SSF's Journal - Aug'18
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AUGUST 20<strong>18</strong><br />
Innovation in business involves making disruptive changes<br />
that creates value by introducing new products and services,<br />
operational processes or business models.<br />
Innovating to Excel<br />
A VERSATILE PARTNERSHIP BETWEEN<br />
INNOVATION AND PERFORMANCE<br />
A <strong>Journal</strong> of Shared Services Forum
AUGUST 20<strong>18</strong><br />
A <strong>Journal</strong> of Shared Services Forum<br />
EDITORIAL BOARD<br />
Sanjay Gupta<br />
Rakesh Sinha<br />
Pallavi Jayaswal<br />
CORPORATE OFFICE<br />
Shared Services Forum<br />
D-75, Malviya Nagar,<br />
New Delhi - 110017, India<br />
Phone: +91-11-2667 4920<br />
www.sharedservicesforum.in<br />
Published, Printed and Owned by<br />
Shared Services Forum<br />
All rights reserved.<br />
Reproduction in whole or in part<br />
without written permission from<br />
Shared Services Forum is<br />
prohibited.<br />
Write to us:<br />
contact@sharedservicesforum.in<br />
Sanjay Gupta is the Chief<br />
Architect of Shared<br />
Services Forum. He has<br />
over 32 years of work<br />
experience in the fields of<br />
Management, Business Processes,<br />
Finance and Human Resources.<br />
Sanjay has pioneered & published<br />
several research papers on BPM &<br />
Shared Services and also co - authored<br />
the first ever comprehensive book on<br />
BPM – “BPM in Global India - The<br />
Inflection Point for Competitive<br />
Advantage”. Sanjay is the Executive<br />
Editor of Shared Services Forum’s<br />
<strong>Journal</strong>, Process Edge and contributes<br />
immensely towards GICs/ Shared<br />
Services/ BPOs by knowledge capture,<br />
sharing and dissemination through<br />
articles, research and creating models<br />
for base lining and growth.<br />
Sanjay divides his time between SSF<br />
activities and consulting for large<br />
corporates. In addition, he provides<br />
English coaching to the underprivileged<br />
children, youth and young adults.<br />
Editor’s Note<br />
The best known CEOs in the world are the ones who have created legends by<br />
dramatic transformations which leave us spellbound in awe. One has to simply<br />
imagine the impact on the business world created by people such as Steve<br />
Jobs, Jeff Bezos, Mark Zuckerberg, Bill Gates, Elon Musk, Jack Ma, Indra<br />
Nooyi, Richard Branson and so many others, thereby, changing the direction of<br />
their industry significantly. Such was the influence of their transformational<br />
journeys that they have all become subjects of case studies in several<br />
business schools all over the world.<br />
Having said, there are enough and more stories of transformations within the<br />
business world that may not make to the books of business history. There is<br />
no denying the impact that such efforts have had on their companies and<br />
surrounding communities. For one, the need for transformation has moved out<br />
of front-end and main stream business to enterprise and staff functions. Many<br />
not-so-large companies have aspirations to rationalize and standardize their<br />
enterprise processes across their organization in order to realize efficiency<br />
benefits. Also in this almost unmerciful world, real competitive advantage could<br />
well come from their staff and support functions. Business leaders are well<br />
aware that having universal processes, common technology and strong<br />
capability can lead to consistent, repeatable, scalable, quality services.<br />
Many large organizations have created shared services or ‘global in-house<br />
centers' for business process transformation, while few others have<br />
‘outsourced’ their processes to players specializing in their respective<br />
industries. And then, there are several models in between. However, that is<br />
easier said than done. Even transformation of this magnitude can be very<br />
difficult to undertake. Many mid-size companies usually lose out largely due to<br />
lack of scale or wherewithal – and usually both. Nevertheless, by adoption of a<br />
well thought out strategy, and by following a scientifically created delivery<br />
model specifically geared to this aspect, global professionalism can be<br />
achieved which can be comprehensive, all-encompassing, all-inclusive, and<br />
holistic.<br />
In this edition of PE, we explore one such business transformation model which<br />
is both unique and innovative. It is a state-of-the-art processes management<br />
environment that encompasses the benefits of both in-house centers and<br />
outsourcing without compromising on flexibility or control. To further help the<br />
business process leaders, this edition also includes another process<br />
management model – a maturity matrix. This matrix is a very useful tool to<br />
assess the level of competence infused in the enterprise processes, on the<br />
road to professionalism and continuous value delivery.<br />
Businesses are becoming more complex by the day - and digitization is<br />
tightening the loop even further. Some of the cutting edge technologies of<br />
today are making the tasks invisible to humans. Whether it is trading on the<br />
nano second or using an encrypted decentralized distributed ledger-based<br />
cryptocurrencies for payments and other transactions. Direct human<br />
intervention is becoming rare. Humans are interfacing with these technologies<br />
only at the strategy, design and control level. The execution level is far too<br />
fast and complex for the relatively sluggish human. The one thing we do know,<br />
however, is that to be able to counter the risk of technology ‘going rogue’, is<br />
technology itself.<br />
While we wait for the next big story on global transformation, progressive<br />
business leaders are taking front and center to chalk out their own success<br />
stories. We at SSF are committed to help make that happen, whether by bring<br />
out executable business models, or sharing stories of demonstrated successes,<br />
or organizing discussion forums, conclaves and knowledge summits. Our<br />
forthcoming flagship annual conclave, the 8th in its series, is specifically geared<br />
to cover all the elements mentioned above - and more.<br />
www.sharedservicesforum.in
Table of Contents<br />
3<br />
COVER STORY<br />
Innovating to Excel<br />
CO-CREATING VALUE BY BUSINESS PROCESS TRANSFORMATION<br />
15<br />
Moving Towards Continuous Value Delivery Through Process<br />
Maturity<br />
AN INNOVATIVE MODEL DESIGNED BY PRACTITIONERS FOR<br />
PRACTITIONERS<br />
22<br />
Calling the Attention of Financial Gatekeepers<br />
THE GOOD AND BAD OF CRYPTOCURRENCIES<br />
25<br />
Cognitive Automation for Operational Risk Management<br />
AI BASED PROCESS SURVEILLANCE IN TRADE LIFECYCLE<br />
30<br />
SSF Excellence Awards, Recognition and Felicitations<br />
A CURTAIN RAISER<br />
36<br />
A Scientific Art & An Artistic Science<br />
SIMPLIFYING BPM – OR THE LIGHTER SIDE OF SERIOUS BUSINESS<br />
www.sharedservicesforum.in
COVER STORY<br />
Innovating to Excel<br />
CO-CREATING VALUE BY BUSINESS PROCESS TRANSFORMATION<br />
• ANAND MAHESHWARI<br />
Innovation in business involves making disruptive changes<br />
that creates value by introducing new products and services,<br />
operational processes or business models.<br />
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The<br />
ones who see things differently; they’re not fond of rules. You can quote them, disagree with them, glorify or vilify<br />
them, but the only thing you can’t do is ignore them because they change things. They push the human race<br />
forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough<br />
to think that they can change the world, are the ones who do.”<br />
— Steve Jobs<br />
www.sharedservicesforum.in<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
3
Few decades ago, by evolving and adapting to a<br />
collaborative supply chain (like shop-made vs.<br />
bought-out or sub-contracting), the Manufacturing<br />
Industry transformed itself and created strategically<br />
differentiated business models. Pursuant to the<br />
Information Technology explosion that made the<br />
physical world virtual, such collaborative supply chain<br />
found its way in the enterprise and service functions<br />
and paved the way for consolidation of the same<br />
within or beyond the geographical boundaries of the<br />
developed nations - to begin with - where the wage<br />
component in the overall cost structure had reached<br />
untenable levels.<br />
I. Business Process Transformation is a Universal<br />
and Continuing Need<br />
Over the last two or three decades, consolidation of<br />
business processes has been primarily associated<br />
with large companies, both global and domestic, more<br />
often with diversified businesses operating from<br />
multiple locations. India came to be the ‘global hub’<br />
for off-shoring for large organizations, whether as<br />
global in-house centers (GICs) like American Express<br />
or global BPO majors like IBM/ Accenture. In addition,<br />
many forward looking Indian MNCs and large<br />
corporates have set up their own in-house shared<br />
services (say, Hindustan Unilever/ HDFC Bank/ Tata<br />
Motors) or outsourced to Indian BPO majors like<br />
Intelenet.<br />
Transforming business processes in staff and support<br />
functions/ service operations have specifically<br />
yielded significant benefits such as cost arbitrage,<br />
skill arbitrage, change acceleration, and enhanced<br />
compliance and control environment. It has thereby<br />
freed up resources in terms of time, capital and<br />
energy for the core business requirements, with the<br />
view to help the company to compete and grow in<br />
this VUCA world. However, more often than not, such<br />
models have been seen to deliver results only when<br />
enabled by reasonable scale of operations within<br />
those functions.<br />
FOR THE SEGMENT COMPANIES… THE CHALLENGES<br />
CAN BE CLASSIFIED INTO FOUR ELEMENTS<br />
II. Typical Challenges in Business Process<br />
Transformation (BPT)<br />
For many not-so-large companies (within India or<br />
overseas), there are typical challenges in the sphere<br />
of BPT, and this segment of companies have made<br />
limited progress or investment in this field, except<br />
perhaps investing in ERP and a few basic IT tools.<br />
The segment companies typically fall in the annual<br />
turnover range of INR 500-5000 Crores. In a global<br />
context, the reference range could well be between<br />
US$500 million and US$5 billion as annual revenues with<br />
an employee strength upwards of 500.<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
4<br />
For these companies, the challenges can be classified<br />
into four elements as under:<br />
ELEMENT 1:<br />
Limited Process Focus Beyond Line Functions<br />
These companies predominantly focus and rightly<br />
invest on upgrading the core manufacturing and<br />
marketing functions/ processes (the line functions) to<br />
produce and sell their products and services. Hence,<br />
if these companies need to upgrade the business<br />
processes of their enterprise-wide support or staff<br />
functions or service operations, there is a clear need<br />
for special expertise on Business Process<br />
Management (BPM) or Transformation (BPT) focus to<br />
metricize and deliver value through customer centric<br />
processes.<br />
ELEMENT 2:<br />
Lack of Operational Alignment with Business Goals<br />
In respect of the enterprise functions (like F&A, HR,<br />
Supply Chain, IT etc.), business leaders of many such<br />
companies are faced with challenges regarding varying<br />
systems and processes across multiple locations,<br />
duplication of activities, inability to track and deliver<br />
on agreed timelines, and not fully leveraging the IT<br />
investments. These performance metrics for<br />
functions are, therefore, not aligned to deliver on<br />
business goals/ metrics of the company. Hence, there<br />
is strong need for leaders to create a BPT strategy<br />
that a) aligns these staff/ support functions with<br />
business goals enabling operational improvements,<br />
excellence and innovation of business processes, and<br />
b) consolidates and manages processes to avoid<br />
duplications and enables service with control.<br />
ELEMENT 3:<br />
Low Scale or Fragmented BPT Focus for Any One<br />
Enterprise Function<br />
In terms of business services, these companies have<br />
limited scale for enterprise functions like F&A, HR,<br />
SCM, IT or even Analytics for consolidation and<br />
management – say around 50 employees per function.<br />
Hence, there is a specific need for these companies<br />
to create an organization-wide strategy for all the<br />
staff/ support functions (and not a single function<br />
based strategy). Even though most of these<br />
companies have ERPs, they have since come to<br />
believe that the investment in the same is far from<br />
being optimized. Quite often, a strategic blueprint for<br />
process transformation does not ‘precede’ the<br />
decision to consolidate or outsource back office<br />
processes, leading to a fragmented approach to BPT.<br />
www.sharedservicesforum.in
ELEMENT 4:<br />
Current Operating Models Not Addressing<br />
Requirements for Expertise & Capabilities:<br />
A typical dilemma that such companies often face is<br />
about choosing the best fit model for their BPT<br />
journey. They remain more concerned about the<br />
perceived dilution of control over, and confidentiality<br />
of their business data under the outsourcing model.<br />
They have a distinct need for a captive consolidation<br />
of processes but they do not have the scale or<br />
wherewithal to create a compelling business case.<br />
Even if they progress with outsourcing model, the<br />
scale limitation equally hinders their ability to get a<br />
Tier 1 or even Tier 2 BPO firm as their service<br />
providers, as they may not provide them with the<br />
right level of attention for service delivery and<br />
transformation centric strategy and execution. Hence,<br />
the current operating models do not adequately<br />
address the requirements of these segment<br />
companies. As a result, they are often stranded at a<br />
sub-optimal level with pure play outsourcing or pure<br />
play in-house process consolidation. Hence, in most<br />
cases, they are almost totally deprived of the benefits<br />
of BPT - thus risking their competitive advantage in<br />
the market place.<br />
III.<br />
Need for a Comprehensive Solution<br />
The limitations as above have given rise to a new and<br />
transformative solution namely ‘Dedicated Captive’<br />
(D-Cap) Model. This model addresses all the above<br />
challenges and becomes integral to the enterprise<br />
level Business Process Transformation strategy. The<br />
D-Cap model, enabled by unique capabilities, can<br />
thereby service the businesses to gain advantage<br />
from both ‘economies of scale’ and ‘economies of<br />
knowledge.’<br />
D-Cap is both a<br />
transformation capability<br />
framework and a delivery<br />
model that is best fit for<br />
the segment companies<br />
during the various stages<br />
of maturity for BPT and to sustain continued<br />
transformation of processes as extension of the<br />
organization.<br />
Two Distinct Components<br />
The combination of a contemporary and cutting edge<br />
process capability with service delivery makes it a<br />
particularly relevant and value generating choice for<br />
such companies. There are two distinct components<br />
of the model or the solution: Process Capability as a<br />
Service (PCaaS) and Segregated Delivery Unit (SDU)<br />
– both provided by a professional D-Cap solutions<br />
partner.<br />
