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WRC-Dropbox-October-01-2

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THE LEAD<br />

Lead<br />

The<br />

So you wanna make a ______.<br />

A hit song, a documentary movie, a new app, a goal line stand,<br />

life-changing medical discovery, a victory lap at Daytona, an<br />

updated logo, a dance routine... you go ahead and name it, and<br />

chances are whatever fills that blank for you, the role<br />

collaboration plays will be an essential one.<br />

Collaboration is the fuel for creativity and innovation. It's about<br />

creating something...whether substantive and lasting or<br />

ephemeral and fleeting. Collaborating, creating, innovating is an<br />

ever-present thread in all of our lives.<br />

With that, in this issue we're delighted to present innovators<br />

from a broad range of sectors, with a focus on the intersection<br />

between collaboration, creativity and personal expression.<br />

"Entrepreneurship is about creating new things and making them<br />

happen", said one of our leaders, Dr. Anne-Marie Imafidon, and<br />

making things happen is what she's doing.<br />

As are Sasha Digiulian (innovation thousands of feet up a rock<br />

wall), Michael Beirut (the design master), UNIIQU3 (powering<br />

parties around the world), Chef Eric Ripert (perfecting flow in the<br />

culinary world), Toxe (creating edgy beats) and Daniel Pink<br />

(corralling the relentless flow of time).<br />

The way we collaborate is constantly evolving, racing forward,<br />

eliminating the need for physical presence, but connectivity<br />

remains as important as ever to the flow of the creative process.<br />

Whatever your passion, this group will inspire you to connect,<br />

create, innovate and produce.<br />

A victory-lap at Daytona?<br />

Collaboration is the fuel.<br />

Credit: Getty Images<br />

04 FLOW OCTOBER 2<strong>01</strong>8<br />

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