October 2018 Issue - Sanya Lopez

VP events
The Bar
Premium Gin
New Generation's
Favorite Drink
By Jim Reynold Zamora
I
n this day and age, millennials’ are slowly taking
over the dynamics of the current range. With their
diverse personality and fearless showcase, this
spirited age group draws a wide array of competence,
blending with this generation’s unstable demands and
requisites.
Consequently, millennials’ taste and preferences
resonate their bold and driven character, which is
finely, knitted with enthusiastic approach in every
life’s plot. The impressive tang of modern generation
deserves premium taste of success. As one of the
country’s leading liquor brand, The Bar launches its
new set of extra surprising gin flavors, especially
formulated to cater the taste of the new generation.
The Bar Premium Gin is a world-class gin infused with
imported botanicals from Spain, giving you delicious
burst of flavor, which will leave a refreshing sensation
in every sip. Unlike any other local gin product, The
Bar Premium Gin will redefine the fun and excitement
with their exciting variants: Pink with flavor of mixed
berries, Green infused with lime flavors and the
Premium Dry infused with imported botanicals like
juniper, grapefruit, thyme, orris root, coriander, mint
and almond.
Mickey Mouse Celebrates 90
Years of Magic in the Philippines
at ‘Share-A-Smile’ Fair in SM
Retail campaign ‘Share-A-Smile’ kicks off across all SM stores with exclusive Mickey Mouse
merchandise and mall activations. By Jim Reynold Zamora
Celebrating 90 years of Mickey being The True
Original and 60 #AweSM years of retail innovation,
The Walt Disney Company Philippines and SM
Supermalls and SM Retail team up for a spectacular
Mickey Mouse experience with ‘Share-A-Smile’ – a
retail campaign with SM celebrating Mickey’s 90th
anniversary in the Philippines. With Mickey-inspired
merchandise – from shirts, toys, bags, and so much
more – fans of the beloved Mickey Mouse can
definitely kick-off Mickey’s birthday celebrations in
the Philippines starting this September. Until October
31, SM mall-goers are in for an immersive retail
experience across 10 SM supermalls in Metro Manila.
What makes The Bar Premium Gin more suitable
to the new generation is the rich variance, which is
surprisingly the new trend in party drinks. The classic
yet overrated way of spending Friday nights will surely
find its new spin with enjoyable drinks. Deep talks and
good, tasteful drinks are the perfect combo to spend
time with family and friends. With its light taste, The
Bar Premium Gin is something you can drink during
daytime.
A gin especially made for you!
‘Share-A-Smile’ Retail Program
Until October 31, wear the iconic Mickey by choosing
from 60-exclusively designed Mickey-inspired shirts
from SM Youth. The 60 Tees for 60 Years shirts tell the
story of the iconic Mickey Mouse and how he remains
to be the icon of style icons through the years.
As part of the celebration, Disney and SM are
releasing special-edition Mickey and Minnie plush toys
marking the milestones of both companies, which will
be available on Toy Kingdom nationwide.
The Bar Premium Gin also introduces the new faces
of the new generation: Derrick Monasterio, Chienna
Filomeno and Kiko Estrada. They joined the Pink Gin
Party at The Island, BGC last September 11, together
with famous bloggers and influencers.
To make the party more memorable and extra exciting,
you can choose from these three unique ways: gin &
tonic, over ice or topped with clear soda.
The Bar Premium Gin is the drink of the new
generation. Shout and savor the refreshingly unique
flavor with your family and friends!
More so, celebrating Mickey’s anniversary comes with
a bonus! For a minimum spend of Php1,000 for any
Mickey ‘Share-A-Smile’ / SM 60th merchandise or
Mickey Classic products, shoppers are entitled to a
limited edition Mickey Tote Bag for free! Shoppers can
choose from four designs.
These and more Mickey True Original merchandise,
such as toys, shirts, bags, stationery, home
accessories, are available in SM malls nationwide!
‘Share-A-Smile’ Roving Caravan
Want to stay in the Disney radar? Fully experience the
festivities around Mickey’s 90th anniversary by visiting
the ‘Share-A-Smile’ mall caravan in the following SM
malls: North EDSA, Megamall, Mall of Asia, Aura,
Southmall, Fairview, Manila, San Lazaro, East Ortigas,
and Marikina!
Share smiles with friends and the whole family and visit Disney’s
‘Share-A-Smile’ caravan in participating SM Metro Manila malls.
For more information, visit www.smsupermalls.com. Share your
experience using the hashtag #MickeyTrueOriginal.
“Coming together to share smiles among mall-goers,
we are honored to partner with Disney as they
celebrate a magical milestone of giving unparalleled
joy to kids and kids-at-heart,” said Jonjon San Agustin,
SM Supermalls senior vice president for marketing.
“Mickey has become a friend of every kid and
everyone who is a kid at heart. This year marks our
milestone year as we are celebrating 90 years of fun,
laughter and smiles that Mickey Mouse has brought
to fans all over the world,” shared Veronica Cabalinan,
Country Head of The Walt Disney Company,
Philippines. “We are happy to be collaborating with
SM in a series of celebrations, activations and retail
promotions that will allow Mickey to celebrate his
anniversary with all his Filipino fans.”
8 | VILLAGE PIPOL MNP @villagepipol