Process Capability as a Service (PCaaS)<br />
PCaaS, is the spring board that provides<br />
transformation centricity to the model. This is a niche<br />
BPM capability in today’s business environment with<br />
advanced expertise. It may not be an economically<br />
viable proposition if invested directly by the company<br />
at a relatively lower scale of enterprise functions and<br />
processes.<br />
PCaaS is deployed at two levels: a) Design & Execute<br />
- the transformational front end, creating the<br />
blueprint and roadmap for transformation, and b)<br />
Operations & Delivery - the Aggregated Capabilities<br />
for back end i.e. enabling the operations and<br />
connecting with process design at SDU through an<br />
‘on-demand’ capability framework to deliver service<br />
to customers.<br />
At the Design level of PCaaS, BPT expertise is<br />
required for strategic leadership to create the<br />
transformation road-map. This enables redesign of<br />
business processes through the BPM strategy that<br />
brings composite focus on the 6 elements of BPM:<br />
people, process, technology, customer, business and<br />
control, to realize value to the segment company. The<br />
strategic blueprint touching all the above 6 elements<br />
also helps ‘prioritize’ the BPM implementation in line<br />
with client specific requirements like automation<br />
opportunities, lean/ six sigma for process<br />
improvements,, customer experience management,<br />
review of current outsourcing or consolidated inhouse<br />
operations, etc.<br />
Amongst other things, PCaaS at the Design Level<br />
could well include Process Maturity Assessment,<br />
Program Management, Change Management, Work<br />
Distribution Assessment, RPA & Automation<br />
Opportunities, Process & Metrics Review, ERP<br />
Utilization, BPM Tools & Systems Enablement, Lean<br />
Six Sigma etc. The SDU is only an offshoot of the<br />
‘<br />
‘Dedicated Captive’ (D-Cap) Model<br />
addresses all the above challenges and<br />
becomes integral to the enterprise level<br />
Business Process Transformation strategy.<br />
’<br />
Design level<br />
transformation road<br />
map for the<br />
enterprise as a whole<br />
and the SDU is to be<br />
considered as a need<br />
‘only to the extent’<br />
there is a requirement for consolidation of processes<br />
before they can be transformed or brought together<br />
for effective management of operations.<br />
PCaaS at the Delivery level, is the deployment of<br />
‘Aggregated Capabilities’ such as setting up of the<br />
Operating Unit, Process Documentation, the<br />
Operations and Process Improvements at the SDU,<br />
Quality & Process Innovation, Work Flow, DMS, RPA<br />
& Tech Tools Deployment, Compliance & Control<br />
Review, Knowledge Management, People & Leadership<br />
Development etc. This will ensure alignment of backend<br />
with front-end processes for overall<br />
improvement, and benefit of the business outcomes.<br />
www.sharedservicesforum.in<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
5
PCaaS: A Transformation Centric Approach for Integrated Processes<br />
Covering Strategic Elements at Both the Front and Back end<br />
Segregated Delivery Unit (SDU)<br />
SDU is a segregated service delivery unit set up<br />
exclusively for operations consolidated in a<br />
segregated manner for the client company (by the D-<br />
Cap solution partner) identifying closely with its<br />
business, brand and culture. As shared earlier, the<br />
decision to consolidate is an offshoot of the<br />
Transformation Road Map of the PCaaS Design level<br />
and is done only to the extent the need is assessed<br />
and justified as part of transformation. The operations<br />
Segregated Delivery Unit (SDU) under D-Cap<br />
of the SDU are managed by the D-Cap partner. It is<br />
an extension of the clients’ own businesses or<br />
offices – and the employees are seen as exclusively<br />
identified for the client. This SDU is typically carved<br />
out as a distinct section in the operating facility, and<br />
often could be an independent legal entity, where the<br />
client has the right of access and can interact with<br />
the employees.<br />
The SDU under D-Cap, hence combines the best of<br />
in-house as well as outsourced models. The chart<br />
below depicts the specifics of this unique model.<br />
The above combination of PCaaS Design at the front<br />
end as a spring board and a separate SDU as per<br />
client’s need, supported by PCaaS Delivery at the<br />
back end from a common pool of talent from the D-<br />
Cap partner, enables the client company to derive the<br />
much needed expertise for achieving end-to-end<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
6<br />
transformation centricity in business processes. At<br />
the same time, it avoids under-utilization of specialist<br />
resources (like Transformation, Transition or Process<br />
Reengineering) and betters the leveraging of specific<br />
requirements (like bolt on tools, Robotics, systems<br />
optimization etc.) - thereby reducing the overall cost<br />
of operations and ensuring sustained benefits.<br />
www.sharedservicesforum.in
By adopting this innovative solution in totality, the<br />
client company is assured of segregated service<br />
delivery like a captive unit with redesigned and often<br />
automated processes in the front as well as back end,<br />
along with the expertise required to initiate, manage<br />
and sustain BPT on an ongoing basis. This model,<br />
therefore, continually transforms the processes<br />
optimally in tune with the business needs without any<br />
risk of losing or diluting the considerations of<br />
confidentiality, control and continuity.<br />
Ownership Structuring of SDU under the D-Cap<br />
Model:<br />
The uniqueness of this model making it innovative<br />
extends further to the aspects of structuring the<br />
SDU in a manner to enable value generation and<br />
realization.<br />
a) Holding: The model gives flexibility to the client<br />
to structure the ownership of the SDU as per<br />
their requirements and comforts. The options<br />
could be<br />
• 100% ownership as a division of the client,<br />
• a separate legal entity having mix of<br />
ownership (say 26% to 74%) between the<br />
client company and the D-Cap partner, or<br />
• 100% owned by the D-Cap partner<br />
(especially for overseas clients to eliminate<br />
or avoid transfer pricing issues, as part of<br />
‘related party’ transaction).<br />
The above ownership<br />
structuring can<br />
simply be described<br />
as Client Owned<br />
Partner Operated<br />
(COPO) or Partner<br />
Owned Partner<br />
Operated (POPO).<br />
b) BOT Option: The client has the option to retain a<br />
BOT (Build Operate & Transfer) clause under the<br />
model whereby the SDU is operated for a certain<br />
period of time (say 3 to 7 years) by the D-Cap<br />
partner, and thereafter transferred to the client.<br />
The SDU is initially created as a separate<br />
operating unit and is managed with professional<br />
expertise of the D-Cap partner for the day-today<br />
management as well as to implement<br />
specialist practices. The process of transferring<br />
ownership of the center remains relatively simple<br />
with the D-Cap partner exiting the contract as<br />
per terms for transfer either on natural<br />
termination, or earlier as required. The D-Cap<br />
model, by design, gives the option to the client to<br />
continue/ extend the arrangement with the D-<br />
Cap partner for the SDU or decide to transfer<br />
SDU to a third party to realize value through a<br />
spin off (instead of outsourcing upfront).<br />
c) Resourcing: Similarly, the D-Cap model permits<br />
staffing of the SDU with a combination of<br />
resources with existing resources of the client<br />
company transferred to the SDU (particularly for<br />
an onsite consolidation), supported by resources<br />
from D-Cap partner and/or external staffing<br />
agencies. This way, the client company is enabled<br />
to deal with immediate absorption of leaders for<br />
operations and also have the flexibility to release<br />
resources in line with the anticipated productivity<br />
improvements or reengineering.<br />
The D-Cap model fills a clear void of a specific<br />
process transformation model that provides the<br />
unique opportunity for the segment companies to<br />
transform/ redesign business processes and derive<br />
benefits from BPM, retaining independence and<br />
freedom through captive operations while ensuring<br />
interdependence and economies through a pool of<br />
capabilities that can sustain process improvements<br />
and operational innovation.<br />
IV.<br />
Operationalizing the D-Cap Model<br />
The D-Cap model underpins ‘transformation<br />
centricity’ to processes and operations, right from<br />
the word ‘go’, requiring integrated execution of<br />
PCaaS and the SDU to effectively operationalize it.<br />
PCaaS – the spring board: Transformation starts with<br />
PCaaS through a ‘SEE’ framework – Shape,<br />
Execute, Excel. Shape focuses on two aspects:<br />
Levers and Outcomes. Transformation Strategic Blue<br />
‘<br />
This model continually transforms the<br />
processes optimally in tune with the<br />
business needs without any risk of losing or<br />
at least diluting the considerations of<br />
confidentiality, controls and continuity.<br />
’<br />
Print & Road Map,<br />
prioritization of<br />
transformation<br />
elements covering 3x3<br />
matrix of process,<br />
technology, people are<br />
the Levers. Customer,<br />
business and control<br />
are the Outcomes.<br />
The Shape stage is the most holistic review for endto-end<br />
transformation including review of current<br />
state of consolidation and/ or outsourcing. It is<br />
completed in a span of 4 to 8 weeks depending on the<br />
scale, size, functions of the client company and the<br />
number of locations. The primary action first focuses<br />
on client’s prioritization for technology<br />
enhancements and solutions, process redesign at the<br />
front end, re-staffing and reskilling requirements of<br />
people and their development. The blue print review<br />
also examines actions towards consolidation and/ or<br />
outsourcing of processes including restructuring of<br />
the current state. The Shape study clearly captures<br />
the change management and program management<br />
requirements, based on business, brand, values and<br />
culture. Finally, the Execution Roadmap with a phased<br />
execution plan and the resultant business case is<br />
prepared to enable approval of the transformation<br />
journey.<br />
PROCESS EDGE | MARCH 20<strong>18</strong> |<br />
www.sharedservicesforum.in 7
The ‘Execute’ stage opens up with two streams –<br />
front end linked transformational solutions such as<br />
on-site automation, restructuring etc., and back end<br />
process transformation solutions such as<br />
consolidation, spin off, process redesign post<br />
consolidation etc. Both are prioritized for speed of<br />
execution and value generation. The execution plan<br />
for each action is then detailed for each prioritized<br />
action. Program management that combines project<br />
management and change management is the key for a<br />
great plan to be a successful one.<br />
Post the execution, the Excel stage takes over to<br />
stabilize the executed actions, progress change<br />
management requirements to logical completion,<br />
deepen process excellence areas and a business case<br />
refresh to validate and ensure value delivery<br />
plan/requirements.<br />
The SDU offshoot: The Execution roadmap for SDU<br />
follows a ‘Scope, Set-up, Operate and Excel’<br />
(SSOE) methodology. The partner builds on the<br />
transformation road map to scope the process<br />
landscape, assess the potential for process and<br />
headcount consolidation, creates an implementation<br />
road map based on client priorities to set up the SDU,<br />
and works out the business case for the actions<br />
planned. At this stage, the SDU structuring options<br />
are also evaluated and finalized.<br />
Setting up and transitioning to the SDU with the<br />
identified processes is the next stage of Execution.<br />
Enabled by PCaaS, the emphasis is not on just<br />
consolidating the processes as they exist but also to<br />
assess and clean them up before transition, by<br />
appropriate usage of process and technological<br />
expertise, or streamline post consolidation. The client<br />
company and the D-Cap partner are part of the<br />
governance to drive the specific goals and<br />
deliverables of the SDU to client/ internal customers.<br />
The D-Cap partner provides the necessary<br />
infrastructure, people and leadership to document the<br />
processes and run the operations efficiently<br />
leveraging PCaaS (Operations to Delivery) through<br />
‘Aggregation of Capabilities’ to implement BPM<br />
tools and systems, metrics, review frameworks etc.<br />
The resources for PCaaS are deployed on need basis<br />
by the D-Cap partner.<br />
Besides a new SDU set up, the D-Cap model can<br />
become operational even with SDU as the initiating<br />
point when an existing low scale in-house centre<br />
already set up is taken over or a current outsourced<br />
operation is brought in as an SDU by the D-Cap<br />
partner. Both these options become viable routes for<br />
initiating the D-Cap model in view of the immense<br />
benefits of PCaaS, the various advantages of<br />
operating SDU under this model, and end-to-end<br />
transformational focus including automation.<br />
The D-Cap partner is committed to achieve the<br />
agreed goals on Process Transformation by applying<br />
robotics and other technology tools, Black Belt<br />
(LEAN/ Six Sigma/ eSCM) projects, migration of<br />
upstream/ down-stream processes, and other<br />
business enablement services.<br />
SEE – Strategic Advisory and End to End<br />
Program Management & Execution for Transformation<br />
SSOE - End to End<br />
Set Up, Operations & Transformation Partner<br />
Intrinsic to the aforementioned execution<br />
methodology is the Business Partnership Approach to<br />
be practiced by both the client company, led by the<br />
CXO/ leader concerned and the D-Cap partner, as no<br />
transformation strategy or solution, howsoever unique<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
8<br />
or innovative can succeed without active and<br />
effective engagement of the people implementing the<br />
same. Thus, leadership of both the client company<br />
and the D-Cap partner must remain focused on the<br />
customer, business and value with clearly understood<br />
roles for each of them.<br />
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V. Unique and Innovative<br />
D-Cap is a unique transformation centric business<br />
model that<br />
enables transformation of enterprise-wide<br />
processes<br />
by leveraging process capabilities and<br />
synergizing the benefits of both in-house and<br />
outsourcing models,<br />
while maintaining the required level of data<br />
confidentiality and control,<br />
that are particularly suited and practicable for<br />
mid to large corporations.<br />
At the same time the model is innovative to<br />
VI.<br />
provide a segment specific focus to mid-tolarge<br />
companies<br />
using its transformational centricity, combining<br />
front-end and back-end improvements, and<br />
Aggregation of Capabilities and Segregation of<br />
Operations leading to best of the two worlds -<br />
pure play captive and pure play BPO,<br />
along with a uniquely flexible ownership<br />
structure, and by<br />
becoming an extension of the organization - to<br />
move beyond dedicated 'captive' to dedicated<br />
'capability' unit<br />
