MUMs News 2021

Copyright © 2021 Mum’s

MUM’S FAIR SCANDINAVIAN DESIGN COLLECTION 1 / 2021

SO BORING

YET SO BEAUTIFUL

Home textiles

in 100% natural

tones brewed

from flowers,

plants and bark

NEW OUTDOOR RUGS

made of

recycled

plastic bottles

GOOD WITH GOODS

STORY TIME / MATERIALS / NEW FOR 2021 / WALL ART / ROPE / TUOMINEN / GANASSIN, HALO

MUM'S SINCE 2006

By Anna Akhmetova

Mum’s is a small design

company based in Finland

which sells textiles, home

decor items and jewellery

within the country and

abroad. The products are

designed in Finland in cooperation

with some of the

best designers and artists in

the region and produced by

skilled artisans in Bolivia,

South Africa, India and

Cambodia according to the

principles of fair trade.

Outi Puro is a designer,

an artist, the founder and

the heart of Mum’s. It all

started several years ago

when Outi was working as a

sculptor and doing her communal

art project. The project

consisted of a series of

baking performances. One of

them, “52 Sundays”, included

Outi baking buns at home

with her kids and at Helsinki

railway station. Another

performance, called “Baking

for my long lost friend” lead

her to Africa in 2006 to

bake buns for her long lost

African friend Diane. With

the help of Diane, Outi travelled

around Africa and met

local craftsmen and artists.

She was inspired by their

culture and their works and

also realized that they were

in the same situation as she

was - trying to combine creative

work and family. Many

of the craftsmen she met

were women with children

trying to balance work with

taking care of their families.

This lead Outi to an idea

of a collaboration, and she

designed bags which women

in Africa could make for her

art project. Over the years,

this art project turned into a

sustainable design company

employing over 40 people,

with Outi being in charge of

the collection.

Mum’s slogan is

“making good with goods.”

The company works in

close cooperation with the

craftsmen and takes into

account their needs. The

craftsmen, for example, can

work from home, which

eliminates travel costs, saves

on childcare expenses and

allows more people to join

the workforce. Working for

Mum’s improves the quality

of their lives and creates

many new opportunities

for them and their children,

who now have the possibility

to go to school and learn

how to read and write. You

can read interviews with

the craftsmen at the end of

this newspaper.

Mum’s products are

simple, joyful, and functional,

in the best traditions of

minimalistic Scandinavian

Hi, I’m Outi, mum of

Mum’s!

Take a look what has

happened to Mum’s since

the beginning from the

timeline below!

2006.

The beginning - Africa.

2 0 0 9 .

Mum’s toys are designed

in Scandinavia by best of

professionals - kids!

2 0 0 7.

Designed in Finland handmade in

Africa, from surplus material.

2 010 .

Flowerdrops charity projec

Mum’s began.

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design. What distinguishes

them among other high

quality Scandinavian interior

products is the touch of

authentic ancient handicraft

culture of countries like

Bolivia, South Africa, India

and Cambodia. Each design

is adjusted to the techniques

of the artisans in the areas

where these items are produced,

and all products are

handmade, making them

truly unique. Outi works

in collaboration with such

renowned designers as Anu

Penttinen, Susanna Vento,

Maija Louekari, Saana ja

Olli, Heath Nash, Haldane

Martin, and Reetta Ahola,

and carefully picks and finetunes

each product design

herself. The creation of

a new collection is a long

process. A product starts

out from a Nordic-inspired

design, goes through several

changes and adjustments

to fit the techniques of the

craftsmen, and finishes as a

beautiful and ecologically

sustainable product, made

with joy and love.

Mum’s not only aims to

improve the lives of people

in distant locations, but also

serves the Finnish community

by organizing happenings

and local charity events.

Since 2011, in cooperation

with other designers and

NGOs, Mum’s has been

organizing the Flowerdrops

project - an art event, which

promotes ecological sustainability

and donates all the

profits to charity.

Mum’s was born in 2006 while Outi and her family went to

Africa. These children are happy to go to school. And their

parents are even happier to be able to provide them the

possibility to go to school and learn things. Most of MUM’s

handicrafters cannot read or write, because they did not have a

chance to go to school as kids.

