Instagram Pages from 46_4_su13_CJET

TOP — ROW 1 Brad Penner, freelance photographer, New York | Niles West News, Niles West High School, Skokie (Ill.) | Evert Nelson, photographer, Kansas
State University, Manhattan, Kan. ROW 2 Decatur Journal, Decatur (Texas) High School | Little Hawk, City High School (Iowa City, Iowa) | Sarah Nichols, adviser,
Whitney High School (Rocklin, Calif.). ROW 3 Details yearbook, Whitney High School (Rocklin, Calif.) | Cindy Todd, adviser, Westlake High School (Austin, Texas) |
Kelly Glasscock, adviser, Derby (Kan.) High School. ROW 4 Adriane Rhoades, photographer, Legacy High School (Mansfield, Texas) | Taylor Cashdan, junior, North
Carolina State University | Tonitrus yearbook, Rocklin High School (Rocklin, Calif.).
2 | Communication: Journalism Education Today | a publication of the Journalism Education Association Summer 2013

Scott Strazzante, Chicago Tribune
Quirky fun
How Instagram enhances
the classroom and the media
By Bradley Wilson, MJE
ROW 1 Dylan Gauthier, photographer, Trinity High
School (Euless, Texas). ROW 2 Christian Nations,
photographer, Trinity High School (Euless, Texas).
ROW 3 Matt Stamey, staff photographer, The
Gainesville (Fla.) Sun. ROW 4 Dart News online, St.
Teresa’s Academy (Kansas City, Mo.).
Scott Strazzante, staff photographer, the Chicago Tribune
Instagram is a great way to engage people in the news-gathering process.
It is a real-time distribution of the news and reaches an audience that probably
does not spend much time reading newspapers or going to online news
sites.
It is necessary to be specific regarding what is meant by “Instagram.”
A photographer can make images with a professional digital camera and
share them through Instagram. Or a photographer can use his or her iPhone
or Android and shoot with a wide range of apps and send the photos out
through Instagram. Or a photographer can actually photograph with the
Instagram app and show his or her results through Instagram, on Twitter, on
Facebook or on Tumblr.
When I use Instagram, I am shooting photos with my iPhone with the
Hipstamatic app. I then share those images through Instagram, sometimes
adding an Instagram filter.
At the Chicago Tribune, we will not use “filtered” images for news or sports
stories, but they are acceptable for portraits or feature essays.
I prefer daily newspaper photographers use professional or prosumer
cameras for their daily work, but it is acceptable to use an iPhone or Holga
or Polaroid for certain situations and for valid reasons.
However, if you are walking down the street and see a news event, any
camera is better than no camera.
continued on page 4
Instagram
Launched in October 2010 and updated Dec. 17, 2012, Instagram is a fast, beautiful
and fun way to share photos with friends and family. Snap a picture, choose a filter
to transform its look and feel, then post to Instagram. Share to Facebook, Twitter and
Tumblr too — it’s as easy as pie. It’s photo sharing, reinvented.
http://instagram.com/about/us/
Summer 2013 Communication: Journalism Education Today | a publication of the Journalism Education Association | 3

Instagram
Kevin Systrom (CEO, co-founder)
Kevin (@kevin) graduated from Stanford
University in 2006 with a bachelor’s
degree in management science and
engineering. He experienced his first
taste of the startup world when he was
an intern at Odeo, which later became
Twitter. He spent two years at Google —
the first of which was working on Gmail,
Google Reader and other products.
Later he worked on the corporate
development team.
Mike Krieger (co-founder)
Mike (@mikeyk) also graduated from
Stanford University, where he studied
symbolic systems with a focus on
human-computer interaction. While
pursuing his undergraduate degree, he
interned at Microsoft’s PowerPoint team
and at Foxmarks (now Xmarks) as a
software developer.
Cindy Berry, adviser, Decatur (Texas) High School
We’ve been using Instagram for a couple months now, and I love it. We
post a photo of the day — we try to anyway — with a brief news/feature
caption and photo credit. My editor, Madeline Peña, assigned everyone a day
of the week, overlapping, so we have three assigned each day, and she posts
one, two or three photos.
