Whiteboard

Annie Lennox- The Future

Hello!
Whiteboard Magazine, an initiative by
kulturspace.
Fun for us, better for you. Our ideas come from a place
of passion and our internal initiatives empower us to
put some of our most creative & imaginative ideas to
work.

LA & Berlin creative think tank
+ design and production
collective.
kulturspace unites the talents of designers,
storytellers, branding mavericks and
innovative strategists from around the world.
It’s a global approach to creative solutions.
Between us we speak 11 languages. our
experience is international. our approach is
collaborative. We understand the importance
of cross-cultural perspective in the organic
development of ideas.
Did 2015 see the death
of the hipster?
With an international team of mixed cultures
and nationalities, our projects benefit from a
wealth of cross-cultural perspectives. Being
independent creatives, each team member
also brings on board his/her individual
network of contacts and access to
resources, effectively allowing us to take our
projects further.

Future is a notion many tend to associate with
progress. It is a concept of a time dimension that is
expected to fulfill our wishes for improvement, for
better. For me future is simply about change, just a
process of search for solutions, accidental discoveries
and what happens in between.
I have known Andrea for a few years when she suggested
a project involving curating and showing illustration
and art created by digital tools. She already
had a lot of experience working as an illustrator and
graphic designer and I, influenced by my recent studies
in Visual communication and iconic research, was
very intrigued by artistic side of these creative forms.
Somewhere between initial ideas of a pickup exhibition,
illustration workshops and a weekend long festival
dedicated to illustration and digital art, We Show
Off was born and our future began.
We Show Off is a platform, a virtual space that shows
curated illustration, photography and digital art by artists
who Andrea and I consider talented, inspiring and
special in the
way of execution, wit, intelligence and concept that is
behind the visual language they create.
We find these creatives through an online and offline
research, using already existing platforms or simply
reaching out to them personally, with a clear explanation
that we would like their art to be seen in a We
Show Off context.
By opening the eyes and minds for these digital creative
ways of expression and reminding of its artistic
values we hope to financially support them and their
artists and help them find their audience and customers
for their work.
In that way We Show Off can be defined as an online
gallery, where artwork can be seen and purchased.
On the other hand We Show Off is also a mini manufacture,
dealing with the printing of the purchased
artwork entirely on its own.
Physical and virtual dimensions in which We Show
Off simultaneously lives and acts are taken over from
digital art itself. We saw this beautiful and intriguing
dualism of existence of digital art together with its
amazing ability of being reproducible as its essence
and embraced it as our main concept.
Simple at the first glance, this concept opened a field
ofquestions for us and motivated us to work with
range of what seem to be contradicting.
We offer art for everybody. We make art available and
accessible. We curate an online gallery. We use the
Internet as our core environment, but we keep it small
scale, cozy and personal. We name reproductions artwork.
We print digital but with care and not in masses.
We frame digital artwork and sell it as decorative material
objects. We celebrate color and paper qualities
through printing digital artwork. We use best printing
technique and high quality paper in order to preserve
the authenticity and intensity of color, as well as the
long life of digital art in the physical world.
Why shouldn’t we challenge the known and play with
paradoxes?
Because digital art isn’t art for some reason? Because
they exist in digital formats and therefore are
reproducible? Because the presence of the creator is
visible only through style, technique and the idea but
not through traces in the medium. Do digital tools and
high quality printing make it too perfect and therefore
less human? Does it flawlessness make us feel vulnerable?
Because it is awkward to frame digital art? Is it because
framing gives an object an aura of importance
and suggests that the object should be hanged up on
the wall and looked at? Because it is one of a kind
and never to be seen anywhere else? And digital art
doesn’t deserve that? What if digital art not meant to
be printed at the first place? Is it meant to spend its
future in its digital habitat and not invade the material
world in order to prove that art is what we thought it
was? Maybe…
But there is a mind behind those images, there is an
emotion and an idea and a hand using digital tools
that moves in urge to express, to find solutions, to
discover, to entertain, to comment, to criticize and
fantasize, to question. And that is future, the constant
motion, the magical combination of questioning what
we know and what we want to know and all the serendipity
and change that happens in between.
Future is to never reach it.

