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AUGUST 20<strong>18</strong><br />

Innovation in business involves making disruptive changes<br />

that creates value by introducing new products and services,<br />

operational processes or business models.<br />

Innovating to Excel<br />

A VERSATILE PARTNERSHIP BETWEEN<br />

INNOVATION AND PERFORMANCE<br />

A <strong>Journal</strong> of Shared Services Forum


AUGUST 20<strong>18</strong><br />

A <strong>Journal</strong> of Shared Services Forum<br />

EDITORIAL BOARD<br />

Sanjay Gupta<br />

Rakesh Sinha<br />

Pallavi Jayaswal<br />

CORPORATE OFFICE<br />

Shared Services Forum<br />

D-75, Malviya Nagar,<br />

New Delhi - 110017, India<br />

Phone: +91-11-2667 4920<br />

www.sharedservicesforum.in<br />

Published, Printed and Owned by<br />

Shared Services Forum<br />

All rights reserved.<br />

Reproduction in whole or in part<br />

without written permission from<br />

Shared Services Forum is<br />

prohibited.<br />

Write to us:<br />

contact@sharedservicesforum.in<br />

Sanjay Gupta is the Chief<br />

Architect of Shared<br />

Services Forum. He has<br />

over 32 years of work<br />

experience in the fields of<br />

Management, Business Processes,<br />

Finance and Human Resources.<br />

Sanjay has pioneered & published<br />

several research papers on BPM &<br />

Shared Services and also co - authored<br />

the first ever comprehensive book on<br />

BPM – “BPM in Global India - The<br />

Inflection Point for Competitive<br />

Advantage”. Sanjay is the Executive<br />

Editor of Shared Services Forum’s<br />

<strong>Journal</strong>, Process Edge and contributes<br />

immensely towards GICs/ Shared<br />

Services/ BPOs by knowledge capture,<br />

sharing and dissemination through<br />

articles, research and creating models<br />

for base lining and growth.<br />

Sanjay divides his time between SSF<br />

activities and consulting for large<br />

corporates. In addition, he provides<br />

English coaching to the underprivileged<br />

children, youth and young adults.<br />

Editor’s Note<br />

The best known CEOs in the world are the ones who have created legends by<br />

dramatic transformations which leave us spellbound in awe. One has to simply<br />

imagine the impact on the business world created by people such as Steve<br />

Jobs, Jeff Bezos, Mark Zuckerberg, Bill Gates, Elon Musk, Jack Ma, Indra<br />

Nooyi, Richard Branson and so many others, thereby, changing the direction of<br />

their industry significantly. Such was the influence of their transformational<br />

journeys that they have all become subjects of case studies in several<br />

business schools all over the world.<br />

Having said, there are enough and more stories of transformations within the<br />

business world that may not make to the books of business history. There is<br />

no denying the impact that such efforts have had on their companies and<br />

surrounding communities. For one, the need for transformation has moved out<br />

of front-end and main stream business to enterprise and staff functions. Many<br />

not-so-large companies have aspirations to rationalize and standardize their<br />

enterprise processes across their organization in order to realize efficiency<br />

benefits. Also in this almost unmerciful world, real competitive advantage could<br />

well come from their staff and support functions. Business leaders are well<br />

aware that having universal processes, common technology and strong<br />

capability can lead to consistent, repeatable, scalable, quality services.<br />

Many large organizations have created shared services or ‘global in-house<br />

centers' for business process transformation, while few others have<br />

‘outsourced’ their processes to players specializing in their respective<br />

industries. And then, there are several models in between. However, that is<br />

easier said than done. Even transformation of this magnitude can be very<br />

difficult to undertake. Many mid-size companies usually lose out largely due to<br />

lack of scale or wherewithal – and usually both. Nevertheless, by adoption of a<br />

well thought out strategy, and by following a scientifically created delivery<br />

model specifically geared to this aspect, global professionalism can be<br />

achieved which can be comprehensive, all-encompassing, all-inclusive, and<br />

holistic.<br />

In this edition of PE, we explore one such business transformation model which<br />

is both unique and innovative. It is a state-of-the-art processes management<br />

environment that encompasses the benefits of both in-house centers and<br />

outsourcing without compromising on flexibility or control. To further help the<br />

business process leaders, this edition also includes another process<br />

management model – a maturity matrix. This matrix is a very useful tool to<br />

assess the level of competence infused in the enterprise processes, on the<br />

road to professionalism and continuous value delivery.<br />

Businesses are becoming more complex by the day - and digitization is<br />

tightening the loop even further. Some of the cutting edge technologies of<br />

today are making the tasks invisible to humans. Whether it is trading on the<br />

nano second or using an encrypted decentralized distributed ledger-based<br />

cryptocurrencies for payments and other transactions. Direct human<br />

intervention is becoming rare. Humans are interfacing with these technologies<br />

only at the strategy, design and control level. The execution level is far too<br />

fast and complex for the relatively sluggish human. The one thing we do know,<br />

however, is that to be able to counter the risk of technology ‘going rogue’, is<br />

technology itself.<br />

While we wait for the next big story on global transformation, progressive<br />

business leaders are taking front and center to chalk out their own success<br />

stories. We at SSF are committed to help make that happen, whether by bring<br />

out executable business models, or sharing stories of demonstrated successes,<br />

or organizing discussion forums, conclaves and knowledge summits. Our<br />

forthcoming flagship annual conclave, the 8th in its series, is specifically geared<br />

to cover all the elements mentioned above - and more.<br />

www.sharedservicesforum.in


Table of Contents<br />

3<br />

COVER STORY<br />

Innovating to Excel<br />

CO-CREATING VALUE BY BUSINESS PROCESS TRANSFORMATION<br />

15<br />

Moving Towards Continuous Value Delivery Through Process<br />

Maturity<br />

AN INNOVATIVE MODEL DESIGNED BY PRACTITIONERS FOR<br />

PRACTITIONERS<br />

22<br />

Calling the Attention of Financial Gatekeepers<br />

THE GOOD AND BAD OF CRYPTOCURRENCIES<br />

25<br />

Cognitive Automation for Operational Risk Management<br />

AI BASED PROCESS SURVEILLANCE IN TRADE LIFECYCLE<br />

30<br />

SSF Excellence Awards, Recognition and Felicitations<br />

A CURTAIN RAISER<br />

36<br />

A Scientific Art & An Artistic Science<br />

SIMPLIFYING BPM – OR THE LIGHTER SIDE OF SERIOUS BUSINESS<br />

www.sharedservicesforum.in


COVER STORY<br />

Innovating to Excel<br />

CO-CREATING VALUE BY BUSINESS PROCESS TRANSFORMATION<br />

• ANAND MAHESHWARI<br />

Innovation in business involves making disruptive changes<br />

that creates value by introducing new products and services,<br />

operational processes or business models.<br />

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The<br />

ones who see things differently; they’re not fond of rules. You can quote them, disagree with them, glorify or vilify<br />

them, but the only thing you can’t do is ignore them because they change things. They push the human race<br />

forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough<br />

to think that they can change the world, are the ones who do.”<br />

— Steve Jobs<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

3


Few decades ago, by evolving and adapting to a<br />

collaborative supply chain (like shop-made vs.<br />

bought-out or sub-contracting), the Manufacturing<br />

Industry transformed itself and created strategically<br />

differentiated business models. Pursuant to the<br />

Information Technology explosion that made the<br />

physical world virtual, such collaborative supply chain<br />

found its way in the enterprise and service functions<br />

and paved the way for consolidation of the same<br />

within or beyond the geographical boundaries of the<br />

developed nations - to begin with - where the wage<br />

component in the overall cost structure had reached<br />

untenable levels.<br />

I. Business Process Transformation is a Universal<br />

and Continuing Need<br />

Over the last two or three decades, consolidation of<br />

business processes has been primarily associated<br />

with large companies, both global and domestic, more<br />

often with diversified businesses operating from<br />

multiple locations. India came to be the ‘global hub’<br />

for off-shoring for large organizations, whether as<br />

global in-house centers (GICs) like American Express<br />

or global BPO majors like IBM/ Accenture. In addition,<br />

many forward looking Indian MNCs and large<br />

corporates have set up their own in-house shared<br />

services (say, Hindustan Unilever/ HDFC Bank/ Tata<br />

Motors) or outsourced to Indian BPO majors like<br />

Intelenet.<br />

Transforming business processes in staff and support<br />

functions/ service operations have specifically<br />

yielded significant benefits such as cost arbitrage,<br />

skill arbitrage, change acceleration, and enhanced<br />

compliance and control environment. It has thereby<br />

freed up resources in terms of time, capital and<br />

energy for the core business requirements, with the<br />

view to help the company to compete and grow in<br />

this VUCA world. However, more often than not, such<br />

models have been seen to deliver results only when<br />

enabled by reasonable scale of operations within<br />

those functions.<br />

FOR THE SEGMENT COMPANIES… THE CHALLENGES<br />

CAN BE CLASSIFIED INTO FOUR ELEMENTS<br />

II. Typical Challenges in Business Process<br />

Transformation (BPT)<br />

For many not-so-large companies (within India or<br />

overseas), there are typical challenges in the sphere<br />

of BPT, and this segment of companies have made<br />

limited progress or investment in this field, except<br />

perhaps investing in ERP and a few basic IT tools.<br />

The segment companies typically fall in the annual<br />

turnover range of INR 500-5000 Crores. In a global<br />

context, the reference range could well be between<br />

US$500 million and US$5 billion as annual revenues with<br />

an employee strength upwards of 500.<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

