How Can a CRM Help You Improve Your Inside Sales System (Without Hard Work)-output
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<strong>How</strong> <strong>Can</strong> a <strong>CRM</strong> <strong>Help</strong> <strong>You</strong> <strong>Improve</strong> <strong>You</strong>r <strong>Inside</strong> <strong>Sales</strong> <strong>System</strong>? (<strong>Without</strong> <strong>Hard</strong> Work)<br />
<strong>Inside</strong> sales system is a dominant sales model of identifying leads, nurturing them, and converting them<br />
into your customers remotely. That means no wining, no dining, and no cigar lounge. But the million<br />
dollar question is, does it work?<br />
Let’s delve into some studies to back up the claim. According to a survey conducted by VPs of sales, 46<br />
percent shifted from a typical field sales model to an inside sales model. In contrast, only 21 percent<br />
shifted from an inside sales model to a traditional field sales.<br />
Wait but why?<br />
It’s the most effective, easy, cost-efficient and modern way to manage relationships from afar. This<br />
brings us to another important question: <strong>How</strong> can you optimize your inside sales system?<br />
Well, if you are of the view you can optimize your sales process right off the bat by implementing some<br />
new plans on a Monday morning, then think again. Understand that your sales team have to document<br />
and follow a well-outlined process. Else, they’ll be running around with no goals and direction.<br />
So the first step is to buy into the fact that you need a simple customer relationship management<br />
software like Funnel <strong>CRM</strong> to achieve this goal. To help you with that, here we have outlined how a<br />
simple, Funnel <strong>CRM</strong> can help you optimize your sales process without all the hard work.<br />
• Capture Leads <strong>You</strong> Haven’t Tried for<br />
The overarching goal for any sales business is to generate more qualified leads. The first step in<br />
accomplishing this task is to acquire the contact information of the leads so your sales team can start<br />
developing the relationship. Essentially, every effort that your sales team make from this point onwards<br />
stem from the lead capturing. And one of the most reliable channels for capturing qualified leads is the<br />
contact form on your website.<br />
Unfortunately, many small businesses and agencies don’t think they need a contact form on their<br />
website. And those who do, fail to keep track of work inquiries coming from their web as they either<br />
drift into the depths of their inboxes or the sales people simply forget to follow up on the deals they<br />
didn’t receive a reply on.<br />
With Funnel <strong>CRM</strong>, you can overcome both the challenges. The simple web form builder of <strong>CRM</strong> system<br />
will allow you to build and integrate a form to your website in just 30 seconds. That too without having<br />
to code a single line. Use simple drag-and-drop options and build a form the way you want it. Paste the<br />
couple of lines of code you get into your website and voila.<br />
Once the form is integrated, all your leads will directly land into your Funnel <strong>CRM</strong> rather in your<br />
cluttered inbox. It will allow your sales team to close more deals and never miss following up with a<br />
customer again.<br />
• Send Winning Business Proposals
Finally, you have a prospect in your pipeline and there is never been a better time to send him or her an<br />
offer than now. The only question is how you can awe your customer with a professional well-formatted<br />
business proposal?<br />
• Should it be a basic email?<br />
• Should you present it verbally over the phone?<br />
• Should your sales team seek help to design it?<br />
• And what type of proposal should you send?<br />
These are some of the questions you need to answer first as you strive to optimize your inside sales<br />
process. The last thing you ever want is to let a hot lead go cool because either it took you for too long<br />
to send an offer or you didn’t send a winning business proposal in the first place.<br />
Funnel <strong>CRM</strong> allows your sales personnel to leave a professional impression by sending well-formatted<br />
business proposals. Put together rich proposals in the form of a quote or estimate in a matter of<br />
minutes and never allow a hot prospect to cool off.<br />
Apart from allowing you to add and format text with ease, the <strong>CRM</strong> also lets you set the desired<br />
currency for an estimate. Furthermore, it automatically calculates the total and eliminates the chance of<br />
an error. Based on this feature alone, a lot of users have significantly improved their rate of closing<br />
deals.<br />
• Subtle Art of Negotiating with Prospects<br />
The prospect is hot and the proposal has been sent. If they accept your offer right away that’s awesome.<br />
But, it is highly likely you will move to the negotiation phase. And your prospect is going raise some<br />
questions and will try to get more for less.<br />
• So what’s your line of action?<br />
• <strong>How</strong> much are you willing to bend in order to seal the deal?<br />
• What’s the absolute lowest price for your service or product you are willing to offer?<br />
Of course, it’s critical to have the answers to these questions in order to close the deal. But, consistency<br />
is the key here. <strong>You</strong> certainly do not want half of your sales force offering a huge discount and the other<br />
half standing firm on a single number.<br />
Again, the Funnel <strong>CRM</strong> can come in real handy at this stage of the negotiation. Since it gives business<br />
executives and owners the power to keep track of the “deals with ongoing negotiations”. Thanks to “add<br />
a contact to this case” feature, your sales staff can keep you and your managers in the loop when<br />
negotiating with clients.<br />
It will tell you right away whether your salespeople are resorting to hardball tactics, plundering your<br />
profit margins by splitting the difference and meeting the customer halfway, or drawing the customers<br />
into creative partnerships.
This will make your inside sales system more transparent and enable you and your sales staff to close<br />
more deals and exceed your revenue goals.<br />
All in all, embracing an affordable and powerful customer relationship management solution like Funnel<br />
is totally worth your money whether you want to run a successful freelance business or a sales<br />
enterprise.