Strategic Benefits and Business Case<br />
This innovative solution as the cornerstone of the<br />
overall Business Process Transformation Strategy<br />
leverages the two components - Process Capability<br />
as a Service (PCaaS) and Segregation of Operations<br />
(SDU), together delivering substantial strategic<br />
benefits as under:<br />
a) Value of PCaaS: The model brings dedicated<br />
BPM expertise with an end-to-end<br />
transformational solution that amazingly<br />
combines strategy, execution and process<br />
excellence through PCaaS. It is not limited to<br />
merely providing advisory capabilities for<br />
transformation or acquisition of a totally new set<br />
of skills and capabilities for managing an in-house<br />
model. It also helps to avoid the limitations of<br />
outsourcing, where the attention to a low scale<br />
client is a challenge and enables becoming<br />
extension of the client organization for Business<br />
Services.<br />
b) On Demand: The Aggregation of Capabilities for<br />
SDU and availing of services ‘on-demand’ by<br />
the client on ‘usage basis’ (under PCaaS) from<br />
the D-Cap partner brings the power of BPM<br />
expertise to drive process efficiency and<br />
effectiveness, while avoiding under-utilization of<br />
high cost specialist expertise and resources<br />
focused on BPM, being part of SDU on a full time<br />
basis.<br />
www.sharedservicesforum.in<br />
c) Customer Experience: The combination of PCaaS<br />
and SDU with transformation focus brings holistic<br />
customer centricity, enhancing the overall<br />
experience of internal and external customers.<br />
d) Consolidation: The Segregation of Operations<br />
becomes more an ‘off shoot’ of a structured<br />
Transformation Roadmap, eliminating the<br />
fragmented approach to back-office<br />
consolidation or outsourcing. When consolidation<br />
is considered, the SDU approach not only leads<br />
to benefits due to similar functions/processes<br />
brought under one umbrella that are currently<br />
distributed across multiple locations but also<br />
ensures ‘no loss of control’ and ‘hassle-free’<br />
remote operations (India or overseas) as the<br />
operations are managed by a BPM practitioner of<br />
the D-Cap partner. SDU also realigns resources<br />
in terms of right level, right skill, right level and<br />
redeployment, with opportunity for process<br />
improvements post consolidation.<br />
e) Beyond Captive to Capability: The SDU which is<br />
initiated as captive in-house operations grows in<br />
maturity over a period of time. This provides a<br />
great spin-up effect to make the D-Cap move<br />
beyond a ‘Dedicated Captive’ to become<br />
‘Dedicated Capability’ model when the SDU<br />
demonstrates enterprise-wide partnership to cocreate<br />
value.<br />
The above strategic benefits translate into a business<br />
case as under:<br />
a) End-to-End Process Improvements: With a wellorchestrated<br />
business transformation effort<br />
combining accountabilities to design, execute,<br />
operate and deliver, the model supports<br />
customers of the segment companies with frontend<br />
benefits through end-to-end process<br />
assessment, reengineering, redesign and<br />
automation and treats consolidation or<br />
outsourcing, not as the first step, but only as the<br />
most essential step towards process<br />
transformation.<br />
b) RoI: Despite a smaller scale of operation under<br />
SDU, the model supports clients with a business<br />
case of ~25% IRR minimum, payback of 2-3 years<br />
and 5 to 10% YoY improvement opportunities.<br />
c) ‘Economies of scale’ for investments and<br />
operations that enable the client to reduce<br />
investment substantially to get the financial<br />
benefits through SDU, use of PCaaS and<br />
ownership structuring.<br />
d) ‘Economies of Knowledge’ that brings valuable<br />
all round BPT expertise in all aspects of<br />
transformation at the right time, driving unbiased<br />
client focused value to be derived from holistic<br />
end-to-end focus, far outweighs the cost<br />
incurred through the D-Cap model.<br />
e) Value Creation: An opportunity to monetize the<br />
SDU through spin-off at the right time.<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
9
Benefits Galore<br />
The Industry Agnostic and Innovative D-Cap Solution Delivers on Both Financial and Strategic Fronts<br />
In Summary<br />
In the ever evolving world of business, the need for<br />
transforming the underlying processes on regular<br />
basis continues to grow and demands intervention<br />
backed by the right expertise, supported by an endto-end<br />
accountability to strategize, design, execute,<br />
achieve, operate and excel. For many organizations,<br />
creating or developing such expert capabilities may<br />
not be a viable option on their own but foregoing the<br />
benefits of such potential transformation is not an<br />
option either.<br />
The innovative solution of Dedicated Captive Model,<br />
unique combination of PCaaS and SDU operations,<br />
seeks to address all the challenges and requirements<br />
for such segment companies. Care should be taken to<br />
choose the right D-Cap partner who can bring the<br />
right level of leadership expertise, hands-on program<br />
management and execution experience to adopt the<br />
model, with the appropriate structuring model for the<br />
sustainable success of the transformation strategy.<br />
The best value is achieved when the D-Cap partner<br />
becomes an extension of the client’s organization for<br />
business services transformation and operations. PE<br />
ABOUT THE AUTHOR<br />
Anand Maheshwari is a meritorious Chartered Accountant with over 3 decades of extensive work<br />
experience with a blend of senior leadership and entrepreneurial roles, within India and UK. He is<br />
the Founder Director of Quintes Global, a new start up, promoted by Ramakrishnan & RvaluE<br />
Consulting to offer certain innovative solutions and capabilities in the arena of BPM to a niche<br />
segment - both in India as well as globally. His experience includes controllership/ CFO<br />
responsibilities, business and finance leadership across a variety of domains of Offshoring &<br />
Domestic Business Services, Financial Services, Oil, Petrochemicals and Chemicals, IT and related<br />
services.<br />
In his current role with the RvaluE Group, Anand brings proven entrepreneurial experience,<br />
strategic execution capabilities, stakeholder collaboration and people management skills and focus<br />
on coaching and mentoring of other leaders.<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
10<br />
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8 th ANNUAL GLOBAL SHARED SERVICES CONCLAVE<br />
– A Curtain Raiser<br />
NOVEMBER 20<strong>18</strong><br />
In the year 20<strong>18</strong>, SSF takes pleasure in announcing its 8 th Annual Global Shared Services Conclave to be<br />
held in November 20<strong>18</strong> .<br />
After the last seven successful Conclaves, this year, once again, SSF aims to bring the focus of the Industry<br />
to the relevant and futuristic strategies which will be the shape the things to come. The one-day Conclave<br />
event will focus on the next steps to be an enabler for organisations to become future relevant by being<br />
agile, developing a cognitive digital workforce, adopting intelligent automation, etc. to enhance consumer<br />
experience across their Enterprise functions.<br />
The agenda of BPM & Shared Services Conclave 20<strong>18</strong> has been categorized under three streams:<br />
Interactive Panel Discussions & Case Presentations, and Knowledge Sharing Interactions,<br />
Felicitating BPM Achievers, Excellence Awards & Recognitions, and<br />
SSF Publication of ‘Report on BPM Practices for Creating Sustainable Differentiators’.<br />
The Awards/ Recognition/ Felicitation Categories for Industry Leaders and Organizations<br />
Shared Services in India – Single Function/ Multiple Functions<br />
Effective BPM adoption - Delivered Business Impact/ Achieved Business Excellence through:<br />
o Leveraging Process Innovation in any of the Service Functions<br />
o Technology Transformation or digitization in any of the Service Functions<br />
o Deploying Innovative People Practices<br />
o Moving up the Process Value Chain<br />
o Exemplary Customer Experience Management<br />
The above Awards will be for two separate sub-categories: Global In-House Centres & Corporations & Shared<br />
Services in India<br />
Effective Business Process Transformation for a Client by BPO, presenting a Client Case Study demonstrating<br />
value delivery<br />
Successful Launch of Shared Services Strategy<br />
Felicitating Pioneering BPM Leaders/ Achievers<br />
Who are attending:<br />
C-Suite Executives, Finance Controllers, Heads of HR/ IT/ Supply Chain and BFSI Leaders<br />
Entrepreneurs of the Rural Sector; Business strategy Leaders/ Managers<br />
Senior functional managers from multiple functions like, Quality/ Process Excellence, Finance & Accounting,<br />
Corporate Compliance, Supply Chain & Logistics, Information Systems, Human Resources<br />
Managers/ Leaders from Shared Services /BPO – F&A, HR, Supply-chain, Operations<br />
Attendance is limited to Business Heads, C-Suite Executives, Directors, General Managers and their direct reports. SSF reserves the right to refuse<br />
attendance to any person not fitting the above roles or from a non-sponsoring vendor organization.<br />
FOR QUERIES ON PARTNERSHIPS OR PARTICIPATION, WRITE TO conclave@sharedservicesforum.in<br />
www.sharedservicesforum.in
Moving Towards Continuous Value Delivery Through<br />
Process Maturity<br />
AN INNOVATIVE MODEL DESIGNED BY PRACTITIONERS FOR PRACTITIONERS<br />
• TEAM SSF<br />
Most organizations globally face pressures to gain<br />
and retain competitive advantage by identifying cost<br />
cutting opportunities, improving quality, reducing<br />
turnaround time and enhancing customer experience.<br />
Essentially every one of these is a process<br />
management or an improvement technique. The<br />
better we manage our processes, the better our<br />
chances of taking advantage of efficiencies – and<br />
improve effectiveness. On the other hand, many<br />
organizations do not have full understanding of how<br />
process steps affect quality of the output. The first<br />
step is usually the<br />
‘<br />
realization that<br />
processes can be and<br />
need to be optimized to<br />
yield even better<br />
outcomes. If there is no<br />
objective basis for<br />
judging the quality of<br />
processes, the products<br />
or services from those<br />
processes may not<br />
solve the problems that they are supposed to.<br />
There are a few process maturity models that are in<br />
vogue today. Having said, they draw upon the<br />
organizational model of Gartner then construct an<br />
approach based on real life experience of processes<br />
with key parameters that directly affect the output<br />
and outcome from such processes. Hence, one can<br />
say that a clear need exists for the Business Services<br />
industry to have an implementable model that can<br />
help to assess and classify the levels of maturity of<br />
the ‘processes’ per se at the mega or major process<br />
level, before deploying a model to assess and<br />
…being a large industry encompassing<br />
multiple domains and a range of processes,<br />
the model focuses on six primary and most<br />
important parameters common to all<br />
services…. a 6 x 5 Matrix to assess the major<br />
or mega processes for the organization...<br />
In an effort to ensure that processes are consistently<br />
managed, controlled, and reported across an<br />
enterprise, many organizations use a business<br />
process management (BPM) maturity model - a<br />
structure of capabilities with various levels of<br />
specified ‘maturities’ like the six phases of Gartner<br />
BPM model.<br />
Over the years, few more process management<br />
models have been developed to assist the<br />
organizations make such assessments. These BPM<br />
models are at the ‘organizational level’ and are not<br />
at the mega process or major process levels within an<br />
organization. The Gartner model assessment clearly<br />
indicates that many organizations are in the early<br />
stages or phases of BPM, thereby confirming the<br />
need for organizations to step up their focus on the<br />
critical success factors for holistic BPM maturity.<br />
With the advent of off shoring, global in-house<br />
(captive) centers and major BPOs have become<br />
essentially process management centers by design to<br />
drive performance and value.<br />
www.sharedservicesforum.in<br />
’<br />
categorize their process<br />
‘management’ maturity<br />
at the organizational<br />
level. Accordingly,<br />
Shared Services Forum<br />
as a community of<br />
practitioners and<br />
industry experts, decided<br />
to evolve a Process<br />
Maturity Model (PMM)<br />
that is based on industry<br />
practices.<br />
This PMM can be used as an evaluation tool to<br />
benchmark processes in the GICs or BPOs or India<br />
shared service centers, against a standard set of<br />
parameters to assign levels of process maturity. The<br />
intention of setting up such a model is to create a<br />
methodology which can be used to measure<br />
improvements as well as establish thresholds.<br />
An organization with mature processes effectively<br />
defines, manages, measures, and hence, has greater<br />
scope or opportunities to improve its processes.<br />
Processes are documented, roles and responsibilities<br />
are well understood, and work flows are easily<br />
updated when necessary. A disciplined process is<br />
consistently followed because all participants<br />
understand its value, and infrastructure is readily<br />
created to support it.<br />
Process Maturity Model developed by SSF<br />
The model developed at SSF is primarily designed<br />
keeping in mind the extent of detail required/<br />
available in the Business Services industry. Business<br />
Services, being a large industry encompassing<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
15
multiple domains and a range of processes, the model<br />
focuses on six primary and most important<br />
parameters common to all services. This model uses<br />
a 6 x 5 Matrix to assess the major or mega processes<br />
for the organization and classify them into five levels<br />
– Levels 1 through 5).<br />
Eventually, the model will enable a function or an<br />
organization to ‘move up the value delivery’ to<br />
customers and stakeholders. It is essential to<br />
emphasize that the PMM of SSF can be well applied<br />
to all processes within enterprise functions (like F&A,<br />
HR, SCM, IT, CLM etc.,) in various sectors and<br />
industries, as this will reinforce the need to focus on<br />
processes by all companies across all major<br />
industries.<br />
The summary structure (Parameters & Levels) of the<br />
PMM is given below:<br />
Operational<br />
Governance &<br />
Leadership<br />
Level of<br />
Automation<br />
Process<br />
Documentation<br />
Process<br />
Robustness &<br />
Stability<br />
Process Control<br />
& Risk<br />
Management<br />
Process Metrics<br />
The Parameters of PMM<br />
There are six most important parameters for process<br />
maturity assessment and these have been reviewed<br />
and revised based on real life application and<br />
assessment. Given below are the descriptions for<br />
each of the parameters and the drilldown of the<br />
details for the various levels for each parameter to<br />
enable an objective assessment, and keep it<br />
meaningful and even convincing to the leaders of the<br />
organization.<br />
A. Process Documentation<br />
Process documentation is a complete written<br />