4<br />

For these companies, the challenges can be classified<br />

into four elements as under:<br />

ELEMENT 1:<br />

Limited Process Focus Beyond Line Functions<br />

These companies predominantly focus and rightly<br />

invest on upgrading the core manufacturing and<br />

marketing functions/ processes (the line functions) to<br />

produce and sell their products and services. Hence,<br />

if these companies need to upgrade the business<br />

processes of their enterprise-wide support or staff<br />

functions or service operations, there is a clear need<br />

for special expertise on Business Process<br />

Management (BPM) or Transformation (BPT) focus to<br />

metricize and deliver value through customer centric<br />

processes.<br />

ELEMENT 2:<br />

Lack of Operational Alignment with Business Goals<br />

In respect of the enterprise functions (like F&A, HR,<br />

Supply Chain, IT etc.), business leaders of many such<br />

companies are faced with challenges regarding varying<br />

systems and processes across multiple locations,<br />

duplication of activities, inability to track and deliver<br />

on agreed timelines, and not fully leveraging the IT<br />

investments. These performance metrics for<br />

functions are, therefore, not aligned to deliver on<br />

business goals/ metrics of the company. Hence, there<br />

is strong need for leaders to create a BPT strategy<br />

that a) aligns these staff/ support functions with<br />

business goals enabling operational improvements,<br />

excellence and innovation of business processes, and<br />

b) consolidates and manages processes to avoid<br />

duplications and enables service with control.<br />

ELEMENT 3:<br />

Low Scale or Fragmented BPT Focus for Any One<br />

Enterprise Function<br />

In terms of business services, these companies have<br />

limited scale for enterprise functions like F&A, HR,<br />

SCM, IT or even Analytics for consolidation and<br />

management – say around 50 employees per function.<br />

Hence, there is a specific need for these companies<br />

to create an organization-wide strategy for all the<br />

staff/ support functions (and not a single function<br />

based strategy). Even though most of these<br />

companies have ERPs, they have since come to<br />

believe that the investment in the same is far from<br />

being optimized. Quite often, a strategic blueprint for<br />

process transformation does not ‘precede’ the<br />

decision to consolidate or outsource back office<br />

processes, leading to a fragmented approach to BPT.<br />

www.sharedservicesforum.in


ELEMENT 4:<br />

Current Operating Models Not Addressing<br />

Requirements for Expertise & Capabilities:<br />

A typical dilemma that such companies often face is<br />

about choosing the best fit model for their BPT<br />

journey. They remain more concerned about the<br />

perceived dilution of control over, and confidentiality<br />

of their business data under the outsourcing model.<br />

They have a distinct need for a captive consolidation<br />

of processes but they do not have the scale or<br />

wherewithal to create a compelling business case.<br />

Even if they progress with outsourcing model, the<br />

scale limitation equally hinders their ability to get a<br />

Tier 1 or even Tier 2 BPO firm as their service<br />

providers, as they may not provide them with the<br />

right level of attention for service delivery and<br />

transformation centric strategy and execution. Hence,<br />

the current operating models do not adequately<br />

address the requirements of these segment<br />

companies. As a result, they are often stranded at a<br />

sub-optimal level with pure play outsourcing or pure<br />

play in-house process consolidation. Hence, in most<br />

cases, they are almost totally deprived of the benefits<br />

of BPT - thus risking their competitive advantage in<br />

the market place.<br />

III.<br />

Need for a Comprehensive Solution<br />

The limitations as above have given rise to a new and<br />

transformative solution namely ‘Dedicated Captive’<br />

(D-Cap) Model. This model addresses all the above<br />

challenges and becomes integral to the enterprise<br />

level Business Process Transformation strategy. The<br />

D-Cap model, enabled by unique capabilities, can<br />

thereby service the businesses to gain advantage<br />

from both ‘economies of scale’ and ‘economies of<br />

knowledge.’<br />

D-Cap is both a<br />

transformation capability<br />

framework and a delivery<br />

model that is best fit for<br />

the segment companies<br />

during the various stages<br />

of maturity for BPT and to sustain continued<br />

transformation of processes as extension of the<br />

organization.<br />

Two Distinct Components<br />

The combination of a contemporary and cutting edge<br />

process capability with service delivery makes it a<br />

particularly relevant and value generating choice for<br />

such companies. There are two distinct components<br />

of the model or the solution: Process Capability as a<br />

Service (PCaaS) and Segregated Delivery Unit (SDU)<br />

– both provided by a professional D-Cap solutions<br />

partner.<br />

Process Capability as a Service (PCaaS)<br />

PCaaS, is the spring board that provides<br />

transformation centricity to the model. This is a niche<br />

BPM capability in today’s business environment with<br />

advanced expertise. It may not be an economically<br />

viable proposition if invested directly by the company<br />

at a relatively lower scale of enterprise functions and<br />

processes.<br />

PCaaS is deployed at two levels: a) Design & Execute<br />

- the transformational front end, creating the<br />

blueprint and roadmap for transformation, and b)<br />

Operations & Delivery - the Aggregated Capabilities<br />

for back end i.e. enabling the operations and<br />

connecting with process design at SDU through an<br />

‘on-demand’ capability framework to deliver service<br />

to customers.<br />

At the Design level of PCaaS, BPT expertise is<br />

required for strategic leadership to create the<br />

transformation road-map. This enables redesign of<br />

business processes through the BPM strategy that<br />

brings composite focus on the 6 elements of BPM:<br />

people, process, technology, customer, business and<br />

control, to realize value to the segment company. The<br />

strategic blueprint touching all the above 6 elements<br />

also helps ‘prioritize’ the BPM implementation in line<br />

with client specific requirements like automation<br />

opportunities, lean/ six sigma for process<br />

improvements,, customer experience management,<br />

review of current outsourcing or consolidated inhouse<br />

operations, etc.<br />

Amongst other things, PCaaS at the Design Level<br />

could well include Process Maturity Assessment,<br />

Program Management, Change Management, Work<br />

Distribution Assessment, RPA & Automation<br />

Opportunities, Process & Metrics Review, ERP<br />

Utilization, BPM Tools & Systems Enablement, Lean<br />

Six Sigma etc. The SDU is only an offshoot of the<br />

‘<br />

‘Dedicated Captive’ (D-Cap) Model<br />

addresses all the above challenges and<br />

becomes integral to the enterprise level<br />

Business Process Transformation strategy.<br />

’<br />

Design level<br />

transformation road<br />

map for the<br />

enterprise as a whole<br />

and the SDU is to be<br />

considered as a need<br />

‘only to the extent’<br />

there is a requirement for consolidation of processes<br />

before they can be transformed or brought together<br />

for effective management of operations.<br />

PCaaS at the Delivery level, is the deployment of<br />

‘Aggregated Capabilities’ such as setting up of the<br />

Operating Unit, Process Documentation, the<br />

Operations and Process Improvements at the SDU,<br />

Quality & Process Innovation, Work Flow, DMS, RPA<br />

& Tech Tools Deployment, Compliance & Control<br />

Review, Knowledge Management, People & Leadership<br />

Development etc. This will ensure alignment of backend<br />

with front-end processes for overall<br />

improvement, and benefit of the business outcomes.<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

5


PCaaS: A Transformation Centric Approach for Integrated Processes<br />

Covering Strategic Elements at Both the Front and Back end<br />

Segregated Delivery Unit (SDU)<br />

SDU is a segregated service delivery unit set up<br />

exclusively for operations consolidated in a<br />

segregated manner for the client company (by the D-<br />

Cap solution partner) identifying closely with its<br />

business, brand and culture. As shared earlier, the<br />

decision to consolidate is an offshoot of the<br />

Transformation Road Map of the PCaaS Design level<br />

and is done only to the extent the need is assessed<br />

and justified as part of transformation. The operations<br />

Segregated Delivery Unit (SDU) under D-Cap<br />

of the SDU are managed by the D-Cap partner. It is<br />

an extension of the clients’ own businesses or<br />

offices – and the employees are seen as exclusively<br />

identified for the client. This SDU is typically carved<br />

out as a distinct section in the operating facility, and<br />

often could be an independent legal entity, where the<br />

client has the right of access and can interact with<br />

the employees.<br />

The SDU under D-Cap, hence combines the best of<br />

in-house as well as outsourced models. The chart<br />

below depicts the specifics of this unique model.<br />

The above combination of PCaaS Design at the front<br />

end as a spring board and a separate SDU as per<br />

client’s need, supported by PCaaS Delivery at the<br />

back end from a common pool of talent from the D-<br />

Cap partner, enables the client company to derive the<br />

much needed expertise for achieving end-to-end<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

6<br />

transformation centricity in business processes. At<br />

the same time, it avoids under-utilization of specialist<br />

resources (like Transformation, Transition or Process<br />

Reengineering) and betters the leveraging of specific<br />

requirements (like bolt on tools, Robotics, systems<br />

optimization etc.) - thereby reducing the overall cost<br />

of operations and ensuring sustained benefits.<br />

www.sharedservicesforum.in


By adopting this innovative solution in totality, the<br />

client company is assured of segregated service<br />

delivery like a captive unit with redesigned and often<br />

automated processes in the front as well as back end,<br />

along with the expertise required to initiate, manage<br />

and sustain BPT on an ongoing basis. This model,<br />

therefore, continually transforms the processes<br />

optimally in tune with the business needs without any<br />

risk of losing or diluting the considerations of<br />

confidentiality, control and continuity.<br />

Ownership Structuring of SDU under the D-Cap<br />

Model:<br />

The uniqueness of this model making it innovative<br />

extends further to the aspects of structuring the<br />

SDU in a manner to enable value generation and<br />

realization.<br />

a) Holding: The model gives flexibility to the client<br />

to structure the ownership of the SDU as per<br />

their requirements and comforts. The options<br />

could be<br />

• 100% ownership as a division of the client,<br />

• a separate legal entity having mix of<br />

ownership (say 26% to 74%) between the<br />

client company and the D-Cap partner, or<br />

• 100% owned by the D-Cap partner<br />

(especially for overseas clients to eliminate<br />

or avoid transfer pricing issues, as part of<br />

‘related party’ transaction).<br />

The above ownership<br />

structuring can<br />

simply be described<br />

as Client Owned<br />

Partner Operated<br />

(COPO) or Partner<br />

Owned Partner<br />

Operated (POPO).<br />

b) BOT Option: The client has the option to retain a<br />

BOT (Build Operate & Transfer) clause under the<br />

model whereby the SDU is operated for a certain<br />

period of time (say 3 to 7 years) by the D-Cap<br />

partner, and thereafter transferred to the client.<br />

The SDU is initially created as a separate<br />

operating unit and is managed with professional<br />

expertise of the D-Cap partner for the day-today<br />

management as well as to implement<br />

specialist practices. The process of transferring<br />

ownership of the center remains relatively simple<br />

with the D-Cap partner exiting the contract as<br />

per terms for transfer either on natural<br />

termination, or earlier as required. The D-Cap<br />

model, by design, gives the option to the client to<br />

continue/ extend the arrangement with the D-<br />

Cap partner for the SDU or decide to transfer<br />

SDU to a third party to realize value through a<br />

spin off (instead of outsourcing upfront).<br />

c) Resourcing: Similarly, the D-Cap model permits<br />

staffing of the SDU with a combination of<br />

resources with existing resources of the client<br />

company transferred to the SDU (particularly for<br />

an onsite consolidation), supported by resources<br />

from D-Cap partner and/or external staffing<br />

agencies. This way, the client company is enabled<br />

to deal with immediate absorption of leaders for<br />

operations and also have the flexibility to release<br />

resources in line with the anticipated productivity<br />

improvements or reengineering.<br />

The D-Cap model fills a clear void of a specific<br />

process transformation model that provides the<br />

unique opportunity for the segment companies to<br />

transform/ redesign business processes and derive<br />

benefits from BPM, retaining independence and<br />

freedom through captive operations while ensuring<br />

interdependence and economies through a pool of<br />

capabilities that can sustain process improvements<br />

and operational innovation.<br />

IV.<br />

Operationalizing the D-Cap Model<br />

The D-Cap model underpins ‘transformation<br />

centricity’ to processes and operations, right from<br />

the word ‘go’, requiring integrated execution of<br />

PCaaS and the SDU to effectively operationalize it.<br />

PCaaS – the spring board: Transformation starts with<br />

PCaaS through a ‘SEE’ framework – Shape,<br />

Execute, Excel. Shape focuses on two aspects:<br />

Levers and Outcomes. Transformation Strategic Blue<br />

‘<br />

This model continually transforms the<br />

processes optimally in tune with the<br />

business needs without any risk of losing or<br />

at least diluting the considerations of<br />

confidentiality, controls and continuity.<br />

’<br />

Print & Road Map,<br />

prioritization of<br />

transformation<br />

elements covering 3x3<br />

matrix of process,<br />

technology, people are<br />

the Levers. Customer,<br />

business and control<br />

are the Outcomes.<br />

The Shape stage is the most holistic review for endto-end<br />

transformation including review of current<br />

state of consolidation and/ or outsourcing. It is<br />

completed in a span of 4 to 8 weeks depending on the<br />

scale, size, functions of the client company and the<br />

number of locations. The primary action first focuses<br />

on client’s prioritization for technology<br />

enhancements and solutions, process redesign at the<br />

front end, re-staffing and reskilling requirements of<br />

people and their development. The blue print review<br />

also examines actions towards consolidation and/ or<br />

outsourcing of processes including restructuring of<br />

the current state. The Shape study clearly captures<br />

the change management and program management<br />

requirements, based on business, brand, values and<br />

culture. Finally, the Execution Roadmap with a phased<br />

execution plan and the resultant business case is<br />

prepared to enable approval of the transformation<br />

journey.<br />

PROCESS EDGE | MARCH 20<strong>18</strong> |<br />

www.sharedservicesforum.in 7


The ‘Execute’ stage opens up with two streams –<br />

front end linked transformational solutions such as<br />

on-site automation, restructuring etc., and back end<br />

process transformation solutions such as<br />

consolidation, spin off, process redesign post<br />

consolidation etc. Both are prioritized for speed of<br />

execution and value generation. The execution plan<br />

for each action is then detailed for each prioritized<br />

action. Program management that combines project<br />

management and change management is the key for a<br />

great plan to be a successful one.<br />

Post the execution, the Excel stage takes over to<br />

stabilize the executed actions, progress change<br />

management requirements to logical completion,<br />

deepen process excellence areas and a business case<br />

refresh to validate and ensure value delivery<br />

plan/requirements.<br />

The SDU offshoot: The Execution roadmap for SDU<br />

follows a ‘Scope, Set-up, Operate and Excel’<br />

(SSOE) methodology. The partner builds on the<br />

transformation road map to scope the process<br />

landscape, assess the potential for process and<br />

headcount consolidation, creates an implementation<br />

road map based on client priorities to set up the SDU,<br />

and works out the business case for the actions<br />

planned. At this stage, the SDU structuring options<br />

are also evaluated and finalized.<br />

Setting up and transitioning to the SDU with the<br />

identified processes is the next stage of Execution.<br />

Enabled by PCaaS, the emphasis is not on just<br />

consolidating the processes as they exist but also to<br />

assess and clean them up before transition, by<br />

appropriate usage of process and technological<br />

expertise, or streamline post consolidation. The client<br />

company and the D-Cap partner are part of the<br />

governance to drive the specific goals and<br />

deliverables of the SDU to client/ internal customers.<br />

The D-Cap partner provides the necessary<br />

infrastructure, people and leadership to document the<br />

processes and run the operations efficiently<br />

leveraging PCaaS (Operations to Delivery) through<br />

‘Aggregation of Capabilities’ to implement BPM<br />

tools and systems, metrics, review frameworks etc.<br />

The resources for PCaaS are deployed on need basis<br />

by the D-Cap partner.<br />

Besides a new SDU set up, the D-Cap model can<br />

become operational even with SDU as the initiating<br />

point when an existing low scale in-house centre<br />

already set up is taken over or a current outsourced<br />

operation is brought in as an SDU by the D-Cap<br />

partner. Both these options become viable routes for<br />

initiating the D-Cap model in view of the immense<br />

benefits of PCaaS, the various advantages of<br />

operating SDU under this model, and end-to-end<br />

transformational focus including automation.<br />

The D-Cap partner is committed to achieve the<br />

agreed goals on Process Transformation by applying<br />

robotics and other technology tools, Black Belt<br />

(LEAN/ Six Sigma/ eSCM) projects, migration of<br />

upstream/ down-stream processes, and other<br />

business enablement services.<br />

SEE – Strategic Advisory and End to End<br />

Program Management & Execution for Transformation<br />

SSOE - End to End<br />

Set Up, Operations & Transformation Partner<br />

Intrinsic to the aforementioned execution<br />

methodology is the Business Partnership Approach to<br />

be practiced by both the client company, led by the<br />

CXO/ leader concerned and the D-Cap partner, as no<br />

transformation strategy or solution, howsoever unique<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

8<br />

or innovative can succeed without active and<br />

effective engagement of the people implementing the<br />

same. Thus, leadership of both the client company<br />

and the D-Cap partner must remain focused on the<br />

customer, business and value with clearly understood<br />

roles for each of them.<br />

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V. Unique and Innovative<br />