The Future of Digital Art
Jovana Hitz Text
Andrea Forgacs Illustration

Ariadne on the Beach
Hannah Judson
MUSEfest Co-Founder and Producer & Performing Artist.

Thumbtacked to the corkboard above my desk is an
image of the ancient Minoan Snake Goddess from the
Palace of Knossos. In a full tiered skirt, bare breasted,
both arms are raised with each fist wrapped around a
wriggling snake.
This goddess was a household deity three thousand
years ago, reigning over a paradisiacal Aegean island.
Imagine plates of olives, wine flowing from ceramic
jugs, and bountiful seafood. We don’t know much
about the Minoans, but we do know from the artifacts
left behind, they were a contented people, peaceful,
not warfaring.
Beaches, seafood, wine, and peace... I keep this ancient
Aegean snapshot not as a relic, but as a preamble.
On Friday, November 13, 2015 after dinner I logged
into twitter to research trending music hashtags
for a current project. I typed #parismusic and then
saw #prayforparis. I thought, “What is this?” Both
completely surreal, and wholly familiar, I scrolled and
followed live the events unfolding just down the A6
from where I live. Accounts pieced together to create
a narrative in the 11th arrondissement, on our familiar
streets, at our beloved club, and beyond.
My husband and son had been included in plans to go
to the Bataclan that night, but those plans, lucky for
us, changed. Nothing on twitter, in the media, unwraps
the interior mind of the terrorists. It remains baffling,
even after it has been explained. In following days, I
thought I saw comets falling over our house, until I
realized it was the burning exhaust of fighter jets.
The media shows entire populations in transit, spawning
medieval witch hunts, pitchforks in Facebook
posts. We wring our hands and tweet. Something
must be done.
I don’t think any answers are simple, but I do believe
at the core we need creative, fresh, visionary leadership,
and we need women who are fully integrated into
government, business, science and the arts. Gender
discrimination is at the root of many burdens women
face, from poverty and abuse to glass ceilings. The
best litmus tests for a society’s level of development,
is to observe the treatment of women. How well are
we doing here? The absence of women as leaders negates
the fuel and vision of one half of our population,
as we limp from one catastrophe to the next.
Supporting women in the arts is the most optimistic
action for a safer, visionary, balanced and productive
global community. This means more career choices,
visibility and funding for women in the arts, and it
also means allowing fully integrated creative women
to respond to the state of the world, to redirect the
global backward dialing of history, and to change dialogue
that spurs action toward something better for
everyone. It is time to reassign those we identify as
powerful.
Women are strong, not as an anomaly, or in magnificent
cases, but as a general rule. Creative women
must be supported, not sidelined in order for society
to move progressively into an enlightened, globally
sound 21st century.
Fine arts, music, dance, theater, literature, etc., is a
mirror and a megaphone. Art speaks for us, at us, and
changes us. It is a potential player in the shift we need
to make to arrive in a better 22nd century. Women who
make art, who speak up and out, who envision, remap,
and create should be abundantly present. Supporting
women and creativity is the new paradigm that will
shift the wartime theater to a different stage.
This is not man’s only darkest hour. It’s one of many,
when life’s core pleasures once again seem trite in
the face of the mounting decibel level of jets, bombs,
aggressions, war cries. The last century has been in
constant shipwreck, crashing against the rocks, rolling
back out, and crashing again. I am hanging on optimistically,
especially if more of us can take ownership
of the vision and voice of our global community. I keep
looking at the Snake Goddess over my
computer. I’m not just against war and inequality for
women. I’m for the Snake Goddess.
Ariadne on the beach. Smartphone, laptop and sketchbook
in hand, she is relaxed, powerful and fully engaged
in her important work - the next big thing.