2020.

Mum's at

S t o c kh o lm Fu r ni t u r e Fa i r

2 010 .

Mum’s gym ball won Playful

interior design competition

Habitare Finland.

2 019 .

Doing more good than ever!

t by

2 013 .

Mrs. President Jenni

Haukio wearing a brooch

by Mum’s.

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STORY TIME / MATERIALS / NEW FOR 2021 / WALL ART / ROPE / TUOMINEN / GANASSIN, HALON

/ Mothers all over the world are the inspiration and resource behind Mum's. /

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Mum's materials for rugs

& other goods

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Eco Bamboo Silk

100% eco & natural, non allergenic,

silky smooth and shimmering.

Bamboo wool

Mixing wool with bamboo gives the material

a fresh and eclectic feel.

Mum’s Original Wool

Mum’s sustainable wool, no mulesing,

all natural, flat weave.

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Thick Eco Luxury Wool

Very thick and soft, tightly woven eco

wool with wonderful high pile.

Recycled Cotton

Fine recycled material. Stiff and durable. Rugs,

baskets and bags.

Recycled PET

Soft yarn made from discarded plastic

bottles. Hand-embroidered pattern.

Glass Beads

Supporting women communities who do

traditional beadwork. Cluch bags, keyrings,

christams deco.

Recycled Plastic

Lampshades handmade in South Africa.

Reclaimed Telephone Wire

Colorful wire used for colorful

decoration.

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so boring, yet so beautiful

100 % organic and natural rugs

100% organic colors, dyed by

hand. Absolutely no chemicals,

natural non dyed wool in

different natural shades. This

collection is most natural ever.

Colors from flowers, Thank You

Nature!

ANY SIZE. ANY SHAPE:

rugs available in round, square

and rectangle shapes. Colours

vary, each rug is one of a kind.

Niin tavattoman tylsä ja

niin tavattoman kaunis! Nämä

rauhaisat värisävyt saadaan

ihan kokonaisuudessaan

luonnosta: kukista, kasveista ja

puunkuorista käsin värjäämällä.

Matoissa ja tyynyissä

käytetään värjäämätöntä

sävykästä villaa. Luonnollinen.

Luonnollisempi. Luonnollisin

matto ikinä.

All new natural, soft tones straigth from nature.

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All organic.

/ Lively soft tones from plants, flowers and bark, perfect for home textiles. /

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Recycled pet perfect for outdoors

Mum’s high quality Outdoor

rug is handmade of 100%

recycled plastic bottles.

This recycled fibre is woven

by hand and carpet decorated

with embroidery, proudly made

by Indian women artisans.

Material is easy to keep clean

& perfect for outdoor living.

Designed by Nordic designers,

available in many sizes.

/ Brand new outdoor rPET rug designs by Mum's. Pattern is hand-embroidered. /

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mum's x tomi leppänen

Recycled PET perfect for outdoors

Graphic designer Tomi

Leppänen made typographc

patterns. Using a typewriter.

While exploring Bauhaus

movement's history, Leppänen

found inspiration and a

surprisingly joyful technique:

Textile Designer Anni Albers

had done some experiments

for her patterns wih using a

typewriter machine. Inspired by

Anni, Tomi went and feched his

Japanese Student- Typewriter

from the attic. A minimalisticly

joyful rug collection was born,

with using the dots and lines

as a tool for creating abstrac

patterns, shapes and landscapes.

Illustration based in

typography is not all new

for Tomi. Year 2018 he won

Japanese Nordic Design for

New Designers competition

with his illustration

"Juhannnuskruunu", made

using dashes only.

**** Outdoor rug collection

is made of 100% recycled plastic

fibre, made of plastic bottles.

Embroidery by hand.

/ rPET rug designs by graphic designer Tomi Leppänen. /

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Animals on the wall

people on the sofa

Hän is the gender-neutral

Finnish personal pronoun. It

treats everyone equally. Printed

HÄN cushion covers made in

Turku, Finland, design Jenni

Tuominen.

MUM's ZOO wall hooks

handmade in Africa, material

is reclaimed wire. Suitable for

outdoors, design by Mum's.