The student journalists are starting to use it better by shooting photos
off-campus of contests, games and banquets. Some days we struggle to find
anything.
We do not consider Instagram photojournalism at its greatest — rather it
is a means for gaining interest and readership.
Tom Fox, photographer, Dallas Morning News
I got into it because all the cool kids goaded me into it.
I like using it to post those cool, go-between photos that would otherwise
fall through the cracks in daily news gathering. So many times you happen
upon a neat photo. You shoot it, but it ends up in a desktop folder or your
phone photo album — unshared. Now there’s a place for them. Yeah!
Tracy Anne Sena, adviser, Convent of the Sacred Heart High School (San
Francisco)
Following classroom/staff visits this fall by Libby Brittain (branch.com)
and Emily Banks (mashable.com), the staff decided they needed to jump on
the Instagram bandwagon.
One student said, “Why would you want to use Facebook or Twitter when
you can Instagram?” Her point was that a photo was more vivid — and easier
to post — than a Tweet so teens were much more likely to use Instagram.
What is Instagram?
Instagram is a fun and quirky way to
share your life with friends through a
series of pictures. Snap a photo with
your mobile phone, then choose a filter
to transform the image into a memory
to keep around forever. We’re building
Instagram to allow you to experience
moments in your friends’ lives through
pictures as they happen. We imagine a
world more connected through photos.
How much is your app?
It is available for free in the Apple App
Store and Google Play store.
Where does the name come from?
When we were kids we loved playing
around with cameras. We loved how
different types of old cameras marketed
themselves as “instant” — something we
take for granted today. We also felt that
snapshots people were taking were like
telegrams in that they were sent over the
wire to others — so we figured why not
combine the two?
Casey Nichols, CJE, adviser, Rocklin (Calif.) High School
Personally, I’m a novice, but I think of Instagram as a photo blog of my
life and what interests me. The potential to connect, to interact and to engage
is, as with Twitter, almost unlimited. Should you run Instagram images in a
newspaper? Maybe. Sometimes. Or in a magazine as part of modular coverage,
sidebars/secondary packages.
Not only should you use filters, you almost must if you are going to reflect
the times. The “Instagram” feel, which also shows up in many others ways,
reflects “now” in our culture. If you pay close attention, it is being reflected
more and more in popular communications.
Instagram is simply another tool for connecting with your readers. You can
reflect on their lives, engage them and maintain their awareness. Journalism
is no longer a call to dinner where you can count on hungry readers. You
have to be available on the consumers’ schedules, to offer a variety of ways to
engage and, in fact, to “sit down and interact.” Instagram is perfect for that.
It also serves as a tool to let readers in on your process and make them
aware you are working for them all the time. Finally, yearbooks in particular
can use it (along with other social media) to help create this year’s branding,
to tease future content and to expand on print content.
When you do use an image filtered through Instagram, you must reveal
that it has been altered. Anything that is filtered or changed in any way must
be revealed. Period.
Evelyn Lauer, CJE, adviser, Niles West High School (Stokie, Ill.)
I would not advise students to use Instagram in lieu of real cameras and
real photojournalism. If Instagram photos are being used in a publication,
label them as such. We use Instagram as an extension of our main publication
and as a way to market our publication to our readers who are on
Instagram. We used Sports Illustrated and Chicago Tribune instafeeds as models.
We run hashtag contests every week, encouraging students to submit
their own photos, hence encouraging user-generated content. We also take
behind-the-scene photos of the newsroom to show a bit of what happens in
4 | Communication: Journalism Education Today | a publication of the Journalism Education Association Summer 2013

news production. Students also upload pictures of events, sports, clubs, and
assemblies.
I love Instagram and think every publication should be using it because
it is yet another way to connect to your readers — and people love pictures.
Ethan Dayton, editor, Fossil Ridge High School, Etched In Stone
We use Instagram every now and then, almost as a meta-journalism utility
to show the outside world what it is like in the newsroom.
