How to Overcome the Language Barrier While Selling Online_
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<strong>How</strong> <strong>to</strong> <strong>Overcome</strong> <strong>the</strong> <strong>Language</strong> <strong>Barrier</strong><br />
<strong>While</strong> <strong>Selling</strong> <strong>Online</strong>?<br />
Thank God for language! – a well-arranged and well-thought amalgamation of<br />
words that <strong>to</strong>tally makes sense (somehow) and is received and unders<strong>to</strong>od by<br />
people around us. Without it, we would just be a clueless bunch of idiots moving<br />
around roving eyes and trying <strong>to</strong> get <strong>the</strong> gist of what o<strong>the</strong>rs are trying <strong>to</strong> say.<br />
Well, our agonies didn’t quite end <strong>the</strong>re. And of course, <strong>the</strong> solution wasn’t a<br />
universal language. (Excluding love ;) ). Each country and each region adopted a<br />
language of <strong>the</strong>ir own; and being proud of one’s native language became a trend.<br />
Now, let’s say you are an ecommerce s<strong>to</strong>re owner trying <strong>to</strong> sell a product, idea or<br />
a service <strong>to</strong> <strong>the</strong> audience all over <strong>the</strong> world. <strong>How</strong> would you ensure that your<br />
audience gets what you are trying <strong>to</strong> sell?<br />
It turns out that language barrier is one of <strong>the</strong> biggest challenges that <strong>the</strong><br />
Magen<strong>to</strong> ecommerce s<strong>to</strong>re owners face <strong>to</strong>day. This is majorly because if <strong>the</strong><br />
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content on <strong>the</strong> website is not familiar <strong>to</strong> <strong>the</strong> buyers, <strong>the</strong>y do not buy from <strong>the</strong>m.<br />
During such times, one needs <strong>to</strong> probably get a Magen<strong>to</strong> Translate Module using<br />
which you can help <strong>the</strong> cus<strong>to</strong>mers view <strong>the</strong> content in <strong>the</strong> language familiar <strong>to</strong><br />
<strong>the</strong>m.<br />
So, what are <strong>the</strong> ways in which you can overcome challenges pertaining <strong>to</strong><br />
language? <strong>How</strong> can you sell online in multiple languages? Let’s try <strong>to</strong> know:<br />
TALK IN THE LANGUAGE THEY KNOW<br />
It is true that English is <strong>the</strong> most commonly used language in <strong>the</strong> world of<br />
ecommerce. Also, people in <strong>the</strong> countries like Norway and Sweden do not mind<br />
shopping from <strong>the</strong> websites that have English content. But, <strong>the</strong>re are several<br />
countries and millions of people who dread reading or communicating in English.<br />
Now, if this percentage of audience forms your cus<strong>to</strong>mer base, what would you<br />
do? A good solution <strong>to</strong> attract this audience would be <strong>to</strong> talk in <strong>the</strong>ir native<br />
language. It will help you connect and build a good rapport with <strong>the</strong>m. You do not<br />
need <strong>to</strong> translate your e-s<strong>to</strong>re in every possible language. Just check where your<br />
audience hails from and which languages do <strong>the</strong>y prefer. Once you figure this out,<br />
you are good <strong>to</strong> go.<br />
TRANSLATE IT RIGHT<br />
Well, if you thought that your generic or high-school knowledge of non-native<br />
language will work, you might be wrong. You can’t get away with mediocre<br />
language translations and <strong>the</strong> concepts loosely associated with your products and<br />
services. With <strong>the</strong> cus<strong>to</strong>mers who know and understand what <strong>the</strong>y are reading,<br />
you need a professional way <strong>to</strong> translate your content.<br />
During such times, a good quality Magen<strong>to</strong> <strong>Language</strong> Switcher might come <strong>to</strong><br />
your rescue. Also, after you are done translating using a <strong>to</strong>ol, you must check with<br />
a native speaker as <strong>to</strong> if your translated content is correct. A human <strong>to</strong>uch still<br />
surpasses technology when it comes <strong>to</strong> communication.<br />
