<br />
question that arises is: Do they mean anything?<br />
The answer—in the case of our Readers’ Choice Awards—is an easy one: Yes, they<br />
matter—<strong>and</strong> they matter to all<br />
involved: 1) those giving the award;<br />
2) those receiving the award; <strong>and</strong> 3)<br />
the reader, who is making a purchase decision<br />
because of these awards.<br />
As marketers, we underst<strong>and</strong> that the<br />
Readers’ Choice Awards make a huge difference<br />
to businesses in many ways, most notably,<br />
awareness. Awareness is where it all begins<br />
for any business. Simply put, no awareness=no<br />
business. Do awards mean more sales? A recent<br />
survey from business.com says yes: 37% more<br />
sales.<br />
For the past 12 years, STYLE’s Readers’ Choice<br />
Awards have generated more voters, <strong>and</strong> votes,<br />
than all the other local/regional awards from<br />
media companies, combined. Yes combined.<br />
This year was our biggest awards voting ever<br />
with over 90,000 votes cast, 8,500 of which were<br />
“write-in” votes—amazing! This is the kind of<br />
reader involvement that publications can only hope for. Does it say something about our readership<br />
<strong>and</strong> involvement in the community? We’ll let you answer that.<br />
From time to time, we hear that people think our winners are only advertisers, <strong>and</strong> honestly,<br />
nothing could be further from the truth. Here are the facts: When we tally all winners from all<br />
regions, <strong>and</strong> then do the math, 79% of the winners are not advertisers.<br />
What this all comes down to is you—the reader. Your engagement with our awards<br />
platform clearly states that you not only enjoy voting for your favorite businesses, but<br />
you trust the process <strong>and</strong> act on the outcome, engaging with our partners by buying<br />
products <strong>and</strong> services from them. How do we know that? Because they tell us!<br />
We are proud to deliver such a meaningful awards platform, one with checks<br />
<strong>and</strong> balances <strong>and</strong> one that utilizes high-end algorithms (had to get the word in!) that<br />
automatically place questionable results on hold, which allows us to see <strong>and</strong> review<br />
abuse, <strong>and</strong> which keeps the voting results accurate <strong>and</strong> above board.<br />
So here you have it—the most in-depth, local business awards available in the<br />
Sacramento region. Awards you can trust <strong>and</strong> awards that we know help you make<br />
decisions. All of us at STYLE are proud to present this year’s winners to you <strong>and</strong> all<br />
our 250,000 monthly print <strong>and</strong> online readers.<br />
Please feel free to email us if you have any questions or would like more<br />
information about our awards, our company, anything. It’s been a gr<strong>and</strong> 15 years<br />
we have served this community; we look forward to the next 15, <strong>and</strong> we hope to<br />
continue to earn your time <strong>and</strong> trust.<br />
Thank you for reading!<br />
Terry Carroll & Wendy Sipple<br />
Publishers/Owners<br />
STYLE Magazine<br />
WHAT’S COMING<br />
NEXT MONTH?<br />
• TOP CHEFS: Get to Know Our<br />
Region’s Culinary Stars<br />
• SURVIVE THE HOLIDAYS: Top Tips<br />
from the Pros<br />
• THANKSGIVING RECIPE ROUNDUP<br />
• GIVE WHERE YOU LIVE: Food for<br />
Families<br />
74 styleedc.com // OCTOBER <strong>2018</strong> // /styleedc /stylemediagroup /stylemediagroup /stylemagedcf
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