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2 - CONTENTS<br />

3 - EDITORS LETTER<br />

4 - THE NUMBERS GAME<br />

6 - THE NUMBERS GAME - E COMMERCE<br />

8 - KNOW YOUR PRODUCT - RETAIL<br />

28 - KNOW YOUR PRODUCTS – OUTLET<br />

32 - OPENING EVENT<br />

34 - ALL-TERRAIN INFUSE BOOT<br />

36 - BMX VANS PRO CUP<br />

38 - UPT CHAMPIONS LEAGUE - SEPTEMBER WINNERS<br />

40 - HEART&SOLE<br />

42 - STRAIGHT FROM THE FIELD<br />

46 - WE NEED MORE FAMILY MEMBERS<br />

2


“Hello Family,<br />

It’s with great pleasure I speak to you in this new edition of the <strong>Vans</strong><br />

<strong>Magazine</strong>, as I have just recently joined the DTC buying team as an<br />

Assistant Buyer. This opportunity is a dream come true.<br />

I have always been fascinated by actions sports, music and art. If I wasn’t<br />

playing the guitar or drawing, I would be skating, snowboarding or<br />

surfing on whatever board I could find.<br />

I moved to the United States at the age of seven. It was the first time I<br />

was confronted with a fundamental change in my life. My environment<br />

was different and I had to adapt. As an introverted kid, this wasn’t easy. I<br />

would sit for hours looking at the older kids skating around in the streets<br />