D-Cap is a unique transformation centric business<br />

model that<br />

enables transformation of enterprise-wide<br />

processes<br />

by leveraging process capabilities and<br />

synergizing the benefits of both in-house and<br />

outsourcing models,<br />

while maintaining the required level of data<br />

confidentiality and control,<br />

that are particularly suited and practicable for<br />

mid to large corporations.<br />

At the same time the model is innovative to<br />

VI.<br />

provide a segment specific focus to mid-tolarge<br />

companies<br />

using its transformational centricity, combining<br />

front-end and back-end improvements, and<br />

Aggregation of Capabilities and Segregation of<br />

Operations leading to best of the two worlds -<br />

pure play captive and pure play BPO,<br />

along with a uniquely flexible ownership<br />

structure, and by<br />

becoming an extension of the organization - to<br />

move beyond dedicated 'captive' to dedicated<br />

'capability' unit<br />

Strategic Benefits and Business Case<br />

This innovative solution as the cornerstone of the<br />

overall Business Process Transformation Strategy<br />

leverages the two components - Process Capability<br />

as a Service (PCaaS) and Segregation of Operations<br />

(SDU), together delivering substantial strategic<br />

benefits as under:<br />

a) Value of PCaaS: The model brings dedicated<br />

BPM expertise with an end-to-end<br />

transformational solution that amazingly<br />

combines strategy, execution and process<br />

excellence through PCaaS. It is not limited to<br />

merely providing advisory capabilities for<br />

transformation or acquisition of a totally new set<br />

of skills and capabilities for managing an in-house<br />

model. It also helps to avoid the limitations of<br />

outsourcing, where the attention to a low scale<br />

client is a challenge and enables becoming<br />

extension of the client organization for Business<br />

Services.<br />

b) On Demand: The Aggregation of Capabilities for<br />

SDU and availing of services ‘on-demand’ by<br />

the client on ‘usage basis’ (under PCaaS) from<br />

the D-Cap partner brings the power of BPM<br />

expertise to drive process efficiency and<br />

effectiveness, while avoiding under-utilization of<br />

high cost specialist expertise and resources<br />

focused on BPM, being part of SDU on a full time<br />

basis.<br />

www.sharedservicesforum.in<br />

c) Customer Experience: The combination of PCaaS<br />

and SDU with transformation focus brings holistic<br />

customer centricity, enhancing the overall<br />

experience of internal and external customers.<br />

d) Consolidation: The Segregation of Operations<br />

becomes more an ‘off shoot’ of a structured<br />

Transformation Roadmap, eliminating the<br />

fragmented approach to back-office<br />

consolidation or outsourcing. When consolidation<br />

is considered, the SDU approach not only leads<br />

to benefits due to similar functions/processes<br />

brought under one umbrella that are currently<br />

distributed across multiple locations but also<br />

ensures ‘no loss of control’ and ‘hassle-free’<br />

remote operations (India or overseas) as the<br />

operations are managed by a BPM practitioner of<br />

the D-Cap partner. SDU also realigns resources<br />

in terms of right level, right skill, right level and<br />

redeployment, with opportunity for process<br />

improvements post consolidation.<br />

e) Beyond Captive to Capability: The SDU which is<br />

initiated as captive in-house operations grows in<br />

maturity over a period of time. This provides a<br />

great spin-up effect to make the D-Cap move<br />

beyond a ‘Dedicated Captive’ to become<br />

‘Dedicated Capability’ model when the SDU<br />

demonstrates enterprise-wide partnership to cocreate<br />

value.<br />

The above strategic benefits translate into a business<br />

case as under:<br />

a) End-to-End Process Improvements: With a wellorchestrated<br />

business transformation effort<br />

combining accountabilities to design, execute,<br />

operate and deliver, the model supports<br />

customers of the segment companies with frontend<br />

benefits through end-to-end process<br />

assessment, reengineering, redesign and<br />

automation and treats consolidation or<br />

outsourcing, not as the first step, but only as the<br />

most essential step towards process<br />

transformation.<br />

b) RoI: Despite a smaller scale of operation under<br />

SDU, the model supports clients with a business<br />

case of ~25% IRR minimum, payback of 2-3 years<br />

and 5 to 10% YoY improvement opportunities.<br />

c) ‘Economies of scale’ for investments and<br />

operations that enable the client to reduce<br />

investment substantially to get the financial<br />

benefits through SDU, use of PCaaS and<br />

ownership structuring.<br />

d) ‘Economies of Knowledge’ that brings valuable<br />

all round BPT expertise in all aspects of<br />

transformation at the right time, driving unbiased<br />

client focused value to be derived from holistic<br />

end-to-end focus, far outweighs the cost<br />

incurred through the D-Cap model.<br />

e) Value Creation: An opportunity to monetize the<br />

SDU through spin-off at the right time.<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

9


Benefits Galore<br />

The Industry Agnostic and Innovative D-Cap Solution Delivers on Both Financial and Strategic Fronts<br />

In Summary<br />

In the ever evolving world of business, the need for<br />

transforming the underlying processes on regular<br />

basis continues to grow and demands intervention<br />

backed by the right expertise, supported by an endto-end<br />

accountability to strategize, design, execute,<br />

achieve, operate and excel. For many organizations,<br />

creating or developing such expert capabilities may<br />

not be a viable option on their own but foregoing the<br />

benefits of such potential transformation is not an<br />

option either.<br />

The innovative solution of Dedicated Captive Model,<br />

unique combination of PCaaS and SDU operations,<br />

seeks to address all the challenges and requirements<br />

for such segment companies. Care should be taken to<br />

choose the right D-Cap partner who can bring the<br />

right level of leadership expertise, hands-on program<br />

management and execution experience to adopt the<br />

model, with the appropriate structuring model for the<br />

sustainable success of the transformation strategy.<br />

The best value is achieved when the D-Cap partner<br />

becomes an extension of the client’s organization for<br />

business services transformation and operations. PE<br />

ABOUT THE AUTHOR<br />

Anand Maheshwari is a meritorious Chartered Accountant with over 3 decades of extensive work<br />

experience with a blend of senior leadership and entrepreneurial roles, within India and UK. He is<br />

the Founder Director of Quintes Global, a new start up, promoted by Ramakrishnan & RvaluE<br />

Consulting to offer certain innovative solutions and capabilities in the arena of BPM to a niche<br />

segment - both in India as well as globally. His experience includes controllership/ CFO<br />

responsibilities, business and finance leadership across a variety of domains of Offshoring &<br />

Domestic Business Services, Financial Services, Oil, Petrochemicals and Chemicals, IT and related<br />

services.<br />

In his current role with the RvaluE Group, Anand brings proven entrepreneurial experience,<br />

strategic execution capabilities, stakeholder collaboration and people management skills and focus<br />

on coaching and mentoring of other leaders.<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

10<br />

www.sharedservicesforum.in


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www.sharedservicesforum.in


8 th ANNUAL GLOBAL SHARED SERVICES CONCLAVE<br />

– A Curtain Raiser<br />

NOVEMBER 20<strong>18</strong><br />

In the year 20<strong>18</strong>, SSF takes pleasure in announcing its 8 th Annual Global Shared Services Conclave to be<br />

held in November 20<strong>18</strong> .<br />

After the last seven successful Conclaves, this year, once again, SSF aims to bring the focus of the Industry<br />

to the relevant and futuristic strategies which will be the shape the things to come. The one-day Conclave<br />

event will focus on the next steps to be an enabler for organisations to become future relevant by being<br />

agile, developing a cognitive digital workforce, adopting intelligent automation, etc. to enhance consumer<br />

experience across their Enterprise functions.<br />

The agenda of BPM & Shared Services Conclave 20<strong>18</strong> has been categorized under three streams:<br />

Interactive Panel Discussions & Case Presentations, and Knowledge Sharing Interactions,<br />

Felicitating BPM Achievers, Excellence Awards & Recognitions, and<br />

SSF Publication of ‘Report on BPM Practices for Creating Sustainable Differentiators’.<br />

The Awards/ Recognition/ Felicitation Categories for Industry Leaders and Organizations<br />

Shared Services in India – Single Function/ Multiple Functions<br />

Effective BPM adoption - Delivered Business Impact/ Achieved Business Excellence through:<br />

o Leveraging Process Innovation in any of the Service Functions<br />

o Technology Transformation or digitization in any of the Service Functions<br />

o Deploying Innovative People Practices<br />

o Moving up the Process Value Chain<br />

o Exemplary Customer Experience Management<br />

The above Awards will be for two separate sub-categories: Global In-House Centres & Corporations & Shared<br />

Services in India<br />

Effective Business Process Transformation for a Client by BPO, presenting a Client Case Study demonstrating<br />

value delivery<br />

Successful Launch of Shared Services Strategy<br />

Felicitating Pioneering BPM Leaders/ Achievers<br />

Who are attending:<br />

C-Suite Executives, Finance Controllers, Heads of HR/ IT/ Supply Chain and BFSI Leaders<br />

Entrepreneurs of the Rural Sector; Business strategy Leaders/ Managers<br />

Senior functional managers from multiple functions like, Quality/ Process Excellence, Finance & Accounting,<br />

Corporate Compliance, Supply Chain & Logistics, Information Systems, Human Resources<br />

Managers/ Leaders from Shared Services /BPO – F&A, HR, Supply-chain, Operations<br />

Attendance is limited to Business Heads, C-Suite Executives, Directors, General Managers and their direct reports. SSF reserves the right to refuse<br />

attendance to any person not fitting the above roles or from a non-sponsoring vendor organization.<br />

FOR QUERIES ON PARTNERSHIPS OR PARTICIPATION, WRITE TO conclave@sharedservicesforum.in<br />

www.sharedservicesforum.in


Moving Towards Continuous Value Delivery Through<br />

Process Maturity<br />

AN INNOVATIVE MODEL DESIGNED BY PRACTITIONERS FOR PRACTITIONERS<br />

• TEAM SSF<br />

Most organizations globally face pressures to gain<br />

and retain competitive advantage by identifying cost<br />

cutting opportunities, improving quality, reducing<br />

turnaround time and enhancing customer experience.<br />

Essentially every one of these is a process<br />

management or an improvement technique. The<br />

better we manage our processes, the better our<br />

chances of taking advantage of efficiencies – and<br />

improve effectiveness. On the other hand, many<br />

organizations do not have full understanding of how<br />

process steps affect quality of the output. The first<br />

step is usually the<br />

‘<br />

realization that<br />

processes can be and<br />

need to be optimized to<br />

yield even better<br />

outcomes. If there is no<br />

objective basis for<br />

judging the quality of<br />

processes, the products<br />

or services from those<br />

processes may not<br />

solve the problems that they are supposed to.<br />

There are a few process maturity models that are in<br />

vogue today. Having said, they draw upon the<br />

organizational model of Gartner then construct an<br />

approach based on real life experience of processes<br />

with key parameters that directly affect the output<br />

and outcome from such processes. Hence, one can<br />

say that a clear need exists for the Business Services<br />

industry to have an implementable model that can<br />

help to assess and classify the levels of maturity of<br />

the ‘processes’ per se at the mega or major process<br />

level, before deploying a model to assess and<br />

…being a large industry encompassing<br />

multiple domains and a range of processes,<br />

the model focuses on six primary and most<br />

important parameters common to all<br />

services…. a 6 x 5 Matrix to assess the major<br />

or mega processes for the organization...<br />

In an effort to ensure that processes are consistently<br />

managed, controlled, and reported across an<br />

enterprise, many organizations use a business<br />

process management (BPM) maturity model - a<br />

structure of capabilities with various levels of<br />

specified ‘maturities’ like the six phases of Gartner<br />

BPM model.<br />

Over the years, few more process management<br />

models have been developed to assist the<br />

organizations make such assessments. These BPM<br />

models are at the ‘organizational level’ and are not<br />

at the mega process or major process levels within an<br />

organization. The Gartner model assessment clearly<br />

indicates that many organizations are in the early<br />

stages or phases of BPM, thereby confirming the<br />

need for organizations to step up their focus on the<br />

critical success factors for holistic BPM maturity.<br />

With the advent of off shoring, global in-house<br />

(captive) centers and major BPOs have become<br />

essentially process management centers by design to<br />

drive performance and value.<br />

www.sharedservicesforum.in<br />

’<br />

categorize their process<br />

‘management’ maturity<br />

at the organizational<br />

level. Accordingly,<br />

Shared Services Forum<br />

as a community of<br />

practitioners and<br />

industry experts, decided<br />

to evolve a Process<br />

Maturity Model (PMM)<br />

that is based on industry<br />

practices.<br />

This PMM can be used as an evaluation tool to<br />

benchmark processes in the GICs or BPOs or India<br />

shared service centers, against a standard set of<br />

parameters to assign levels of process maturity. The<br />

intention of setting up such a model is to create a<br />

methodology which can be used to measure<br />

improvements as well as establish thresholds.<br />

An organization with mature processes effectively<br />

defines, manages, measures, and hence, has greater<br />

scope or opportunities to improve its processes.<br />

Processes are documented, roles and responsibilities<br />

are well understood, and work flows are easily<br />

updated when necessary. A disciplined process is<br />

consistently followed because all participants<br />

understand its value, and infrastructure is readily<br />

created to support it.<br />

Process Maturity Model developed by SSF<br />

The model developed at SSF is primarily designed<br />

keeping in mind the extent of detail required/<br />

available in the Business Services industry. Business<br />

Services, being a large industry encompassing<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