description of how to execute a given process.<br />
This includes any and all documents that go to<br />
support a process – process execution maps,<br />
policies, checklists, tutorials, forms and links to<br />
other applications and processes. The intention<br />
of creating such documentation is to:<br />
• have a common view of the steps in a<br />
process<br />
• reduce vulnerability to employee specific<br />
knowledge<br />
• improve processes<br />
• create a training plan<br />
Process documentation is segregated to include<br />
all necessary information on the inputs and the<br />
desired outputs as well, through a SIPOC and<br />
deployment charts to share how the process<br />
‘flows’ across the organization through multiple<br />
departments as well as in multiple forms<br />
(manual/ scanned/ automated etc.).<br />
B. Process Control & Risk Management<br />
Process control is the starting point to assess<br />
potential process risks (what can go wrong)<br />
including exceptions, failures and outages<br />
handling. Risk management is the complementary<br />
process of identifying and evaluating a threat to<br />
the outcome of a process or to the enterprise as<br />
a whole as a result of an error in execution of a<br />
process. The risk involved could be as simple as<br />
cost of re-work or loss of actual or expected<br />
revenue. It could even be the more serious<br />
threats such as poor customer experience, loss<br />
of reputation or compliance failures.<br />
Usually companies deploy several methodologies<br />
like FMEA to capture the control issues,<br />
classified according to occurrence, detection and<br />
prevention to predict such incidents of losses<br />
and put in place processes to prevent, measure,<br />
report, evaluate and fix them.<br />
C. Process Metrics<br />
Process metrics are numeric measurements<br />
used to evaluate and benchmark business<br />
processes performance. Metrics tell the process<br />
owner how the process is operating.<br />
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Process metrics can be of several types – input,<br />
process, output, or outcome. Besides, the<br />
metrics dashboard, visible numerical values of<br />
process performance will help to drive the<br />
process maturity. Similarly, metrics on real time<br />
and historical basis will add how the process is<br />
performing over a period of time. Each of these<br />
measures the process from different<br />
perspectives. Several combinations can be made<br />
to these metrics to determine process efficiency,<br />
effectiveness and flexibility. Efficiency<br />
determines the relationship between input and<br />
output while effectiveness measures the quality<br />
of the outcome. Flexibility metrics, on the other<br />
hand, determine the ability of the process to<br />
handle exceptions and adaptability to changes.<br />
The outcome metrics can also be linked to<br />
business metrics and KPIs to assess how well<br />
the process is focused on business performance<br />
and not just on process operations.<br />
D. Process Robustness & Stability<br />
F<br />
Process robustness reduces, minimizes and<br />
eliminates the variability in output and outcome.<br />
Process stability refers to the ability of the<br />
process to consistently provide the same desired<br />
result each time it is executed. If the process is<br />
executed by the same operator repeatedly the<br />
results returned should be well within the<br />
acceptable desired range – this is called process<br />
repeatability. In case the exact same process is<br />
executed by other operators, the results retuned<br />
here too should be well within the acceptable<br />
desired range – this is called process<br />
reproducibility. The combination is referred to as<br />
R&R – Repeatability & Reproducibility for<br />
process maturity assessments.<br />
The acceptable range itself should be set as<br />
narrow or broad as required by the process<br />
owner. In a stable process, both the Lower<br />
Control Limit (LCL) as well as the Upper Control<br />
Limit (UCL) should be well known and on a<br />
narrow band.<br />
Parameters<br />
Operational Governance<br />
& Leadership<br />
E. Level of Automation<br />
Of late this parameter has begun to take greater<br />
significance in assessing maturity level of<br />
processes since it provides a good opportunity<br />
to ensure the adherence to all the four<br />
parameters discussed above. This includes use<br />
of control systems, bolt on tools for operating<br />
processes with minimal human intervention,<br />
effective utilization of ERP etc., In fact, this is a<br />
key driver for process capability base-lining as<br />
well as productivity measurements. In cases of<br />
high levels of process automation, variability of<br />
process execution would be low, controls and<br />
risk management process would be strong,<br />
predetermined metrics would be easily available,<br />
and the process outputs are likely to be very<br />
stable.<br />
However, there are many other factors too which<br />
make this parameter important. It ensures a<br />
direct linkage to the other enterprise processes<br />
by using a common platform. Use of state–ofthe-art<br />
applications can also better prepare the<br />
organization for the unknown vagaries of the<br />
future.<br />
F. Operational Governance & Leadership<br />
This parameter measures the engagement levels<br />
of the leaders and the effectiveness of<br />
structured governance of the process<br />
performance. It determines the extent control<br />
the leaders have on the processes, as opposed<br />
to the processes being completely ad hoc and<br />
arbitrary. This will extend to how the leaders<br />
across levels are managing the process through<br />
team meetings, reviews, visuals, assigning tasks<br />
including peaks/ troughs, inviting comments and<br />
suggestion for team engagement. It also<br />
measures process ownership and importance of<br />
shared responsibility amongst the teams. This<br />
can be used as an effective tool to improve<br />
efficiency and effectiveness metrics, as well as<br />
act as an innovation and experimentation lab for<br />
the future.<br />
Parameter Definition<br />
Managing the process through structured operations/ strategic governance - team meetings,<br />
reviews, visuals, assigning tasks and inviting comments/ suggestions<br />
E Level of Automation Use of control systems, bolt-on tools for operating processes with minimal human intervention<br />
D<br />
C<br />
B<br />
A<br />
Process Robustness &<br />
Stability<br />
Process Metrics<br />
Process Control & Risk<br />
Management<br />
Process Documentation<br />
The chart below summarizes the description for all six parameters.<br />
Robustness to reduce variability and Stability to increase consistency in output and outcome<br />
Measurable and visible numerical values of process performance available on real time and<br />
historical basis. Linkages with the Business Metrics<br />
Identify and address potential process risks including exceptions, failures and outages handling<br />
Process flows, SIPOC / COPIS, Responsibility Matrix, Desk Instructions defined and standardized;<br />
Step-by-step instructions to ideally execute the process<br />
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PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
17
The Levels<br />
The Level is the final measure for each parameter as<br />
well as for each process. In a way, this becomes the<br />
output of the model at various stages: i) Each Major<br />
process ((Payroll, Accounting, Accounts Payable<br />
etc.,), ii) Each Mega Process or Function (Finance,<br />
HR, IT, SCM) and finally iii) organization as a whole for<br />
Multiple Functions - by aggregating the assessments.<br />
The level also clarifies or reinforces the cross section<br />
of assessment between parameters and the current<br />
state.<br />
Level 1 – Person Dependent<br />
This level represents the most basic or ad hoc<br />
processes. At this level success often depends upon<br />
the limited understanding or whims of the employees<br />
in the organization. The process flows and risks lies in<br />
peoples’ minds. The process does not even have<br />
proper documentation and depends upon the instincts<br />
of the individuals. Even the leaders may follow an<br />
instructional way of managing the process or have<br />
personal preferences to drive the process. At this<br />
level, services may just happen, but often exceed<br />
timelines and may involve huge re-work. Both<br />
repeatability as well as reproducibility are often a<br />
challenge.<br />
Level 2 – Process Oriented<br />
At this level services are planned, performed,<br />
measured, and controlled. Limited technology is used.<br />
However process and procedures may vary between<br />
units, departments or even teams. Requirements,<br />
processes, work products, and services are managed<br />
with specified delivery points in mind. Processes are<br />
reviewed and revised as needed, and they are<br />
reviewed and controlled to meet requirements,<br />
standards, and objectives. Generally, processes are<br />
not extended beyond a department or business unit,<br />
and there is often little or no executive support.<br />
The Level 2 itself is a big jump and it is important to<br />
refer to the specifics for this level to decide the right<br />
level and not go by gut-based comparative<br />
performance between the past and current. This level<br />
is set against benchmarks and not against past<br />
performance.<br />
Level 3 – Fragmented Deployment<br />
At this level processes are deployed universally,<br />
though are fragmented. The focus at this level is<br />
‘deployment’ i.e. process flow across functions/<br />
departments. Interlinking of process is weak though<br />
processes are defined, understood, and documented.<br />
Standards and tasks stem from departmental output<br />
requirements and are performed consistently across<br />
the organization. Variations are allowed per<br />
established guidelines.<br />
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<strong>18</strong><br />
Processes are qualitatively predictable, but generally<br />
there are no measurements to enforce or improve it.<br />
Use of technology and automation is limited to stand<br />
alone, usually desktop level applications.<br />
Level 4 – Consistent Deployment<br />
At maturity Level 4, tasks or sub-processes<br />
contribute to overall performance, and they are<br />
controlled using statistical and other quantitative<br />
techniques. Measures are established for quality and<br />
performance, and they are used as criteria for<br />
managing processes throughout its entire lifecycle.<br />
Process variations are identified and corrected, and<br />
performance is both controlled and predictable. Error<br />
correction methodologies are traced to source and<br />
teams authorized to fix fundamental issues even if<br />
they happen to be in areas outside the control of the<br />
processors. Needs of the customer drive the process<br />
with clear linkage between process outputs and<br />
business outcomes.<br />
Processes are implemented in an effort to support<br />
business decision making. Technology usage is core<br />
and applications are part of enterprise wide resource<br />
management systems.<br />
Level 5 – Continuous Value Delivery<br />
At this highest maturity level, processes are<br />
continually improved based on quantitative analysis<br />
of common causes of variation. The focus is on<br />
continually improving performance through both<br />
incremental and innovative technological<br />
improvements. Quantitative process improvement<br />
objectives are established, revised, and used to<br />
manage process improvement. Improvements are<br />
evaluated against organizational objectives, and an<br />
empowered workforce executes them. Such<br />
objectives are usually governed by customer<br />
experience management techniques.<br />
The organization rapidly responds to changes and<br />
opportunities, and it openly shares learning and<br />
knowledge. Deployment of robotics for repetitive<br />
tasks and that of artificial intelligence for cognitive<br />
tasks is common and encouraged.<br />
The Detailed Structure of PMM<br />
Using the combination of the six assessment<br />
parameters and the five levels, the model creates a<br />
matrix to establish process maturity. This model can<br />
be put to use on any process of business services<br />
industry or enterprise function. Each parameter can<br />
be assessed individually and therefore each can well<br />
be at different levels of maturity. The process can<br />
then be assessed as a whole to arrive at a common<br />
maturity level. Since every parameter is generically<br />
connected with every other, it is highly unlikely that<br />
the parameters would in themselves be at vastly<br />
different levels of maturity..<br />
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The basic structure of the model is given below:<br />
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Deployment of the Model<br />
The Process Maturity Model of SSF has been<br />
deployed in several overseas and Indian environments<br />
as well as GIC and India SSC situations. It has<br />
provided great results in these multiple scenarios and<br />
hence, has successfully passed the test of<br />
deployment.<br />
Sample 1 illustrates PMM assessment for a services<br />
organization depicting the process maturity levels of<br />
its finance function - that has 7 major processes.<br />
Operational Governance<br />
& Leadership<br />
Level of Automation<br />
Process Robustness &<br />
Stability<br />
3<br />
3<br />
3<br />
3<br />
2.5<br />
2.5<br />
3<br />
2.5<br />
3<br />
Process Metrics<br />
2<br />
3<br />
3<br />
Process Control & Risk<br />
Management<br />
2.5<br />
3.5<br />
3.5<br />
Process Documentation<br />
1<br />
1<br />
2<br />
Sample 2<br />
0 1 2 3 4 5<br />
IT HR Finance<br />
Sample 3 illustrates the consolidated PMM<br />
assessment for the organization on the six<br />
parameters for the 3 mega processes in scope (as in<br />
Sample 2 – Finance, HR and IT). This view gives an<br />
overall summary of the observations guiding the<br />
assessment and also the priority wise actions to<br />
move up the value delivery.<br />
Operational<br />
Governance &…<br />
Level of Automation<br />
Process Robustness &<br />
Stability<br />
Process Metrics<br />
3.0<br />
2.7<br />
2.8<br />
2.7<br />
Sample 1<br />
Sample 2 illustrates the consolidated PMM<br />
assessment for the organization depicting three<br />
functions - Finance, HR and IT of which the Finance<br />
function is a consolidated view of Sample 1<br />
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Process Control & Risk<br />
Management<br />
Process Documentation<br />
Sample 3<br />
1.3<br />
3.2<br />
0.0 1.0 2.0 3.0 4.0 5.0<br />
Consolidated Score<br />
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Benefits to Corporates<br />
Organizations stand to benefit greatly by undertaking<br />
this journey of process maturity assessment. Some of<br />
the possible benefits are:<br />
1. Performance measurement – outcome impact.<br />
Very often companies go through a series of<br />
processes without having a clear sense on how<br />
the processes impact the real business of the<br />
company. The PMM assessment assurance is a<br />
methodology that helps the company trace a<br />
direct linkage between the process and the<br />
business of the company. This act by itself is<br />
first step to gauge the relative importance of the<br />
process in the functioning of the company.<br />
2. Process improvement. As processes go through<br />
the various levels of PMM, there is an automatic<br />