Matt Stamey, staff photographer, the Gainesville (Fla.) Sun
It is important to keep Instagram separate from editorial work. Instagram
is a fun way to connect with younger readers. I just use it for fun. None of
the photos are published in the paper or on the site. It is another way to connect
with readers. I’ll put a link to a gallery or something like that to get them
back to the paper somehow. My boss is totally against using it for the paper
and wants to keep it on the social media side only.
Sarah Nichols, MJE, adviser, Whitney High School (Rocklin, Calif.)
Journalists can use Instagram to shoot and post spot news, non-traditional
coverage, multiple perspectives of an event, common hashtags, updates to a
story over time and more. They also can use this tool as a way to invite reader
participation.
Instagram photos should appear on Instagram, not elsewhere.
Make sure you are clear on your mission. Do not create an account simply
because you can. Talk about what value Instagram adds and how to use
Instagram differently. Adhere to common guidelines. Treat it with the same
attention to detail required for other publishing methods. While Instagram
has more of a casual identity and can be fun or envelope-pushing, it is important
to remember that a media organization has its credibility at stake.
Leland Mallet, adviser, Legacy High School (Mansfield, Texas)
I don’t think any professional publication, including scholastic programs,
should depend on Instagram for photos. It should be an outlet to reach readers.
Readers feel ownership if they can upload their photos to you. Having a
presence on Instagram is important, but it should not be your primary photo
outlet.
Lori Oglesbee, MJE, adviser, McKinney (Texas) High School
Students document their lives through Instagram and Twitter. The yearbook
claims to document their lives. It’s a natural marriage of ideas. It’s the
inside piece we’ve always needed.
We love that students can post to us so easily with a format they are
already using. It allows us to tell the story of an event from both sides of a
camera.
Hang signs at events to let students know where to post their photos for
inclusion in the yearbook. Teachers even have students take pictures of their
class projects and post them to our Instagram account.
ROW 1 Tom Fox, photographer, The Dallas Morning
News. ROW 2 Hillary Kunz, outdoor educator,
YMCA. ROW 3 Viking Sports Magazine, Palo Alto
(Calif.) High School. ROW 4 Will Milne, instuctor,
Denton (Texas) Independent School District.
Michael Hernandez, adviser, Mira Costa High School (Manhattan Beach, Calif.)
The recent change to Instagram’s terms of service was scary to me and to
many of my photographer friends. They went back to the old terms of service,
but nothing is for certain. It was originally great as a “Twitter for photos”
and as an opportunity for photojournalism in a social way. It was also a great
learning tool as you could follow those you admire and learn from them.
There are alternatives, but Instagram is popular and has a lot of users.
We have an Instagram account for our media, but since we’re broadcast,
we don’t do a lot of reporting with it. Instead, we use it for behind-the-scenes
shots of our staff as a marketing tool. n
Summer 2013 Communication: Journalism Education Today | a publication of the Journalism Education Association | 5

y Cali Magee]
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Atlanta
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[photo by Devyn Prather]
O’Daniel]
page design by Cali Magee, Alex Brown, Jackson Horn & Devyn Prather
Inside the Box
1/11/13 8:45 AM
needed a little push or encouraging, but
expectations. We have no doubt that on
an award winning writer, a rock star or w
yourself. We want you to know that w
Media experiments
could ever ask for a better son. You ar
anyone could know. We
the last hope for motivation
The Patriot Images yearbook of Northern High School,
Saint Leonard, Md., used Instagram images throughout
the book as a way to get more students involved in the
book’s production. Because Instagram’s pictures are boxshaped,
the editors decided to have the full-book link
include Instagram photos. Titled “What’s In Your Box?”
the link asks students what three items they would place
in a keepsake box.
“We then asked them to submit a photo representing
one or more of those items on Instagram by tagging it
#nhsbox,” adviser Adrienne Forgette said. “If they were
not on Instagram, they had the option of emailing us a
photo that we put through Instagram filters.”
“By using Instagram, we’re able to incorporate
another form of social media that’s really popular at
our school and in our county,” editor Alexa Leininger
explained. “When students post their Instagram book
link tag on the website, other students see the post and
are more apt to submit a photo while simultaneously
advertising this year’s book.”
