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Atlantic Ave Magazine November 2018 Issue

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Cheran Marek | Douglas Elliman<br />

15 Cheran Marek<br />

Things you didn’t know about<br />

By nicol jenkins | Photos by melissa korman<br />

How well do you know Cheran Marek? You may know her as a top<br />

producing Realtor for Douglas Elliman in Delray Beach. But you may not<br />

know about her hidden talent or how she likes to spend her free time.<br />

Cheran is anticipating a busy new season here in Delray<br />

When sitting down with Cheran Marek, she answered 15<br />

questions about Real Estate and her personal life.<br />

1- How long have you been in Real Estate?<br />

<strong>2018</strong> made 20 years.<br />

2-What inspired you to get into the Real Estate field?<br />

Growing up both of my parents have owned several Real Estate<br />

companies, so naturally I gravitated towards the business. I always<br />

thought it was interesting, and I enjoyed the independence factor<br />

the profession brings.<br />

3- What sets you apart from other Realtors?<br />

I think I always find a way to innovate. I strive to be different<br />

from everyone else and look for the latest and greatest new ways to<br />

market... Marketing is everything!<br />

4- How is the Real Estate market in Delray Beach?<br />

Delray Beach is booming. I have seen three markets in my career...the<br />

fabricated good, the really really bad, and now. Now it’s<br />

different, it’s a new Florida, besides Delray Beach being a one-of-akind<br />

seaside town, our tax benefits and good weather are drawing<br />

customers in by the thousands, the quality of life here is awesome<br />

and everyone is making it their primary home. Delray’s market is<br />

good because this town’s success is attractive to people of all ages.<br />

The vibe here in Delray is fun, charming, swanky, beachy and urban<br />

all at the same time.<br />

5- What do you enjoy about working at Douglas Elliman?<br />

Douglas Elliman’s marketing and overall brand in my opinion<br />

is brilliant. I couldn’t ask for a better Broker, CEO and marketing<br />

team. I really enjoy the agents I work alongside; everyone is genuine<br />

and friendly. We are a big network and family.<br />

6- To Zillow or not to Zillow?<br />

Zillow has gotten much better, BUT it is UNauthorized information<br />

and sometimes the “Zestimate” is incorrect, which causes trouble in<br />

our marketplace because customers reference this site for information.<br />

It just is not that easy to determine a value on all properties.<br />

7- What do you do all day?<br />

Emails, phone calls, manage pending sales, showings, research,<br />

open houses… It’s non-stop all day long!<br />

66 | <strong>November</strong> <strong>2018</strong> | www.<strong>Atlantic</strong><strong>Ave</strong><strong>Magazine</strong>.com

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