affinity to continuously improve performance to<br />
reach optimum levels of efficiency.<br />
3. Benchmarking. Comparison is possible between<br />
different processes of the same or organization<br />
or between organizations by bringing them to a<br />
common level of understanding and assessment.<br />
4. Consistency. This ensures that the desired<br />
results are achieved for each instance after the<br />
other with all exceptions built in, even after they<br />
have been repeated or reproduced. Consistency<br />
is not automatic. It needs robust processes<br />
controls to exist. PMM recognizes such<br />
processes and assures consistency.<br />
5. Customer service. Great performance need to<br />
mean great customer satisfaction. Whether or<br />
not customer satisfaction is a defined SLA of a<br />
process, PMM forces the focus on it. PMM<br />
places a high degree of importance on this<br />
ultimate acid-test of service.<br />
6. Risk. Assessing the extent of exposure and<br />
readiness with mitigation strategies could well be<br />
the key difference between a well thought out<br />
processes and a poorly designed one.<br />
7. Cost. Each process control comes at a cost. This<br />
parameter counter balances the relative benefits<br />
of tightening controls and other value added<br />
processes.<br />
8. Employee engagement. Organizations cannot<br />
work in silos or in isolation. The workforce is an<br />
equal stakeholder in the success or otherwise of<br />
its processes. Employees with higher levels of<br />
engagements with visibility on how their efforts<br />
impact the ultimate business goals tend to do<br />
well for themselves and the company. PMM helps<br />
leaders keep a keen eye on how to do just that.<br />
9. Evaluate capabilities of suppliers. Often the<br />
quality of output is determined by the quality of<br />
input. PMM can be used as a measurement tool<br />
to assess and document quality of the input data<br />
– whether from an internal source or external.<br />
www.sharedservicesforum.in<br />
Challenges & Requirements<br />
As in all assessment tools, this model has to be<br />
watched out for a few specific requirements. Not all<br />
of them need be a challenge for all....<br />
Individual assessment. Though the model attempts<br />
to create a numerical level by assigning<br />
thresholds, assessment on the ground is subject<br />
to individual ideologies. Assessors need to be<br />
adept and trained to evaluate the condition of<br />
each parameter so as to not fall into the trap of<br />
“falling between the chairs”<br />
Interdepartmental or intercorporate benchmarking<br />
may not be possible or easy due to the inherent<br />
differences in the businesses and business<br />
processes.<br />
In case of multiple process variants, it might be<br />
difficult to establish a common process which is<br />
best for the organization as a whole.<br />
Rapid organic growth and acquisitions can result in<br />
multiple processes at any given moment of time.<br />
It may not be prudent to streamline processes as<br />
such times.<br />
Evaluation should be carried out for the entire<br />
organisation and all process, to make the best use<br />
of the model.<br />
The basic corporate leadership principles of<br />
strategic alignment, governance, and change<br />
management should be in place.<br />
Conclusion<br />
SSF’s Process Maturity Model is designed to support<br />
the services industry and enterprise functions of all<br />
industries to better understand the individual<br />
elements that helps achieve a more rigorous,<br />
structured, and controlled process program. In<br />
addition it creates a focus on high-risk or large<br />
impending change. Additionally, organizations are<br />
likely to have visibility into improvement initiatives to<br />
avoid conflicts, define common improvement<br />
approaches, and to identify and recommend<br />
improvements.<br />
In the cut-throat world of business today, following a<br />
defined and structured model as the PMM could well<br />
be the competitive advantage for the company. PE<br />
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Calling the Attention of Financial Gatekeepers<br />
THE GOOD AND BAD OF CRYPTOCURRENCIES<br />
• VAISHALI NAROOLA<br />
Cryptocurrencies are thought of as encrypted<br />
decentralized digital equivalent of paper currency, i.e.<br />
it can be characterized as a set of entries in a<br />
database, which no one can change without fulfilling<br />
specific conditions. This is very similar to a banking<br />
ledger system. Cryptocurrencies attribute a price<br />
accounted to them but the intrinsic value is not<br />
universally seen. As a<br />
contrast, the value of a<br />
federal legal tender such<br />
as United States dollar is<br />
not something about<br />
which anyone needs to<br />
be convinced. It is the<br />
lynchpin of all<br />
international trade.<br />
Cryptocurrency Uses and Use Cases<br />
transactions to international trade finance and even<br />
to non-traditional sectors, such as aid finance.<br />
Adoption of cryptocurrencies will rise if it is backed<br />
by a transparent asset, such as fiat currency. This<br />
would amount to the digitization of real world assets,<br />
which can aid and transform many forms of financial<br />
transactions conducted around the world.<br />
‘<br />
Cryptocurrencies have some legitimate<br />
uses. These uses could span from<br />
distributed trust to authentication<br />
certification to confirmation of transactions<br />
to international trade finance and even to<br />
non-traditional sectors, such as aid finance.<br />
’<br />
Regardless of the limited equivalency to a real<br />
currency, quite a few countries and companies are<br />
planning to release their own version of<br />
cryptocurrency. Recently, IBM announced its<br />
partnership with Stronghold, which is the first digital<br />
currency backed by US dollars traded on the Stellar<br />
Blockchain Network.<br />
Cryptocurrencies have some legitimate uses. These<br />
uses could span from distributed trust to<br />
authentication certification to confirmation of<br />
There are several<br />
business use cases<br />
that a company<br />
can leverage using<br />
cryptocurrency or<br />
blockchain technology,<br />
which is the<br />
technology behind<br />
cryptocurrency. A few<br />
are listed below:<br />
Any process, wherein multiple parties have to<br />
authenticate a transaction.<br />
Any product, whose authenticity needs to be<br />
verified using a ‘multivariate’ approach (an<br />
approach to find patterns and relationships<br />
between several variables simultaneously).,<br />
such as for medicines.<br />
Any financial innovation, which uses derivative<br />
instruments, as long as the absolute native<br />
asset has some intrinsic value. For example, a<br />
company could issue cryptocurrency to allow it<br />
certain rights in company transactions or<br />
decisions. These could be backed by the<br />
company stock, which is eventually backed by<br />
equity in the company, which eventually<br />
translates into a fiat currency depending on<br />
the company’s market cap on a given day.<br />
Any process that can be confirmed only if a<br />
consensus threshold has been met, such as a<br />
decision to put an issue to be brought up to a<br />
vote in a company’s annual stock holder<br />
meeting.<br />
A smart contract implementation. A smart<br />
contract is a digital protocol intended to<br />
digitally facilitate, verify, or enforce the<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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www.sharedservicesforum.in
negotiation or performance and eventual<br />
disposition of a contract. Legal and notary<br />
services would see tremendous use for these<br />
smart contracts.<br />
For creating a system of trusted timestamping.<br />
It is the process by which the time of creation<br />
and the time of modification of a document can<br />
be secured. Integrity of the timestamp is key<br />
for the system to not be compromised. The<br />
use cases are immense for the legal and<br />
financial industries, amongst others.<br />
Cryptocurrency<br />
Protocols<br />
As the world of<br />
cryptocurrencies is<br />
very much evolving,<br />
companies who choose<br />
‘<br />
As the world of cryptocurrencies is very<br />
much evolving, companies who choose to<br />
roll out or in any manner interact with this<br />
technology, need to be careful so as not to<br />
run afoul of any regulations and legalities…<br />
’<br />
to roll out or in any<br />
manner interact with this technology, need to be<br />
careful so as not to run afoul of any regulations and<br />
legalities imposed by the governing institutions under<br />
which these companies operate. The following list<br />
should only be viewed as a starting point and not a<br />
comprehensive list of measures that would complete<br />
the cryptocurrency protocols at any company. The<br />
company should:<br />
1) Explain in layman’s terms the use case(s), for<br />
which the cryptocurrency is intended. This is<br />
by far the first and foremost thing that the<br />
company would be well advised to do<br />
2) List all jurisdictions (domestic and foreign)<br />
from which it accepts customers and<br />
transactions<br />
3) Understand the relevant regulations<br />
applicable in those jurisdictions, such as<br />
General Data Protection Regulation and<br />
other relevant regulations. Cryptocurrency<br />
could serve both as a breach of these<br />
regulations as well as a solution to comply<br />
with these regulations. The company should<br />
understand the end goals of such regulations<br />
and align their cryptocurrency and<br />
blockchain use cases so as to not risk<br />
noncompliance<br />
4) Detail the linkage between the fiat currency<br />
and any derivate instrument created by way<br />
of cryptocurrency<br />
6) If trading is allowed, detail the policies by<br />
which a trade is considered legal and<br />
executable<br />
7) Have an approach to manage volatility,<br />
which would include capital buffers, trade<br />
restrictions, liquidity guarantees, etc., since<br />
cryptocurrency transactions can tend to<br />
cause large fluctuations and variability<br />
The Dark side of Cryptocurrency<br />
And, since we live in a<br />
world where good and<br />
evil meet often, we<br />
would be amiss if we<br />
did not focus on the<br />
unintended use of<br />
cryptocurrency.<br />
It is quite evident that the dark elements have found<br />
cryptocurrencies to be a convenient way to finance<br />
their activities. This comes as no surprise to the<br />
financial gatekeepers. The incentive to develop<br />
cryptocurrencies as an alternate way of financing and<br />
hence avoiding the international financial system can<br />
be easily understood.<br />
This point is well demonstrated by the roll out of<br />
Petro, Venezuela’s state backed cryptocurrency. It<br />
solicited help from another sanctioned nation, Russia<br />
to develop this currency via two state owned<br />
companies. Venezuela’s government institutions<br />
were mandated to start accepting Petro as legal<br />
tender. International acceptance has not been easy<br />
but that has not deterred Venezuela from preparing<br />
to launch a second cryptocurrency backed by the<br />
country’s gold reserves.<br />
An analogy might serve to understand this situation<br />
better. One country creates a new currency based on<br />
a set of Lego blocks that their citizenry has collected<br />
over the years. Lego blocks are not an internationally<br />
traded product or convertible into currency.<br />
5) Specify the methodology and rates at which<br />
exchanges occur, in case exchanges are<br />
permitted from one cryptocurrency to<br />
another service or instrument or an<br />
eventual fiat currency<br />
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Image Courtesy jaysbrickblog.com<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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The government of this country however, mandates<br />
its institutions to accept this Lego blocks based<br />
currency, for which the pricing and currency<br />
generation mechanism is random. Next it starts to<br />
use this currency to purchase sanctioned items, such<br />
as iron, or cement or weapons.<br />
Tools for Economic Sanctions<br />
Economic sanctions are a powerful foreign policy tool.<br />
However, in the age of cryptocurrencies, economic<br />
sanctions would have to work a little differently to<br />
still be as effective. A similar framework including<br />
education, deterrence, detection, and enforcement<br />
against financial crime, which applies to fiat currency<br />
would have to be applied when dealing with<br />
cryptocurrencies to apply economic sanctions.<br />
Cryptocurrencies eventually need to be converted<br />
into real goods. Economic sanctions can target those<br />
specific points of conversion. Also, these<br />
cryptocurrencies need to go past the country of<br />
origin to complete international transactions, their<br />
raison d'être.<br />
Provide clear guidance for rating websites, such as<br />
ICOindex.com, which tracks initial coin offerings of<br />
cryptocurrencies, for when to label an ICO a scam<br />
Geographically fencing certain transactions based on<br />
suspicion, or at least having delay mechanisms in<br />
place so that such transactions can be investigated.<br />
Build and proactively apply signature patterns to<br />
identify rogue transactions, based on variables, such<br />
as originating country, country of support, transaction<br />
antecedents, underlying asset, identification of<br />
various levels of ownership, accompanying collateral,<br />
other logistical information, etc.<br />
Sanction or use other punitive measures against rogue<br />
entities or nations supporting the country originating<br />
bogus cryptocurrencies.<br />
Link suspicious transactions for their completion and<br />
confirmation to logistical details such as, shipping<br />
routes, distribution parties, counter parties, insurance<br />
providers, etc.<br />
Sanctioning entities may<br />
have the following tools<br />
at their disposal. This is<br />
of course not a<br />
complete list but the<br />
intent is to generate<br />
conversation and fortify<br />
the white hats.<br />
ABOUT THE AUTHOR<br />
‘<br />
The argument that a fiat global currency<br />
could also be used by criminals serves only as<br />
an admission that regulation is much needed<br />
in the crypto world to keep the world from<br />
becoming a lawless jungle.<br />
’<br />
Sanction supporting crypto exchanges and trading<br />
platforms on which the sanctioned nation’s<br />
cryptocurrency trades<br />
Link internationally recognized cryptocurrencies to<br />
the release of any aid benefit.<br />
Co-opt a legitimate investigative entity to become<br />
part of the consensus mechanism for these rogue<br />
cryptocurrencies and blockchain transactions, thereby<br />
not letting the transaction reach a consensus<br />
threshold, or at least having the ability to detect the<br />
transaction<br />
To Conclude<br />
As we know, fiat money<br />
is currency that a<br />
government has<br />
declared to be legal<br />
tender, but it is not<br />
backed by a physical<br />
commodity. The value of<br />
fiat money is derived from the relationship between<br />
supply and demand rather than the value of the<br />
material from which the money is made. The<br />
argument that a fiat global currency could also be<br />
used by criminals serves only as an admission that<br />
regulation is much needed in the crypto world to<br />
keep the world from becoming a lawless jungle.<br />
Criminal laws and financial laws are interlinked such<br />
that a functioning society depends on these laws.<br />