15


multiple domains and a range of processes, the model<br />

focuses on six primary and most important<br />

parameters common to all services. This model uses<br />

a 6 x 5 Matrix to assess the major or mega processes<br />

for the organization and classify them into five levels<br />

– Levels 1 through 5).<br />

Eventually, the model will enable a function or an<br />

organization to ‘move up the value delivery’ to<br />

customers and stakeholders. It is essential to<br />

emphasize that the PMM of SSF can be well applied<br />

to all processes within enterprise functions (like F&A,<br />

HR, SCM, IT, CLM etc.,) in various sectors and<br />

industries, as this will reinforce the need to focus on<br />

processes by all companies across all major<br />

industries.<br />

The summary structure (Parameters & Levels) of the<br />

PMM is given below:<br />

Operational<br />

Governance &<br />

Leadership<br />

Level of<br />

Automation<br />

Process<br />

Documentation<br />

Process<br />

Robustness &<br />

Stability<br />

Process Control<br />

& Risk<br />

Management<br />

Process Metrics<br />

The Parameters of PMM<br />

There are six most important parameters for process<br />

maturity assessment and these have been reviewed<br />

and revised based on real life application and<br />

assessment. Given below are the descriptions for<br />

each of the parameters and the drilldown of the<br />

details for the various levels for each parameter to<br />

enable an objective assessment, and keep it<br />

meaningful and even convincing to the leaders of the<br />

organization.<br />

A. Process Documentation<br />

Process documentation is a complete written<br />

description of how to execute a given process.<br />

This includes any and all documents that go to<br />

support a process – process execution maps,<br />

policies, checklists, tutorials, forms and links to<br />

other applications and processes. The intention<br />

of creating such documentation is to:<br />

• have a common view of the steps in a<br />

process<br />

• reduce vulnerability to employee specific<br />

knowledge<br />

• improve processes<br />

• create a training plan<br />

Process documentation is segregated to include<br />

all necessary information on the inputs and the<br />

desired outputs as well, through a SIPOC and<br />

deployment charts to share how the process<br />

‘flows’ across the organization through multiple<br />

departments as well as in multiple forms<br />

(manual/ scanned/ automated etc.).<br />

B. Process Control & Risk Management<br />

Process control is the starting point to assess<br />

potential process risks (what can go wrong)<br />

including exceptions, failures and outages<br />

handling. Risk management is the complementary<br />

process of identifying and evaluating a threat to<br />

the outcome of a process or to the enterprise as<br />

a whole as a result of an error in execution of a<br />

process. The risk involved could be as simple as<br />

cost of re-work or loss of actual or expected<br />

revenue. It could even be the more serious<br />

threats such as poor customer experience, loss<br />

of reputation or compliance failures.<br />

Usually companies deploy several methodologies<br />

like FMEA to capture the control issues,<br />

classified according to occurrence, detection and<br />

prevention to predict such incidents of losses<br />

and put in place processes to prevent, measure,<br />

report, evaluate and fix them.<br />

C. Process Metrics<br />

Process metrics are numeric measurements<br />

used to evaluate and benchmark business<br />

processes performance. Metrics tell the process<br />

owner how the process is operating.<br />

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www.sharedservicesforum.in


Process metrics can be of several types – input,<br />

process, output, or outcome. Besides, the<br />

metrics dashboard, visible numerical values of<br />

process performance will help to drive the<br />

process maturity. Similarly, metrics on real time<br />

and historical basis will add how the process is<br />

performing over a period of time. Each of these<br />

measures the process from different<br />

perspectives. Several combinations can be made<br />

to these metrics to determine process efficiency,<br />

effectiveness and flexibility. Efficiency<br />

determines the relationship between input and<br />

output while effectiveness measures the quality<br />

of the outcome. Flexibility metrics, on the other<br />

hand, determine the ability of the process to<br />

handle exceptions and adaptability to changes.<br />

The outcome metrics can also be linked to<br />

business metrics and KPIs to assess how well<br />

the process is focused on business performance<br />

and not just on process operations.<br />

D. Process Robustness & Stability<br />

F<br />

Process robustness reduces, minimizes and<br />

eliminates the variability in output and outcome.<br />

Process stability refers to the ability of the<br />

process to consistently provide the same desired<br />

result each time it is executed. If the process is<br />

executed by the same operator repeatedly the<br />

results returned should be well within the<br />

acceptable desired range – this is called process<br />

repeatability. In case the exact same process is<br />

executed by other operators, the results retuned<br />

here too should be well within the acceptable<br />

desired range – this is called process<br />

reproducibility. The combination is referred to as<br />

R&R – Repeatability & Reproducibility for<br />

process maturity assessments.<br />

The acceptable range itself should be set as<br />

narrow or broad as required by the process<br />

owner. In a stable process, both the Lower<br />

Control Limit (LCL) as well as the Upper Control<br />

Limit (UCL) should be well known and on a<br />

narrow band.<br />

Parameters<br />

Operational Governance<br />

& Leadership<br />

E. Level of Automation<br />

Of late this parameter has begun to take greater<br />

significance in assessing maturity level of<br />

processes since it provides a good opportunity<br />

to ensure the adherence to all the four<br />

parameters discussed above. This includes use<br />

of control systems, bolt on tools for operating<br />

processes with minimal human intervention,<br />

effective utilization of ERP etc., In fact, this is a<br />

key driver for process capability base-lining as<br />

well as productivity measurements. In cases of<br />

high levels of process automation, variability of<br />

process execution would be low, controls and<br />

risk management process would be strong,<br />

predetermined metrics would be easily available,<br />

and the process outputs are likely to be very<br />

stable.<br />

However, there are many other factors too which<br />

make this parameter important. It ensures a<br />

direct linkage to the other enterprise processes<br />

by using a common platform. Use of state–ofthe-art<br />

applications can also better prepare the<br />

organization for the unknown vagaries of the<br />

future.<br />

F. Operational Governance & Leadership<br />

This parameter measures the engagement levels<br />

of the leaders and the effectiveness of<br />

structured governance of the process<br />

performance. It determines the extent control<br />

the leaders have on the processes, as opposed<br />

to the processes being completely ad hoc and<br />

arbitrary. This will extend to how the leaders<br />

across levels are managing the process through<br />

team meetings, reviews, visuals, assigning tasks<br />

including peaks/ troughs, inviting comments and<br />

suggestion for team engagement. It also<br />

measures process ownership and importance of<br />

shared responsibility amongst the teams. This<br />

can be used as an effective tool to improve<br />

efficiency and effectiveness metrics, as well as<br />

act as an innovation and experimentation lab for<br />

the future.<br />

Parameter Definition<br />

Managing the process through structured operations/ strategic governance - team meetings,<br />

reviews, visuals, assigning tasks and inviting comments/ suggestions<br />

E Level of Automation Use of control systems, bolt-on tools for operating processes with minimal human intervention<br />

D<br />

C<br />

B<br />

A<br />

Process Robustness &<br />

Stability<br />

Process Metrics<br />

Process Control & Risk<br />

Management<br />

Process Documentation<br />

The chart below summarizes the description for all six parameters.<br />

Robustness to reduce variability and Stability to increase consistency in output and outcome<br />

Measurable and visible numerical values of process performance available on real time and<br />

historical basis. Linkages with the Business Metrics<br />

Identify and address potential process risks including exceptions, failures and outages handling<br />

Process flows, SIPOC / COPIS, Responsibility Matrix, Desk Instructions defined and standardized;<br />

Step-by-step instructions to ideally execute the process<br />

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PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

17


The Levels<br />

The Level is the final measure for each parameter as<br />

well as for each process. In a way, this becomes the<br />

output of the model at various stages: i) Each Major<br />

process ((Payroll, Accounting, Accounts Payable<br />

etc.,), ii) Each Mega Process or Function (Finance,<br />

HR, IT, SCM) and finally iii) organization as a whole for<br />

Multiple Functions - by aggregating the assessments.<br />

The level also clarifies or reinforces the cross section<br />

of assessment between parameters and the current<br />

state.<br />

Level 1 – Person Dependent<br />

This level represents the most basic or ad hoc<br />

processes. At this level success often depends upon<br />

the limited understanding or whims of the employees<br />

in the organization. The process flows and risks lies in<br />

peoples’ minds. The process does not even have<br />

proper documentation and depends upon the instincts<br />

of the individuals. Even the leaders may follow an<br />

instructional way of managing the process or have<br />

personal preferences to drive the process. At this<br />

level, services may just happen, but often exceed<br />

timelines and may involve huge re-work. Both<br />

repeatability as well as reproducibility are often a<br />

challenge.<br />

Level 2 – Process Oriented<br />

At this level services are planned, performed,<br />

measured, and controlled. Limited technology is used.<br />

However process and procedures may vary between<br />

units, departments or even teams. Requirements,<br />

processes, work products, and services are managed<br />

with specified delivery points in mind. Processes are<br />

reviewed and revised as needed, and they are<br />

reviewed and controlled to meet requirements,<br />

standards, and objectives. Generally, processes are<br />

not extended beyond a department or business unit,<br />

and there is often little or no executive support.<br />

The Level 2 itself is a big jump and it is important to<br />

refer to the specifics for this level to decide the right<br />

level and not go by gut-based comparative<br />

performance between the past and current. This level<br />

is set against benchmarks and not against past<br />

performance.<br />

Level 3 – Fragmented Deployment<br />

At this level processes are deployed universally,<br />

though are fragmented. The focus at this level is<br />

‘deployment’ i.e. process flow across functions/<br />

departments. Interlinking of process is weak though<br />

processes are defined, understood, and documented.<br />

Standards and tasks stem from departmental output<br />

requirements and are performed consistently across<br />

the organization. Variations are allowed per<br />

established guidelines.<br />

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<strong>18</strong><br />

Processes are qualitatively predictable, but generally<br />

there are no measurements to enforce or improve it.<br />

Use of technology and automation is limited to stand<br />

alone, usually desktop level applications.<br />

Level 4 – Consistent Deployment<br />

At maturity Level 4, tasks or sub-processes<br />

contribute to overall performance, and they are<br />

controlled using statistical and other quantitative<br />

techniques. Measures are established for quality and<br />

performance, and they are used as criteria for<br />

managing processes throughout its entire lifecycle.<br />

Process variations are identified and corrected, and<br />

performance is both controlled and predictable. Error<br />

correction methodologies are traced to source and<br />

teams authorized to fix fundamental issues even if<br />

they happen to be in areas outside the control of the<br />

processors. Needs of the customer drive the process<br />

with clear linkage between process outputs and<br />

business outcomes.<br />

Processes are implemented in an effort to support<br />

business decision making. Technology usage is core<br />

and applications are part of enterprise wide resource<br />

management systems.<br />

Level 5 – Continuous Value Delivery<br />

At this highest maturity level, processes are<br />

continually improved based on quantitative analysis<br />

of common causes of variation. The focus is on<br />

continually improving performance through both<br />

incremental and innovative technological<br />

improvements. Quantitative process improvement<br />

objectives are established, revised, and used to<br />

manage process improvement. Improvements are<br />

evaluated against organizational objectives, and an<br />

empowered workforce executes them. Such<br />

objectives are usually governed by customer<br />

experience management techniques.<br />

The organization rapidly responds to changes and<br />

opportunities, and it openly shares learning and<br />

knowledge. Deployment of robotics for repetitive<br />

tasks and that of artificial intelligence for cognitive<br />

tasks is common and encouraged.<br />

The Detailed Structure of PMM<br />

Using the combination of the six assessment<br />

parameters and the five levels, the model creates a<br />

matrix to establish process maturity. This model can<br />

be put to use on any process of business services<br />

industry or enterprise function. Each parameter can<br />

be assessed individually and therefore each can well<br />

be at different levels of maturity. The process can<br />

then be assessed as a whole to arrive at a common<br />

maturity level. Since every parameter is generically<br />

connected with every other, it is highly unlikely that<br />

the parameters would in themselves be at vastly<br />

different levels of maturity..<br />

www.sharedservicesforum.in


The basic structure of the model is given below:<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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Deployment of the Model<br />

The Process Maturity Model of SSF has been<br />

deployed in several overseas and Indian environments<br />

as well as GIC and India SSC situations. It has<br />

provided great results in these multiple scenarios and<br />

hence, has successfully passed the test of<br />

deployment.<br />

Sample 1 illustrates PMM assessment for a services<br />

organization depicting the process maturity levels of<br />

its finance function - that has 7 major processes.<br />

Operational Governance<br />

& Leadership<br />

Level of Automation<br />

Process Robustness &<br />

Stability<br />

3<br />

3<br />

3<br />

3<br />

2.5<br />

2.5<br />

3<br />

2.5<br />

3<br />

Process Metrics<br />

2<br />

3<br />

3<br />

Process Control & Risk<br />

Management<br />

2.5<br />

3.5<br />

3.5<br />

Process Documentation<br />

1<br />

1<br />

2<br />

Sample 2<br />

0 1 2 3 4 5<br />

IT HR Finance<br />

Sample 3 illustrates the consolidated PMM<br />

assessment for the organization on the six<br />

parameters for the 3 mega processes in scope (as in<br />

Sample 2 – Finance, HR and IT). This view gives an<br />

overall summary of the observations guiding the<br />

assessment and also the priority wise actions to<br />

move up the value delivery.<br />

Operational<br />

Governance &…<br />

Level of Automation<br />

Process Robustness &<br />

Stability<br />

Process Metrics<br />

3.0<br />

2.7<br />

2.8<br />

2.7<br />

Sample 1<br />

Sample 2 illustrates the consolidated PMM<br />

assessment for the organization depicting three<br />

functions - Finance, HR and IT of which the Finance<br />

function is a consolidated view of Sample 1<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

