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180925-MUMs-news-A-W-18-yumpu

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KETS & CUSHIONS / WALL HANGINGS / BEAD & BASKETS / STORY OF MUM’S / FAIR DESIGN<br />

D<br />

are simple, joyful, and<br />

functional, in the best<br />

traditions of minimalistic<br />

Scandinavian design. What<br />

distinguishes them among<br />

other high quality Scandinavian<br />

interior products<br />

is the touch of authentic<br />

ancient handicraft culture<br />

of countries like Bolivia,<br />

South Africa, India and<br />

Cambodia. Each design is<br />

adjusted to the techniques<br />

of the artisans in the areas<br />

where these items are produced,<br />

and all products are<br />

handmade, making them<br />

truly unique. Outi works<br />

in collaboration with such<br />

renowned designers as Anu<br />

Penttinen, Susanna Vento,<br />

Maija Louekari, Saana ja<br />

Olli, Heath Nash, Haldane<br />

Martin, and Reetta Ahola,<br />

and carefully picks and finetunes<br />

each product design<br />

herself. The creation of<br />

a new collection is a long<br />

process. A product starts<br />

out from a Nordic-inspired<br />

design, goes through several<br />

changes and adjustments<br />

to fit the techniques of the<br />

craftsmen, and finishes as a<br />

beautiful and ecologically<br />

sustainable product, made<br />

with joy and love.<br />

Mum’s not only aims<br />

to improve the lives of<br />

people in distant locations,<br />

but also serves the Finnish<br />

community by organizing<br />

happenings and local charity<br />

events. Since 2011, in<br />

cooperation with other designers<br />

and NGOs, Mum’s<br />

has been organizing the<br />

Flowerdrops project - an<br />

art event, which promotes<br />

ecological sustainability and<br />

donates all the profits to<br />

charity.<br />

Mum’s was born in 2006 while Outi and her family went to<br />

Africa. These children are happy to go to school. And their<br />

parents are even happier to be able to provide them the possibility<br />

to go to school and learn things. Most of MUM’s<br />

handicrafters cannot read or write, because they did not<br />

have a chance to go to school as kids.<br />

YES!<br />

2 010 .<br />

Mum’s gym ball won Playful<br />

interior design competition<br />

Habitare Finland.<br />

2 017.<br />

Doing more good than ever!<br />

ct<br />

2 013 .<br />

Mrs. President Jenni<br />

Haukio wearing a brooch<br />

by Mum’s.<br />

52

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