Five Hottest Digital Marketing Trends For 2018

Five Hottest Digital Marketing Trends For 2018
Digital Marketing has proved to be the fastest and cost effective tool for marketing a product/service.
Marketers are able to connect to millions of customers instantly and promote their contents.
From past few years there has been a continuous change in Digital Marketing trends and in order to
prove successful, Digital Marketing Agencies have molded themselves according to these trends. The
year 2018 is subsequently bringing new trends which have to be looked into for “winning the game”.
Trends of 2018
1. Augmented Reality (AR): The Next Big Thing
World has revolutionized where marketers are integrating new modern technology known as
Augmented Reality in their Digital Marketing. AR is the best thing since sliced bread and is definitely one
the hottest trend for 2018.
AR will allow the marketers to transform static objects into an immersive three dimensional (3D)
experience which will enable the customers to have a great analysis of products into real world
environment.
One of the examples that may allow you to visualize how AR works is Pokémon Go where people can
catch Pokémon’s just by using their smartphones’ camera. People are seen running around in the streets
catching Pokémon and it appears as if you are catching Pokémon in reality but actually it is just an

animated 3D design component of the Digital World that have been augmented in the person’s
perceived real world.
Such example of Augmented Reality is Snapchat which has been using animations that are aligned
exactly to the real world environment when in reality they are levitating in space.
The above examples are just merely a teeny-weeny use of this well advanced automated technology.
IKEA has recently launched a new app called “Place” which is using Augmented Reality. You could easily
scan the area you need to add furniture in and grab from a vast array of furniture to analyze whether it
is going to go with your environment currently being seen through your smartphone camera.
2. Chat Bots
A new marketing automation solution that brands have acknowledged and are using in their marketing
strategies which is going to be proved as one of the hottest trend of 2018.
Chat bots are functioned with Artificial Intelligence (AI) which means that a conversation with a chat bot
will be similar to that of a human. The purpose of chat bots is to assist businesses with their relation
with customers efficiently and effectively is creating urge for this technology and have been a buzz these
days.
Businesses are able to use this new innovative technology to their benefit, by using it in marketing for
their products, reaching out to thousands of customers at one time of point, assisting customers with a
24/7 service etc. Marketers have integrated Chat bots on their social media accounts that enable them
to brand their product / service on all the social media platforms in one go without the need to update
forums regularly with different campaigns and offers.
Isn’t it beneficial for you as well? It will be much more convenient for you to talk to an automated
machine system which knows far better than a person if selected by a company to answer queries? The
chat bot allows you to get information or talk about what’s in your mind about the particular product or
company in just seconds without waiting or being ignored.
3. Learn About Micro-Moments
In this new era of technological changes people have been using mobile devices to a great extent for
searches, texting etc. and check their phones for 100+ times a day, therefore the micro moments
becomes a crucial part.
Customers’ need to acquire small things such as grocery to large things like furniture; homes etc,
enables them to reflexively approach their devices for searches - progressively mobile devices,
stimulating a growth in the use of mobile phones (A dazing 96% of users approach their smartphones to
acquire required researches at the very instant).
According to Think with Google, these Intent-Rich moments have increased the customers’
expectations for brands being able to provide relevant real time information.
During these searches customers intend for precise information meeting their standards therefore their
expectations are high and during these moments marketers should be able to cater to their needs by
providing the right information, at the right time.
Marketers are prioritizing ‘Micro-Moments’ and working on user intents in order get high traffic towards
their service online and become a winner.

4. Mass Personalization and Customer Centric Content
Might be wondering these two words contradict each other, but in reality this is a new technique surely
over taking mass marketing and proving to be a new trend for 2018.
Mass personalization is actually using personal customer data, thanks to the Big Data technologies for
collecting customers’ behavioral data through different mediums such as Online Purchases, Mobile App
downloads, Online Searches etc, and then evaluating it through Artificial Intelligence (AI) algorithms to
provide a specific targeted strategies.
Have you ever used Sound Cloud? Well then you would have noticed that before you enter the real
world of music, you are actually asked to select different music genres according to your taste, might it
be Pop, R&B, Classic etc. This is actually Mass Personalization as now pertained music genres according
to your selection will be thrown at you.
5. Capitalize Content Marketing
Content Marketing is an all time hottest trend for Digital Marketing and is a carry forward to 2018 from
2017.
It is one of the most important factors to use in your Digital Marketing and boost up your customer
base. The question stands that how can you possibly do that? Well, content marketing boosts up your
SEO allowing your brand to appear on the top lists of Search Engine Result Pages (SERPs).
Now the question may arise, how to improve customer experience? First thing, hire a professional
content developer who knows how to play with words and make your content appealing. Focus more on
micro contents, info graphics, videos, charts etc, because these have proved to be more engaging and as
the world has well revolutionized customers need precise and up to the point content for the product or
it is even better to explain the products through videos as visual analysis is more appealing.
What you should conclude for the beginning of 2018
Engaging and Interacting with your customers in the new era of emerging technology has no limits. New
and more advanced technologies are bringing about multifaceted opportunities and making it more
feasible to get the brand well recognized in the market, allowing brands to improve the loyalty and
credibility. But simultaneously marketers are facing unprecedented and complex challenges.
Therefore, working on these hottest 2018 Digital Marketing trends from now will allow executing them
in the near future. It is better to acknowledge things before time than to regret when things have gone
far away from expectations.
Published on: https://buzzinteractive.kinja.com/five-hottest-digital-marketing-trends-for-2018-1821284967