20<br />

Process Control & Risk<br />

Management<br />

Process Documentation<br />

Sample 3<br />

1.3<br />

3.2<br />

0.0 1.0 2.0 3.0 4.0 5.0<br />

Consolidated Score<br />

www.sharedservicesforum.in


Benefits to Corporates<br />

Organizations stand to benefit greatly by undertaking<br />

this journey of process maturity assessment. Some of<br />

the possible benefits are:<br />

1. Performance measurement – outcome impact.<br />

Very often companies go through a series of<br />

processes without having a clear sense on how<br />

the processes impact the real business of the<br />

company. The PMM assessment assurance is a<br />

methodology that helps the company trace a<br />

direct linkage between the process and the<br />

business of the company. This act by itself is<br />

first step to gauge the relative importance of the<br />

process in the functioning of the company.<br />

2. Process improvement. As processes go through<br />

the various levels of PMM, there is an automatic<br />

affinity to continuously improve performance to<br />

reach optimum levels of efficiency.<br />

3. Benchmarking. Comparison is possible between<br />

different processes of the same or organization<br />

or between organizations by bringing them to a<br />

common level of understanding and assessment.<br />

4. Consistency. This ensures that the desired<br />

results are achieved for each instance after the<br />

other with all exceptions built in, even after they<br />

have been repeated or reproduced. Consistency<br />

is not automatic. It needs robust processes<br />

controls to exist. PMM recognizes such<br />

processes and assures consistency.<br />

5. Customer service. Great performance need to<br />

mean great customer satisfaction. Whether or<br />

not customer satisfaction is a defined SLA of a<br />

process, PMM forces the focus on it. PMM<br />

places a high degree of importance on this<br />

ultimate acid-test of service.<br />

6. Risk. Assessing the extent of exposure and<br />

readiness with mitigation strategies could well be<br />

the key difference between a well thought out<br />

processes and a poorly designed one.<br />

7. Cost. Each process control comes at a cost. This<br />

parameter counter balances the relative benefits<br />

of tightening controls and other value added<br />

processes.<br />

8. Employee engagement. Organizations cannot<br />

work in silos or in isolation. The workforce is an<br />

equal stakeholder in the success or otherwise of<br />

its processes. Employees with higher levels of<br />

engagements with visibility on how their efforts<br />

impact the ultimate business goals tend to do<br />

well for themselves and the company. PMM helps<br />

leaders keep a keen eye on how to do just that.<br />

9. Evaluate capabilities of suppliers. Often the<br />

quality of output is determined by the quality of<br />

input. PMM can be used as a measurement tool<br />

to assess and document quality of the input data<br />

– whether from an internal source or external.<br />

www.sharedservicesforum.in<br />

Challenges & Requirements<br />

As in all assessment tools, this model has to be<br />

watched out for a few specific requirements. Not all<br />

of them need be a challenge for all....<br />

Individual assessment. Though the model attempts<br />

to create a numerical level by assigning<br />

thresholds, assessment on the ground is subject<br />

to individual ideologies. Assessors need to be<br />

adept and trained to evaluate the condition of<br />

each parameter so as to not fall into the trap of<br />

“falling between the chairs”<br />

Interdepartmental or intercorporate benchmarking<br />

may not be possible or easy due to the inherent<br />

differences in the businesses and business<br />

processes.<br />

In case of multiple process variants, it might be<br />

difficult to establish a common process which is<br />

best for the organization as a whole.<br />

Rapid organic growth and acquisitions can result in<br />

multiple processes at any given moment of time.<br />

It may not be prudent to streamline processes as<br />

such times.<br />

Evaluation should be carried out for the entire<br />

organisation and all process, to make the best use<br />

of the model.<br />

The basic corporate leadership principles of<br />

strategic alignment, governance, and change<br />

management should be in place.<br />

Conclusion<br />

SSF’s Process Maturity Model is designed to support<br />

the services industry and enterprise functions of all<br />

industries to better understand the individual<br />

elements that helps achieve a more rigorous,<br />

structured, and controlled process program. In<br />

addition it creates a focus on high-risk or large<br />

impending change. Additionally, organizations are<br />

likely to have visibility into improvement initiatives to<br />

avoid conflicts, define common improvement<br />

approaches, and to identify and recommend<br />

improvements.<br />

In the cut-throat world of business today, following a<br />

defined and structured model as the PMM could well<br />

be the competitive advantage for the company. PE<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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Calling the Attention of Financial Gatekeepers<br />

THE GOOD AND BAD OF CRYPTOCURRENCIES<br />

• VAISHALI NAROOLA<br />

Cryptocurrencies are thought of as encrypted<br />

decentralized digital equivalent of paper currency, i.e.<br />

it can be characterized as a set of entries in a<br />

database, which no one can change without fulfilling<br />

specific conditions. This is very similar to a banking<br />

ledger system. Cryptocurrencies attribute a price<br />

accounted to them but the intrinsic value is not<br />

universally seen. As a<br />

contrast, the value of a<br />

federal legal tender such<br />

as United States dollar is<br />

not something about<br />

which anyone needs to<br />

be convinced. It is the<br />

lynchpin of all<br />

international trade.<br />

Cryptocurrency Uses and Use Cases<br />

transactions to international trade finance and even<br />

to non-traditional sectors, such as aid finance.<br />

Adoption of cryptocurrencies will rise if it is backed<br />

by a transparent asset, such as fiat currency. This<br />

would amount to the digitization of real world assets,<br />

which can aid and transform many forms of financial<br />

transactions conducted around the world.<br />

‘<br />

Cryptocurrencies have some legitimate<br />

uses. These uses could span from<br />

distributed trust to authentication<br />

certification to confirmation of transactions<br />

to international trade finance and even to<br />

non-traditional sectors, such as aid finance.<br />

’<br />

Regardless of the limited equivalency to a real<br />

currency, quite a few countries and companies are<br />

planning to release their own version of<br />

cryptocurrency. Recently, IBM announced its<br />

partnership with Stronghold, which is the first digital<br />

currency backed by US dollars traded on the Stellar<br />

Blockchain Network.<br />

Cryptocurrencies have some legitimate uses. These<br />

uses could span from distributed trust to<br />

authentication certification to confirmation of<br />

There are several<br />

business use cases<br />

that a company<br />

can leverage using<br />

cryptocurrency or<br />

blockchain technology,<br />

which is the<br />

technology behind<br />

cryptocurrency. A few<br />

are listed below:<br />

Any process, wherein multiple parties have to<br />

authenticate a transaction.<br />

Any product, whose authenticity needs to be<br />

verified using a ‘multivariate’ approach (an<br />

approach to find patterns and relationships<br />

between several variables simultaneously).,<br />

such as for medicines.<br />

Any financial innovation, which uses derivative<br />

instruments, as long as the absolute native<br />

asset has some intrinsic value. For example, a<br />

company could issue cryptocurrency to allow it<br />

certain rights in company transactions or<br />

decisions. These could be backed by the<br />

company stock, which is eventually backed by<br />

equity in the company, which eventually<br />

translates into a fiat currency depending on<br />

the company’s market cap on a given day.<br />

Any process that can be confirmed only if a<br />

consensus threshold has been met, such as a<br />

decision to put an issue to be brought up to a<br />

vote in a company’s annual stock holder<br />

meeting.<br />

A smart contract implementation. A smart<br />

contract is a digital protocol intended to<br />

digitally facilitate, verify, or enforce the<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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www.sharedservicesforum.in


negotiation or performance and eventual<br />

disposition of a contract. Legal and notary<br />

services would see tremendous use for these<br />

smart contracts.<br />

For creating a system of trusted timestamping.<br />

It is the process by which the time of creation<br />

and the time of modification of a document can<br />

be secured. Integrity of the timestamp is key<br />

for the system to not be compromised. The<br />

use cases are immense for the legal and<br />

financial industries, amongst others.<br />

Cryptocurrency<br />

Protocols<br />

As the world of<br />

cryptocurrencies is<br />

very much evolving,<br />

companies who choose<br />

‘<br />

As the world of cryptocurrencies is very<br />

much evolving, companies who choose to<br />

roll out or in any manner interact with this<br />

technology, need to be careful so as not to<br />

run afoul of any regulations and legalities…<br />

’<br />

to roll out or in any<br />

manner interact with this technology, need to be<br />

careful so as not to run afoul of any regulations and<br />

legalities imposed by the governing institutions under<br />

which these companies operate. The following list<br />

should only be viewed as a starting point and not a<br />

comprehensive list of measures that would complete<br />

the cryptocurrency protocols at any company. The<br />

company should:<br />

1) Explain in layman’s terms the use case(s), for<br />

which the cryptocurrency is intended. This is<br />

by far the first and foremost thing that the<br />

company would be well advised to do<br />

2) List all jurisdictions (domestic and foreign)<br />

from which it accepts customers and<br />

transactions<br />

3) Understand the relevant regulations<br />

applicable in those jurisdictions, such as<br />

General Data Protection Regulation and<br />

other relevant regulations. Cryptocurrency<br />

could serve both as a breach of these<br />

regulations as well as a solution to comply<br />

with these regulations. The company should<br />

understand the end goals of such regulations<br />

and align their cryptocurrency and<br />

blockchain use cases so as to not risk<br />

noncompliance<br />

4) Detail the linkage between the fiat currency<br />

and any derivate instrument created by way<br />

of cryptocurrency<br />

6) If trading is allowed, detail the policies by<br />

which a trade is considered legal and<br />

executable<br />

7) Have an approach to manage volatility,<br />

which would include capital buffers, trade<br />

restrictions, liquidity guarantees, etc., since<br />

cryptocurrency transactions can tend to<br />

cause large fluctuations and variability<br />

The Dark side of Cryptocurrency<br />

And, since we live in a<br />

world where good and<br />

evil meet often, we<br />

would be amiss if we<br />

did not focus on the<br />

unintended use of<br />

cryptocurrency.<br />

It is quite evident that the dark elements have found<br />

cryptocurrencies to be a convenient way to finance<br />

their activities. This comes as no surprise to the<br />

financial gatekeepers. The incentive to develop<br />

cryptocurrencies as an alternate way of financing and<br />

hence avoiding the international financial system can<br />

be easily understood.<br />

This point is well demonstrated by the roll out of<br />

Petro, Venezuela’s state backed cryptocurrency. It<br />

solicited help from another sanctioned nation, Russia<br />

to develop this currency via two state owned<br />

companies. Venezuela’s government institutions<br />

were mandated to start accepting Petro as legal<br />

tender. International acceptance has not been easy<br />

but that has not deterred Venezuela from preparing<br />

to launch a second cryptocurrency backed by the<br />

country’s gold reserves.<br />

An analogy might serve to understand this situation<br />

better. One country creates a new currency based on<br />

a set of Lego blocks that their citizenry has collected<br />

over the years. Lego blocks are not an internationally<br />

traded product or convertible into currency.<br />

5) Specify the methodology and rates at which<br />

exchanges occur, in case exchanges are<br />

permitted from one cryptocurrency to<br />

another service or instrument or an<br />

eventual fiat currency<br />

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Image Courtesy jaysbrickblog.com<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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The government of this country however, mandates<br />

its institutions to accept this Lego blocks based<br />

currency, for which the pricing and currency<br />

generation mechanism is random. Next it starts to<br />

use this currency to purchase sanctioned items, such<br />

as iron, or cement or weapons.<br />

Tools for Economic Sanctions<br />

Economic sanctions are a powerful foreign policy tool.<br />

However, in the age of cryptocurrencies, economic<br />

sanctions would have to work a little differently to<br />

still be as effective. A similar framework including<br />

education, deterrence, detection, and enforcement<br />

against financial crime, which applies to fiat currency<br />

would have to be applied when dealing with<br />

cryptocurrencies to apply economic sanctions.<br />

Cryptocurrencies eventually need to be converted<br />

into real goods. Economic sanctions can target those<br />

specific points of conversion. Also, these<br />

cryptocurrencies need to go past the country of<br />

origin to complete international transactions, their<br />

raison d'être.<br />

Provide clear guidance for rating websites, such as<br />

ICOindex.com, which tracks initial coin offerings of<br />

cryptocurrencies, for when to label an ICO a scam<br />

Geographically fencing certain transactions based on<br />

suspicion, or at least having delay mechanisms in<br />

place so that such transactions can be investigated.<br />

Build and proactively apply signature patterns to<br />

identify rogue transactions, based on variables, such<br />

as originating country, country of support, transaction<br />

antecedents, underlying asset, identification of<br />

various levels of ownership, accompanying collateral,<br />

other logistical information, etc.<br />

Sanction or use other punitive measures against rogue<br />

entities or nations supporting the country originating<br />

bogus cryptocurrencies.<br />

Link suspicious transactions for their completion and<br />

confirmation to logistical details such as, shipping<br />

routes, distribution parties, counter parties, insurance<br />

providers, etc.<br />

Sanctioning entities may<br />

have the following tools<br />

at their disposal. This is<br />

of course not a<br />

complete list but the<br />

intent is to generate<br />

conversation and fortify<br />

the white hats.<br />

ABOUT THE AUTHOR<br />

‘<br />

The argument that a fiat global currency<br />

could also be used by criminals serves only as<br />

an admission that regulation is much needed<br />

in the crypto world to keep the world from<br />

becoming a lawless jungle.<br />

’<br />

Sanction supporting crypto exchanges and trading<br />

platforms on which the sanctioned nation’s<br />

cryptocurrency trades<br />

Link internationally recognized cryptocurrencies to<br />

the release of any aid benefit.<br />

Co-opt a legitimate investigative entity to become<br />

part of the consensus mechanism for these rogue<br />

cryptocurrencies and blockchain transactions, thereby<br />

not letting the transaction reach a consensus<br />

threshold, or at least having the ability to detect the<br />

transaction<br />

To Conclude<br />

As we know, fiat money<br />

is currency that a<br />

government has<br />

declared to be legal<br />

tender, but it is not<br />

backed by a physical<br />

commodity. The value of<br />

fiat money is derived from the relationship between<br />

supply and demand rather than the value of the<br />

material from which the money is made. The<br />

argument that a fiat global currency could also be<br />

used by criminals serves only as an admission that<br />

regulation is much needed in the crypto world to<br />

keep the world from becoming a lawless jungle.<br />

Criminal laws and financial laws are interlinked such<br />

that a functioning society depends on these laws.<br />

Nonetheless, anti-crime enforcement bodies will<br />

continue to have to make strides in the areas of<br />

identification, anti-money laundering, suspicious<br />

activity reporting, commodity threading, transaction<br />

verification, counter party risk, dark web research,<br />

and others. PE<br />

Vaishali has over sixteen years of work experience in Strategy and Operations focusing on Financial<br />

Services, Technology and Utilities/ Renewable Energy industries. She has a diverse skill set ranging<br />

from Due Diligence, Merger Integration, Digital Transformation, and Complex Program Management.<br />

She works with cross functional teams of bankers and lawyers to assist Private Equity clients and<br />

Strategic Buyers execute on deals.<br />

She has led business transformation and value creation projects for Wells Fargo, Bank of America,<br />

American Express and Apple.<br />

She holds an MBA in International Affairs from Thunderbird School of Global Management and a<br />

