Five Hottest Digital Marketing Trends For 2018

animated 3D design component of the Digital World that have been augmented in the person’s
perceived real world.
Such example of Augmented Reality is Snapchat which has been using animations that are aligned
exactly to the real world environment when in reality they are levitating in space.
The above examples are just merely a teeny-weeny use of this well advanced automated technology.
IKEA has recently launched a new app called “Place” which is using Augmented Reality. You could easily
scan the area you need to add furniture in and grab from a vast array of furniture to analyze whether it
is going to go with your environment currently being seen through your smartphone camera.
2. Chat Bots
A new marketing automation solution that brands have acknowledged and are using in their marketing
strategies which is going to be proved as one of the hottest trend of 2018.
Chat bots are functioned with Artificial Intelligence (AI) which means that a conversation with a chat bot
will be similar to that of a human. The purpose of chat bots is to assist businesses with their relation
with customers efficiently and effectively is creating urge for this technology and have been a buzz these
days.
Businesses are able to use this new innovative technology to their benefit, by using it in marketing for
their products, reaching out to thousands of customers at one time of point, assisting customers with a
24/7 service etc. Marketers have integrated Chat bots on their social media accounts that enable them
to brand their product / service on all the social media platforms in one go without the need to update
forums regularly with different campaigns and offers.
Isn’t it beneficial for you as well? It will be much more convenient for you to talk to an automated
machine system which knows far better than a person if selected by a company to answer queries? The
chat bot allows you to get information or talk about what’s in your mind about the particular product or
company in just seconds without waiting or being ignored.
3. Learn About Micro-Moments
In this new era of technological changes people have been using mobile devices to a great extent for
searches, texting etc. and check their phones for 100+ times a day, therefore the micro moments
becomes a crucial part.
Customers’ need to acquire small things such as grocery to large things like furniture; homes etc,
enables them to reflexively approach their devices for searches - progressively mobile devices,
stimulating a growth in the use of mobile phones (A dazing 96% of users approach their smartphones to
acquire required researches at the very instant).
According to Think with Google, these Intent-Rich moments have increased the customers’
expectations for brands being able to provide relevant real time information.
During these searches customers intend for precise information meeting their standards therefore their
expectations are high and during these moments marketers should be able to cater to their needs by
providing the right information, at the right time.
Marketers are prioritizing ‘Micro-Moments’ and working on user intents in order get high traffic towards
their service online and become a winner.