What’s a hurricane
anyway? A hurricane
is nothing; we are
the Northern Patriots! We have
Examples of
to
how
go out and
print
play our
media
style
use
of football, Northern Football,
the online social media tool
and we will reduce these
hurricanes to a tropical storm!”
sophomore Russell Bertino
said to his team before the
THE DEFENSIVE PLAYERS freshmen Sean Collins,
Greyson Howard, and Jackson Drum receive
encouragement rivalry from freshman Quame game.
Holland as they
leave the field. The defense had just made a stop after
letting the other team drive down the field from their
mistakes. “I thought we did well, especially our offense,”
Drum said, “We missed a couple tackles but were still
The team relied on Bertino
able to hold them to 6 points”. [photo by Cali Magee]
KICK RETURNER BRADLEY Bogaczyk runs the other
way to during a kickoff mentally to avoid the opposing team. prepare them for
Bogaczyk was a blocker in front of the kick returner, but
ball bounced to him. “I was pretty scared, but I was
just trying to run out the clock” Bogaczyk said. [photos
the task ahead before each
game.
“It puts us into a good,
STARTING relaxed THE GAME with a solid hike, mood sets the tone for for the game,
the line. “I blew the guy up in front of me a couple times,
but he got me too,” freshman senter Matthew Gatton
said. AFTER MOVING THROUGH the Chopticon defense,
freshman Quame Holland scores the final touchdown
of taking the game. ‘I think we did really our well, although our minds off all the
defensive tackling could have been Sports
better,” Holland said.
AT THE END of the game, freshman Bradley Bogaczyk
walks off the field with a smile on his face after the big
win. “We dominated, we played really Wakeboarding
well,” Bogaczyk
pressure,” freshman Christian
said. [photos by Cali Magee]
Snowboarding
Daniel, captain, said.
Motivation, inspiration, and
the
provocation
last hope
can
for motivation
come out of
Russell Bertino gives the boys ambition
hat’s a hurricane pep talk, from junior Ian Torr,
anyway? A hurricane
Wa pep talk. before Varsity every game. also got a
is nothing; we are “Russell is JV’s Ian Torr in
the Northern Patriots! We have training,” sophomore Braden
to go out and play our style Hause said. These pep talks
of football, Northern Football, can be the words echoing in
and we will reduce these their head before a big play.
hurricanes to a tropical storm!” Or the reason they hold their
sophomore Russell Bertino heads high after a hard loss.
said to his team before the
Ending the game with
THE OFFENSIVE LINE did their job when they hit
rivalry game.
more motivation, the boys
the oncoming defensive players. “When you start an
offensive play you have so much adrenaline that you
The team relied on Bertino would hold hands and form
only remember coming off the line” sophomore Connor
to mentally prepare them for a circle. “We are Northern!
King said. [photo by Devyn Prather]
the task ahead before each We are the future! We are
JUST LIKE AFTER every game the boys join hands
game.
together!” sophomore Scott to participate in their end of game ritual. The ritual
“It puts us into a good, Cross, captain would yell, with was started by sophomore captain Scott Cross at
Surf
the beginning of the season. “It definitely brings us
relaxed mood for the game, his teammates echoing him. together, it’s our bonding thing makes us more like
taking our minds off all the “We are Northern! We are the brothers.” sophomore Collin Chaney said.
Atlanta
pressure,” freshman Christian future! We are together!”
Daniel, captain, said.
Summer
—Devyn Prather
Motivation, inspiration, and
provocation can come out of
a pep talk. Varsity also got a
Bryan Wysocki 12
Ben Lawless 11
Bryan Wysocki 12
371663_116_117.indd 116-117
Russell Bertino gives the boys a
pep talk, from junior Ian Torr,
before every game.
“Russell is JV’s Ian Torr in
training,” sophomore Braden
Hause said. These pep talks
can be the words echoing in
their head before a big play.
Or the reason they hold their
heads high after a hard loss.
Ending the game with
more motivation, the boys
FOOTBALL FIASCO
would hold hands and form
a circle. “We are Northern!