around my neighborhood. It did not take long for my parents to surrender<br />

and gift me my first ever skateboard.<br />

It’s through skateboarding, I learned that nothing comes for granted.<br />

That dedication and commitment, is what helps you to succeed in what<br />

you want to accomplish. It doesn’t matter how many times you fall, you<br />

must get back on your feet and try again. Difficult times are when you<br />

grow as a person and when you learn the most. You can use frustration<br />

as the fuel of your success, because you can only succeed if you try.<br />

I couldn’t be happier to join a brand I was looking up to as a kid… But I<br />

had no idea how strong the family was. Since I joined I have met people<br />

with the same values, hobbies and eagerness to share, and this gives me<br />

even more energy. It’s our job to continue and push ourselves and our<br />

consumers to always strive and be the best versions of ourselves: by<br />

being creative, dedicated, open and understanding. I am very proud to be<br />

part of something I believe in and contribute as much as possible.<br />

Let’s keep up the tremendous work.<br />

Thank you for your welcome”<br />

Leo GENTILI<br />

Assistant Buyer <strong>Vans</strong> EMEA


WEEK 26<br />

% of total sales<br />

SALES<br />

-3.03%<br />

COMP<br />

UPT<br />

1.40<br />

CR<br />

9.0%<br />

SCANDO<br />

EMERGING<br />

SPAIN<br />

ITALY<br />

GAS<br />

BENELUX<br />

UK NORTH<br />

FRANCE<br />

UK SOUTH<br />

2.9%<br />

3.3%<br />

6.6%<br />

10.2%<br />

10.9%<br />

11.5%<br />

16.5%<br />

17.3%<br />

20.8%<br />

1<br />

2<br />

3<br />

Nantes<br />

Antwerp Kammenstraat<br />

Paris Bastille<br />

32.3%<br />

30.1%<br />

29.3%<br />

Paris Bastille 18.3% Antwerp Kamme 1.99 Paris Beaubourg 68.33<br />

Milan Ticinese 17.0% Antwerp Wijneg 1.87 Paris Bastille 67.20<br />

Lille 14.4% Milan Carosello 1.76 Liege 66.50<br />

Milan Carosello 14.2% Gothenburg 1.74 Antwerp Wijnegem 66.61<br />

Milan B.Aires 13.7% San Sebastian 1.71 Copenhagen 64.65<br />

1.16%


WEEK 26<br />

% of total sales<br />

SALES<br />

14%<br />

COMP<br />

UPT<br />

1.55<br />

CR<br />

11.16%<br />

EMERGING<br />

BENELUX<br />

GAS<br />

UK NORTH<br />

UK SOUTH<br />

SPAIN<br />

ITALY<br />

5.2%<br />

6.8%<br />

9.1%<br />

15.6%<br />

16.5%<br />

20.2%<br />

25.1%<br />

1<br />

2<br />

3<br />

Braintree<br />

Birmingham RW<br />

Parndorf<br />

65.5%<br />

49.2%<br />

46.2%<br />

Palma de Mallorca 16.4% Franciacorta 1.81 Mendrisio 41.06<br />

Birmingham RW 15.5% Castel Romano 1.80 Franciacorta 40.78<br />

Franciacorta 14.7% Mendrisio 1.79 Paris-One Na 40.52<br />

Mendrisio 14.1% Vicolungo 1.76 Agira 39.51<br />

Braintree 13.9% Castel Guelfo 1.75 Parndorf 38.05<br />

-0.12%


WEEK 26<br />

SALES<br />

+1%<br />

CR<br />

1.32% ( -27%)<br />

AOV<br />

€66.8 ( +4. 8%)<br />

UPT<br />

1.27 ( -1 . 4%)<br />

TOP SEARCHES<br />

1 OLD SKOOL<br />

2 BACKPACKS<br />

3 PLATFORM<br />

4 MARVEL<br />

5 DISNEY<br />

32%


FULL PRICE


WHY IS MICKEY RELEVANT?<br />

It's more fun to look<br />

back on the past than<br />

worry about the future<br />

PRESS<br />

RELEASE<br />

MICKEY IN THE MARKET


REMINDER<br />

MICKEY IS A SELECTED<br />

DISTRIBUTION STORY<br />

&<br />

WINDOW FOR SELECTED<br />

DOORS<br />

(Check Floorset for<br />

selection)


Footwear Collection to celebrate<br />

the 90th anniversary of one of the most<br />

iconic and beloved characters, Mickey Mouse.<br />

Forever young, this collection was designed<br />

to commemorate Mickey Mouse’s spirit and<br />

evolution through the past 90 years.


MICKEY X VANS UNISEX FTW<br />

OCT<br />

05<br />

HARDLAUNCH<br />

110€ 110€<br />

85€ 85€<br />

75€


MICKEY X VANS WOMENS FTW<br />

OCT<br />

05<br />

HARDLAUNCH<br />

85€<br />

50€<br />

85€<br />

75€<br />

100€


MICKEY X VANS KIDS FTW<br />

OCT<br />

05<br />

HARDLAUNCH<br />

65€ 65€<br />

55€<br />

45€ 45€<br />

55€ 50€<br />

45€ 40€


Apparel Collection to celebrate<br />

the 90th anniversary of one of the most<br />

iconic and beloved characters, Mickey Mouse.<br />

Forever young, this collection was designed<br />

to commemorate Mickey Mouse’s spirit and<br />

evolution through the past 90 years.