Nonetheless, anti-crime enforcement bodies will<br />
continue to have to make strides in the areas of<br />
identification, anti-money laundering, suspicious<br />
activity reporting, commodity threading, transaction<br />
verification, counter party risk, dark web research,<br />
and others. PE<br />
Vaishali has over sixteen years of work experience in Strategy and Operations focusing on Financial<br />
Services, Technology and Utilities/ Renewable Energy industries. She has a diverse skill set ranging<br />
from Due Diligence, Merger Integration, Digital Transformation, and Complex Program Management.<br />
She works with cross functional teams of bankers and lawyers to assist Private Equity clients and<br />
Strategic Buyers execute on deals.<br />
She has led business transformation and value creation projects for Wells Fargo, Bank of America,<br />
American Express and Apple.<br />
She holds an MBA in International Affairs from Thunderbird School of Global Management and a<br />
Graduate Certificate in Technology Management from La Trobe University, Australia. She is also a<br />
certified Information Systems Security Professional (CISSP).<br />
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www.sharedservicesforum.in
Cognitive Automation for Operational Risk Management<br />
AI BASED PROCESS SURVEILLANCE IN TRADE LIFECYCLE<br />
• NEERAJ PARASHAR<br />
In recent times, leading global banks have drawn<br />
attention towards trading patterns where an individual<br />
employee has the ability of putting the financial<br />
position of the banks or trading houses at risk. This is<br />
commonly referred to as Rogue Trading. Rogue<br />
trading has largely been possible due to limited<br />
awareness towards risk-based scenarios and<br />
vulnerable organization practices, paving an easy way<br />
towards such outcomes. With likelihood of cybercrime<br />
and ransomware, there is a huge risk involved where<br />
any single act of such<br />
‘<br />
practice can convert the<br />
capitalization of any bank<br />
or financial institution to a<br />
significantly low level and<br />
impose existential threats<br />
in terms of direct financial<br />
exposure, loss of customer<br />
base or huge penalties.<br />
The risk of rogue trading<br />
can be effectively mitigated<br />
mitigated early on by warning signals flagged off by AI<br />
based cognitive RPA that helps to prevent<br />
occurrence of such scenarios from the system.<br />
The table below specifies the top financial losses<br />
which were caused directly by rogue trading between<br />
the period 1992 and 2011.<br />
www.sharedservicesforum.in<br />
He brought down the 233 year old<br />
Barings Bank to a third of its<br />
capitalization. Incurring losses of US$1.3<br />
billion from unauthorized investments in<br />
index futures contracts were sufficient to<br />
bankrupt this centuries old financial<br />
institution in 1995.<br />
The case of Nick Leeson requires special mention<br />
which led to Baring Bank’s eventual insolvency. He<br />
brought down the 233 year old Barings Bank to a<br />
third of its capitalization. Its losses on unauthorized<br />
investments in index futures contracts were sufficient<br />
to bankrupt the bank in 1995. Through a combination<br />
of poor judgement on his part, increasingly large initial<br />
profits, lack of oversight by the management, a naïve<br />
regulatory environment, and an unforeseen outside<br />
event - the Kobe earthquake, Leeson incurred a<br />
US$1.3 billion loss that bankrupted the centuries old<br />
financial institution.<br />
Risk of Rogue Trading<br />
In the world of data<br />
protection accountability<br />
with mandatory compliance<br />
of GDPR like regulations,<br />
organizations are more<br />
vulnerable to unauthorized<br />
access from inside, than<br />
external data breaches.<br />
’<br />
Rogue trading is one such scenario which is high<br />
stake and prone to high risk, high tension and high<br />
frequency. The operational dangers inherent in the<br />
world of securities and derivatives trading have risen<br />
dramatically in last 20 years with operations becoming<br />
digital.<br />
This new threat is a result of<br />
the advent of high-frequency,<br />
‘black box’ trading strategies,<br />
which are fully automated but<br />
not fully optimized, for the low<br />
latency exchange markets. In<br />
the past, traders would<br />
exceed limits, and finding<br />
prices moving against them,<br />
extend their unauthorized<br />
positions. The build-up of risk<br />
and losses would force the<br />
individuals to cover up and<br />
misrepresent activities. Such<br />
hidden positions, when<br />
brought to light, have toppled<br />
banks, and led to resignations<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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of senior executives with otherwise stellar records. In<br />
the future, banks, or worse — clearing houses — could<br />
be brought down by high-frequency trading software<br />
building massive positions in unforeseen and difficult<br />
to predict ways.<br />
‘<br />
The black box rogue<br />
trading scandal of the<br />
future will have much<br />
in common with the<br />
rogue trader scandals<br />
of the past.<br />
The actions of those individuals dubbed as ‘rogue<br />
traders’ have fascinated and, to an extent, invoked a<br />
degree of awe and admiration from those not directly<br />
affected by their machinations. These individuals<br />
circumvented controls, exceeded limits, and carried<br />
on by misrepresenting their holdings and risk.<br />
Unfortunately, in the high-stakes, high-risk, hightension<br />
world in which traders find themselves, the<br />
drive for success can overcome ethics. These<br />
individuals cover losses and deceive their colleagues,<br />
often in clever and ingenious ways. After the blow-up,<br />
it usually turns out that rogue traders have exploited<br />
multiple weaknesses in their firms’ procedures and<br />
systems. Keep in mind as well, that in most cases,<br />
investigations reveal that a number of managers were<br />
aware of the profits (which later, of course, turn out<br />
to be fictitious), and therefore the risks that were<br />
being taken.<br />
Key Questions for Risk Management<br />
In the digital ecosystem, there are many automated<br />
activities, which require regular reviews and<br />
governance to reduce risk exposure. Some of the<br />
important questions to be asked are listed below:<br />
Are banks running ‘stress tests’ on their high<br />
frequency trading programs?<br />
Could errors in price feeds from the many sources<br />
of market data trigger a flood of trades before the<br />
aberration is detected?<br />
Could detailed knowledge of a large bank’s algo<br />
trading rules be exploited by an external trader<br />
who sets off the market conditions that lead the<br />
algo to ‘misbehave’ or ‘go rogue’?<br />
Are regulatory cross-market ‘circuit breakers’<br />
and trading halts required, or can natural price<br />
discovery be retained in today’s low-latency<br />
markets?<br />
Concerns around the role of these algorithms<br />
skyrocketed after the so-called ‘flash crash’ of 6th<br />
May 2010 that caused the Dow Jones Industrial<br />
Average to plunge nearly 1,000 points in less than a<br />
half hour, with nearly a trillion dollars in stock market<br />
value evaporating — and then (mysteriously)<br />
reappearing. When it was later discovered that 68 per<br />
cent of the questionable trades that ended up being<br />
cancelled involved Exchange-Traded Funds (ETFs),<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
…hidden positions, when brought to light,<br />
have toppled banks, and led to<br />
resignations of senior executives with<br />
otherwise stellar records.<br />
26<br />
whose trading is highly computerized, the US<br />
regulators decided to explore whether algorithms that<br />
cause disruption in markets should be treated as if<br />
they were rogue traders.<br />
Regulators are eager to<br />
develop methods for<br />
assigning responsibility<br />
when trading technology<br />
goes awry. Overall, the<br />
’<br />
computerization of<br />
financial markets has<br />
improved transparency<br />
and efficiency, and reduced investors’ costs. To<br />
avoid politically motivated bans on new trading<br />
technologies, leaders in the financial markets industry<br />
must define when high-frequency or algorithmic<br />
trading crosses the line into being disruptive to<br />
markets, and who is responsible when it happens.<br />
Finding the answers to these concerns is now<br />
perhaps the most critical element in ensuring the<br />
safety of financial systems in the future.<br />
With a two-pronged approach of system audit and<br />
monitoring transactional data, AI-based cognitive<br />
RPA solutions via predictive model and proactive<br />
actions not only provide early warnings but also<br />
execute them automatically. The key benefits for the<br />
organization by installing such solutions are:<br />
Stakeholder Value<br />
Corporate Governance<br />
Risk and Compliance<br />
Early Warning Signals<br />
Prevention of Financial loss<br />
System Robustness<br />
Digital Capability for Risk Management<br />
As per current circumstances, Blockchain, IoT and<br />
RPA are taking over human input based governance.<br />
There is very little room left in the process or system<br />
not monitored closely in an integrated architecture.<br />
To have such a robust capability, organizations need<br />
to have a clear view of not only their enterprise<br />
architecture i.e. SOA (Service Oriented Architecture)<br />
but also customer facing BPM platforms. There is a<br />
distinct possibility that agile enterprise changes may<br />
leave some risk controls open for future<br />
vulnerabilities. In light of such situations, AI-based<br />
capability is not only vital but imperative to have.<br />
Business integration services are putting a ‘method<br />
in the madness’ by framing agreements for their<br />
partners and vendors. However, a huge area in<br />
operational environment is left unattended. In the<br />
digital world, old methods/ practices are not going to<br />
be replicated. With disruptive technologies and<br />
dynamic business environment, structured thinking<br />
based on concepts and lots of imagination is required<br />
to seek the necessary capability to meet internal and<br />
external threats and attacks.<br />
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Case Scenario<br />
Recently, a leading BPO company conducted a risk<br />
assessment exercise of many of its clients to identify<br />
vulnerable scenarios at client locations. Based on the<br />
learning captured, an AI-based solution was designed<br />
to mitigate all such scenarios in the future. While<br />
assessing the Trade to Settlement process on a<br />
client, the BPO company observed that there are<br />
huge discrepancies in the system with respect to<br />
people, processes and technology. Based on<br />
preliminary suggestions, the client noted the hugely<br />
vulnerable circumstances of their processes The<br />
client decided to leverage the assessment to not only<br />
determine the loopholes but at the same time, take<br />
immediate preventive and corrective actions.<br />
AI Based Deep Learning Framework<br />
Based on various scenarios, a pattern discovery<br />
analysis has been designed through multivariate and<br />
big data analytics that will identify the drivers<br />
(independent factors) of such<br />
instances and frame a predictive<br />
model for early warning signals and<br />
establish robustness of the system.<br />
AI-Based Surveillance Mechanism<br />
Broadly the surveillance mechanism can be developed<br />
around two broad major dimensions:<br />
1. Core Process Based Scenario Governance; and<br />
2. Data Driven Discrepancies<br />
Both these dimensions are elaborated below:<br />
Core Process Based Scenario Governance (or<br />
System Audit Framework & Business Intelligence).<br />
Here, user stories and remedial actions need to be<br />
configured on the AI platforms as scenarios to put a<br />
robust and scalable governance mechanism in place.<br />
The process and customer journey scenarios can be<br />
broadly classified into two categories:<br />
1) trading related scenarios where transaction level<br />
governance is required, and<br />
2) enterprise security and hygiene, which requires<br />
significant specific security standards and<br />
framework based approach for sustained and<br />
consistent operational excellence.<br />
Trade Life Cycle Risk Recognition Aspects: Major Scenarios<br />
The key areas where the below<br />
methodology helped are:<br />
Access Control Issues<br />
Technology Implementation in<br />
mapping business rules to<br />
accounting books<br />
Reconciliation Issues with<br />
respect to open exceptions<br />
No ownership and<br />
accountability against failed<br />
trades<br />
Discrepancy in Static and<br />
Reference Data<br />
The two categories as above have their<br />
own specific elements but it is very<br />
essential to note that these two<br />
categories are interdependent, making<br />
the scenario complex, demanding digital<br />
capability to track and monitor risks<br />
from rogue trading.<br />
In the next table, details of the major<br />
factors are mentioned, in terms of<br />
developing scenarios and incorporating<br />
controls in front, middle and back<br />
office.<br />
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PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
27
Front Office<br />
Middle Office<br />
Back Office<br />
Trading<br />
Scanner<br />
Technology<br />
Scanner<br />
<br />
<br />
<br />
<br />
Purpose of Trading based on<br />
pattern recognition.<br />
Dealer Profile validation.<br />
Manual entry of counter<br />
party.<br />
One time vendor transactions,<br />
not in ICP master.<br />
Existence of non-live portfolios.<br />
No-access control of S&R data.<br />
No call back to confirm static<br />
and reference data.<br />
No monitoring of trade patterns<br />
for inter-company trades<br />
Access of booking/capturing<br />
trades and settlement to same<br />
person.<br />
Confirmations are managed<br />
manually or can be influenced.<br />
Trade allocations to incorrect<br />
client/prop accounts.<br />
Confirmed trades are not prematched<br />
within stipulated<br />
timelines/matched incorrectly.<br />
Manual confirmation of<br />
trades.<br />
Manual pre-matching of<br />
trades.<br />
Manual release of trade<br />
instructions in the market .<br />
Manual reporting, tracking<br />
and monitoring of post<br />
trade events.<br />
Reconciliation rules not<br />
preset in systems.<br />
Exceptions during settlement are<br />
incorrectly booked/settled.<br />
Failed trades are not reported on<br />
time/reported incorrectly.<br />
Failed trades are allocated to<br />
incorrect age/nominal buckets<br />
Accounting entries booked to<br />
incorrect journals<br />
All Static Data is not aligned/<br />
implemented to accounting<br />
events.<br />
All source applications are not<br />
aligned to FIs.<br />
All daily exceptions are not<br />
automatically flagged on time.<br />
All resolved exceptions are do<br />
not have audit trail.<br />
Reconciliation and fail reports<br />
are not automated.<br />
Finance<br />
Scanner<br />
Access<br />
Control<br />
Scanner<br />
No daily recon by system of all<br />
transactions booked by FO and<br />
closure of open issues.<br />
No ownerships of accountability<br />
issues<br />
No job swapping and risk audits<br />
pertain to operational practices<br />
and processes.<br />
<br />
Traders/Sales Desks having<br />
access to book keeping and<br />
settlement systems.<br />
All daily exceptions are not<br />
