Diplomatic World_nummer 58_Online

Il Fascino Ferrari
A monument to Italy’s driving force
Few are the men and brands that have come to define a century. For seven decades and
counting, the Italian powerhouse founded by Enzo Ferrari in 1947 has made an
indelible red mark on popular culture and enraptured fans and collectors across the
globe.
Synonymous with beauty, excellence, and unmatched desirability, the Cavallino
Rampante lives on as the driving force in high-performance Gran Turismo, the
conqueror of impossible challenges.
A project conceived in close collaboration with Ferrari, this massive tome is a
veritable collector’s piece. A production unparalleled in scale, it features exclusive
content from the Ferrari Archives and private collections around the world,
bringing together hundreds of unseen photographs and documents to reveal the
unique story behind Ferrari’s victories, its protagonists, and its legacy.
Limited to 1,947 signed and numbered copies, this handcrafted leather-bound and
hand-stitched Collector’s Edition is enclosed in a Ferrari motor–inspired aluminum
case designed by Marc Newson. The Art Edition (No. 1–250) is elevated by a
sculpture evocative of the 12-cylinder engine in hand-bent, flared chromed steel, also
by Newson.
Collector’s Edition (No. 251–1,947), each signed by Piero Ferrari.
Also available as an Art Edition (No. 1–250), with a sculptural bookstand by Marc
Newson, signed by Piero Ferrari, Sergio Marchionne, and John Elkann.
Features:
Unprecedented access to the Ferrari archives, and those of private collectors,
including hundreds of unseen photographs, drawings, and sketches
Original documents of famed Ferrari drivers
Never-before-seen appendix gathering all of Ferrari’s victories since 1947
XXL
Ferrari
Pino Allievi
Leather cover, 32.4 x 43.2 cm, 514 pages;
enclosed in an aluminum display case designed
by Marc Newson
€ 5,000
ISBN 978-3-8365-6577-6 (English)
174
The author:
Pino Allievi is an Italian writer and journalist. For years, he has documented the world
of sports cars, both as a commentator of Formula 1 for Rai and writing for the likes of
La Gazzetta dello Sport. Working with Enzo Ferrari, Allievi wrote Ferrari Racconta,
the founder’s last work. He has authored several books not only on the history of cars,
but also on its greatest heroes, whom he often knew personally. Allievi was a recipient
of the journalistic prize Dino Ferrari, awarded by the creator himself.
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