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Operation management

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Room Division<br />

<strong>Operation</strong>s Management<br />

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Table of Contents<br />

INTRODUCTION ...........................................................................................................................1<br />

LO 1 ................................................................................................................................................1<br />

1.3 Legal and statutory requirements that apply to rooms division operations. ........................1<br />

LO 2 ................................................................................................................................................2<br />

2.1 Importance of front of house area to effective <strong>management</strong>. ................................................2<br />

2.2 Planning and <strong>management</strong> for front house area for given hospitality <strong>management</strong>. ............2<br />

2.3 <strong>Operation</strong>al issues affecting the effective <strong>management</strong> and business performance of front<br />

office area. ..................................................................................................................................3<br />

LO 3 .................................................................................................................................................3<br />

3.1 Necessity of interiors and design to effective <strong>management</strong> .................................................3<br />

3.2 Planning and <strong>management</strong> of accommodation service function. ..........................................3<br />

3.3 <strong>Operation</strong>al issues for effective <strong>management</strong> for accommodation services for given<br />

operation. ....................................................................................................................................4<br />

LO 4 .................................................................................................................................................4<br />

4.1 Revenue/ yield <strong>management</strong> activities to increase revenue and occupancy in rooms. .........4<br />

4.2 Sales techniques adopted by room division staff. .................................................................4<br />

4.3 Use of forecasting and statistical data within room division ................................................4<br />

4.4 Room division performance indicators in order to measure success. ...................................5<br />

Conclusion .......................................................................................................................................5<br />

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INTRODUCTION<br />

In hospitality business, room division and operations <strong>management</strong> (RDOM) plays key<br />

role in popularizing and showing the services structure along with status of the hotel. It plays<br />

significant role in delivering better service and customer experience which are essential for rising<br />

hotels standards (Hill, Jones and Schilling, 2014). Along with this, reports details about the<br />

factors which must be taken care by the while managing the customers. Moreover, due to this,<br />

business gets popular and profit margin increases. Current reports describe the service provided<br />

by the room division and importance of front of house area. Further, report describes the details<br />

about the effective business <strong>management</strong> and performance. At last, various techniques are<br />

suggested which helps in increasing the occupancy and rooms revenue. It includes the rules and<br />

responsibilities of the staff members while serving the customer and various managerial aspect<br />

which helps to improve this service. The hotel discussed here is Thistle Kensington Gardens<br />

which is 4* hotel located in Bayswater Road, London, UK.<br />

LO 1<br />

1.1, 1.2 and 1.4 are included in presentation.<br />

1.3 Legal and statutory requirements that apply to rooms division operations.<br />

Customer can be influenced by the service provided in hospitality business which makes<br />

hotel successful. So, there is necessity of rules and regulation for proper maintenance. Thistle<br />

Kensington Gardens is very concerned about these issues. All the security issues are handled by<br />

the local safety & security department (Mills and Broughton, 2016). Moreover, if any emergency<br />

help is required hotel directly contacts them. At various places cameras are placed which help<br />

them to maintain the security. Along with this, regular maintenance of data is kept so no legal<br />

regulation get break. Any mischief happened in this division, then person is prohibited to that<br />

place. Along with this there is prohibition of unauthorized person in the hotel. Staff and<br />

customers information are kept secured and protected. For further support or issues, hotel make<br />

call to police for major cases. All this helps in getting more revenue and increase in brand name.<br />

Such luxuries and pleasing service helps the customer to visit again.<br />

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LO 2<br />

2.1 Importance of front of house area to effective <strong>management</strong>.<br />

It refers to the executing an efficacious variety of service and its performance in well<br />

behavioural attitudes. In the firm, interior, exterior is considerable well-groomed but hotel more<br />

focused on the quality of service, friendly environment and clean place. At front house office, in<br />

Thistle Kensington Garden respective duties are followed:<br />

Sample Report on Room Division <strong>Operation</strong>s<br />

Management<br />

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<br />

<br />

<br />

<br />

<br />

Booking: Staff keep the record of the customer reservation through various sources like<br />

mail, phone or through app (Croson and et.al., 2013).<br />

Information booth: For any complaints or information customer can contact to the<br />

information booth.<br />

Check-in and registration of customer: Proper security is maintained and in well cultured<br />

way they are well-come, register their details and allotted their desired rooms.<br />