MICKEY X VANS MENS APP<br />

OCT<br />

05<br />

HARDLAUNCH<br />

85€<br />

40€<br />

15€<br />

50€<br />

35€<br />

35€<br />

Please always inform costumers about backpack features…


MICKEY X VANS WOMENS APP<br />

OCT<br />

05<br />

HARDLAUNCH<br />

38€<br />

70€<br />

40€<br />

40€<br />

38€<br />

35€<br />

18€ 60€<br />

Please always inform costumers about backpack features…


V<br />

MICKEY X VANS KIDS APP<br />

OCT<br />

05<br />

HARDLAUNCH<br />

75€<br />

33€ 28€<br />

70€<br />

28€


MICKEY HEAD TO TOE<br />

VA3IK4RBB<br />

VANS MICKEY'S 90TH<br />

RETRO BERMUDA<br />

35€<br />

V002MUXHA<br />

TORREY<br />

80S MICKEY MOUSE<br />

85€<br />

V00NIXHA<br />

OLD SKOOL II<br />

80S MICKEY MOUSE<br />

45€<br />

VA31JLBLK<br />

AUTHENTIC CHINO<br />

PRO BLACK<br />

750uts<br />

CO from FA18<br />

NEW Delivery 15/10<br />

80€<br />

85€


MANY NEW OPPORTUNITIES ON MTE<br />

FROM H18<br />

ALL MTE FOOTWEAR SILHOUETTES<br />

HAVE BEEN ENHANCED WITH<br />

MTE 360 TECHNOLOGY


MTE 360’ TECHNOLOGY<br />

• IMPROVED PROTECTION FROM<br />

THE ELEMENTS<br />

• EXTEND SOCKLINER<br />

RETENTION LAYER TO TOE<br />

AREA FOR 360 DEGREE<br />

WARMTH<br />

• BUILT FOR BETTER HEAT<br />

RETENTION & MAINTAINING<br />

MOISTURE MANAGEMENT<br />

AROUND YOUR TOES<br />

v<br />

• FA - HO18 ROLL-OUT TO ALL<br />

MTE FOOTWEAR SIL.<br />

Water<br />

Resistant<br />

Uppers<br />

Lugged<br />

Outsole<br />

Warm<br />

Lining


FP BEST SELLER F18 MTE FOOTWEAR<br />

STD UP TO WK 26 (FY)<br />

€ 33k NET VALUE<br />

388 UTS SOLD<br />

VN0A33TXUC51 –<br />

UA SK8-Hi MTE (MTE)<br />

MEDIEVAL<br />

Kicking off 2018 in new colorways this spring, the is one of UA <strong>Vans</strong>’ SK8-Hi most MTE innovative,<br />

progression-enabling skate shoe models to date. Honoring<br />

(MTE)<br />

more<br />

CORNSTALK<br />

than 40 years of<br />

critical performance feedback, <strong>Vans</strong> Pro Skate offers a versatile shoe construction<br />

that skate shoe also utilizes a<br />

€ 4k NET VALUE<br />

46 UTS SOLD<br />

VN0A33TXUC31 -<br />

VN0A2XSNUE91 -<br />

UY SK8-Hi MTE<br />

(MTE) TOGGLE/YE<br />

€ 4.2k NET VALUE<br />

82 UTS SOLD


MTE: HERO STYLE<br />

HERO STYLE/COLOR<br />

•WOODCREST MTE (BLACK REFLECTIVE)<br />

• DURABLE WATER RREPELLENT COATING<br />

• INVISIBLE REFLECTIVE CAMO PRINT<br />

• 6 OZ. DUPONT SORONA® SUSTAINABLE FILL<br />

• ZIPPERED ON SEAM POCKETS<br />

PRODUCT AVAILABLE<br />

October 15, 2018<br />

WHEN FLASHED<br />

VERSA<br />

HERO STYLE/COLOR<br />

VERSA HOODIE/Port Royale<br />

STORM COTTON®<br />

HYDROPHOBIC SHIELD<br />

WATER REPELLANT<br />

QUICK DRYING<br />

BREATHABLE<br />

DURABLE FABRIC BLEND<br />

BUILT TO TAKE A BEATING<br />

3-66 HIDDEN MEDIA<br />

POCKET<br />

PRODUCT AVAILABLE<br />

October 15, 2018


FP BEST SELLER F18 MTE APPAREL<br />

STD UP TO WK 26<br />

€ 32k NET VALUE<br />

541 UTS SOLD<br />

VN0A3HPZBLK1 –<br />

MN VERSA HOODIE<br />

Black<br />

Kicking off 2018 in new colorways this spring, the VN0A3IOXDZ91 is one of <strong>Vans</strong>’ most -<br />

innovative, progression-enabling skate shoe models WM to AUTHENTIC<br />

date. Honoring<br />

more than 40 years of critical performance feedback, WIDE <strong>Vans</strong> LEG PANT Pro Skate Dirt<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

