there’s ups and downs all the time. I know my friend Denise Duffield-Thomas who’s been interviewed before so she says, ‘New level, new Devil!’ and I think that’s absolutely the case. There are definitely new things to contend with, new kind of challenges. What would I teach myself? HANG ON ... 4:30 IN THE MORNING. IF YOU COULD GO BACK TO WHEN YOU STARTED OUT IN BUSINESS, WHAT WOULD YOU TEACH YOURSELF AT THE START, IF YOU HAD THAT CHANCE? As our business has expanded we’ve had to register it in different States, and have more red tape essentially, and more bureaucracy involved. It’s just me getting more comfortable with these things that are, kind of, sort-of, not really big business, but just kind of more corporate if you will, right? Just getting used to some of those things that are just part for the course and part of running a business. There’s all kind of things like that that happened that you have to deal with and adapt. In terms of perfection, I think that my life itself hasn’t changed a whole lot. I think that I still work on the computer, I still spend time with my family and yeah there’s I think what I would have taught myself is really focus on my strengths. Because I think in the beginning I tried to do a bunch of things that I wasn’t necessarily amazing at, but I thought I had to do. I would teach myself to kind of do a little more introspection and also to trust my intuition. I think that a lot of times I kind of compared myself to other business, or how other people were doing things and that kind of took me off course a little bit. Not that I would ... all of it was useful to get me here, but I think that if I wanted to fast rack, if you will, or kind of help myself get over some of those things I would do that. definitely ups and downs. I have to clean all of our bed stuff today so pillowcases and blankets and all of that because my daughter and my dog peed on them recently. There’s definitely little things like that that are not ... it’s not perfect. At the same time, I think that that’s OK, that’s part of life. Sometimes my husband and I chat about, well, when does it all end? I have to say, “Well, that’s when you die”. [laughs] So all of this is actually, this is good, all of this kind of hardship if you will, is actually part of the process of being alive. I think that kind of keeps things exciting. I try to just keep a positive outlook as much as I can. [laughs] ONE OF OUR FAVOURITE QUESTIONS AND WE ASK ALL THE TIME ON THE ROOOAR PODCAST, IS IF YOU COULD DO IT ALL AGAIN WHAT WOULD YOU Also, in terms of teaching myself, I think that in terms of hard skills, probably some sort of copywriting, or writing skills, because that has been such a big part of our business. I really think even though we’re in tech we communicate through writing many times online. Writing emails, writing sales letters, writing even feature lists, all of those things are written communication and I think that that’s probably one of the most important skills in my business. I would say I would teach myself copywriting early, and then also that introspection and trusting myself, which kind of came with experience, so maybe it’s not something you can teach. At the same time, I think just giving myself permission to trust a little bit more would have helped. TEACH YOURSELF? 18 ROOOAR MAGAZINE - ISSUE <strong>20</strong>
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