Customer account <strong>management</strong>: Maintains the necessary accounts details of customers.<br />

Other services: Further, staff is their which serve the customer as per their needs and<br />

hotel rules.<br />

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The service provided by the customer makes customer fully satisfied. Such services<br />

helped the firm to earn 10% increment in their occupancy rates, costing and earning more profit.<br />

2.2 Planning and <strong>management</strong> for front house area for given hospitality <strong>management</strong>.<br />

It contains the executed stages which are followed by the hotel to improve the staff<br />

working and services. Further customers are provided free breakfast, special offers in stuffs and<br />

best experience. The location is too close to places which are famous there. Hotel is having 30<br />

rooms which are fully furnished and with beautiful items. It increases the star ranking and<br />

generating more revenue. The luxuries provided to customer makes them feel like their homes.<br />

Proper cleaning and hospitality services offered enhances the beauty of the hotel. Fresh air from<br />

the garden and fragrance of flowers adds beauty to hotel. Further there is availability of free Wi-<br />

Fi and HD TV service with modern bathroom. Such requirements meet the hotel star qualities<br />

and helps to perform the business operation. All the department in the hotel helps to perform the<br />

tasks in effective and concise way (Anderson and et.al., 2015). Further training and development<br />

with strategic approach is given to staff. Hospitality services are always taken care while dealing<br />

with customers.<br />

2.3 <strong>Operation</strong>al issues affecting the effective <strong>management</strong> and business performance of front<br />

office area.<br />

Several operational issues which affects the performance of front area are:<br />

Staff problems: Being the 4* hotel, business operation is continuous so staff can have problem<br />

with working hours and number of days. During the time of vacations also staff needs to work<br />

for long hours.<br />

Technological problems: As most of things are getting upgraded so there are chances that due to<br />

some technical issues, staff face issues in technologies (Armony and et.al., 2015).<br />

Communication Gap: Sometimes customer is from other country so there may be communication<br />

gap which affects the staff.<br />

Further, involvement of new areas like gym, spa, pools and pub can help to increase the revenue<br />

and profit of organisation.<br />

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LO 3<br />

3.1 Necessity of interiors and design to effective <strong>management</strong><br />

Good quality service, advancement in technologies and luxuries interior helps the hotel to<br />

flourish. Effective <strong>management</strong> and proper maintenance can make the upgrade to 5-star hotel.<br />

Through this hotel governance can be shown. Moreover, safety and regulation are maintained to<br />

avoid any unexpected condition in Hotel (Dobrzykowski and et.al., 2014). The role and<br />

responsibilities are efficaciously maintained in the hotel. Accurate statistical data and monitoring<br />

helps to maintain the quality and standards of service. The designing and rich<br />

3.2 Planning and <strong>management</strong> of accommodation service function.<br />

Following things can be adopted in the services:<br />

1. Spacious room services: Space is very necessary for the customer to accommodate and<br />

live flexibly. More area provided to the customer helps then to enjoy their freedom at<br />

hotels.<br />

2. Cleaning and servicing: Hospitality business now have become very competitive, so their<br />

services should also be upgraded. Proper maintaining the service and better care to<br />

customer helps in increasing hotel brand value.<br />

3. Behaviour of staff: Well-behaviour of the staff to the customers helps them to earn tips<br />

and helps to maintain the service provided to customers (Romero Martinez and Fresquez,<br />

2015).<br />

Staff should maintain their services so that they could fulfil the international quality<br />

services. Such things help to provide personalized satisfaction to customers.<br />

3.3 <strong>Operation</strong>al issues for effective <strong>management</strong> for accommodation services for given<br />

operation.<br />

Hotel has developed better communication strategies to help various customer from other<br />

hotels. More focus is given on their welcome and greetings. Staff helps to maintain the cleanness<br />

and other things very properly. They are trained with the cultural aspect to behave in front of<br />

others and how team <strong>management</strong> can help them to achieve their goals effectively. Their positive<br />

attitude and service have influenced the customers. Customer feel more flexible and friendly<br />

with the staff there.<br />

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Sample Report on Room Division <strong>Operation</strong>s<br />

Management<br />

For Complete Assignment<br />

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help@globalassignmenthelp.com<br />