€ 4.6k NET VALUE<br />

96 UTS SOLD<br />

€ 297 NET VALUE<br />

3 UTS SOLD<br />

VN0A3HSHBKA1 -<br />

BY FIELDBROOK<br />

MTE BOYS<br />

Black/BlacK


BEST SELLER F18 MFO FOOTWEAR<br />

WK 26<br />

MEN_ACTIVE<br />

MN Chapman Stripe<br />

(MIXED) BLACK<br />

€ 16.8k NET VALUE<br />

444 UTS SOLD<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

WOMEN_ACTIVE<br />

more than 40 years of critical performance feedback, WM Maddie <strong>Vans</strong> (SNAKE) Pro BLACK/S Skate<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

€ 10.4k NET VALUE<br />

266 UTS SOLD<br />

€ 3.2k NET VALUE<br />

133 UTS SOLD<br />

KIDS_ACTIVE<br />

YT Chapman Stripe<br />

(VARSITY) RED


BEST SELLER F18 MFO APPAREL<br />

WK 26<br />

MENS<br />

VA314PO65 MN RUTLAND II<br />

CEMENT HEATHER<br />

€ 6.2k NET VALUE<br />

186 UTS SOLD<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

BOYS<br />

more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />

V00SR92KA BY OTW PULLOVER<br />

offers a versatile shoe construction that skate shoe also FLEE chili utilizes pepper a<br />

€ 5.5k NET VALUE<br />

195 UTS SOLD<br />

€ 3.2k NET VALUE<br />

115 UTS SOLD<br />

WOMENS<br />

VA3WK1JVZ WM PHRASERS<br />

FLEECE LILAC SNOW


BEST SELLER F18 MFO ACCESSORIES<br />

WK 26<br />

€ 1.8k NET VALUE<br />

92 UTS SOLD<br />

WOMENS<br />

VA3UI6KS6 WM REALM<br />

BACKPACK FLORAL BLACK BL<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

MENS<br />

more than 40 years of critical performance feedback, VA3ND6BLK <strong>Vans</strong> MN Pro SKATES Skate PACK<br />

offers a versatile shoe construction that skate shoe also 2-B utilizes Black a<br />

€ 1.7k NET VALUE<br />

55 UTS SOLD<br />

€ 1.6k NET VALUE<br />

1437 UTS SOLD<br />

MENS<br />

VA3NDYBLK MN WAFFLE<br />

PRESS-B Black


BORDEAUX , SEPTEMBER 1 st<br />

To celebrate the re-opening of our store, a great event has been<br />

organized in store (from 16:00 to 21:00)<br />

Below you find some highlights:<br />

EVENT DETAILS<br />

• Drinks and food<br />

• Shoes, Laces & Tee shirt embroidery customization<br />

• Personalised laces for give away<br />

• DJ set<br />

• Photograph during the whole event<br />

• Video shooting during the whole event<br />

RESULTS<br />

• FOOTFALL : 1796 (+54%) comp LW<br />

• REVENUES : +47% comp LW<br />

• Customized shoes : 22 pairs<br />

• Customized tees: 39 tees<br />

• Customized laces : 48 laces<br />

• Bounce back 10% discount voucher to redeem from 02/9 to<br />

01/10


STORE OPENING EVENT


<strong>Vans</strong>’ Acclaimed All-Terrain Infuse Boot Hitting Shelves Now<br />

