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Introduction<br />
Dumela! Welcome to BOTSWANA. We are a well renowned destination known not only for<br />
the vast species of flora and fauna; but for our respect for the environment, our stern stance<br />
on conservation issues and for being a pioneer in sustainable tourism.<br />
Tourism is the second most important source of revenue and currently contributes approx.<br />
7% to GDP. At present over 70,000 people are directly and indirectly employed in the tourism<br />
sector. This number is expected to rise to 100 000 by 2027.<br />
In accordance with its master plan for the development of tourism, Botswana aims to achieve<br />
maximum economic benefits while at the same time ensuring that this does not take place at<br />
the expense of the population, the local culture, or the environment.<br />
More than 1/3 of Botswana land is devoted to national parks, reserves and wildlife<br />
management areas. Most of the land reserved for wildlife remains unfenced; allowing animals<br />
to roam wild and free in their natural habitats.<br />
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