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<strong>Five</strong> <strong>Hottest</strong> <strong>Digital</strong> <strong>Marketing</strong> <strong>Trends</strong> <strong>For</strong> <strong>2018</strong><br />
<strong>Digital</strong> <strong>Marketing</strong> has proved to be the fastest and cost effective tool for marketing a product/service.<br />
Marketers are able to connect to millions of customers instantly and promote their contents.<br />
From past few years there has been a continuous change in <strong>Digital</strong> <strong>Marketing</strong> trends and in order to<br />
prove successful, <strong>Digital</strong> <strong>Marketing</strong> Agencies have molded themselves according to these trends. The<br />
year <strong>2018</strong> is subsequently bringing new trends which have to be looked into for “winning the game”.<br />
<strong>Trends</strong> of <strong>2018</strong><br />
1. Augmented Reality (AR): The Next Big Thing<br />
World has revolutionized where marketers are integrating new modern technology known as<br />
Augmented Reality in their <strong>Digital</strong> <strong>Marketing</strong>. AR is the best thing since sliced bread and is definitely one<br />
the hottest trend for <strong>2018</strong>.<br />
AR will allow the marketers to transform static objects into an immersive three dimensional (3D)<br />
experience which will enable the customers to have a great analysis of products into real world<br />
environment.<br />
One of the examples that may allow you to visualize how AR works is Pokémon Go where people can<br />
catch Pokémon’s just by using their smartphones’ camera. People are seen running around in the streets<br />
catching Pokémon and it appears as if you are catching Pokémon in reality but actually it is just an
animated 3D design component of the <strong>Digital</strong> World that have been augmented in the person’s<br />
perceived real world.<br />
Such example of Augmented Reality is Snapchat which has been using animations that are aligned<br />
exactly to the real world environment when in reality they are levitating in space.<br />
The above examples are just merely a teeny-weeny use of this well advanced automated technology.<br />
IKEA has recently launched a new app called “Place” which is using Augmented Reality. You could easily<br />
scan the area you need to add furniture in and grab from a vast array of furniture to analyze whether it<br />
is going to go with your environment currently being seen through your smartphone camera.<br />
2. Chat Bots<br />
A new marketing automation solution that brands have acknowledged and are using in their marketing<br />
strategies which is going to be proved as one of the hottest trend of <strong>2018</strong>.<br />
Chat bots are functioned with Artificial Intelligence (AI) which means that a conversation with a chat bot<br />
will be similar to that of a human. The purpose of chat bots is to assist businesses with their relation<br />
with customers efficiently and effectively is creating urge for this technology and have been a buzz these<br />
days.<br />
Businesses are able to use this new innovative technology to their benefit, by using it in marketing for<br />
their products, reaching out to thousands of customers at one time of point, assisting customers with a<br />
24/7 service etc. Marketers have integrated Chat bots on their social media accounts that enable them<br />
to brand their product / service on all the social media platforms in one go without the need to update<br />
forums regularly with different campaigns and offers.<br />
Isn’t it beneficial for you as well? It will be much more convenient for you to talk to an automated<br />
machine system which knows far better than a person if selected by a company to answer queries? The<br />
chat bot allows you to get information or talk about what’s in your mind about the particular product or<br />
company in just seconds without waiting or being ignored.<br />
3. Learn About Micro-Moments<br />
In this new era of technological changes people have been using mobile devices to a great extent for<br />
searches, texting etc. and check their phones for 100+ times a day, therefore the micro moments<br />
becomes a crucial part.<br />
Customers’ need to acquire small things such as grocery to large things like furniture; homes etc,<br />
enables them to reflexively approach their devices for searches - progressively mobile devices,<br />
stimulating a growth in the use of mobile phones (A dazing 96% of users approach their smartphones to<br />
acquire required researches at the very instant).<br />
According to Think with Google, these Intent-Rich moments have increased the customers’<br />
expectations for brands being able to provide relevant real time information.<br />
During these searches customers intend for precise information meeting their standards therefore their<br />
expectations are high and during these moments marketers should be able to cater to their needs by<br />
providing the right information, at the right time.<br />
Marketers are prioritizing ‘Micro-Moments’ and working on user intents in order get high traffic towards<br />
their service online and become a winner.
4. Mass Personalization and Customer Centric Content<br />
Might be wondering these two words contradict each other, but in reality this is a new technique surely<br />
over taking mass marketing and proving to be a new trend for <strong>2018</strong>.<br />
Mass personalization is actually using personal customer data, thanks to the Big Data technologies for<br />
collecting customers’ behavioral data through different mediums such as Online Purchases, Mobile App<br />
downloads, Online Searches etc, and then evaluating it through Artificial Intelligence (AI) algorithms to<br />
provide a specific targeted strategies.<br />
Have you ever used Sound Cloud? Well then you would have noticed that before you enter the real<br />
world of music, you are actually asked to select different music genres according to your taste, might it<br />
be Pop, R&B, Classic etc. This is actually Mass Personalization as now pertained music genres according<br />
to your selection will be thrown at you.<br />
5. Capitalize Content <strong>Marketing</strong><br />
Content <strong>Marketing</strong> is an all time hottest trend for <strong>Digital</strong> <strong>Marketing</strong> and is a carry forward to <strong>2018</strong> from<br />
2017.<br />
It is one of the most important factors to use in your <strong>Digital</strong> <strong>Marketing</strong> and boost up your customer<br />
base. The question stands that how can you possibly do that? Well, content marketing boosts up your<br />
SEO allowing your brand to appear on the top lists of Search Engine Result Pages (SERPs).<br />
Now the question may arise, how to improve customer experience? First thing, hire a professional<br />
content developer who knows how to play with words and make your content appealing. Focus more on<br />
micro contents, info graphics, videos, charts etc, because these have proved to be more engaging and as<br />
the world has well revolutionized customers need precise and up to the point content for the product or<br />
it is even better to explain the products through videos as visual analysis is more appealing.<br />
What you should conclude for the beginning of <strong>2018</strong><br />
Engaging and Interacting with your customers in the new era of emerging technology has no limits. New<br />
and more advanced technologies are bringing about multifaceted opportunities and making it more<br />
feasible to get the brand well recognized in the market, allowing brands to improve the loyalty and<br />
credibility. But simultaneously marketers are facing unprecedented and complex challenges.<br />
Therefore, working on these hottest <strong>2018</strong> <strong>Digital</strong> <strong>Marketing</strong> trends from now will allow executing them<br />
in the near future. It is better to acknowledge things before time than to regret when things have gone<br />
far away from expectations.<br />
Published on: https://buzzinteractive.kinja.com/five-hottest-digital-marketing-trends-for-<strong>2018</strong>-1821284967