Upholding its Reputation as The World’s Most Customizable Snow Boot<br />

Preview Global <strong>Vans</strong> Team Rider Pat Moore’s Colorway of<br />

Infuse Boot Here!<br />

In excitement for the<br />

upcoming winter season,<br />

<strong>Vans</strong> reinforces its<br />

longstanding partnership<br />

with global snow team<br />

rider Pat Moore to<br />

deliver the new Infuse,<br />

the world’s most<br />

customizable snowboard<br />

boot. Built like a true<br />

ATV, the Infuse provides<br />

ultimate comfort for<br />

endless, all-terrain riding<br />

and is packed with<br />

unlimited adaptability,<br />

quick micro-adjustability<br />

and ample support to<br />

match Pat’s trailblazing<br />

snowboard style.<br />

As <strong>Vans</strong>’ most versatile boot, the Infuse is equipped with the<br />

revolutionary <strong>Vans</strong> Flex Control System including Hybrid Plus Boa with a<br />

custom slide-guide that enables optimal closure accuracy and flex<br />

variability in a complete all-in-one system. The Hybrid Plus system<br />

expands the flex range with an added Boa pass around the back of the<br />

boot and across the instep to optimize the lines of pull and maximize flex<br />

control capabilities. <strong>Vans</strong>’ pinnacle Infuse boot offers heat-moldable liners<br />

with a removable asymmetrical X-cage for maximum heel hold, and V3<br />

UltraCush co-molded cork and recycled EVA footbeds for premium<br />

support.


Completed with lightweight Ultimate Waffle outsoles for advanced<br />

heel dampening, enhanced stability, and optimal traction and<br />

control. Updated for the season, the Infuse now features the all-new<br />

<strong>Vans</strong> Heat Retention 360º, a newly improved 360-degree thermal<br />

retention layer around the toe box and in between the outsole and<br />

liner for all-day warmth. Pat Moore’s custom<br />

endorsed Infuse delivers progressive, high-performance technologies<br />

that present riders with infinite options for on-the-fly adjustability,<br />

right at their fingertips.<br />

“There’s no such thing as the perfect boot, but <strong>Vans</strong> will always work on<br />

ways to update the Infuse,” Moore admits. “With all of the customization<br />

options for your individual foot and riding style, I’d say <strong>Vans</strong> is pretty damn<br />

close.”<br />

Pat Moore surfaced onto the snowboard street-scene in the early 2000’s<br />

and was first-recognized for his powerful park riding talent. Soon after, Pat<br />

began to transfer his creative urban skillset into influential, big mountain<br />

and backcountry riding and is now acclaimed as one of the best wellrounded<br />

snowboarders of all time. With the <strong>Vans</strong> Family since 2012, the<br />

New Hampshire native’s latest dynamic video part can be seen in <strong>Vans</strong>’<br />

latest full-length snowboard film, LANDLINE.<br />

Pat Moore’s third personalized colorway of the Infuse is available online<br />

and in-stores now.<br />

#<strong>Vans</strong>Snow


Larry Edgar and Teresa Azcoaga Crowned 2018 <strong>Vans</strong> BMX Pro Cup Series<br />

Champions in Málaga, Spain<br />

Edgar Claims Back-to-Back Pro Cup World Championship Titles<br />

Azcoaga Crowned First-ever Women’s BMX Park Terrain Champion<br />

Chase Hawk and Perris Benegas Win Málaga <strong>Vans</strong> BMX Pro Cup<br />

WATCH BROADCAST REPLAY ON DEMAND AT Red Bull TV<br />

MÁLAGA, Spain (September 23, 2018) – The 2018 <strong>Vans</strong> BMX Pro Cup World<br />

Championships celebrated a monumental finish as the series crowned Larry<br />

Edgar and Teresa Azcoaga the 2018 world champions of BMX park terrain in<br />

Málaga, Spain, earlier today. Defending <strong>Vans</strong> BMX Pro Cup World<br />

Champion Larry Edgar demonstrated some of the best BMX riding the world<br />

has ever seen with colossal airs and technical tricks to earn back-to-back Pro<br />

Cup World Championship title wins. Spanish native Teresa<br />

Azcoaga upheld her series lead to earn the first-ever women’s BMX park<br />

terrain championship title, cementing a historic moment for the BMX<br />

community.<br />

Edgar remarked with pride, “The level of riding across all stops this year has<br />

been incredible, so to be the overall winner is truly special.”