LEAD THEM TO THE LANDING PAGE<br />
Some studies have proved that if you redirect your visi<strong>to</strong>rs au<strong>to</strong>matically <strong>to</strong> a local<br />
landing page, it always has a good impact on your sales. Not just that, it also<br />
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enhances your revenues by 17%. The best way <strong>to</strong> enhance <strong>the</strong> experience of your<br />
cus<strong>to</strong>mers is <strong>to</strong> redirect <strong>the</strong>m <strong>to</strong> <strong>the</strong> translated version of your website.<br />
Let’s say, if a cus<strong>to</strong>mer from particular region visits your e-s<strong>to</strong>re. Don’t make <strong>the</strong>m<br />
go through <strong>the</strong> task of changing <strong>the</strong> language on <strong>the</strong> homepage of your e-s<strong>to</strong>re.<br />
Instead, make your settings such that it au<strong>to</strong>matically displays content in <strong>the</strong><br />
relevant language based on <strong>the</strong> location of your cus<strong>to</strong>mers.<br />
COMMUNICATE THROUGH VISUALS<br />
Remember <strong>the</strong> picture books of animals and birds that we used <strong>to</strong> flip through as<br />
kids. Oh! <strong>How</strong> mesmerized were we looking at <strong>the</strong> pictures! Even if we didn’t<br />
know how <strong>to</strong> read “cow”, we could identify <strong>the</strong> beings merely through pictures.<br />
The same concept applies when connecting with a non-native audience.<br />
Visuals are a robust <strong>to</strong>ol <strong>to</strong> play with when you want <strong>to</strong> attract your cus<strong>to</strong>mers<br />
with something apart from language. Especially with <strong>the</strong> audience that is a visual<br />
learner. In case you are in<strong>to</strong> providing a product, which your cus<strong>to</strong>mers can<br />
understand through visuals, language would never be a barrier for you. So, why<br />
not make <strong>the</strong> most out of visuals or pictures <strong>to</strong> convey what you want?<br />
SEND INVOICES IN NATIVE LANGUAGE<br />
You can’t undermine <strong>the</strong> potential of receipts and invoices. They are an important<br />
element of online shopping and <strong>the</strong> best way <strong>to</strong> help your cus<strong>to</strong>mers understand<br />
how much and what <strong>the</strong>y are paying for. If you provide a shopping experience in<br />
native language, why not send invoices in <strong>the</strong> same one?<br />
A Magen<strong>to</strong> <strong>Language</strong> switcher might work if you want <strong>to</strong> change <strong>the</strong> frontend<br />
language of your website. But, if you want <strong>to</strong> generate an invoice in a native<br />
language, you might consider investing in<strong>to</strong> an invoicing app that helps you <strong>to</strong><br />
send localized invoices <strong>to</strong> your cus<strong>to</strong>mers based on <strong>the</strong>ir native language.<br />
We hope <strong>the</strong> above-given points gave you a good incline as <strong>to</strong> how you can get<br />
over your language blues when it comes <strong>to</strong> selling online. In case you are a<br />
Magen<strong>to</strong> based e-s<strong>to</strong>re owner and you are looking for a Magen<strong>to</strong> based language<br />
transla<strong>to</strong>r <strong>to</strong>ol, we might be able <strong>to</strong> help.<br />
LANGUAGE TRANSLATOR: AN END TO YOUR LINGUISTIC AGONIES!<br />
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AppJetty’s <strong>Language</strong> Transla<strong>to</strong>r is <strong>the</strong> ideal and prolific <strong>to</strong>ol whenever you are<br />
stuck with non-native languages. All you need <strong>to</strong> do is integrate our <strong>to</strong>ol <strong>to</strong> your<br />
website and you will be able <strong>to</strong> translate all or particular portions of your website<br />
with ease! Not just that, our <strong>to</strong>ol also ensures that your website doesn’t lose its<br />
ranking after and maintains its rank on Google.<br />
Write <strong>to</strong> us and we will be more than happy <strong>to</strong> share <strong>Language</strong> Transla<strong>to</strong>r and its<br />
features with you!<br />
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