Mapping the Future
Recently we held a “Mapping The Future” workshop where we invited
our friends and colleagues for a brainstorming session on the
topic of the future of design. The post-its you see here are what we
collectively came up with in a fun-filled evening.

ai - or artificial intelligence will
shape everything in the future, well
it’s actually already in place. here
two examples - selfdriving cars and
platforms for automatic web design.
...and siri of course!
Big data and open data will have enormous
impact on the future of business, art and design.
This trend coupled with automatisation
and robots will change work as we know it.
While there is
still a way to go
and the progress
is very unevenly
distributed,
women are on the
verge of finally
reaching equality
in the workspace,
at home
and in civic society.
This represents
a fundamental
shift
that will affect
everything.
Only businesses, organisations
and individuals with
the capability to adapt
to the increasing pace
of change will make it.
in the near future
- thanks to data -
we will see the rise
of “hyper-personalisation”
of products
and services.
new models for doing business,
raising money, and COLLABO-
RATION will emerge. we talk
about the sharing economy,
crowdsourcing, co-working.
kulturspace is a good example
of this new way of COLLAB-
ORATION and doing business.

Join us in Fighting for
Women’s Rights.
There’s still much to do.

So you think there’s no need for feminism or to campaign for equal rights for
women? Then please take a moment to consider the following facts:
• Women account for two-thirds of all working hours
and produce half the world’s food, but earn only 10% of
global income and own 1% of property.
• Though women make up half the global population,
they represent 70% of the world’s poor.
• Women and girls aged 15–44 are more at risk from
rape and domestic violence than they are war, cancer,
malaria and traffic accidents.
• At least one in three women around the world have
been beaten, coerced into sex or abused in their lifetime.
• Between 1.5 million and 3 million girls and women
die each year because of gender-based violence.
• Between 700,000 and 4 million girls and women are
sold into prostitution each year.
• 99% of maternal deaths occur in developing countries,
with women dying of pregnancy-related causes
at the rate of one a minute.
• Women account for nearly two-thirds of the world’s
780 million people who cannot read.
• 41 million girls worldwide are still denied a primary
education.
• Globally, only one in five parliamentarians are women.
This appalling list of gender inequity and injustice could
go on, but by now you might have read enough to be
convinced that there are several compelling reasons to
acknowledge and support the empowerment of women
and girls.
Imagine a world where every female can actually realise
her right to live free from violence, to go to school, to
participate in decisions and to earn equal pay for equal
work. For me, these are the essential goals of feminism;
and ultimately the reason why men and boys must
come on board to achieve this vision with us.
From a personal perspective, I am keenly aware of the
benefits I’ve received from the generations of women
before me. We have all inherited the freedom, privileges
and rights our great-grandmothers could only have
dreamed of and I am indebted to the sacrifice and dedication
of the suffragette movement, whose tireless
work ensured that future generations of women could
vote and have better lives and opportunities.
Over the past few years there has been a definite shift
in awareness concerning the infinite challenges still
facing women at every level. In the UK, until recently,
women’s magazines generally wouldn’t touch feminism,
as it was deemed to be passé and uncomfortable,
almost needing to be whispered apologetically
and avoided.
Just a couple of months ago across British news
stands, the f-word took pride of place in the bold
headlines of four glossy magazine covers. A minor victory
perhaps, but a definite indication of a change in
attitudes.
While I feel encouraged by this rising interest in the
usage of the word feminism, I also realise that talk
is cheap. It can be divisive and polarising, diverting
us from the real issues at hand. Action is what is required,
whether it be educational, societal, political or
personal. We need to become the change we want to
see, by participation and action. Everyone can take
responsibility and have a part to play when it comes
to emancipation, empowerment and transformation.
By: Annie Lennox
©The Guardian

The Future
of Work
a world of
creative freedom
flexibility
working in the cloud
inspired collaborations
creating independently, together
no longer bound by
cubicles
hierarchy
9 to 5 schedules
bureaucracy
instead
the future of work
presents a landscape
of infinite opportunities
we can
bounce ideas around over a game of darts
work on our latest creation while lounging by the pool
brainstorm over skype with creative partners
in different continents
meet, collaborate and build meaningful partnerships
through virtual networks
this is our time to
create
collaborate
liberate
experience
contribute
the future of work is here, now
Lindy Siu, Text
Yorgos Karagiorgos, Illustration