Graduate Certificate in Technology Management from La Trobe University, Australia. She is also a<br />

certified Information Systems Security Professional (CISSP).<br />

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www.sharedservicesforum.in


Cognitive Automation for Operational Risk Management<br />

AI BASED PROCESS SURVEILLANCE IN TRADE LIFECYCLE<br />

• NEERAJ PARASHAR<br />

In recent times, leading global banks have drawn<br />

attention towards trading patterns where an individual<br />

employee has the ability of putting the financial<br />

position of the banks or trading houses at risk. This is<br />

commonly referred to as Rogue Trading. Rogue<br />

trading has largely been possible due to limited<br />

awareness towards risk-based scenarios and<br />

vulnerable organization practices, paving an easy way<br />

towards such outcomes. With likelihood of cybercrime<br />

and ransomware, there is a huge risk involved where<br />

any single act of such<br />

‘<br />

practice can convert the<br />

capitalization of any bank<br />

or financial institution to a<br />

significantly low level and<br />

impose existential threats<br />

in terms of direct financial<br />

exposure, loss of customer<br />

base or huge penalties.<br />

The risk of rogue trading<br />

can be effectively mitigated<br />

mitigated early on by warning signals flagged off by AI<br />

based cognitive RPA that helps to prevent<br />

occurrence of such scenarios from the system.<br />

The table below specifies the top financial losses<br />

which were caused directly by rogue trading between<br />

the period 1992 and 2011.<br />

www.sharedservicesforum.in<br />

He brought down the 233 year old<br />

Barings Bank to a third of its<br />

capitalization. Incurring losses of US$1.3<br />

billion from unauthorized investments in<br />

index futures contracts were sufficient to<br />

bankrupt this centuries old financial<br />

institution in 1995.<br />

The case of Nick Leeson requires special mention<br />

which led to Baring Bank’s eventual insolvency. He<br />

brought down the 233 year old Barings Bank to a<br />

third of its capitalization. Its losses on unauthorized<br />

investments in index futures contracts were sufficient<br />

to bankrupt the bank in 1995. Through a combination<br />

of poor judgement on his part, increasingly large initial<br />

profits, lack of oversight by the management, a naïve<br />

regulatory environment, and an unforeseen outside<br />

event - the Kobe earthquake, Leeson incurred a<br />

US$1.3 billion loss that bankrupted the centuries old<br />

financial institution.<br />

Risk of Rogue Trading<br />

In the world of data<br />

protection accountability<br />

with mandatory compliance<br />

of GDPR like regulations,<br />

organizations are more<br />

vulnerable to unauthorized<br />

access from inside, than<br />

external data breaches.<br />

’<br />

Rogue trading is one such scenario which is high<br />

stake and prone to high risk, high tension and high<br />

frequency. The operational dangers inherent in the<br />

world of securities and derivatives trading have risen<br />

dramatically in last 20 years with operations becoming<br />

digital.<br />

This new threat is a result of<br />

the advent of high-frequency,<br />

‘black box’ trading strategies,<br />

which are fully automated but<br />

not fully optimized, for the low<br />

latency exchange markets. In<br />

the past, traders would<br />

exceed limits, and finding<br />

prices moving against them,<br />

extend their unauthorized<br />

positions. The build-up of risk<br />

and losses would force the<br />

individuals to cover up and<br />

misrepresent activities. Such<br />

hidden positions, when<br />

brought to light, have toppled<br />

banks, and led to resignations<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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of senior executives with otherwise stellar records. In<br />

the future, banks, or worse — clearing houses — could<br />

be brought down by high-frequency trading software<br />

building massive positions in unforeseen and difficult<br />

to predict ways.<br />

‘<br />

The black box rogue<br />

trading scandal of the<br />

future will have much<br />

in common with the<br />

rogue trader scandals<br />

of the past.<br />

The actions of those individuals dubbed as ‘rogue<br />

traders’ have fascinated and, to an extent, invoked a<br />

degree of awe and admiration from those not directly<br />

affected by their machinations. These individuals<br />

circumvented controls, exceeded limits, and carried<br />

on by misrepresenting their holdings and risk.<br />

Unfortunately, in the high-stakes, high-risk, hightension<br />

world in which traders find themselves, the<br />

drive for success can overcome ethics. These<br />

individuals cover losses and deceive their colleagues,<br />

often in clever and ingenious ways. After the blow-up,<br />

it usually turns out that rogue traders have exploited<br />

multiple weaknesses in their firms’ procedures and<br />

systems. Keep in mind as well, that in most cases,<br />

investigations reveal that a number of managers were<br />

aware of the profits (which later, of course, turn out<br />

to be fictitious), and therefore the risks that were<br />

being taken.<br />

Key Questions for Risk Management<br />

In the digital ecosystem, there are many automated<br />

activities, which require regular reviews and<br />

governance to reduce risk exposure. Some of the<br />

important questions to be asked are listed below:<br />

Are banks running ‘stress tests’ on their high<br />

frequency trading programs?<br />

Could errors in price feeds from the many sources<br />

of market data trigger a flood of trades before the<br />

aberration is detected?<br />

Could detailed knowledge of a large bank’s algo<br />

trading rules be exploited by an external trader<br />

who sets off the market conditions that lead the<br />

algo to ‘misbehave’ or ‘go rogue’?<br />

Are regulatory cross-market ‘circuit breakers’<br />

and trading halts required, or can natural price<br />

discovery be retained in today’s low-latency<br />

markets?<br />

Concerns around the role of these algorithms<br />

skyrocketed after the so-called ‘flash crash’ of 6th<br />

May 2010 that caused the Dow Jones Industrial<br />

Average to plunge nearly 1,000 points in less than a<br />

half hour, with nearly a trillion dollars in stock market<br />

value evaporating — and then (mysteriously)<br />

reappearing. When it was later discovered that 68 per<br />

cent of the questionable trades that ended up being<br />

cancelled involved Exchange-Traded Funds (ETFs),<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

…hidden positions, when brought to light,<br />

have toppled banks, and led to<br />

resignations of senior executives with<br />

otherwise stellar records.<br />

26<br />

whose trading is highly computerized, the US<br />

regulators decided to explore whether algorithms that<br />

cause disruption in markets should be treated as if<br />

they were rogue traders.<br />

Regulators are eager to<br />

develop methods for<br />

assigning responsibility<br />

when trading technology<br />

goes awry. Overall, the<br />

’<br />

computerization of<br />

financial markets has<br />

improved transparency<br />

and efficiency, and reduced investors’ costs. To<br />

avoid politically motivated bans on new trading<br />

technologies, leaders in the financial markets industry<br />

must define when high-frequency or algorithmic<br />

trading crosses the line into being disruptive to<br />

markets, and who is responsible when it happens.<br />

Finding the answers to these concerns is now<br />

perhaps the most critical element in ensuring the<br />

safety of financial systems in the future.<br />

With a two-pronged approach of system audit and<br />

monitoring transactional data, AI-based cognitive<br />

RPA solutions via predictive model and proactive<br />

actions not only provide early warnings but also<br />

execute them automatically. The key benefits for the<br />

organization by installing such solutions are:<br />

Stakeholder Value<br />

Corporate Governance<br />

Risk and Compliance<br />

Early Warning Signals<br />

Prevention of Financial loss<br />

System Robustness<br />

Digital Capability for Risk Management<br />

As per current circumstances, Blockchain, IoT and<br />

RPA are taking over human input based governance.<br />

There is very little room left in the process or system<br />

not monitored closely in an integrated architecture.<br />

To have such a robust capability, organizations need<br />

to have a clear view of not only their enterprise<br />

architecture i.e. SOA (Service Oriented Architecture)<br />

but also customer facing BPM platforms. There is a<br />

distinct possibility that agile enterprise changes may<br />

leave some risk controls open for future<br />

vulnerabilities. In light of such situations, AI-based<br />

capability is not only vital but imperative to have.<br />

Business integration services are putting a ‘method<br />

in the madness’ by framing agreements for their<br />

partners and vendors. However, a huge area in<br />

operational environment is left unattended. In the<br />

digital world, old methods/ practices are not going to<br />

be replicated. With disruptive technologies and<br />

dynamic business environment, structured thinking<br />

based on concepts and lots of imagination is required<br />

to seek the necessary capability to meet internal and<br />

external threats and attacks.<br />

www.sharedservicesforum.in


Case Scenario<br />

Recently, a leading BPO company conducted a risk<br />

assessment exercise of many of its clients to identify<br />

vulnerable scenarios at client locations. Based on the<br />

learning captured, an AI-based solution was designed<br />

to mitigate all such scenarios in the future. While<br />

assessing the Trade to Settlement process on a<br />

client, the BPO company observed that there are<br />

huge discrepancies in the system with respect to<br />

people, processes and technology. Based on<br />

preliminary suggestions, the client noted the hugely<br />

vulnerable circumstances of their processes The<br />

client decided to leverage the assessment to not only<br />

determine the loopholes but at the same time, take<br />

immediate preventive and corrective actions.<br />

AI Based Deep Learning Framework<br />

Based on various scenarios, a pattern discovery<br />

analysis has been designed through multivariate and<br />

big data analytics that will identify the drivers<br />

(independent factors) of such<br />

instances and frame a predictive<br />

model for early warning signals and<br />

establish robustness of the system.<br />

AI-Based Surveillance Mechanism<br />

Broadly the surveillance mechanism can be developed<br />

around two broad major dimensions:<br />

1. Core Process Based Scenario Governance; and<br />

2. Data Driven Discrepancies<br />

Both these dimensions are elaborated below:<br />

Core Process Based Scenario Governance (or<br />

System Audit Framework & Business Intelligence).<br />

Here, user stories and remedial actions need to be<br />

configured on the AI platforms as scenarios to put a<br />

robust and scalable governance mechanism in place.<br />

The process and customer journey scenarios can be<br />

broadly classified into two categories:<br />

1) trading related scenarios where transaction level<br />

governance is required, and<br />

2) enterprise security and hygiene, which requires<br />

significant specific security standards and<br />

framework based approach for sustained and<br />

consistent operational excellence.<br />

Trade Life Cycle Risk Recognition Aspects: Major Scenarios<br />

The key areas where the below<br />

methodology helped are:<br />

Access Control Issues<br />

Technology Implementation in<br />

mapping business rules to<br />

accounting books<br />

Reconciliation Issues with<br />

respect to open exceptions<br />

No ownership and<br />

accountability against failed<br />

trades<br />

Discrepancy in Static and<br />

Reference Data<br />

The two categories as above have their<br />

own specific elements but it is very<br />

essential to note that these two<br />

categories are interdependent, making<br />

the scenario complex, demanding digital<br />

capability to track and monitor risks<br />

from rogue trading.<br />

In the next table, details of the major<br />

factors are mentioned, in terms of<br />

developing scenarios and incorporating<br />

controls in front, middle and back<br />

office.<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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Front Office<br />

