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me for help so I studied Facebook ads harder and<br />
harder. It’s an area of marketing that constantly<br />
changes so I have to upskill on a daily basis to<br />
make sure I deliver my best work.<br />
their support team are based in Brisbane. Once<br />
I had made this decision it was time to build my<br />
site. Wow, the options on Neto are endless as it’s<br />
a very powerful platform but it’s not the easiest<br />
e-commerce software to work with. Let’s be<br />
Facebook advertising is<br />
not something you can<br />
take a break from for a<br />
few months and expect<br />
to be able to return to it<br />
without any changes.<br />
I was well aware of this and after taking some<br />
months off to spend time with my baby girl,<br />
I returned to work and to new changes in the<br />
Facebook ads manager dashboard. Whilst it’s<br />
not like starting from scratch, it still took a<br />
considerable amount of time to discover what<br />
Facebook had changed in the time I was ‘offline’.<br />
Becoming a Mum and being at home with a little<br />
one inspired me to setup an e-commerce store<br />
whilst my baby girl was a few weeks old (call me<br />
crazy, but I did). Even though I had been part<br />
of e-commerce businesses in the past, I had a<br />
completely new learning curve in front of me<br />
when I selected an e-commerce platform that I<br />
wasn’t familiar with. I had worked with Shopify<br />
in the past, my ads manager website is built with<br />
Wordpress plus Woocommerce, yet I decided to<br />
choose Neto for my e-commerce store. Some part<br />
of me wonders why I didn’t simply choose the<br />
‘easy’ option and go with what I’m familiar wit.<br />
My decision was simple. Neto charges in<br />
Australian dollars rather than US dollars and<br />
honest, I had many moments where I wished I’d<br />
gone with Shopify because of ease of use but I<br />
persisted and I’m glad I did. I now have a website<br />
that looks good, is functional, offers me many<br />
more options for when my business grows, is<br />
paid for in Australian dollars and I have a new<br />
skill set.<br />
There are many similarities between running a<br />
service based business and an e-commerce store<br />
but there are also so many differences.<br />
In my service based business I use email<br />
marketing and sales funnels a lot more than I do<br />
in my e-commerce business. In my service based<br />
business my website is my business card and<br />
my email funnel and sales pages are the ‘sales<br />
conversation’ whereas my e-commerce store<br />
is my shop front and the product descriptions<br />
are the sales conversation. It’s a very different<br />
structure and it required me to switch my<br />
thinking in terms of how to market myself. The<br />
focus is more on setting up your shop whereas in<br />
my other business it’s very focused on content<br />
through blogging and email marketing.<br />
However frustrating technology may be at<br />
times, as a business we are so lucky to have all<br />
these tools available to us. Many of them make<br />
doing business so much easier, faster, more<br />
streamlined. So next time you’re at the stage<br />
of pulling your hair out, take a minute and be<br />
grateful for technology and this is as much a<br />
reminder to myself as it is to you.<br />
ROOOAR MAGAZINE - ISSUE <strong>20</strong> 47
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