Fashion Out of Fashion
We’re at a crucial moment in the fashion world - a
crossroad, where many designers and consumers are
considering leaving this meaningless path of mindless
consumption and seek out something different.
Start down a new, calmer path based on real needs
and, above all, doing it in a way that is just and sustainable
for the planet and the human beings involved
in the manufacture process.
We have reached a point, where there is no accumulation
of wealth, but rather accumulation of excess.
In many cases, what is being produced is rubbish:
clothes that will never be worn and will end up in boxes
... or worn once or twice to be replaced by another
fleeting trend within a week. Tons of clothes at laughable
prices hide unimaginable amounts of wasted natural
resources, workers suffering and stress.
This is what we will be leaving behind, rebelling against
this madness to make way for a new social paradigm,
in which each individual will be perceived through a
deep sense of respect for themselves, beyond fashion
or stereotypes .
There is a tendency for the return of a taste for more
basic, timeless clothes that last in gentler tones instead
of vibrant and dynamic colours. There is no more
struggle, but collaboration: a classic appeal that is
associated with multiculturalism, the contemporary
comes together with the rustic and ancient, the austere
and essential balances between minimalistic and
expressionless aspects and bold and flawed textures.
There is effeminisation of the masculine with femininity
becoming stronger and overshadowing weakness
and blandness. The masculine is more sensitive and
as the woman gains power, the two energies are balanced
out. The shirt becomes the garment of choice:
immaculately white, batiste or satin, oxford , fil a fil or
ribbed , everything goes.
The rural is being urbanised and the urban is becoming
infatuated with the rustic, rediscovering the worth of
the artisan and the manual, almost reaching the primitive
and ancestral; natural tones are expressed in tartain
textures and inspired by nature, floral and vegetal,
embroidered or printed.
Black is substituted for brown, deep green - for far
more earthly blue tones and white appears to be
wrapped in an aura of spirituality and modesty.
These are some of the key trends for summer 2007,
and now it’s your turn to find your own unique style.

Elisabeth Muñoz López
Analyst of Trends and Sustainable Fashion

“Show Us Your Type” is a global design initiative that
pools designers from around the world to create posters
for a chosen city.
The contest runs three to four times a year when Natalie
Long and Lisi Badia, the curators and creators of
the site, select a city (from Rio de Janiero to Mumbai
and, most recently, Reykjavik), and then, designers
from around the world get to work.
kulturspace is proud to be the strategic partner for
show us your type: berlin revisited 2016 - the latest
installment of this global typography contest
where cities and typo meet. We are honored to lend
our expertise in developing the concept, producing
the show, and creating new business models
and partnerships for this inspiring annual event.

Our Work
SUYT - Business Strategy & Development and Event Production
kulturspace partnered with SUYT to present the latest installment of a global typography initiative where cities
and typo meet. By developing a sustainable business model, charting a course for the future of the programme and
laying the foundation for producing large scale exhibitions & events.
International Studio Program - Arts & Cultural Management
Art and expression is the lifeblood of Berlin. This is why we partnered with Berlin Collective to launch the ‘International
Studio Program’ Affording the opportunity to international artists to increase their exposure in the art
community with a focus on developing their practice both artistically and in business terms.

VeJuice - Web Design
VeJuice is a Düsseldorf-based startup that aims to bring the New York juice-bar experience to Germany. kulturspace
custom built their unique e-commence experience, allowing VeJuice to realize their delivery and online ordering
goals.
TamTam - Web Design
Our team was commissioned to develop the client’s Squarespace website with a renewed visual brand identity. with
a colour palette crafted to highlight tamtam’s bold ambitions and driven personality, the team diligently sculpted a
strong web presence for this rising star.

The kulturspace Foundation, a 501 (c) 3 nonprofit organization founded by
kulturspace: The Creative(s) Agency, extends a helping hand to emerging artists, creatives
and cultural institutions, using arts and culture as an avenue for urban and cultural solutions.
Advisory Board Highlight
Ginger Shulick Porcella
Curator & Executive Director, San Diego Art Institute
Ginger Shulick Porcella is the Executive Director at the San Diego
Art Institute. In 2010 she founded Big Deal Arts, an advisory
firm providing comprehensive services to aid individual artists
and arts organizations with a specialization in artist marketing,
curatorial consulting, and grant writing.

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