Fashion Retail E-Brochure

Fashion Retail E-Brochure
By Anna Sidhu

Personal Swot
Strengths • Interest in fashion
• Teamwork
• Motivation and Ambition
• Organisation
Weakness
• Communication
• Public Speaking
• Need to develop knowledge
Opportunities • Gap Year to go Travelling followed by
University the next year
Threats • Time keeping

Career Plan
Interests
Shopping / Browsing
Food
Going out with friends
Output of a successful career
Money
Nice car
Nice clothes
Happiness
Supporting family
My goal in 5 years is to :
Be a potential Fashion promotor /
Manager / Stylist
Have a degree in Fashion
In order to achieve this I would need to:
Complete my current Fashion Business and Retail
course in college. Apply to University's then narrow
it down to a specific course.

Fashion
Journalism
Stylist
Technologist
Buying
Marketing
manager
Merchandising
Photographer
Designer
Visual
merchandiser

Stylists
• work on both still life and
model shoots
• assist on set during shoots
including steaming, pinning
and fitting clothes or
products
• work collaboratively with
models, photographers,
studio coordinators, content
managers, producers and
creative directors
• ensure sets, mannequins,
styling props and shoot
areas are well maintained
and tidy
• source and obtain clothes,
products and accessories for
use in shoots
• direct make-up and hair
Entry Requirements
Degree Level – Associates degree 9( minimum )
4-5 years of work experience on set fashion
styling or personal styling
Professional certification available from the
Association of Image Consultants
International
Key Skills
Visual accuracy, creativity, attention to detail;
spoken and written communication; time
management, interpersonal, analytical, and
problem-solving skills; Microsoft Office software
Expected Salary
£36,000 yearly ( high )
• provide expert
knowledge on products
and styling
• source and obtain
clothes, products and
accessories for use in
shoots
• create mood boards
• source and cast
models.

Buyer
• Analysing consumer buying
patterns and predicting future
trends
• regularly reviewing
performance, such as sales and
discount levels
• managing plans for stock levels
• meeting suppliers and
negotiating terms of contract
• maintaining relationships with
suppliers
• liaising with other departments
within the organization to ensure
projects are completed
• attending trade fairs, in the
UK and overseas, to select and
assemble a new collection of
products
Entry requirements
Fashion buyers often have a bachelor's degree
in marketing, business, or merchandising,
although this is not a professional requirement.
They are responsible for analyzing consumer
and market trends, and purchasing apparel
based on these trends.
Key skills
Good analytical skills, creativity,
communication skills, confidence , negotiation
skills , excellent commercial awareness and
the ability to recognise future trends
Expected salary
Junior buyers - £18,000 to £25,000
With experience - £25,000 to £45,000
Senior retail buyers - £45,000 to
£70,000 +
The retail buyer is
responsible for
planning ,
selecting and
purchasing
quantities of goods
and merchandise
that are sold in
retail stores. They
source new and
review existing
goods to ensure
their products
remain
competitive.

Marketing Manager
• Duties of the Marketing Manager
include: Managing all marketing
for the company and activities
within the marketing department.
Developing the marketing strategy
for the company in line with
company objectives. Coordinating
marketing campaigns with sales
activities.
• These creative individuals are
responsible for the planned and
unplanned images of their
employer.
• Planned images may include print
or video advertisements, public
speaking engagements,
endorsements, and printed
literature.
• Unplanned images can occur when
one of the company’s
representatives misspeaks in
public, this requiring immediate
damage control, or when the
company is attacked by an outside
force such as when someone
tampers with the company’s
products after they leave
production, or a fault in the
product that isn’t recognized until
well after the product has been in
circulation.
Entry requirements
There are no set entry requirements. You'll usually need 3 to
5 years' experience as a marketing executive, sales manager
or public relations officer.
You may need a degree in marketing or business, or a
professional marketing qualification.
Another option is to start as a junior marketing manager or
marketing apprentice and work your way up.
Key skills
• leadership and motivational skills
• creativity and great attention to detail
• excellent communication and IT skills
• budgeting and project management skills
Expected salary
Starter: £25,000 to £30,000
Experienced: £30,000 to £45,000
Highly Experienced: £55,000 or more
you could work for sales and
marketing agencies, or in
marketing departments of
organizations like financial
services or manufacturing.
You could also work for fundraising
charities, heritage
organizations or the education
sector.
Your day-to-day tasks could
include:
researching and analyzing
market trends and your target
markets
creating marketing and social
media strategies
planning and managing the
launch of new products and
services
setting budgets, targets and
timelines

