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4. Mass Personalization and Customer Centric Content<br />
Might be wondering these two words contradict each other, but in reality this is a new technique surely<br />
over taking mass marketing and proving to be a new trend for <strong>2018</strong>.<br />
Mass personalization is actually using personal customer data, thanks to the Big Data technologies for<br />
collecting customers’ behavioral data through different mediums such as Online Purchases, Mobile App<br />
downloads, Online Searches etc, and then evaluating it through Artificial Intelligence (AI) algorithms to<br />
provide a specific targeted strategies.<br />
Have you ever used Sound Cloud? Well then you would have noticed that before you enter the real<br />
world of music, you are actually asked to select different music genres according to your taste, might it<br />
be Pop, R&B, Classic etc. This is actually Mass Personalization as now pertained music genres according<br />
to your selection will be thrown at you.<br />
5. Capitalize Content <strong>Marketing</strong><br />
Content <strong>Marketing</strong> is an all time hottest trend for <strong>Digital</strong> <strong>Marketing</strong> and is a carry forward to <strong>2018</strong> from<br />
2017.<br />
It is one of the most important factors to use in your <strong>Digital</strong> <strong>Marketing</strong> and boost up your customer<br />
base. The question stands that how can you possibly do that? Well, content marketing boosts up your<br />
SEO allowing your brand to appear on the top lists of Search Engine Result Pages (SERPs).<br />
Now the question may arise, how to improve customer experience? First thing, hire a professional<br />
content developer who knows how to play with words and make your content appealing. Focus more on<br />
micro contents, info graphics, videos, charts etc, because these have proved to be more engaging and as<br />
the world has well revolutionized customers need precise and up to the point content for the product or<br />
it is even better to explain the products through videos as visual analysis is more appealing.<br />
What you should conclude for the beginning of <strong>2018</strong><br />
Engaging and Interacting with your customers in the new era of emerging technology has no limits. New<br />
and more advanced technologies are bringing about multifaceted opportunities and making it more<br />
feasible to get the brand well recognized in the market, allowing brands to improve the loyalty and<br />
credibility. But simultaneously marketers are facing unprecedented and complex challenges.<br />
Therefore, working on these hottest <strong>2018</strong> <strong>Digital</strong> <strong>Marketing</strong> trends from now will allow executing them<br />
in the near future. It is better to acknowledge things before time than to regret when things have gone<br />
far away from expectations.<br />
Published on: https://buzzinteractive.kinja.com/five-hottest-digital-marketing-trends-for-<strong>2018</strong>-1821284967