Left page: / Wall hooks handmade by artisan in South Africa from reclaimed telephone wire. /

/ Printed Hän cushions designed by Jenni Tuominen, made in Finland. /

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/ Wool wall art designed by Matti Pikkujämsä (left page), Saana ja Olli (top), Ricardo Cavolo and Jenni Tuominen. /

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STORY TIME / MATERIALS / NEW FOR 2021 / WALL ART / ROPE / TUOMINEN / GANASSIN, HALONE

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pipana by Jenni Rope

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Jenni Rope is a Finnish

artist. She paints by intuition,

allowing her paintings to find

final shape in a spontaneous

process.

Same spontaneus play, and

optical illusion appears in her

Pipana design for Mum's. A

woolen two dimensional relief

weave, playful rugs, bags and

cushions, in any size you wish.

"I love colourful Moroccan

rugs, and tried to find a bold

carpet with a calmer pattern,

without success. I decided to

design it myself. I was looking

at my sketchbooks and thinking

about simple patterns or shapes

that could perhaps work in a

carpet.

I found a composition of

round shapes which was kind

of light, and began to work on

it further. Three dimensional

“Pipanat” (meaning tiny round

shapes in Finnish) are so sweet

and it is so lovely to touch

and pat them… That is why

my collection also needed a

sympathetic name.. Pallura,

papana, pipana… That’s it!”

- Finnish artist and

designer Jenni Rope

/ Pipana cushions and rugs, 3D wool /

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Design by jenni tuominen

Jenni Tuominen is a Finnish

illustratior, designer and artist.

She is especially famous for

her ceramic sculptures as well.

Jenni finds her inspiration in

the forest and in dreams. She

creates heart warming, charming

animals and people and is a

master of bold patterns.

/ Leija rug, wool /

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Finnish word for traditional wall hanging is

RYIJY. Mum’s ryijy can be hanged either on

wall or on floor as a rug.

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/ Koala wall hangings/rugs and cushion cover / Pony wall hanging /

/ Girl, Pony and Koala tote bags /

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friends by jenni tuominen

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/ Koala wall hanging/rug / Mum's cushion cover and blanket / Pinta rug, thick luxury wool /

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thinkers by

giada ganassin

Designer and illustrator from Paris, Giada

Ganassin's collection is ethically handmade,

like all Mum's, but this material has got an

elegant silky shine.

Fibre is a mixture of silk and bamboo and

100% ecological and, what is most important,

non-allergenic.

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/ Erikona rugs handmade from soft bamboo silk /

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tiger of finland

by paavo halonen

Once upon a time, there was a kind

tiger living in the deep dark woods of

Finland. There was also a maiden called

Lily. She loved the forest and spent a

ot of time wth this kind tiger. They

felt they belong together, so they lived

happily ever after, in Finnish Forest,

and soon after, a Tigerlily was born.

Thank you Paavo, visual artist

extraordinaire!

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/ Tiger of Finland and Tigerlily wool rugs, square or round / Tiger cushion cover, Panther wool rug round. /

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STORY TIME / MATERIALS / NEW FOR 2021 / WALL ART / ROPE / TUOMINEN / GANASSIN, HALONEN /

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MOORHOUSE / LOUEKARI / VENTO / SAANA JA OLLI / MUM'S DESIGN / NEWS

design by teresa moorhouse

Finland’s forests are home to

an estimated 2000 bears. Though

they may roam anywhere in

mainland Finland, bears usually

try hard to avoid people. But these

bears dot not. They love to stay at

home, be yours forever, soft and

kind.

Bears live in forests and Teresa

has created those both for MUM's.

Forest can be customized in

any size and rug is woven in two

dimensions so that trees raise up

from the background. Beautiful

design meets beautiful handwork.

Big Polar

200 x 300 cm

Love

Polar Bear

140 x 200 cm

Baby Polar

90 x 120 cm

/ Bear basket, recycled cotton / Bear tote bag, recycled cotton and leather / Brown bear, wool and greay bear, bamboo silk /

5% of each Polar Bear sold will be donated to World Wildlife Fun Finland to help the real ones survive.

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mum's forest share

DESIGN BY TERESA MOORHOUSE

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Buy a rug. We plant a tree.