In the main event finals, 2017 <strong>Vans</strong> Pro Cup Málaga event winner Chase<br />

Hawk prevailed yet again with steadfast bike control throughout Rubén<br />

Alcántara’s park to take home his second Málaga victory. Dennis<br />

Enarson tracked close behind, putting down a huge tail whip transfer into the<br />

vert wall to secure a second-place finish, in addition to taking the Best Trick<br />

award. In third place, Corey Walsh showcased ingenuity, unlocking some of<br />

the course’s most unique lines paired with enormous back-to-back transfers<br />

to earn the Best Line award.<br />

USA’s Perris Benegas revealed the day’s most powerful riding for the<br />

women’s division, ruling the course with speed and grace to claim her first<br />

Pro Cup podiumwin, while Spain’s front-runner Teresa Azcoaga turned up the<br />

heat in her last run to clench second place and the overall series<br />

championship title. Pro Cup newcomer Lara Lessman maintained her semifinals<br />

momentum, surpassing the stacked field with advanced tricks and big<br />

airs to place third.<br />

“I’m completely blown away, I can’t believe I won the world championship<br />

title,” Azcoaga gratefully expressed. “To go from only riding my local park one<br />

year ago, to winning the series is a dream.”<br />

WORLD CHAMPIONSHIP FINAL RESULTS<br />

1. Chase Hawk<br />

2. Dennis Enarson<br />

3. Corey Walsh<br />

4. Gary Young<br />

5. Boyd Hilder<br />

6. Larry Edgar<br />

7. Pat Casey<br />

8. Kevin Peraza<br />

9. Matt Cordova<br />

10. Alex Hiam<br />

HIGH AIR – Alejandro Vela<br />

BEST TRICK – Dennis Enarson<br />

with his huge double whip transfer into the vert wall<br />

VANS BEST LINE – Corey Walsh<br />

with his massive back-to-back transfers<br />

WOMEN’S WORLD CHAMPIONSHIP FINAL RESULTS<br />

1. Perris Benegas<br />

2. Teresa Azcoaga<br />

3. Lara Lessmann<br />

4. Nina Buitrago<br />

5. Nikita Ducarroz<br />

6. Anahi Valentina<br />

7. Hannah Roberts<br />

8. Jesse Gregory<br />

9. Angie Marino<br />

10. Lotta Gruber<br />

BEST TRICK – Perris Benegas with her huge toboggan<br />

transfer


FRANCE<br />

GAS<br />

Jonathan<br />

BORDONNAY<br />

VANS Paris Beaubourg<br />

1.70<br />

Kevin NACCA<br />

VANS Paris-One Nation<br />

1.80<br />

Vicky Grothmann<br />

VANS Mall of<br />

Berlin<br />

1.65<br />

Patrick Krauss<br />

VANS Parndorf<br />

1.69<br />

IBERIA<br />

Olga Alcantarilla<br />

VANS Valencia<br />

1.86<br />

UK NORTH<br />

Cherisse<br />

Barbour-Stanley<br />

VANS Birmingham<br />

1.82<br />

Cristiano Orrico<br />

VANS Alcochete<br />

1.96<br />

Manon Li-Le Dantec<br />

VANS Birmingham RW<br />

1.71<br />

1


UPT CHAMPIONS LEAGUE: SEPTEMBER WINNERS<br />

BENELUX<br />

Roel Buitenhuis<br />

VANS Amsterdam Kalverstraat<br />

2.09<br />

Colin Jaquemot<br />

VANS Roermond<br />

1.53<br />

ITALY-CH<br />

UK SOUTH<br />

Veronica De’Capitani<br />

VANS Milan Carosello<br />

1.88<br />

.<br />

Lindsay Spry<br />

VANS Bluewater<br />

1.40<br />

Carlotta Rusticelli<br />

VANS Castel Guelfo<br />

2.76<br />

Lewis Cawte<br />

VANS Clarks Village<br />

1.59<br />

39


HEART & SOLE<br />

“Heart and Sole is a funny thing. Lots of companies and people preach it but very few put it<br />