We are the future! We are
together!” sophomore Scott
Cross, captain would yell, with
his teammates echoing him.
“We are Northern! We are the
future! We are together!”
“birthday punches” taken too far
reshman Cody McCarly’s bithday went Q: Was there any backlash from
King
the other
said. [photo by Devy
from exciting to mortifying when ten kids on the team?
Fof his teammates gave a few “birthday A: No, everyone knew it wasn’t me who
punches”, which later then got blown way complained, and they could see I was pretty
out of proportion.
upset so no one wanted to give me more
trouble than I already had. JUST LIKE AFTER every
Q: What was the incident that caused the
players to get kicked off the football team? Q: How did the administration find to out participate about in their en
A: Well my friends just came up and started the incident?
giving me birthday punches. It wasn’t a big A: Supposedly a kid was just telling his
was started by sophom
deal or anything, and I was having fun. parents what went on at practice that day.
He wasn’t telling on anyone or trying to get
Q: Did you get any injuries?
anyone in trouble, but his parents the thought beginning of the sea
A:One kid did kinda got into it too much and that it was wrong so they called the office gave me a couple bruises, but I was fine. complain about the situation. together, it’s our bondin
Q: How did you feel when you heard that kids
—Alex Brown, Cali Magee, Jackson Horn
brothers.” sophomore C
were being kicked off the team?
A: I was pretty ticked off, it was 10 days after
[photo by Devyn Prather]
my birthday and right before a big game. My
parents were not even the ones who called
the school. It wasn’t anyone else’s business
except mine, other people shouldn’t include
themselves in it if it’s not theirs.
—Devyn Prather
38 touch downs
30 players
5 Coaches
One
hope
THE OFFENSIVE LINE d
the oncoming defensive
offensive play you have
FOR THE FIRST time ever the JV cheerleaders
make a sign for the team. “We all painted our
lips pink and kissed the banner because it was
the pink game,” sophomore Maria Jacobsen
said. GROUPED TOGETHER ON the field
the offense waits for the referee’s decision.
“Waiting puts us all on edge, it feels like we’re
waiting forever,” freshman Michael Donaldson
said. [photos by Devyn Prather]
RUNNING DOWN THE field freshman Christian
Daniel, starting quarterback, tries to make a
touchdown. Daniel started every game of the
season. “I give Christian props for being the
starting quarter back on JV as a freshman.”
sophomore Shawn Endres said. [photo by Brianna
only remember coming
Freshman & JV Football117
Teach me how to
Instagram
16 PhotoSpread
February 22, 2012
Student
Submissions
@le_vancamp
@lizztat
@girlwithabass
@dankrank
@martagolterman
@lksauerwein
@vwalk58
Photos submitted by Ellie Van Camp,
sophomore, Lizzy Tatlow, freshman,
Toni Saputo, junior, Dylan Rankin,
junior, Marta Golterman, sophomore,
Leah Sauerwein, junior, and Vernon
Walker, junior.
Instagram is a new must-have app for Apple product users. Take a picture and choose an
effect, it is as simple as that. Instagram is known for its simplicity and stand-out special effects. It
was launched October 2010, and reached #1 on the iTunes app chart within 24 hours, according to
Jask Blog, a design forum. As of December 2011, 14 million people use Instagram.
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effects:
after taking a
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are just a few...
Call photographers
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ONE
LAST
LOOK
WHEN CONSTRUCTION VEHICLES ROLLED IN MARCH 1, WE KNEW
MHS WOULD NEVER LOOK THE SAME. THESE 140 INSTAGRAM
PHOTOS TAKEN WITH IPHONES DOCUMENT THE BUILDING BEFORE
ADDITIONS ARE BUILT TO ACCOMMODATE 800 MORE STUDENTS
Erin Kilfoy artist
Amaro Rise
The Kirkwood Call of Kirkwood (Mo.) High School
produced a page showing examples of Instagram
images and how students can use the service.
The Lion yearbook of McKinney (Texas) High School
produced a spread showing what the school looked
like before construction began to expand the school.
6 | Communication: Journalism Education Today | a publication of the Journalism Education Association Summer 2013