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South African Business 2019 edition

The 2019 edition of South African Business is the seventh edition of this annual guide to business and investment in South Africa. Regular pages cover all the main economic sectors of the South African economy and give a snapshot of each of the country’s provincial economies. Feature articles on topical issues such as Special Economic Zones and African trade provide unique insights, together with comprehensive overviews of critical economic sectors. Other special features focus on the exciting new possibilities in renewable energy, airports as engines of regional growth and the maritime sector as an entirely new prospect for South African entrepreneurs and businesses. South African Business is complemented by nine regional publications covering the business and investment environment in each of South Africa’s provinces. The e-book editions can be viewed at www.globalafricanetwork.com

The 2019 edition of South African Business is the seventh edition of this annual guide to business and investment in South Africa.
Regular pages cover all the main economic sectors of the South African economy and give a snapshot of each of the country’s provincial economies. Feature articles on topical issues such as Special Economic Zones and African trade provide unique insights, together with comprehensive overviews of critical economic sectors. Other special features focus on the exciting new possibilities in renewable energy, airports as engines of regional growth and the maritime sector as an entirely new prospect for South African entrepreneurs and businesses.
South African Business is complemented by nine regional publications covering the business and investment environment in each of South Africa’s provinces. The e-book editions can be viewed at www.globalafricanetwork.com

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PromptIT lives its<br />

name with on-time<br />

delivery<br />

INTERVIEW<br />

The CEO of PromptIT, Azola Socenywa, recounts how a<br />

gap in the market became a thriving business.<br />

Azola Socenywa<br />

BIOGRAPHY<br />

PromptIT<br />

J O U R N E Y I N G W I T H Y O U<br />

Port Elizabeth-born Azola<br />

Ngwekazi Socenywa completed<br />

courses on the technical side<br />

of computers and a national<br />

diploma with Damelin. Work<br />

for Coca-Cola Sabco led<br />

to a posting to <strong>Business</strong><br />

Connexions, the only female<br />

among 16 technicians. Success<br />

in the SAB Kickstart Programme<br />

was the stimulus to start<br />

PromptIT. In 2015 she joined<br />

VW’s incubator programme,<br />

Raizcorp. Azola is a board<br />

member of the Eastern Province<br />

Children’s Home and on the<br />

Advisory Committee of MES, a<br />

poverty relief organisation.<br />

How did PromptIT come into being?<br />

I worked for Coca-Cola Sabco before being outsourced as a junior<br />

technician to <strong>Business</strong> Connexion. I proposed projects because there<br />

were not many black children exposed to the ICT sector. In 2004 I saw<br />

a gap in the market and started PromptIT. Having done well in the SAB<br />

Kickstart Programme I started an Internet cafe in the township which<br />

was registered with MICSETA to teach Computer Literacy. Since 2015<br />

the incubator Raizorp has mentored me in business.<br />

What have been the highlights in your business journey?<br />

After 14 years of being in business I have been recognised and a few<br />

ICT organisations are seeing the need of partnering with PromptIT. The<br />

journey has not been easy, but we are still standing and growing our<br />

network. We would like to continue to grow our skills.<br />

What are your company’s key services?<br />

Our core services are network cabling, data, voice, fibre installation and<br />

maintenance, cyber security and professional IT support.<br />

Please tell us about the capabilities of your workforce.<br />

Most of our staff are project managers and qualified Cisco engineers.<br />

We assign junior technicians to shadow the seniors to grow their skills<br />

as it is important for us that we give them exposure.<br />

What sets you apart in terms of your business processes?<br />

Our philosophy is Trade not Aid. We are a black woman-owned and<br />

managed business in a male-dominated industry. Despite this we<br />

have managed to thrive and grow. This is the spirit that sets us apart.<br />

We deliver customer centrality, delivery on time, co-creating with our<br />

customers. Our staff has joint ICT experience of 25 years, having worked<br />

for multinationals such as Microsoft, SAP and IBM.<br />

Do you have experience with projects in the public sector?<br />

We have contracts with the Coega IDZ, Transnet PE College and the<br />

Department of Health. We believe that ICT should be an enabler<br />

towards service delivery.<br />

131 SOUTH AFRICAN BUSINESS <strong>2019</strong>

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