Buy another rug. We plant another tree.

As a Mum's Forest share holder

you give the nature a tree, and you

care how and where products are

done. We take care of your tree, you

receive gifts, discounts, invitations

to special events and campaigns.

Every planted tree does matter. Small

things: good choices and

kindness save the planet.

Find out more:

mums.fi/en/mumsforest

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bamboo wool

Kumpukylä means a small little

village on a hill.

This rug is made by mixing wool

and bamboo fibers together, and it

is all natural, 100 ecological material.

Bamboo gives the wool a fresh, eclectic

feel.

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/ Kumpukylä rug, bamboo wool /

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STORY TIME / MATERIALS / NEW FOR 2021 / WALL ART / ROPE / TUOMINEN / GANASSIN, HALONEN

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/ Telephone wire wall art /

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/ MOORHOUSE / LOUEKARI / VENTO / SAANA JA OLLI / MUM'S DESIGN / NEWS

/ Rauha original wool rug by Maija Louekari /

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design by susanna vento

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/ Suomu rug, wool / Kala rug, wool /

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design by saana ja olli

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Left page: / Koko Iäksi / Right page: / Vuorille, thick luxury wool / Monumentti, recycled cotton /

/ Utopia, recycled cotton / Avaruusseikkailu 15 in colour and black & white, wool /

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/ Wool wall art designed by Teresa Moorhouse and Giada Ganassin. /

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Selection of our favourite

original wool rugs

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Left page: / Pinta rug by Pasi Kärkkäinen-Tunkelo, wool /

Right page: / Verkko / Kenno / 1000 and 2 Nights / Valhalla / Ikikorpi / Keko / Mum's loves Africa /

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Selection of our favourite

eco luxury wool rugs

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/ Aino & Einar / Lintumetsä / Vintage Beni / Vadelma / Päre /

/ Aurora / Enigma / Piirros /

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Selection of recycled cotton goods

The cotton we use is recycled and then used to create lovely

rugs, bags and baskets.

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/ Tote bags: Love & Tigerlily / Ruispelto / Touko / Sarka / Big Mama & Baby Boy baskets /

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Bits and bobs

To maximize the good we make with our goods, we offer something for almost everyone! Here are some of our

cushions, wall art, ottomans, wool blankets and beaded keyrings. You can find more on our webstore at mums.fi!

Left page: / Mum's Loves Africa wool ottoman and original wool rug /

/ Some of our Ikikorpi, Forest and Mum's cushion covers / Forest Ottomans, wool / Town & Vintage blankets, wool /

/ Glass bead key ring in a gift box /

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THE JOURNEY OF WOOL AND

THE RUG BORN FROM IT

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By Hanna Suominen & Outi Puro

Photos Markus Vikainen, Stone Films

In spring 2019 Outi,

mum of Mum’s travelled to

meet the artisans in Northern

India. She was accompanied

by a filming crew, who

is making a document of

MUM’s sustainable way of

making things.

Far in the countryside a

bumpy road leads to a village

where MUM’s artisans

live and work from home.

Main idea for Mum’s is to

employ artisans close to their

home. Textiles are woven

by both women and men,

with time consuming, age

old, traditional handicraft

techniques. While adults

weave Mum’s textiles kids

may be kids: play, and go to

school.

Wool for our rugs does

not travel on trucks but on

bicycles. Material, weather

it is wool or recycled cotton

is always local and sourced

from local shepherds. We

could name our sheep if we

wanted to, but instead every

artisan signatures our rugs

made of local wool.

Sheep are sheared by

hand. It is time consuming,

not firstly “efficient-kind-ofbusiness”,

but slow, takes

time and is costly. But we

want to stick with the values

rather than a lot of profit.

Mum’s is kind for animals

too. Absolutely no mulesing

technique is allowed. It is

painful and harmful for the

animal. Efficient though, but

we work in different, softer

and kinder way.

The families living in

the village gather into the

separate building to weave

the rugs. Home waits only

a few meters from their

workshop. This allows the

families to be together, save

in travel costs to work, and

also take care of their families

while working – this gives a

touch of love into Mum’s

textiles, we think.