Middle Office<br />

Back Office<br />

Trading<br />

Scanner<br />

Technology<br />

Scanner<br />

<br />

<br />

<br />

<br />

Purpose of Trading based on<br />

pattern recognition.<br />

Dealer Profile validation.<br />

Manual entry of counter<br />

party.<br />

One time vendor transactions,<br />

not in ICP master.<br />

Existence of non-live portfolios.<br />

No-access control of S&R data.<br />

No call back to confirm static<br />

and reference data.<br />

No monitoring of trade patterns<br />

for inter-company trades<br />

Access of booking/capturing<br />

trades and settlement to same<br />

person.<br />

Confirmations are managed<br />

manually or can be influenced.<br />

Trade allocations to incorrect<br />

client/prop accounts.<br />

Confirmed trades are not prematched<br />

within stipulated<br />

timelines/matched incorrectly.<br />

Manual confirmation of<br />

trades.<br />

Manual pre-matching of<br />

trades.<br />

Manual release of trade<br />

instructions in the market .<br />

Manual reporting, tracking<br />

and monitoring of post<br />

trade events.<br />

Reconciliation rules not<br />

preset in systems.<br />

Exceptions during settlement are<br />

incorrectly booked/settled.<br />

Failed trades are not reported on<br />

time/reported incorrectly.<br />

Failed trades are allocated to<br />

incorrect age/nominal buckets<br />

Accounting entries booked to<br />

incorrect journals<br />

All Static Data is not aligned/<br />

implemented to accounting<br />

events.<br />

All source applications are not<br />

aligned to FIs.<br />

All daily exceptions are not<br />

automatically flagged on time.<br />

All resolved exceptions are do<br />

not have audit trail.<br />

Reconciliation and fail reports<br />

are not automated.<br />

Finance<br />

Scanner<br />

Access<br />

Control<br />

Scanner<br />

No daily recon by system of all<br />

transactions booked by FO and<br />

closure of open issues.<br />

No ownerships of accountability<br />

issues<br />

No job swapping and risk audits<br />

pertain to operational practices<br />

and processes.<br />

<br />

Traders/Sales Desks having<br />

access to book keeping and<br />

settlement systems.<br />

All daily exceptions are not<br />

escalated or channelled to<br />

respective business owners.<br />

Root cause analysis not<br />

done on daily exceptions.<br />

All transactions are not<br />

tracked in book keeping<br />

system/ledgers<br />

Access control issue of call<br />

accounts & Bank Accounts.<br />

No clarity on creating, editing<br />

and deleting call accounts.<br />

Incorrect flow in the Intersystem<br />

reconciliation.<br />

Incorrect posting of journals<br />

leads to incorrect balances in the<br />

sub-account leading to contra<br />

bookings in the suspense and the<br />

wash accounts.<br />

Manual adjustment of accounts<br />

and database<br />

Back office personnel having<br />

access to trade booking /<br />

amendment systems.<br />

Client<br />

Scanner<br />

No Audit trail of client requests.<br />

No tracking of client grievances.<br />

No system of clearing client<br />

accounts on periodic basis.<br />

No formal preset channel for<br />

client communication<br />

Client sensitive information sent<br />

to incorrect parties.<br />

Absence of formal<br />

communication for<br />

confirmation and<br />

settlement for all trades.<br />

No reverse recon for each client<br />

data via automatic mechanism.<br />

Compliance<br />

Scanner<br />

Early Warning<br />

Signals<br />

Scanner<br />

Movement of people from<br />

middle office and back office.<br />

No Tracking of financial impact<br />

in their dealings.<br />

No audit trail of employee<br />

access levels and internal<br />

account details.<br />

<br />

<br />

No Dash boarding system<br />

Recon between order book<br />

and trade book across<br />

applications<br />

No planned rotation of<br />

people<br />

Existence of non-live<br />

employees in the system.<br />

No Dash boarding system<br />

Management of swift cost and<br />

offline trade separately.<br />

Absence of external audit<br />

practices or strong internal audit.<br />

No Dash boarding system around<br />

critical parameters like Ratios ,<br />

Performance and Pattern.<br />

Business<br />

Intelligence<br />

Scanner<br />

Movement of people from<br />

middle office and back office.<br />

No Tracking of financial impact<br />

in their dealings.<br />

Absence of trading pattern<br />

recognition software<br />

No strong follow up and closure<br />

Absence of analytics engine<br />

around defined business<br />

rules.<br />

No strong follow up and<br />

closure<br />

Separation of official duties.<br />

Conflict of interest.<br />

No analytics of data available in<br />

system<br />

No strong follow up and closure<br />

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www.sharedservicesforum.in


Data Driven Discrepancies (or Data Driven Actionable Insights):<br />

These are descriptive, diagnostic, predictive and prescriptive<br />

analytics via actionable insights, KPI reports and models/patterns.<br />

Off-Track Trading Strategies – Surveillance Mechanism<br />

Core Preventive Measures<br />

The major rogue trading cases discussed above were<br />

all avoidable through basic, general management<br />

governance and review. There are a few immutable<br />

principles in the control of trading operations, but<br />

management must enforce them rigorously and<br />

continuously with no exceptions. The four core<br />

principles for avoiding rogue trading disasters are as<br />

follows:<br />

Separating front/middle/back office activities and<br />

processes. Segregation of duties ensures traders<br />

cannot interfere with the processing and reporting<br />

of their transactions<br />

Limiting access to trading, risk control and<br />

settlement systems to separate functional areas<br />

completely and preventing any individual from<br />

having access to more than one area<br />

Using independent, outside pricing sources for<br />

mark-to-market valuing of positions. It’s easy to<br />

value a bank’s position in IBM shares, but many<br />

traded instruments do not have an easily<br />

obtainable market price. Allowing internal staff to<br />

enter price estimates for profit and loss<br />

calculations opens the firm to deception<br />

ABOUT THE AUTHOR<br />

Ensuring integrity, which is the key to a<br />

good trading system. This means all trade<br />

accounting data are accurate and<br />

consistent, and can be verified easily<br />

through reconciliation with external<br />

parties (e.g., client trade confirmations,<br />

clearing, etc.)<br />

In summary, firms must maintain a robust<br />

control environment, allow for audits, limit<br />

access to key functions to specified users,<br />

and be able to reconcile with other internal<br />

and external data.<br />

Way Forward for Digital Readiness<br />

The AI based surveillance mechanism and<br />

framework leverages all the digital<br />

capabilities of the organization and offers a<br />

robust and scalable framework where data<br />

driven and culture building practices provide<br />

a holistic environment that leads to a secure<br />

framework and mitigates operational risk,<br />

especially led by rogue trading and other off<br />

trading practices. Putting a structured framework<br />

works as a significantly effective deterrent against<br />

ongoing cyber and internal attacks and compromising<br />

positions for the organizations. Since this is a<br />

dynamic and never ending process, it is essential that<br />

organizations should align dedicated teams on<br />

research and analysis of other possible scenarios and<br />

enrich surveillance index organically and inorganically.<br />

There is also a need to view actions taken by RPAled<br />

engine and review the performance in pre and<br />

post implementation conditions. Assessment of risk<br />

requires innovative ways of measuring risk - be it<br />

interviews, suggestion system, floor governance and<br />

secondary data inputs which is from the qualitative<br />

point of view and not covered in the present way of<br />

working. Big data based analysis covering both<br />

unstructured and structured data offers intelligent<br />

monitoring of transactions and defined process which<br />

provide an opportunity to install early warning signals,<br />

lead indicators, caveats, advisories to seek vulnerable<br />

tendencies. Benchmarking and digital performance<br />

management standards too need to be developed in<br />

this space, which may also prove useful in leveraging<br />

digital capability for business performance. PE<br />

Neeraj Parashar is Practice Head of BFS, Global Risk & Compliance, Digital and Design Lab for<br />

Tech Mahindra, and has also worked as Global DPO for TechM. He is pursuing PhD in Digital<br />

Transformation (where he has written digital performance management standards), and MBA<br />

(Information Systems and Marketing) from IMS, Indore, M.Phil in Economics, Certified DPO, Six<br />

Sigma MBB, Lean Master, PMP, CIO Said-Garter Certified Professional and an alumnus (Diploma in<br />

Software Engineering) of Carnegie University of Pittsburgh, USA. With over <strong>18</strong> years of experience<br />

in consulting (operational, architecture and advisory) and managing delivery of Digital and RPA<br />

based organization excellence projects i.e. focusing IT and business outcomes especially in the<br />

domains of telecom, banking, financial services and insurance. He has managed client engagements<br />

in RSA, Singapore, India, UK, EU and US. The solutions developed by Neeraj have benefited<br />

customers not only in seeking financial impacts but also in effectively deploying digital business<br />

strategic capabilities.<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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SSF Excellence Awards, Recognition and Felicitations<br />

“COMPANIES OF EXCELLENCE GO THE EXTRA MILE TO ACHIEVE WHAT'S DISTINCT<br />

AND VALUABLE.”<br />

• A CURTAIN RAISER<br />

Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend<br />

preparing for it. The victorious performance itself is merely the demonstration of their championship character.<br />

– T. Alan Armstrong<br />

The time is now ripe for Excellence Awards & Recognition to those who have delivered Business Imperatives using the<br />

power of Process Discipline. With this intent, Shared Services Forum, in collaboration with its Knowledge Partner RvaluE ,<br />

has instituted Shared Services Excellence Awards, Recognition & Felicitations. These Awards have been established to<br />

honor, recognize and promote Process Management and Transformative Strategies by Shared Services demonstrating<br />

winning practices. These awards are designed to recognize contributions by Companies & Individuals that are broadly<br />

comparable. These are poised to become the benchmark for Indian organizations to adopt Shared Services & BPM<br />

Strategy.<br />

30<br />

AWARDS, RECOGNITION & FELICITATIONS<br />

The Shared Services Excellence Awards are designed to recognize contributions by Companies and Individuals/<br />

Professionals that are broadly comparable. With this objective, the year 20<strong>18</strong> will have the following categories for:<br />

EXCELLENCE AWARDS<br />

<br />

<br />

<br />

<br />

Shared Services in India/ Overseas: Servicing for any of the Service Functions (private or public sector), such as<br />

Finance & Accounting (F&A), Human Resource (HR), Supply Chain Management, Operations, Customer Life Cycle<br />

Management, Information Technology Services<br />

Effective Business Process Transformation – Delivered Business Impact/ Achieved Business Excellence by any of<br />

the following:<br />

‣ Leveraging Process Discipline Leading to Process Excellence/ Innovation in any of the Service Functions<br />

‣ Technology Transformation or Digitization in any of the Service Functions<br />

‣ Deploying Innovative People Practices (such as Organizational Talent Management Initiatives, including<br />

Innovative Employee Learning and Development Initiatives) resulting into a Business Impact<br />

‣ Moving up the Process Value Chain<br />

‣ Exemplary Customer Experience Management<br />

The above Awards will be for two separate sub-categories:<br />

Global In-House Centers<br />

Corporations and Shared Services in India<br />

Realizing Business Value by centralized function spin-off/ Unlocking the Value of Business Process Management<br />

through a successful spin-off<br />

Effective Business Process Transformation for a Client by IT Services/ ITeS Provider, presenting a Client Case<br />

Study demonstrating value delivery<br />

RECOGNITION<br />

Successful Launch of Business Process Consolidation/ Shared Services Strategy by Companies/ Institutions in<br />

India through Captive or Outsourced Shared Services<br />

FELICITATIONS<br />

Felicitating Leaders/ Achievers to recognize and honor stellar contributions by Distinguished Individuals who are<br />

key leaders to build the Global Shared Services & Business Process Transformation space at the Industry as well as<br />

at the Company level<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

www.sharedservicesforum.in


Shared Services Forum (SSF) with RvaluE Consulting as knowledge partner has conceptualized and has been holding the<br />

annual BPM & Shared Services Conclave for six consecutive years now. The key objectives of this event are to capture,<br />

recognize and disseminate awareness/ impact of Business Process Management (BPM) by Global Indian Organizations<br />

through Shared Services, both captive and hybrid, thereby fully leveraging the best practices from global shared services<br />

and off- shoring operations. The 20<strong>18</strong> Conclave aims to bring specific focus of the industry towards the role of the digital<br />

disruption on business process practices to counter the changing world and achieve enhanced business outcomes, thus<br />

fully leveraging the best practices from global shared services and off-shoring operations.<br />

Past Conclave Events (2011-2017) – A Snapshot<br />

The journey of SSF began in 2011 with the purpose of sharing the knowledge which was resident with a few leaders of the<br />

shared services and outsourcing industry. This journey so far has been extremely successful with its focus progressively<br />

widening from Business Process Consolidation (BPC) to a more holistic Business Process Management (BPM). Shared<br />

Services Forum has progressively become the Forum of Interactive Excellence in India for Shared Services and Business<br />

Processes. The participants at the SSF platforms/ events/ publications, take back not only a myriad of experiences with<br />

respect to strategic execution of shared services strategy, but also connections and awards that bring in ‘Culture’ and<br />

‘Value’ to the Industry.<br />

WINNERS OF THE 2017 BPM & SHARED SERVICES EXCELLENCE AWARDS<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

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Awards & Recognition for Excellence in Shared Services (2011-2017)<br />

The Annual Conclave serves as the platform for recognizing and awarding Organizational Achievements and Professional<br />

Excellence, thus setting benchmarks, for Indian organizations to adopt BPM & Shared Services Strategy. These awards and<br />

recognitions have been conferred on the following organizations for their exemplary achievements:<br />

Conclave Year<br />

Organizations Awarded/ Recognized<br />

2011 nuFuture Digital India and Hindustan Unilever Limited<br />

2012<br />

Bharti Airtel Ltd, Atlas Documentary Facilitators Company (ADFC) Pvt Ltd (An Associate of HDFC), ICICI<br />

Prudential Life Insurance Company Ltd, Dr Reddy's Laboratories Ltd<br />

2013 Tata Motors Ltd, Adani Enterprises Ltd, ICICI Bank Ltd, ONGC<br />

2014<br />

Reliance Industries, Vodafone Shared Services Ltd, Dabur India Ltd, Brandix Mercury Asia (Sri Lanka), ZEE<br />

Media Corporation Ltd, VE Commercial Vehicles Ltd, AHL Business Solutions Limited<br />

2015<br />

Cipla Ltd, Hindustan Unilever Ltd, Tata Motors Ltd, Infosys BPO Ltd, Piramal Enterprises, United Spirits<br />

Ltd, and SRF Ltd<br />

Mahindra Integrated Business Services Pvt Ltd (Mahindra & Mahindra), TATA Motors Ltd, Essel Business<br />

2016 Excellence Services Limited (Essel Group), Dr Reddy’s Laboratories Ltd, ANZ Begaluru Hub, and Kuoni<br />

Travel Group<br />

Olam Information Services Pvt Limited, Essel Business Excellence Services Limited (Essel Group),<br />

2017<br />

syngenta Services Pvt Limited, Principal Global Services Limited, Vodafone Shared Services India, Unilver<br />

Industries Pvt Limited, Hindustan Coca-Cola Beverages Pvt Limited, Intelenet Global Services, and<br />

Raymond Lifestyle Business<br />

Winning Moments Captured…<br />

DR REDDY’S LABORATORIES<br />

TATA MOTORS<br />

SYNGENTA SERVICES<br />

PRINCIPAL GLOBAL<br />

SERVICES LIMITED<br />

OLAM INFORMATION<br />

SERVICES<br />

UNILEVER INDUSTRIES<br />

HINDUSTAN COCA COLA<br />

BEVERAGES<br />

ANZ Bengaluru Hub<br />

MAHINDRA INTEGRATED<br />

BUSINESS SERVICES<br />

ESSEL BUSINESS<br />

EXCELLENCE SERVICES<br />

RAYMOND –<br />

LIFESTYLE<br />

BUSINESS was<br />

given<br />

Recognition for<br />

Effective Shared<br />

Services<br />

Implementation<br />

In India<br />

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www.sharedservicesforum.in


THE HALL OF FAME – SSF Felicitations of Pioneering Leaders in Global India<br />

Year 2014 marked a tradition of felicitating BPM Industry Leaders with Pioneering Leader Awards to honor their stellar<br />

contributions in the BPM space at the Industry level as well as at the Organizational level.<br />

PRIYAN FERNANDO<br />

2017<br />

‘PIONEERING BUSINESS LEADER’<br />

FOR GLOBAL SHARED SERVICES<br />

BVR MOHAN REDDY<br />

2016<br />

‘PIONEERING BUSINESS LEADER’ IN<br />

GLOBAL INDIA<br />

RAKESH KUMAR GUPTA<br />

2015<br />

‘PIONEERING BUSINESS LEADER’ IN<br />

GLOBAL INDIA<br />

AKHIL GUPTA<br />

2014<br />

‘PIONEERING BUSINESS LEADER’ IN<br />

GLOBAL INDIA<br />

www.sharedservicesforum.in<br />

RAMAN ROY<br />

2014<br />

‘PIONEERING ENTREPRENEURIAL LEADER’ IN<br />

GLOBAL INDIA<br />

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THE HALL OF FAME – SSF Felicitations of BPM Achievers in Global India<br />

In 2015, SSF initiated the ‘BPM Achiever in Global India’ Awards to felicitate achievers in the Shared Services space for<br />