.<br />

into action. It means completely different things to everyone.<br />

To me it was summed up in one phrase from the man himself. “Give A Shit”<br />

To me heart and sole is giving a shit, about every action and every person in my day to day life.<br />

I find myself sitting there thinking what would SVD do?<br />

I’ve always related to <strong>Vans</strong> for that reason, they seemed genuine, passionate, caring and more<br />

than just a company.<br />

I’d made it out of retail but working for a company that I’ve been in love with since a kid was<br />

an opportunity I couldn’t turn down.<br />

When I started at <strong>Vans</strong> I was a little lost, I’d moved back to Essex leaving all my friends in<br />

Southampton and was mid break up.<br />

I was only in store for 5 days before I was lucky enough to experience RLS. Which as we all<br />

know was an amazing experience. RLS just confirmed everything I thought about <strong>Vans</strong>, I’d<br />

gained a new family and it truly helped me out of my slump. I was excited to get back to<br />

Braintree and get the ball rolling in store feeding back everything we had learnt.<br />

I reckon a good 90% of people reading this are already questioning where the hell is Braintree?<br />

Braintree is a small place and we are a small team but we GAS all over the place. I’ve been<br />

very fortunate to have a team so willing to back the changes I wanted to make in store. We<br />

aren’t without our faults but no family are. We work on them together and help to better each<br />

other one day at a time. This team has really taught me that if you give someone the love and<br />

attention they need they will truly do the same for you.<br />

Not long after starting in Braintree we launched SAP. Now we all know the fun this has bought<br />

us over the last few months. With the build up to launch and over stocking situation, times<br />

were super tough. Moral was down and we had shoes coming out of every gap possible in<br />

store. If it wasn’t for the hard work and dedication of my ASM Zac I don’t think I could have<br />

managed it. He worked countless overtime and never once complained. His heart and sole was<br />

undeniable. Alongside my supervisor Heather they have both taught me PMA. We are very<br />

good in store of hitting a wall, having a good moan, before working together finding a solution<br />

and tackling it head on. They are both so passionate about this brand and show that in their<br />

work and dedication to the family.


20<br />

BACK to VRLS<br />

I’ll be completely honest when saying working for <strong>Vans</strong> isn’t easy. We face new problems<br />

almost daily and our expectations are high due to our passion. Although tough the rewards<br />

out weigh the hard times. Watching your staff thrive at their jobs, being part of the uk south<br />

family, being part of the vans brand makes it all worth it.<br />

Family is what makes this company what it is. It’s the foundations to which we build our<br />

stores.<br />

Heart and Sole to me is the little things people do without hesitation or thought about<br />

themselves. They do it because they care. To me it is a phone call (let’s be real) almost daily<br />

with Luke just to catch up and ask how I am. It’s Andy driving from Portsmouth to Braintree at<br />

5am to come help out. It’s Johnny working long hours alongside you keeping me sane. The<br />

constant calls to and guidance from Rhys and team in Portsmouth. These are just the little<br />

things I’ve seen people in this company do not because they’ve been asked but because it’s<br />

who they are. They embody the <strong>Vans</strong> way of life.<br />

At RLS we discussed heart sharing with our teams, but how often do we heart share as<br />

managers. All I could ask is that after reading this you call your nearest shop or perhaps a<br />

shop you’ve never spoken to before. Just ask how they are and have a little heart share over<br />

the phone. You never know what type of day someone is having and little heart and sole can<br />

remind them why we do what we do.<br />

Surround yourself with positivity and compassion. Spread love and keep the heart and sole<br />

alive in stores.<br />

Peace out”<br />

Zak<br />

Store Manager <strong>Vans</strong> Braintree


VANS BRISTOL<br />

Max<br />

killed it and sold<br />

6 items<br />

at a value of<br />

310£!<br />

VANS ROME PORTA DI ROMA<br />

Alessandro rocks!<br />

He sold<br />

8 items<br />

at a value of<br />

475€!