escalated or channelled to<br />
respective business owners.<br />
Root cause analysis not<br />
done on daily exceptions.<br />
All transactions are not<br />
tracked in book keeping<br />
system/ledgers<br />
Access control issue of call<br />
accounts & Bank Accounts.<br />
No clarity on creating, editing<br />
and deleting call accounts.<br />
Incorrect flow in the Intersystem<br />
reconciliation.<br />
Incorrect posting of journals<br />
leads to incorrect balances in the<br />
sub-account leading to contra<br />
bookings in the suspense and the<br />
wash accounts.<br />
Manual adjustment of accounts<br />
and database<br />
Back office personnel having<br />
access to trade booking /<br />
amendment systems.<br />
Client<br />
Scanner<br />
No Audit trail of client requests.<br />
No tracking of client grievances.<br />
No system of clearing client<br />
accounts on periodic basis.<br />
No formal preset channel for<br />
client communication<br />
Client sensitive information sent<br />
to incorrect parties.<br />
Absence of formal<br />
communication for<br />
confirmation and<br />
settlement for all trades.<br />
No reverse recon for each client<br />
data via automatic mechanism.<br />
Compliance<br />
Scanner<br />
Early Warning<br />
Signals<br />
Scanner<br />
Movement of people from<br />
middle office and back office.<br />
No Tracking of financial impact<br />
in their dealings.<br />
No audit trail of employee<br />
access levels and internal<br />
account details.<br />
<br />
<br />
No Dash boarding system<br />
Recon between order book<br />
and trade book across<br />
applications<br />
No planned rotation of<br />
people<br />
Existence of non-live<br />
employees in the system.<br />
No Dash boarding system<br />
Management of swift cost and<br />
offline trade separately.<br />
Absence of external audit<br />
practices or strong internal audit.<br />
No Dash boarding system around<br />
critical parameters like Ratios ,<br />
Performance and Pattern.<br />
Business<br />
Intelligence<br />
Scanner<br />
Movement of people from<br />
middle office and back office.<br />
No Tracking of financial impact<br />
in their dealings.<br />
Absence of trading pattern<br />
recognition software<br />
No strong follow up and closure<br />
Absence of analytics engine<br />
around defined business<br />
rules.<br />
No strong follow up and<br />
closure<br />
Separation of official duties.<br />
Conflict of interest.<br />
No analytics of data available in<br />
system<br />
No strong follow up and closure<br />
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Data Driven Discrepancies (or Data Driven Actionable Insights):<br />
These are descriptive, diagnostic, predictive and prescriptive<br />
analytics via actionable insights, KPI reports and models/patterns.<br />
Off-Track Trading Strategies – Surveillance Mechanism<br />
Core Preventive Measures<br />
The major rogue trading cases discussed above were<br />
all avoidable through basic, general management<br />
governance and review. There are a few immutable<br />
principles in the control of trading operations, but<br />
management must enforce them rigorously and<br />
continuously with no exceptions. The four core<br />
principles for avoiding rogue trading disasters are as<br />
follows:<br />
Separating front/middle/back office activities and<br />
processes. Segregation of duties ensures traders<br />
cannot interfere with the processing and reporting<br />
of their transactions<br />
Limiting access to trading, risk control and<br />
settlement systems to separate functional areas<br />
completely and preventing any individual from<br />
having access to more than one area<br />
Using independent, outside pricing sources for<br />
mark-to-market valuing of positions. It’s easy to<br />
value a bank’s position in IBM shares, but many<br />
traded instruments do not have an easily<br />
obtainable market price. Allowing internal staff to<br />
enter price estimates for profit and loss<br />
calculations opens the firm to deception<br />
ABOUT THE AUTHOR<br />
Ensuring integrity, which is the key to a<br />
good trading system. This means all trade<br />
accounting data are accurate and<br />
consistent, and can be verified easily<br />
through reconciliation with external<br />
parties (e.g., client trade confirmations,<br />
clearing, etc.)<br />
In summary, firms must maintain a robust<br />
control environment, allow for audits, limit<br />
access to key functions to specified users,<br />
and be able to reconcile with other internal<br />
and external data.<br />
Way Forward for Digital Readiness<br />
The AI based surveillance mechanism and<br />
framework leverages all the digital<br />
capabilities of the organization and offers a<br />
robust and scalable framework where data<br />
driven and culture building practices provide<br />
a holistic environment that leads to a secure<br />
framework and mitigates operational risk,<br />
especially led by rogue trading and other off<br />
trading practices. Putting a structured framework<br />
works as a significantly effective deterrent against<br />
ongoing cyber and internal attacks and compromising<br />
positions for the organizations. Since this is a<br />
dynamic and never ending process, it is essential that<br />
organizations should align dedicated teams on<br />
research and analysis of other possible scenarios and<br />
enrich surveillance index organically and inorganically.<br />
There is also a need to view actions taken by RPAled<br />
engine and review the performance in pre and<br />
post implementation conditions. Assessment of risk<br />
requires innovative ways of measuring risk - be it<br />
interviews, suggestion system, floor governance and<br />
secondary data inputs which is from the qualitative<br />
point of view and not covered in the present way of<br />
working. Big data based analysis covering both<br />
unstructured and structured data offers intelligent<br />
monitoring of transactions and defined process which<br />
provide an opportunity to install early warning signals,<br />
lead indicators, caveats, advisories to seek vulnerable<br />
tendencies. Benchmarking and digital performance<br />
management standards too need to be developed in<br />
this space, which may also prove useful in leveraging<br />
digital capability for business performance. PE<br />
Neeraj Parashar is Practice Head of BFS, Global Risk & Compliance, Digital and Design Lab for<br />
Tech Mahindra, and has also worked as Global DPO for TechM. He is pursuing PhD in Digital<br />
Transformation (where he has written digital performance management standards), and MBA<br />
(Information Systems and Marketing) from IMS, Indore, M.Phil in Economics, Certified DPO, Six<br />
Sigma MBB, Lean Master, PMP, CIO Said-Garter Certified Professional and an alumnus (Diploma in<br />
Software Engineering) of Carnegie University of Pittsburgh, USA. With over <strong>18</strong> years of experience<br />
in consulting (operational, architecture and advisory) and managing delivery of Digital and RPA<br />
based organization excellence projects i.e. focusing IT and business outcomes especially in the<br />
domains of telecom, banking, financial services and insurance. He has managed client engagements<br />
in RSA, Singapore, India, UK, EU and US. The solutions developed by Neeraj have benefited<br />
customers not only in seeking financial impacts but also in effectively deploying digital business<br />
strategic capabilities.<br />
www.sharedservicesforum.in<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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SSF Excellence Awards, Recognition and Felicitations<br />
“COMPANIES OF EXCELLENCE GO THE EXTRA MILE TO ACHIEVE WHAT'S DISTINCT<br />
AND VALUABLE.”<br />
• A CURTAIN RAISER<br />
Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend<br />
preparing for it. The victorious performance itself is merely the demonstration of their championship character.<br />
– T. Alan Armstrong<br />
The time is now ripe for Excellence Awards & Recognition to those who have delivered Business Imperatives using the<br />
power of Process Discipline. With this intent, Shared Services Forum, in collaboration with its Knowledge Partner RvaluE ,<br />
has instituted Shared Services Excellence Awards, Recognition & Felicitations. These Awards have been established to<br />
honor, recognize and promote Process Management and Transformative Strategies by Shared Services demonstrating<br />
winning practices. These awards are designed to recognize contributions by Companies & Individuals that are broadly<br />
comparable. These are poised to become the benchmark for Indian organizations to adopt Shared Services & BPM<br />
Strategy.<br />
30<br />
AWARDS, RECOGNITION & FELICITATIONS<br />
The Shared Services Excellence Awards are designed to recognize contributions by Companies and Individuals/<br />
Professionals that are broadly comparable. With this objective, the year 20<strong>18</strong> will have the following categories for:<br />
EXCELLENCE AWARDS<br />
<br />
<br />
<br />
<br />
Shared Services in India/ Overseas: Servicing for any of the Service Functions (private or public sector), such as<br />
Finance & Accounting (F&A), Human Resource (HR), Supply Chain Management, Operations, Customer Life Cycle<br />
Management, Information Technology Services<br />
Effective Business Process Transformation – Delivered Business Impact/ Achieved Business Excellence by any of<br />
the following:<br />
‣ Leveraging Process Discipline Leading to Process Excellence/ Innovation in any of the Service Functions<br />
‣ Technology Transformation or Digitization in any of the Service Functions<br />
‣ Deploying Innovative People Practices (such as Organizational Talent Management Initiatives, including<br />
Innovative Employee Learning and Development Initiatives) resulting into a Business Impact<br />
‣ Moving up the Process Value Chain<br />
‣ Exemplary Customer Experience Management<br />
The above Awards will be for two separate sub-categories:<br />
Global In-House Centers<br />
Corporations and Shared Services in India<br />
Realizing Business Value by centralized function spin-off/ Unlocking the Value of Business Process Management<br />
through a successful spin-off<br />
Effective Business Process Transformation for a Client by IT Services/ ITeS Provider, presenting a Client Case<br />
Study demonstrating value delivery<br />
RECOGNITION<br />
Successful Launch of Business Process Consolidation/ Shared Services Strategy by Companies/ Institutions in<br />
India through Captive or Outsourced Shared Services<br />
FELICITATIONS<br />
Felicitating Leaders/ Achievers to recognize and honor stellar contributions by Distinguished Individuals who are<br />
key leaders to build the Global Shared Services & Business Process Transformation space at the Industry as well as<br />
at the Company level<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
www.sharedservicesforum.in
Shared Services Forum (SSF) with RvaluE Consulting as knowledge partner has conceptualized and has been holding the<br />
annual BPM & Shared Services Conclave for six consecutive years now. The key objectives of this event are to capture,<br />
recognize and disseminate awareness/ impact of Business Process Management (BPM) by Global Indian Organizations<br />
through Shared Services, both captive and hybrid, thereby fully leveraging the best practices from global shared services<br />
and off- shoring operations. The 20<strong>18</strong> Conclave aims to bring specific focus of the industry towards the role of the digital<br />
disruption on business process practices to counter the changing world and achieve enhanced business outcomes, thus<br />
fully leveraging the best practices from global shared services and off-shoring operations.<br />
Past Conclave Events (2011-2017) – A Snapshot<br />
The journey of SSF began in 2011 with the purpose of sharing the knowledge which was resident with a few leaders of the<br />
shared services and outsourcing industry. This journey so far has been extremely successful with its focus progressively<br />
widening from Business Process Consolidation (BPC) to a more holistic Business Process Management (BPM). Shared<br />
Services Forum has progressively become the Forum of Interactive Excellence in India for Shared Services and Business<br />
Processes. The participants at the SSF platforms/ events/ publications, take back not only a myriad of experiences with<br />
respect to strategic execution of shared services strategy, but also connections and awards that bring in ‘Culture’ and<br />
‘Value’ to the Industry.<br />
WINNERS OF THE 2017 BPM & SHARED SERVICES EXCELLENCE AWARDS<br />
www.sharedservicesforum.in<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
31
Awards & Recognition for Excellence in Shared Services (2011-2017)<br />
The Annual Conclave serves as the platform for recognizing and awarding Organizational Achievements and Professional<br />
Excellence, thus setting benchmarks, for Indian organizations to adopt BPM & Shared Services Strategy. These awards and<br />
recognitions have been conferred on the following organizations for their exemplary achievements:<br />
Conclave Year<br />
Organizations Awarded/ Recognized<br />
2011 nuFuture Digital India and Hindustan Unilever Limited<br />
2012<br />
Bharti Airtel Ltd, Atlas Documentary Facilitators Company (ADFC) Pvt Ltd (An Associate of HDFC), ICICI<br />
Prudential Life Insurance Company Ltd, Dr Reddy's Laboratories Ltd<br />
2013 Tata Motors Ltd, Adani Enterprises Ltd, ICICI Bank Ltd, ONGC<br />
2014<br />
Reliance Industries, Vodafone Shared Services Ltd, Dabur India Ltd, Brandix Mercury Asia (Sri Lanka), ZEE<br />
Media Corporation Ltd, VE Commercial Vehicles Ltd, AHL Business Solutions Limited<br />
2015<br />
Cipla Ltd, Hindustan Unilever Ltd, Tata Motors Ltd, Infosys BPO Ltd, Piramal Enterprises, United Spirits<br />
Ltd, and SRF Ltd<br />
Mahindra Integrated Business Services Pvt Ltd (Mahindra & Mahindra), TATA Motors Ltd, Essel Business<br />
2016 Excellence Services Limited (Essel Group), Dr Reddy’s Laboratories Ltd, ANZ Begaluru Hub, and Kuoni<br />
Travel Group<br />
Olam Information Services Pvt Limited, Essel Business Excellence Services Limited (Essel Group),<br />
2017<br />
syngenta Services Pvt Limited, Principal Global Services Limited, Vodafone Shared Services India, Unilver<br />
Industries Pvt Limited, Hindustan Coca-Cola Beverages Pvt Limited, Intelenet Global Services, and<br />
Raymond Lifestyle Business<br />
Winning Moments Captured…<br />
DR REDDY’S LABORATORIES<br />
TATA MOTORS<br />
SYNGENTA SERVICES<br />
PRINCIPAL GLOBAL<br />
SERVICES LIMITED<br />
OLAM INFORMATION<br />
SERVICES<br />
UNILEVER INDUSTRIES<br />
HINDUSTAN COCA COLA<br />
BEVERAGES<br />
ANZ Bengaluru Hub<br />
MAHINDRA INTEGRATED<br />
BUSINESS SERVICES<br />
ESSEL BUSINESS<br />
EXCELLENCE SERVICES<br />
RAYMOND –<br />
LIFESTYLE<br />
BUSINESS was<br />
given<br />
Recognition for<br />
Effective Shared<br />
Services<br />
Implementation<br />
In India<br />
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www.sharedservicesforum.in
THE HALL OF FAME – SSF Felicitations of Pioneering Leaders in Global India<br />
Year 2014 marked a tradition of felicitating BPM Industry Leaders with Pioneering Leader Awards to honor their stellar<br />
contributions in the BPM space at the Industry level as well as at the Organizational level.<br />
PRIYAN FERNANDO<br />
2017<br />
‘PIONEERING BUSINESS LEADER’<br />
FOR GLOBAL SHARED SERVICES<br />
BVR MOHAN REDDY<br />
2016<br />
‘PIONEERING BUSINESS LEADER’ IN<br />
GLOBAL INDIA<br />
RAKESH KUMAR GUPTA<br />
2015<br />
‘PIONEERING BUSINESS LEADER’ IN<br />
GLOBAL INDIA<br />
AKHIL GUPTA<br />
2014<br />
‘PIONEERING BUSINESS LEADER’ IN<br />
GLOBAL INDIA<br />
www.sharedservicesforum.in<br />
RAMAN ROY<br />
2014<br />
