FBA 2018 Media Guide FINAL

The fans win …
When postseason college bowl pairings are announced, the teams involved
and student-athletes on those squads aren’t the only ones eager to find out
what bowl – and what city – has selected their team.
It’s a big day for the fans of those teams, too.
That’s the added attraction of bowl season. While teams get a few extra days
of practice, an extra game to add to their schedule and the chance to win
another championship, their fans get to join in the excitement. It’s a package
deal.
Fans, especially those who follow their teams by attending road games
during the regular season, recognize the opportunities and the added
benefits of a bowl game. It provides for them another opportunity to cheer
College football
has never been
more popular...
Fans enjoy the annual Mardi Gras Parade held each year at the
Dollar General Bowl.
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