straight from the field<br />

VANS PALMA DE MALLORCA<br />

Pablo, the Doc rocks!<br />

He sold<br />

14 items<br />

at a value of<br />

416€!<br />

VANS CASTEL GUELFO<br />

Well done Carlotta!<br />

14 items sold<br />

at a value of<br />

236€!<br />

25


VANS MILAN CAROSELLO<br />

Veronica<br />

killed it and sold<br />

12 items<br />

at a value of<br />

552€!<br />

VANS AGIRA<br />

Mariantonia rocks!<br />

She sold<br />

14 items<br />

at a value of<br />

354€!


straight from the field<br />

VANS NEWCASTLE<br />

Nice feedback from a customer:<br />

“Hello,<br />

on a recent trip to your Newcastle Upon Tyne store on 10/09/18, we<br />

experienced excellent customer service.<br />

Unfortunately I did not take down their names, the man who served us<br />

had a service number 706620 and the lady had a Scottish accent.<br />

Both were attentive, helpful and polite throughout our visit.<br />

They went out of the way to help with exchanging a pair of shoes.<br />

Please pass on our thanks”<br />

Nicola Scorer<br />

VANS ZWEIBRUCKEN<br />

Well done Marcel!<br />

20 items sold<br />

at a value of<br />

520€!<br />

25


Dear store teams, as the VANS FAMILY is growing,<br />

we come across more and more interesting job<br />

opportunities within the family.<br />

If you are interested in any of the open positions,<br />

please share your story with your District Manager,<br />

who will then follow up on your application. If you<br />

have friends who are interested, please feel free to ask<br />

them to send their CV to the DM.<br />

STORE<br />

POSITION<br />

CONTRACT<br />

VANS CARDIFF<br />

VANS BRAINTREE<br />

VANS BIRMINGHAM<br />

BULLRING<br />

ASSISTANT<br />

STORE MANAGER<br />

ASSISTANT<br />

STORE MANAGER<br />

ASSISTANT<br />

STORE MANAGER<br />

FULL TIME<br />

FULL TIME<br />

FULL TIME<br />

VANS ANTWERP<br />

WIJNEGEM<br />

STORE MANAGER<br />

39 H<br />

VANS LONDON<br />

STRATFORD<br />

SUPERVISOR<br />

FULL TIME<br />

VANS BRIDGEND<br />

SUPERVISOR<br />

FULL TIME<br />

VANS SWINDON<br />

SUPERVISOR<br />

FULL TIME


We are really happy to share also the vacancies from<br />

headquarters with you.<br />

If you are interested in any of the open positions,<br />

please share your interest with your District Manager,<br />

and apply online clicking on the links provided<br />

If you have friends who are interested, please ask them<br />

to apply online and mention your name in the<br />

application in the “how do you hear about us” section!<br />

LOCATION POSITION LINK<br />

STABIO - CH<br />

PARIS - FR<br />

MUNICH - GE<br />

STABIO - CH<br />

Sales Analyst Trainee<br />

<strong>Vans</strong>&Reef<br />

(6 months intern)<br />

Coordinateur/trice<br />

d’Identité Visuelle<br />

Human Resources<br />

Werkstudent (m/w)<br />

Sales Auditor<br />

Temporary Assignment<br />

CLICK HERE<br />

CLICK HERE<br />

CLICK HERE<br />

CLICK HERE


Drop us a note, we appreciate your feedback<br />

<strong>Vans</strong>_retail_ops@vfc.com

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