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SoCultures October 2018

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<strong>SoCultures</strong> <strong>October</strong> <strong>2018</strong><br />

He proved a true visionary, embracing the values of excellence and unyielding<br />

professionalism, which have always defined Louis Vuitton. His building is a<br />

veritable masterpiece and is itself the subject of the exhibition on the ground floor<br />

of the Foundation, designed especially for the opening by Frédéric Migayrouto<br />

offer insights into this remarkable work.<br />

This exhibit inspires an enriching dialogue with the retrospective of Frank Gehry’s<br />

work currently taking place, with our encouragement, at the Centre Pompidou in<br />

Paris. Frank Gehry’s building is in fact the first artistic statement by the<br />

Foundation, initiating an approach to artistic creativity that debuts with the public<br />

opening and will progressively affirm its vocation.<br />

The Foundation will devote itself above all to evolving trends in art and to<br />

contemporary creation. At the same time, it will propose a sense of historical<br />

perspective, notably vis-à-vis20th century modern art. This will allow visitors to<br />

become more familiar with and approach newer creations. Indeed, looking at the<br />

past may be the best way to become more receptive to the most unexpected ideas.<br />

The Foundation Louis Vuitton invites us to see works and creations that have been<br />

collected or commissioned for their relevance to specific preferences and clearly<br />

expressed approaches.<br />

Throughout autumn 2014 and in subsequent months, the Foundation will propose a<br />

diverse array of activities:<br />

— The permanent collection, comprising works belonging to the Foundation or<br />

from my personal collection, will be displayed to emphasize the main identifying<br />

lines in a continuum from modern art to contemporary creativity. The collection<br />

will make a distinctive impression on visitors centered on a fundamental criterion,<br />

namely the ability to convey distinct viewpoints, whether transient or enduring,<br />

through individual works of art.<br />

— Temporary exhibitions will be organized in conjunction with other public and<br />

private institutions, as well as private collections, with direct participation by the<br />

artists themselves.<br />

— The Foundation will also welcome music, beginning with an inaugural<br />

performance by pianist Lang Lang and continuing with pioneering electronic band<br />

Kraftwerk in the Auditorium, a true jewel-box where canvases commissioned from<br />

Ellsworth Kelly are hung. Tarek Atoui and Dominique Gonzalez-Foerster have<br />

been invited as well for performances in other spaces in the building. The modular<br />

design of Auditorium makes this an ideal venue for novel experiences and artistic<br />

encounters. The Foundation will of course welcome young audiences, as LVMH<br />

has done for years through our educational programs.<br />

For the opening exhibition, the Foundation Louis Vuitton invites visitors on a<br />

“voyage of creativity” through a discovery of the architecture and emblematic<br />

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