‘PIONEERING ENTREPRENEURIAL LEADER’ IN<br />
GLOBAL INDIA<br />
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THE HALL OF FAME – SSF Felicitations of BPM Achievers in Global India<br />
In 2015, SSF initiated the ‘BPM Achiever in Global India’ Awards to felicitate achievers in the Shared Services space for<br />
CREATIVITY & LEADING ENTERPRISE-WIDE SHARED SERVICES & BPM MISSION, DELIVERING VALUE AND BUSINESS<br />
TRANSFORMATIONAL IMPACT<br />
SHYAMA BIJAPURKAR<br />
2017<br />
‘BPM ACHIEVER’ IN GLOBAL INDIA<br />
PRADEEP KAPUR<br />
2016<br />
‘BPM ACHIEVER’ IN GLOBAL INDIA<br />
RAHUL SINGH<br />
2016<br />
‘PIONEERING BPM ACHIEVER’ IN GLOBAL INDIA<br />
PANKAJAM SRIDEVI<br />
2016<br />
‘BPM ACHIEVER’ IN GLOBAL INDIA<br />
K RAMESH<br />
2015<br />
‘PIONEERING BPM ACHIEVER’ IN GLOBAL INDIA<br />
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www.sharedservicesforum.in
ABOUT THE ORGANISERS<br />
Shared Services Forum (SSF)<br />
SSF is a pioneering, interactive platform of Industry Veterans and Business Process Experts & Practitioners with a vision<br />
to create and disseminate knowledge for excellence in Business Process Management (BPM). We ideate and synthesize<br />
‘best in context’ practices for successful adoption of business process in the corporate world.<br />
SSF began its journey in 2011 for the purpose of sharing of knowledge which was resident with a few leaders of the<br />
shared services and outsourcing industry. Over the years, it has built a strong network of thought leaders, experts, and<br />
change agents across all functions and several domains. In short, SSF’s mission is :<br />
To spread awareness of Value-Delivering Transformational Strategies for effective adoption of BPM<br />
To establish Winning Practices that result from exchange of knowledge<br />
To acknowledge, award and showcase Organizational Achievements & Professional Excellence<br />
To build a strong network of thought leaders, experts, practitioners and change agents<br />
SSF has progressively become the Forum of Interactive<br />
Excellence in India for Shared Services and Business<br />
Processes. The participants at the SSF platforms –<br />
interaction events, publications, seminars, workshops,<br />
etc., take back not only a myriad of experiences with<br />
respect to strategic execution of shared services<br />
strategy, but also connections and awards that bring in<br />
‘Culture’ and ‘Value’ to the Industry.<br />
The On-Going Journey of SSF….<br />
10 Pioneering Leaders & BPM Achievers Felicitated<br />
35 Organizations Awarded/ Recognized<br />
170+ Speakers Shared their Expertise/ Experience<br />
55+ Case Studies Presented<br />
10 Release of SSF Publications<br />
3 Research & Survey Reports<br />
6 Frameworks for Building Capabilities<br />
Knowledge Partner<br />
SSF leverages the immense global and India industry experience of RvaluE in multiple<br />
domains, across many functions and in all forms of operating models.<br />
RvaluE signifies ‘Realizing Business Value’ and is a team of BPM Pioneers & Team of<br />
experienced Practitioners, Consultants, Facilitators and Coaches. RvaluE offers niche<br />
End-to-end business transformation services and solutions covering Redesign of Business Processes & Offshoring,<br />
Developing Talent & Capabilities of Individuals/ Organization, Industry Expertise for BPM strategy adoption &<br />
execution, technology and enhancements, and Innovative Solutions for Operations across Indian / Overseas<br />
Organizations, Shared Service Centres and the BPM Ecosystem.<br />
For any query related to Awards, Conclave 20<strong>18</strong> or SSF, write to awards@sharedservicesforum.in<br />
www.sharedservicesforum.in<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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A Scientific Art & An Artistic Science<br />
SIMPLIFYING BPM – THE LIGHTER SIDE OF SERIOUS BUSINESS<br />
• KRISH VENKAT<br />
A line is a dot that went for a walk.<br />
– Paul Klee<br />
The dot taking a predictable walk results in a straight<br />
line, which is what most readers would visualize<br />
spontaneously while reading the above.................................<br />
‘<br />
A random walk – a<br />
walk deviating from<br />
the routine – might<br />
lead to something<br />
new, something<br />
creative, something<br />
that could possibly<br />
change the world<br />
around us.<br />
Managing processes<br />
There is a ‘process’ in everything that is<br />
occurring around us, if only we learn how<br />
to ‘see’ it. From as mundane as getting<br />
ready and leaving for work every morning<br />
to readying a flight with 500+ people for<br />
take-off, there is a process involved,<br />
whether we are aware of it or not.<br />
This is where Process Management comes into<br />
picture. There is a ‘process’ in everything that is<br />
occurring around us, if only we learn how to ‘see’ it.<br />
From as mundane as getting ready and leaving for<br />
work every morning to<br />
readying a flight with<br />
500+ people for take-off,<br />
there is a process<br />
involved, whether we are<br />
aware of it or not.<br />
But somehow, people<br />
think of processes<br />
consciously and intensely<br />
only when it comes to<br />
anything related to<br />
business.<br />
’<br />
Hence ‘Business Process Management’ (BPM)<br />
seems to have acquired a unique significance. Henry<br />
Ford, Steve Jobs, Bill gates and numerous others<br />
have had the requirements of replicating their<br />
inventions and scaling their businesses up to the sky<br />
and even beyond. The way they have conquered the<br />
world, even Alexander of Macedon would envy. To<br />
achieve this, the tens of thousands of their army had<br />
to bring out outputs in the same way they had<br />
envisioned. Hence, Business Process Management<br />
assumes utmost significance.<br />
Continuous Line Art<br />
Courtesy: darkroastedblend.com<br />
A straight line or a drawing of a specific shape and<br />
size is formed if it is drawn in a particular way,<br />
through a ‘process’.<br />
Especially, if there is a need to replicate it many<br />
times over, there is a need for a standard process<br />
that needs to be understood, designed, agreed, tested<br />
and implemented.<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
36<br />
“No institution can possibly survive if it needs<br />
geniuses or supermen to manage it. The business<br />
must be organized in such a way as to be able to get<br />
along under a leadership composed of average human<br />
beings.” Peter Drucker.<br />
But, successful organizations would want to sustain<br />
their ability to add value and thus, their competitive<br />
advantage. They have to create new products and<br />
also retain the best of brains. Thus, Business Process<br />
Management must look beyond mere awareness of<br />
the processes or the robotic repetition from the<br />
manuals. BPM has to ensure sustained excellence,<br />
thereby naturally assuming the nature of an art.<br />
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Peter Drucker called management a liberal art and he<br />
in fact brought lessons from sociology, psychology,<br />
philosophy, culture and why, even religion into his<br />
teachings on management.<br />
BPM thus embraces art throughout. The art<br />
dimension would dominate, if an individual or a team is<br />
involved in BPM with passion, reasonable freedom,<br />
creativity and empowerment.<br />
Looking Beyond the Function<br />
Most professionals, especially in finance and<br />
accounting, may not be process oriented. Some of<br />
them would have understood the function well, while<br />
missing the process. BPM increases the visibility<br />
factor. A person who has a process orientation is able<br />
to see the “whole”, identifying bottlenecks and<br />
visualizing risks and enabling proactive action.<br />
Understanding the relationships and the end-to-end<br />
flow is science while improvising and adding<br />
excellence is more of an art.<br />
“Risk comes from<br />
not knowing what<br />
you’re doing.”<br />
–Warren Buffett<br />
BPM is thus not a routine, predictable, boring job.<br />
BPM is not merely documenting what is. It is doing all<br />
things required to reach where you desire to be. In<br />
short, you design excellence.<br />
BPM & Technology<br />
BPM is not just about technology. It goes way<br />
beyond technology. In fact, technology is just one<br />
part of BPM. Unless there is excellence in the<br />
business process, there is not going to be any<br />
excellence merely by using the most expensive or the<br />
most modern technology.<br />
At the same time, business and technology have<br />
become so woven together. As part of BPM, it is very<br />
rare that you talk about one excluding the other.<br />
Hence, BPM is more or less like an AR Rahman<br />
composition. It is about music. It is also about<br />
technology. You cannot exclude one from the other.<br />
But a novice using the same technology would not<br />
produce the same music that AR Rahman produces.<br />
‘<br />
BPM is thus not a routine, predictable, boring job.<br />
BPM is not merely documenting what is. It is<br />
doing all things required to reach where you<br />
desire to be. In short, you design excellence.<br />
’<br />
“Design is not just what it looks like and feels like.<br />
Design is how it works.”<br />
–Steve Jobs<br />
To a crafty batsman, the cover drive is akin to an<br />
artist’s brush stroke. But for those who study it and<br />
use it to coach others, it could be more of a science.<br />
Art is more internalized. Even for the batsman<br />
himself, when he is made aware of a flaw in his game,<br />
the science takes over in precisely measuring, for<br />
example, the extra unnecessary leg movement or the<br />
bat lift.<br />
Once he rectifies his<br />
flaw by repeated<br />
practice, he gets back<br />
to the ‘artist’ mode<br />
and even improvises<br />
on what he just learnt.<br />
He shifts from<br />
‘doing’ to ‘being’.<br />
......automation applied to an inefficient operation<br />
will magnify the inefficiency.”<br />
– Bill Gates<br />
The End User<br />
The ease of use for the consumer - internal or<br />
external - is directly proportional to the vigorous<br />
efforts during the process design.<br />
Be it a smart phone or an app, the harder you work<br />
during the programming or the designing, the easier it<br />
would be for the end user. Thus, in BPM, while<br />
creating the process, there is a need for deliberating<br />
all relevant factors and even proactively visualizing<br />
the challenges. This will ensure that it simplifies life<br />
for the end user.<br />
Singing for the ‘Emperor’<br />
“No great artist<br />
ever sees things as<br />
they really are. If<br />
he did, he would<br />
cease to be an<br />
artist.”<br />
– Oscar Wilde<br />
In most organizations, the employees are shown the<br />
process. They are merely expected to understand it<br />
and just keep repeating it.<br />
Once, Akbar heard the divine song of a fakir and<br />
found that it was far more melodious than that of<br />
Tansen, his most favorite court singer. He asked<br />
Tansen “Both of you have the same heavenly voice,<br />
but his song is far more superior to yours. What could<br />
be the reason?” Tansen replied “While I sing to<br />
please you, he sings for himself and his divine Master.<br />
That’s the big difference.”<br />
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PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
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BPM, in many organizations, is very similar. The<br />
initiatives are taken to please some ‘emperor’ or the<br />
other and are executed in a highly predictable<br />
manner, dominated by a narrow vision. More often, it<br />
is too focused on the “emperor” that people even fail<br />
to point out that the emperor is not well dressed.<br />
This propensity to remain silent has sometimes even<br />
caused huge losses, including lives. The Columbia<br />
disaster of NASA is only one such example. The<br />
Board that investigated the disaster reported:<br />
"Cultural traits and organizational practices<br />
detrimental to safety were allowed to develop," and<br />
cited "reliance on past success as a substitute for<br />
sound engineering practices" and "organizational<br />
barriers that prevented effective communication of<br />
critical safety information" among the problems<br />
found.<br />
(Courtesy: Space.com)<br />
“The leader is the one who climbs the tallest tree,<br />
surveys the entire situation, and yells, ‘Wrong<br />
jungle!.... Busy, efficient producers and managers<br />
often respond....‘Shut up! We’re making<br />
progress!”<br />
– Stephen Covey<br />
Leadership Dimensions of BPM<br />
BPM definitely needs inclusiveness, openness and<br />
creativity. The courage to challenge existing ways of<br />
working must be appreciated as a value. Of course, a<br />
clear framework and a disciplined approach is a must,<br />
with concrete focus on business objectives. In music,<br />
each raag has a rule. If one chooses that raag, the<br />
specific rules have to be followed. But that does not<br />
mean the lack of creativity since, within each raag,<br />
great composers have managed to create thousands<br />
of songs using just those seven or less notes.<br />
There must be scope for new ideas and radical<br />
changes. This does not mean re-inventing the wheel,<br />
but often re-invigorating the zeal. It sometimes<br />
means a Zero–base approach to ensure that we are in<br />
the right ‘jungle’. Also, the Organization should look<br />
towards increasing the ownership down till the last<br />
employee to enable shared vision of the enterprise.<br />
The highest level of Business Process Management<br />
would thus be Business Process Leadership, which is<br />
doing the right things rather than doing things right.<br />
From all of the above, we would find that BPM<br />
encompasses Strategy, Operations, Systems, HR and<br />
what not? And art permeates into all of these.<br />
“There is nothing so useless as doing efficiently<br />
that which should not be done at all.”<br />
– Peter Drucker<br />
Conclusion<br />
For BPM to become inclusive, creative, disruptive<br />
and profitable:<br />
I. Create an open environment.<br />
II. Build business partnerships amongst the<br />
internal leaders.<br />
III. Open the communication channels. Stop<br />
conducting ‘meetings’ and start having<br />
conversations.<br />
IV. Listen to the people concerned. This is the<br />
most powerful motivational tool ever.<br />
V. Empower them.<br />
VI. Ensure that all business leaders are inclusive in<br />
their approach.<br />
VII. Identify the negotiable and the non-negotiable<br />
parts of the BPM. Make all understand these.<br />
“Art is not a thing, it is a way,”<br />
– Elbert Hubbard<br />
Art is a way, a process. And process is an art. PE<br />
ABOUT THE AUTHOR<br />
Krish is a psychologist with a special focus on creative leadership and entrepreneurship. He is a<br />
Chartered Accountant with an MBA in HR and a Masters in Psychology,<br />
Organisational Psychologist, Chartered Accountant, Strategist, CEO Coach, Author & Keynote<br />
Speaker.<br />
25+ years of corporate experience in Strategy, Finance, HR and Learning & Development, with<br />
leading Indian & Multi-National Corporations, and has designed the SMartT (Sports, Music, Art &<br />
Theatre) methodology for learning interventions.. He is Passionate about enabling peak performance<br />
of businesses, teams & individuals.<br />
PROCESS EDGE | AUGUST 20<strong>18</strong> |<br />
38<br />
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GLOBAL CIO SUMMIT 20<strong>18</strong><br />
– A Curtain Raiser<br />
To be announced soon…<br />
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