CREATIVITY & LEADING ENTERPRISE-WIDE SHARED SERVICES & BPM MISSION, DELIVERING VALUE AND BUSINESS<br />

TRANSFORMATIONAL IMPACT<br />

SHYAMA BIJAPURKAR<br />

2017<br />

‘BPM ACHIEVER’ IN GLOBAL INDIA<br />

PRADEEP KAPUR<br />

2016<br />

‘BPM ACHIEVER’ IN GLOBAL INDIA<br />

RAHUL SINGH<br />

2016<br />

‘PIONEERING BPM ACHIEVER’ IN GLOBAL INDIA<br />

PANKAJAM SRIDEVI<br />

2016<br />

‘BPM ACHIEVER’ IN GLOBAL INDIA<br />

K RAMESH<br />

2015<br />

‘PIONEERING BPM ACHIEVER’ IN GLOBAL INDIA<br />

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www.sharedservicesforum.in


ABOUT THE ORGANISERS<br />

Shared Services Forum (SSF)<br />

SSF is a pioneering, interactive platform of Industry Veterans and Business Process Experts & Practitioners with a vision<br />

to create and disseminate knowledge for excellence in Business Process Management (BPM). We ideate and synthesize<br />

‘best in context’ practices for successful adoption of business process in the corporate world.<br />

SSF began its journey in 2011 for the purpose of sharing of knowledge which was resident with a few leaders of the<br />

shared services and outsourcing industry. Over the years, it has built a strong network of thought leaders, experts, and<br />

change agents across all functions and several domains. In short, SSF’s mission is :<br />

To spread awareness of Value-Delivering Transformational Strategies for effective adoption of BPM<br />

To establish Winning Practices that result from exchange of knowledge<br />

To acknowledge, award and showcase Organizational Achievements & Professional Excellence<br />

To build a strong network of thought leaders, experts, practitioners and change agents<br />

SSF has progressively become the Forum of Interactive<br />

Excellence in India for Shared Services and Business<br />

Processes. The participants at the SSF platforms –<br />

interaction events, publications, seminars, workshops,<br />

etc., take back not only a myriad of experiences with<br />

respect to strategic execution of shared services<br />

strategy, but also connections and awards that bring in<br />

‘Culture’ and ‘Value’ to the Industry.<br />

The On-Going Journey of SSF….<br />

10 Pioneering Leaders & BPM Achievers Felicitated<br />

35 Organizations Awarded/ Recognized<br />

170+ Speakers Shared their Expertise/ Experience<br />

55+ Case Studies Presented<br />

10 Release of SSF Publications<br />

3 Research & Survey Reports<br />

6 Frameworks for Building Capabilities<br />

Knowledge Partner<br />

SSF leverages the immense global and India industry experience of RvaluE in multiple<br />

domains, across many functions and in all forms of operating models.<br />

RvaluE signifies ‘Realizing Business Value’ and is a team of BPM Pioneers & Team of<br />

experienced Practitioners, Consultants, Facilitators and Coaches. RvaluE offers niche<br />

End-to-end business transformation services and solutions covering Redesign of Business Processes & Offshoring,<br />

Developing Talent & Capabilities of Individuals/ Organization, Industry Expertise for BPM strategy adoption &<br />

execution, technology and enhancements, and Innovative Solutions for Operations across Indian / Overseas<br />

Organizations, Shared Service Centres and the BPM Ecosystem.<br />

For any query related to Awards, Conclave 20<strong>18</strong> or SSF, write to awards@sharedservicesforum.in<br />

www.sharedservicesforum.in<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

35


A Scientific Art & An Artistic Science<br />

SIMPLIFYING BPM – THE LIGHTER SIDE OF SERIOUS BUSINESS<br />

• KRISH VENKAT<br />

A line is a dot that went for a walk.<br />

– Paul Klee<br />

The dot taking a predictable walk results in a straight<br />

line, which is what most readers would visualize<br />

spontaneously while reading the above.................................<br />

‘<br />

A random walk – a<br />

walk deviating from<br />

the routine – might<br />

lead to something<br />

new, something<br />

creative, something<br />

that could possibly<br />

change the world<br />

around us.<br />

Managing processes<br />

There is a ‘process’ in everything that is<br />

occurring around us, if only we learn how<br />

to ‘see’ it. From as mundane as getting<br />

ready and leaving for work every morning<br />

to readying a flight with 500+ people for<br />

take-off, there is a process involved,<br />

whether we are aware of it or not.<br />

This is where Process Management comes into<br />

picture. There is a ‘process’ in everything that is<br />

occurring around us, if only we learn how to ‘see’ it.<br />

From as mundane as getting ready and leaving for<br />

work every morning to<br />

readying a flight with<br />

500+ people for take-off,<br />

there is a process<br />

involved, whether we are<br />

aware of it or not.<br />

But somehow, people<br />

think of processes<br />

consciously and intensely<br />

only when it comes to<br />

anything related to<br />

business.<br />

’<br />

Hence ‘Business Process Management’ (BPM)<br />

seems to have acquired a unique significance. Henry<br />

Ford, Steve Jobs, Bill gates and numerous others<br />

have had the requirements of replicating their<br />

inventions and scaling their businesses up to the sky<br />

and even beyond. The way they have conquered the<br />

world, even Alexander of Macedon would envy. To<br />

achieve this, the tens of thousands of their army had<br />

to bring out outputs in the same way they had<br />

envisioned. Hence, Business Process Management<br />

assumes utmost significance.<br />

Continuous Line Art<br />

Courtesy: darkroastedblend.com<br />

A straight line or a drawing of a specific shape and<br />

size is formed if it is drawn in a particular way,<br />

through a ‘process’.<br />

Especially, if there is a need to replicate it many<br />

times over, there is a need for a standard process<br />

that needs to be understood, designed, agreed, tested<br />

and implemented.<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

36<br />

“No institution can possibly survive if it needs<br />

geniuses or supermen to manage it. The business<br />

must be organized in such a way as to be able to get<br />

along under a leadership composed of average human<br />

beings.” Peter Drucker.<br />

But, successful organizations would want to sustain<br />

their ability to add value and thus, their competitive<br />

advantage. They have to create new products and<br />

also retain the best of brains. Thus, Business Process<br />

Management must look beyond mere awareness of<br />

the processes or the robotic repetition from the<br />

manuals. BPM has to ensure sustained excellence,<br />

thereby naturally assuming the nature of an art.<br />

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Peter Drucker called management a liberal art and he<br />

in fact brought lessons from sociology, psychology,<br />

philosophy, culture and why, even religion into his<br />

teachings on management.<br />

BPM thus embraces art throughout. The art<br />

dimension would dominate, if an individual or a team is<br />

involved in BPM with passion, reasonable freedom,<br />

creativity and empowerment.<br />

Looking Beyond the Function<br />

Most professionals, especially in finance and<br />

accounting, may not be process oriented. Some of<br />

them would have understood the function well, while<br />

missing the process. BPM increases the visibility<br />

factor. A person who has a process orientation is able<br />

to see the “whole”, identifying bottlenecks and<br />

visualizing risks and enabling proactive action.<br />

Understanding the relationships and the end-to-end<br />

flow is science while improvising and adding<br />

excellence is more of an art.<br />

“Risk comes from<br />

not knowing what<br />

you’re doing.”<br />

–Warren Buffett<br />

BPM is thus not a routine, predictable, boring job.<br />

BPM is not merely documenting what is. It is doing all<br />

things required to reach where you desire to be. In<br />

short, you design excellence.<br />

BPM & Technology<br />

BPM is not just about technology. It goes way<br />

beyond technology. In fact, technology is just one<br />

part of BPM. Unless there is excellence in the<br />

business process, there is not going to be any<br />

excellence merely by using the most expensive or the<br />

most modern technology.<br />

At the same time, business and technology have<br />

become so woven together. As part of BPM, it is very<br />

rare that you talk about one excluding the other.<br />

Hence, BPM is more or less like an AR Rahman<br />

composition. It is about music. It is also about<br />

technology. You cannot exclude one from the other.<br />

But a novice using the same technology would not<br />

produce the same music that AR Rahman produces.<br />

‘<br />

BPM is thus not a routine, predictable, boring job.<br />

BPM is not merely documenting what is. It is<br />

doing all things required to reach where you<br />

desire to be. In short, you design excellence.<br />

’<br />

“Design is not just what it looks like and feels like.<br />

Design is how it works.”<br />

–Steve Jobs<br />

To a crafty batsman, the cover drive is akin to an<br />

artist’s brush stroke. But for those who study it and<br />

use it to coach others, it could be more of a science.<br />

Art is more internalized. Even for the batsman<br />

himself, when he is made aware of a flaw in his game,<br />

the science takes over in precisely measuring, for<br />

example, the extra unnecessary leg movement or the<br />

bat lift.<br />

Once he rectifies his<br />

flaw by repeated<br />

practice, he gets back<br />

to the ‘artist’ mode<br />

and even improvises<br />

on what he just learnt.<br />

He shifts from<br />

‘doing’ to ‘being’.<br />

......automation applied to an inefficient operation<br />

will magnify the inefficiency.”<br />

– Bill Gates<br />

The End User<br />

The ease of use for the consumer - internal or<br />

external - is directly proportional to the vigorous<br />

efforts during the process design.<br />

Be it a smart phone or an app, the harder you work<br />

during the programming or the designing, the easier it<br />

would be for the end user. Thus, in BPM, while<br />

creating the process, there is a need for deliberating<br />

all relevant factors and even proactively visualizing<br />

the challenges. This will ensure that it simplifies life<br />

for the end user.<br />

Singing for the ‘Emperor’<br />

“No great artist<br />

ever sees things as<br />

they really are. If<br />

he did, he would<br />

cease to be an<br />

artist.”<br />

– Oscar Wilde<br />

In most organizations, the employees are shown the<br />

process. They are merely expected to understand it<br />

and just keep repeating it.<br />

Once, Akbar heard the divine song of a fakir and<br />

found that it was far more melodious than that of<br />

Tansen, his most favorite court singer. He asked<br />

Tansen “Both of you have the same heavenly voice,<br />

but his song is far more superior to yours. What could<br />

be the reason?” Tansen replied “While I sing to<br />

please you, he sings for himself and his divine Master.<br />

That’s the big difference.”<br />

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PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

37


BPM, in many organizations, is very similar. The<br />

initiatives are taken to please some ‘emperor’ or the<br />

other and are executed in a highly predictable<br />

manner, dominated by a narrow vision. More often, it<br />

is too focused on the “emperor” that people even fail<br />

to point out that the emperor is not well dressed.<br />

This propensity to remain silent has sometimes even<br />

caused huge losses, including lives. The Columbia<br />

disaster of NASA is only one such example. The<br />

Board that investigated the disaster reported:<br />

"Cultural traits and organizational practices<br />

detrimental to safety were allowed to develop," and<br />

cited "reliance on past success as a substitute for<br />

sound engineering practices" and "organizational<br />

barriers that prevented effective communication of<br />

critical safety information" among the problems<br />

found.<br />

(Courtesy: Space.com)<br />

“The leader is the one who climbs the tallest tree,<br />

surveys the entire situation, and yells, ‘Wrong<br />

jungle!.... Busy, efficient producers and managers<br />

often respond....‘Shut up! We’re making<br />

progress!”<br />

– Stephen Covey<br />

Leadership Dimensions of BPM<br />

BPM definitely needs inclusiveness, openness and<br />

creativity. The courage to challenge existing ways of<br />

working must be appreciated as a value. Of course, a<br />

clear framework and a disciplined approach is a must,<br />

with concrete focus on business objectives. In music,<br />

each raag has a rule. If one chooses that raag, the<br />

specific rules have to be followed. But that does not<br />

mean the lack of creativity since, within each raag,<br />

great composers have managed to create thousands<br />

of songs using just those seven or less notes.<br />

There must be scope for new ideas and radical<br />

changes. This does not mean re-inventing the wheel,<br />

but often re-invigorating the zeal. It sometimes<br />

means a Zero–base approach to ensure that we are in<br />

the right ‘jungle’. Also, the Organization should look<br />

towards increasing the ownership down till the last<br />

employee to enable shared vision of the enterprise.<br />

The highest level of Business Process Management<br />

would thus be Business Process Leadership, which is<br />

doing the right things rather than doing things right.<br />

From all of the above, we would find that BPM<br />

encompasses Strategy, Operations, Systems, HR and<br />

what not? And art permeates into all of these.<br />

“There is nothing so useless as doing efficiently<br />

that which should not be done at all.”<br />

– Peter Drucker<br />

Conclusion<br />

For BPM to become inclusive, creative, disruptive<br />

and profitable:<br />

I. Create an open environment.<br />

II. Build business partnerships amongst the<br />

internal leaders.<br />

III. Open the communication channels. Stop<br />

conducting ‘meetings’ and start having<br />

conversations.<br />

IV. Listen to the people concerned. This is the<br />

most powerful motivational tool ever.<br />

V. Empower them.<br />

VI. Ensure that all business leaders are inclusive in<br />

their approach.<br />

VII. Identify the negotiable and the non-negotiable<br />

parts of the BPM. Make all understand these.<br />

“Art is not a thing, it is a way,”<br />

– Elbert Hubbard<br />

Art is a way, a process. And process is an art. PE<br />

ABOUT THE AUTHOR<br />

Krish is a psychologist with a special focus on creative leadership and entrepreneurship. He is a<br />

Chartered Accountant with an MBA in HR and a Masters in Psychology,<br />

Organisational Psychologist, Chartered Accountant, Strategist, CEO Coach, Author & Keynote<br />

Speaker.<br />

25+ years of corporate experience in Strategy, Finance, HR and Learning & Development, with<br />

leading Indian & Multi-National Corporations, and has designed the SMartT (Sports, Music, Art &<br />

Theatre) methodology for learning interventions.. He is Passionate about enabling peak performance<br />

of businesses, teams & individuals.<br />

PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />

38<br />

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GLOBAL CIO SUMMIT 20<strong>18</strong><br />

– A Curtain Raiser<br />

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