Visual Merchandiser
• Work with teams such as buying,
design and marketing to create design
themes and plans for window and instore
displays
• conducting research on current and
future trends in design
• meeting with business, sales
managers and retail managers to
discuss sales strategies
• identifying and sourcing props, fabrics,
hardware and lighting
• maintaining a budget and negotiating
with suppliers of visual materials
• using artistic skills or computer-aided
design (CAD) packages to create
visuals and plans
• visiting branches to coach in-store
visual merchandising or sales teams
• leading and motivating teams to
complete displays to tight deadlines
Entry requirements
• Entry with an HND or A-levels is possible with art, fashion
or design-based courses being useful. Again, try to gain
shop-floor experience alongside qualifications.
• you don't need to be a graduate to enter this profession, but
some higher education institutions offer awards specific to
the occupation.
Key skills
a talent for design,colour and style
creative flair and imagination
strong interest in current and future design trends
visual/spatial awareness and manual dexterity
effective communication and negotiation skills
engaging and working well with a range of teams
able to work with constructive criticism.
Expected salary
Assistant visual £12,000 t0 £18,000, depending on experience and in-store
or field function.-
Experienced or management roles - £20,000 to £27,000 with senior levels
starting at around £30,000. Those working at director or international
levels can earn between £45,000 and £60,000 per annum.

Personal shopper
• meeting customers who’ve booked
an appointment
• getting to know customers’ likes,
dislikes and budget
• selecting goods or services to
meet customers’ demands
• meeting individual and team
sales targets
• making sure unsold goods are
returned to the right departments
• following store security
procedures on payment, packing
and collection
• using computer systems and
filling in paperwork
Entry requirements
Excellent 'people skills' are important and you’ll
need experience of working with customers in a faceto-face
role.
If you want to work as a personal shopper for
clothing, it’ll help if you also have skills or college
qualifications in fashion or design.
Key skills
• imagination and creativity for styling
• excellent communication skills
• an awareness of cultural differences, especially with
international customers
• confidence working with VIPs
• the ability to make decisions under pressure
a strong sales ability
Expected Salary
Starter: £14,000 to £18,000
Experienced: £19,000 to £23,000
Highly Experienced: £25,000 (high end retail)

Personal Reference
Stylist – I would like work on both still life and model shoots , styling models / mannequins. This involves being very
interactive with other workers e.g. photographers , working on the shoot, and being organized which I believe are my
strengths.
Buyer – I also believe being a buyer is fairly suitable for me. As I find it interesting about predicting the future trends.
Being a buyer gives control over the company , however needing certain skills e.g. confidence have to be very strong skill
which I personally lack in.
Marketing Manager – One of my ideal jobs in the fashion industry is this role . I feel that this is suitable for me as the
key skills needed are ; leadership and motivational skills, creativity and great attention to detail, communication and IT
skills which are my strong points. This will give me the control to make decisions to help benefit the company I'm working
for.
Visual Merchandiser – However this particular role wouldn’t benefit me as much as others, partly because It’s a very
detailed and creative job, it involves more of the textiles side of fashion e.g. colours , fabrics etc. which I have less interest in
and therefore wouldn't be as motivated in comparison to something I’d enjoy.
Personal Shopper – In my opinion , this is my second favourite job role. Its very intellectual, it involves communication
between the customers and I which is vital, and finding out their particular style / size and budgets. It involves making
decisions under pressure , this is suitable as you need to be a motivated and ambition member of ‘ staff ‘ . I have a strong
passion in ‘ fashion ‘ and trends. Organization is also important in this role due to making sure unsold goods are returned to
the right departments and filling in paper work.