LAFF19 Presentation

kulturspace

#LAFF2019


SEPTEMBER 19-21, 2019

A 3-day festival taking place this September at ROW DTLA,

the program will include an expo zone, workshops,

masterclasses, pop-ups, talks, stimulating experiences,

screenings of fashion films and a “it’s a wrap!” closing event

on the final evening.

Image courtesy of Oliver Ojeil "Take Me In Your Arms"


With fashion film as the medium of storytelling, we aim to

inspire cinematic narratives that take the conversation further.

We’re harnessing the influence of the LA motion picture

community, creating meaningful exchanges in collaboration with

forward-thinking brands to better reach the connected masses.

The future is inclusive, and consumers are connected.

Conventional retail is giving way to mobile shopping

platforms, with Augmented Reality and Virtual Reality

interfaces quickly gaining momentum. In tandem with

the morphing retail landscape, LAFF is here to bridge

the gap by creating immersive experiences that connect

brands with consumers.

Transparency is the future. Beauty brands will need to

be authentic and true, to heed the call for “green

living” while being more inclusive. As a major

influencer of consumer values and lifestyle choices,

beauty brands have the power to shape meaningful

narratives, and LAFF is here to facilitate them.

We are here to encourage the re-invention of retail,

which is now relying heavily on experiential and

entertainment environments. The LAFF EcoLounge

presents a curated collection of brands dedicated

towards making sustainability a way of life, against the

retail extravaganza of 65+ stores & restaurants

situated throughout ROW DTLA.


LA FASHION & ARTS DISTRICT

LAFF partners with ROW DTLA for its second edition taking place this September,

presenting a curated line-up of stimulating experiences with ROW’s unique

collective of sustainable, creative, cultural, and independent retail brands.

ROW DTLA and the festival are open to the public, however certain events will

require registration via the LAFF website.

#LAFF2019


#LAFF2019

LAF


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SUSTAINABLE LIVING: THE NEW BLACK

Poised as a cornerstone of LA fashion events, LA Fashion Festival (LAFF) uses film,

retail, innovation, and beauty influences to inspire meaningful interactions on cultural

expression and creative identity.

The partnership between LAFF and ROW DTLA is rooted in shared social goals of

inclusion and sustainability. A multilayered cultural initiative, LAFF’s primary aim is to

showcase progressive ideas in a cultural experience of film, retail, innovation, and

beauty influences, but it takes the conversation further.

The fashion industry plays an instrumental role in shaping

consumer values and lifestyle choices. While the conversation

on sustainable fashion continues to gather momentum, we at

LAFF would like to take it further by asking: how can we make

sustainable fashion more accessible and inclusive?

60%

of global consumers are

extremely influenced by

friends and peer-to-peer

opinions on social media.

66%

of global millennials

are willing to spend

more on brands that

are sustainable.

200%

increase in Google

search interest for

"sustainable fashion"

since 2015.

#LAFF2019


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#LAFF2019

Image courtesy of Román Reyes "Burbuja"


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SHOWCASE YOUR BRAND TO THOUSANDS OF GUESTS

LAFF creates a unique opportunity for the public to attend fashion experiences of all

types, including film, beauty, retail, and innovation, all within the walkable urban

environment that is ROW DTLA.

We welcome brands to showcase themselves both to Angelenos and the international

audience. Promote your booth, installation, experience, pop-up store, or pitch us your

most original concept for exposure at ROW DTLA during our 3-day festival.

Sponsorships, partnerships and co-branding

alignments enable the LA Fashion Festival, a

501(c)(3) non-profit organization, to further

our mission of inclusion, sustainability and

community. By supporting a program with a

focus on education, experiences and

inspiration, you will be contributing to

community-building in Los Angeles.

#LAFF2019


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#LAFF2019


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“The TEC was excited to open our doors to the LAFFF audience; the Technicolor

family has a long history of working with top fashion and beauty brands. We were

excited to welcome creatives and influencers into our space.” — Technicolor

Experience Center

“We thank you so

much for inviting us

out to your event

and hope to work

with you again." —

Red Bull

“Hosting LAFFF was a

great opportunity for LA

to experience fashion,

beauty, retail and film all

together, at our flagship

Sunset location.” —

Fred Segal

“LAFFF was highly

successful, and gave us

the opportunity to show

our support of diversity

and inclusion with our

bandages." —

Tru-Colour Bandages

#LAFF2019


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Page

views

Video

views

Campaign

likes

News

views

Views from

photobooth

# Hashtag

use

Event

views

GIF

views

#LAFF2019


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LAFF ADVERTISING

LAFF advertising solutions are designed to

provide targeted visibility and exclusive

exposure of partner brands to a connected

global audience. Throughout the year, the

LAFF website & app are the hub of the

festival, attracting an average of 47K visitors

per edition.

USA 47.4%

Germany 11.4%

Japan 6.55%

Direct 51%

Search 34%

Social 15%

#LAFF2019


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My Schedule

Filter your schedule by genre, zone, etc.

Add events to your schedule and even set

reminders.

Experiences

Learn more about events, brands,

filmmakers, sponsors, jurors, activations

and much more.

Interactive Maps

Navigate the festival with ease.

Experiences

Film is just the start. Connect with everything

the festival has to offer: experiences,

hands-on masterclasses, and

thought-provoking panel discussions.

Proactive Home

Quickly access helpful paths at all times:

pre, during, and post festival.

#LAFF2019


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FASHION FRONTIER

“It’s not just luxury brands —

there’s a creative class of cool

kids doing things differently —

and thriving,” says LA-based

fashion consultant Katherine

Ross, who often advises and

mentors young designers in the

city. “People just like it here.” -

businessoffashion.com

Apparel and beauty retailers

are driving retail spending

activity in Southern California.

Residents in the region spend

$15 billion annually on apparel

and an additional $5.6 billion

on beauty products, according

to research from CBRE. -

globest.com

Still, if the last decade has proven anything, it’s that

the L.A. fashion scene is thriving without a traditional

fashion week. Designers and brand builders have

figured out other ways to generate buzz and sales —

social media and influencers chief among them. -

wwd.com

Google, Netflix, Amazon, and Apple are rapidly

growing their footprint in Los Angeles. By 2022, four

of the largest and most innovative companies in the

world could be over one million square feet of

LA-based, mixed-use office space. - laedc.org

#LAFF2019


The foundation uses creative arts and culture to foster social

progress with an open collaborative approach.

Founded on the basis of inclusion, sustainability, and

community, LAFF is a 501(c)(3) nonprofit platform produced by

The kulturspace Foundation for forward-thinking creatives &

brands to showcase collaborations and incite meaningful

exchanges.

#LAFF2019


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COFFEE, PHONE, EMAIL — WE’RE HERE.

Image courtesy of Ivan Olita

"Oliver Peoples, In Conversation with Tasya Van Ree"

a production.

#LAFF2019


#LAFF2019

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