The hand craft skills

used to weave the rugs are

inherited from the ancestors

and some of the looms are up

to 300 years old. After a rug

is woven it is then washed

carefully. Textiles gather fine

fine dust while weaving and

during the transportation

with bicycles. The men in the

village pour water on the rug

and wash it. Textiles need a

sunny day to dry, as sunlight

is so strong it completely

dries heavy textiles in one

day. Sometimes, if there is no

sun our freight leaves later

than expected, as we cannot

pack moist wool. It would

be damaged on the way to

Finland, home of Mum’s.

In that case we just need to

wait for a sunny day to come.

Mum’s works in a fair

and visible way. And just as

a mention, we are printed in

a college book as an example

of ethical design since 2006.

We still have the same values

as in the beginning. That’s

our secret, that’s our heart.

MUM’S FAMILY

In India we drive for

two hours from Varanasi.

We have Atif with us. Atif

is Outi’s main collaborator in

India, the person who handles

all communication, sampling,

quality control, payments,

hands out the work, visits

artisans every week, takes

care of everything. Atif is

Mum’s treasure. We are on

our way to a small village

where our artisans live.

It is a community, where

people take care of each

other. We pass a very large

blue building. It is Ikea’s rug

SEE A VIDEO OF

OUTI'S TRIP ON

OUR BLOG:

In India's rural villages, it is usually the men who

weave rugs when women take care of children.

Women help by doing finishing steps of the rug

making process for example. This is possible,

when work is close to home and families can

share work and childcare responsibilities.

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factory. Atif tells us that

their working hours and

conditions are decent and

someone is there to check

the working conditions every

month. We keep driving.

In the village kids run to

us. Most women take care of

kids, as there is no nurseries

in the area. That is why most

of the textiles are woven

by men, though women do

take part in the work and

usually do the finalizing

steps. Families work around

eight hours a day and they

get at least 12, sometimes 15

times the minimum wage in

the area. Mum’s artisans also

gain pension and weekends

are free. Indians also have

many sacred holidays during

the year, most well known is

Ramadan.

A little baby is

introduced to us. She is just

two months old. Her family

wanted Outi to hold the

baby and later on the baby’s

eyes were painted with black

makeup. Hindus believe it

protects the baby from all evil.

MUM’s Koko Iäksi rug

is hung on a red brick wall.

That is where the family

with the baby lives. They say

it has hung there for years, as

they like it. “I draw all your

maps. I drew that too” says

a man with beard, translated

from hindu by Atif. Then

man’s name is Bamboola.

He really draws each and

every of our designs on a

weaving map, by hand. And

he is proud of what he does.

We are grateful.

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51


CARRIED IN BLOOD,

MADE BY HEART

STORIES OF MUM’S ARTISANS

When sitting by the loom,

they performed inherited

skills from their forefathers.

Now they are able to weave

their own dreams.

- It all happened when

we were in need of some

exposure. I was a bit lucky

to be a part of Mum’s.

Craftsmen from South

Africa shared with us some

real changes in their lives.

Before cooperating with

Mum’s, they spent most of

the time at street markets

waiting for buyers, having

no idea what the future

holds for them. Now they

can work from home and

get a decent income on a

regular basis. These efficient

craftsmen are able to create

ten small-sized trophy heads

or seven tailor-made hangers

in only one day. Angus, the

person who is in charge

of the telephone BEAD

products* is obviously passionate

about his job since

he dreamed for ‘more work’.

Mum’s has introduced a

modern SoHo working

style to those craftsmen and

workers. Now they also

have more opportunities to

get out of the ‘poverty trap’

in that society which they

described as unequal.

The interviewed craftsmen

all expressed their love

for Mum’s. They feel that

their skills and hard work

are greatly appreciated.

They get fair salaries. The

phrase ‘full transparency’

was used by the craftsmen

to describe their business

relationship with Mum’s.

They are very proud to say

that they get compliments,

a lovely bonus, for their

products.

When asked what they

want to say to Mum’s, they

put it in a very Nordic way,

simple and practical.

- Long live Mum’s!

*For more stories about

telephone BEAD products,

please check the article “Out

of the trash bin”.