LO 4<br />

4.1 Revenue/ yield <strong>management</strong> activities to increase revenue and occupancy in rooms.<br />

Company needs to know their occupancy rate and average daily rate so that they can<br />

evaluate their performance. It will help to reduce the risk of losing the potential customers.<br />

Moreover, daily strategies should be made according to the accommodation which are full. If<br />

hotel is getting less accommodation then they should offer other services to influence the<br />

customers. Techniques and technology can help in maintaining the <strong>management</strong> activities and<br />

increase the revenue.<br />

4.2 Sales techniques adopted by room division staff.<br />

Such techniques are adopted for influencing more customers. To attract more customer<br />

agency linkage, promotional activities and cost leadership strategies can be adopted in the hotel.<br />

Such techniques will help to increase the global standards of the organisation and will support<br />

them to increase their revenue. Providing best services and price can help to increase the<br />

business in effective ways (Smith and et.al., 2013).<br />

4.3 Use of forecasting and statistical data within room division<br />

They are used to maintain the historical data and helps in evaluation purpose. Moreover,<br />

it helps to improve the future outcomes of the company. Further, future opportunities and<br />

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customer feedbacks helps to improve the performance and helps to avoid any threats. This also<br />

helps to gain more revenue and earn profit. Average daily rate and occupancy can help to<br />

improve the data.<br />

4.4 Room division performance indicators in order to measure success.<br />

Performance indicators helps to evaluate the performance and generate more revenue. It<br />

increases the reputation, standards, brand value and revenue of Hotel (Huang, 2013). Average<br />

daily rate and other performance indicators can be used to evaluate the success level.<br />

Performance can be improved by taking the proper feedback from customer via various services.<br />

Conclusion<br />

From the above report, it can be concluded that room division and operation <strong>management</strong><br />

is necessary and plays key role in determining the hotel status. It includes various <strong>management</strong><br />

and planning which helps to evaluate the business and supports the business development. Such<br />

things increase the reputation and brand of the hotels.<br />

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REFERENCES<br />

Books and Journals<br />

Anderson, D.R and et.al., 2015. An introduction to <strong>management</strong> science: quantitative<br />

approaches to decision making.<br />

Armony, M. and et.al., 2015. On patient flow in hospitals: A data-based queueing-science<br />

perspective. Stochastic Systems. 5(1). pp. 146-194.<br />

Croson, R., Schultz, K., Siemsen, E. and Yeo, M.L., 2013. Behavioral operations: the state of the<br />

field. Journal of <strong>Operation</strong>s Management. 31(1). pp. 1-5.<br />

Davis, P.J. and Cladis, F.P., 2016. Smith's anesthesia for infants and children. Elsevier Health<br />

Sciences.<br />

Dobrzykowski, D. and et.al., 2014. A structured analysis of operations and supply chain<br />

<strong>management</strong> research in healthcare (1982–2011). International Journal of Production<br />

Economics. 147. pp. 514-530.<br />

Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic <strong>management</strong>: theory: an integrated<br />

approach. Cengage Learning.<br />

Huang, Z., 2013, November. Room Division Multiplexing Mechanism for Indoor Visible Light<br />

Communication Network. In Asia Communications and Photonics Conference (pp.<br />

AW3H-6). Optical Society of America.<br />

Khanna, R.B., 2015. Production and operations <strong>management</strong>. PHI Learning Pvt. Ltd.<br />

Langabeer II, J.R. and Helton, J., 2015. Health care operations <strong>management</strong>. Jones & Bartlett<br />

Publishers.<br />

Mills, J. and Broughton, V., 2016. Bliss Bibliographic Classification: Class T: Economics<br />

Management of Economic Enterprises. Elsevier.<br />

Romero, B.J., Martinez, A. and Fresquez, T.L., 2015. Nuclear component operations division<br />

employee handbook (No. LA-UR--15-26795). Los Alamos National Laboratory (LANL),<br />

Los Alamos, NM (United States).<br />

Smith, C.D. and et.al., 2013. Re-engineering the operating room using variability methodology<br />

to improve health care value. Journal of the American College of Surgeons. 216(4). pp.<br />

559-568.<br />

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Sample Report on Room Division <strong>Operation</strong>s<br />

Management<br />

For Complete Assignment<br />

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help@globalassignmenthelp.com<br />

Toll Free No. +44 203 3555 345<br />

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