This is Zanele making lampshades,

texthangers and brooches and animal trophies

for Mum’s.

By Chi Zhang

Mum’s products are

100% handmade by skillful

craftsmen in Asia, Africa

and South America. There

are young talents who are

only in their 20s and there

are also experienced craftsmen

who have been in the

business for almost 30 years.

To them, handicraft skill is

embedded in their blood.

Babulal, Dinesh, Ravi,

Surender, Akbar ali,

Rabban ali...these Indian

craftsmen have been working

with Mum’s for almost

3 years now. They make

carpets, floor cushions, bags

and wall hangings. Through

their clever hands, a small

carpet (90cm x 200cm) can

be made in three to four days

while a large one (170cm x

240cm) takes about a week.

Collecting recycled material in

Africa. (Up) “Now they are able to

weave their own dreams”. (Left)

“I SPEAK ENGLISH AND TURKU:

GOOD WITH GOODS!

KAUHIA PALI HYVÄÄ TAVARAST!”

-THE BIRD

52

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D

OUT OF THE TRASH BIN

RECYCLING LOCAL MATERIALS FOR GLOBAL GOOD

By Viktoriya Kuzina

& Marianna Haavisto

What do telephone

wires, plastic bottles, paper

and cotton have in common?

Any of them can be found

in Africa. Any of them can

also be used to bring amazing

interior design items to life.

From small jewelry to full

size chairs and mirrors –

Mum’s always relies on

local recycled materials and

factory leftovers as a primary

source of working materials.

Mum’s hires people

to gather recyclable waste

providing employment in

localities all over the world

with a fair payment to its

workers. Every type of

waste may be later used and

turned into a piece of art: a

chair with a hand-knotted

seat made of recycled plastic,

a lampshade made of bottles

and canisters, cushions

made of reclaimed cotton

and many others. Mum’s

tracks down the origin of

the materials to ensure they

were ethically produced

and obtained. For example,

instead of wool gathered by

mulesing techniques Mum’s

relies on painlessly sheared

hypo-allergenic alpaca wool

from Bolivia, along with

leather leftovers of shoes

production from Africa,

hand-dyed sari cuts from

India, and Cambodian silk.

By re-using locally

gathered materials and

factory leftovers at the

workshops, Mum’s votes for

better working conditions

and a cleaner environment

as well as for animal-friendly

and cruelty-free production

principles. Choosing Mum’s

products does not only

support the ethical design

principles but also unites

people around the world.

“EVERY TYPE OF

WASTE MAY BE LATER

USED AND TURNED

INTO A PIECE OF ART.

IT’S JUST THINKING

USED MATERIAL THE

NEW WAY.” -THE BIRD

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Mum’s uses various types of ethical materials: local, first class wool in India and Bolivia, surplus and recycled materials

in Cambodia and South Africa. We have made sure no mulesing technique is used within shearing as it is very painful for

an animal. The raw material is processed into fine desing in the hands of local artisans.

53

MUM'S SHOWROOM

- Design District Helsinki

Lönnrotinkatu 41 a

Helsinki, Finland

tuesdays

wednesdays

Open:

on appointment only

on appointment only

Follow us on Facebook & Instagram @mumsdesigns

Mum’s fair scandinavian design collection 2021

Editor-in-chief: Outi Puro

Editorial Board: Anna Akhmetova, Marianna Haavisto, Hanna Kaketti, Marina

Karlova, Viktoriya Kuzina, Pauliina Sassali, Hanna Suominen, Chi Zhang.

Photography: Jukka Aro, Pirita Fors, Kaisu Jouppi, Hanna Kaketti, Suvi Kesäläinen,

Ulla Kokki, Joanna Moorhouse, Hilja Mustonen, Ottilia Orenius, Mirja Satomaa,

Kirsi-Maria Savola, Eeli Savolainen, Markus Vikanen/Stone Films, Mum’s

Illustration: Pauliina Sassali

Layout: Hanna Kaketti & Mum’s

© Mum’s

Mum’s

Showroom

Lönnrotinkatu 41 a

00180 Helsinki

Finland

tel. +358 50 4450 864

info@mums.fi

mums.fi

MUMs News 2021

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