LAFF19 Presentation

#LAFF2019

SEPTEMBER 19-21, 2019
A 3-day festival taking place this September at ROW DTLA,
the program will include an expo zone, workshops,
masterclasses, pop-ups, talks, stimulating experiences,
screenings of fashion films and a “it’s a wrap!” closing event
on the final evening.
Image courtesy of Oliver Ojeil "Take Me In Your Arms"

With fashion film as the medium of storytelling, we aim to
inspire cinematic narratives that take the conversation further.
We’re harnessing the influence of the LA motion picture
community, creating meaningful exchanges in collaboration with
forward-thinking brands to better reach the connected masses.
The future is inclusive, and consumers are connected.
Conventional retail is giving way to mobile shopping
platforms, with Augmented Reality and Virtual Reality
interfaces quickly gaining momentum. In tandem with
the morphing retail landscape, LAFF is here to bridge
the gap by creating immersive experiences that connect
brands with consumers.
Transparency is the future. Beauty brands will need to
be authentic and true, to heed the call for “green
living” while being more inclusive. As a major
influencer of consumer values and lifestyle choices,
beauty brands have the power to shape meaningful
narratives, and LAFF is here to facilitate them.
We are here to encourage the re-invention of retail,
which is now relying heavily on experiential and
entertainment environments. The LAFF EcoLounge
presents a curated collection of brands dedicated
towards making sustainability a way of life, against the
retail extravaganza of 65+ stores & restaurants
situated throughout ROW DTLA.

LA FASHION & ARTS DISTRICT
LAFF partners with ROW DTLA for its second edition taking place this September,
presenting a curated line-up of stimulating experiences with ROW’s unique
collective of sustainable, creative, cultural, and independent retail brands.
ROW DTLA and the festival are open to the public, however certain events will
require registration via the LAFF website.
#LAFF2019

#LAFF2019
LAF

FF 1
LAFFF 2
SUSTAINABLE LIVING: THE NEW BLACK
Poised as a cornerstone of LA fashion events, LA Fashion Festival (LAFF) uses film,
retail, innovation, and beauty influences to inspire meaningful interactions on cultural
expression and creative identity.
The partnership between LAFF and ROW DTLA is rooted in shared social goals of
inclusion and sustainability. A multilayered cultural initiative, LAFF’s primary aim is to
showcase progressive ideas in a cultural experience of film, retail, innovation, and
beauty influences, but it takes the conversation further.
The fashion industry plays an instrumental role in shaping
consumer values and lifestyle choices. While the conversation
on sustainable fashion continues to gather momentum, we at
LAFF would like to take it further by asking: how can we make
sustainable fashion more accessible and inclusive?
60%
of global consumers are
extremely influenced by
friends and peer-to-peer
opinions on social media.
66%
of global millennials
are willing to spend
more on brands that
are sustainable.
200%
increase in Google
search interest for
"sustainable fashion"
since 2015.
#LAFF2019

LAFFF 3
#LAFF2019
Image courtesy of Román Reyes "Burbuja"

LAFFF 4
SHOWCASE YOUR BRAND TO THOUSANDS OF GUESTS
LAFF creates a unique opportunity for the public to attend fashion experiences of all
types, including film, beauty, retail, and innovation, all within the walkable urban
environment that is ROW DTLA.
We welcome brands to showcase themselves both to Angelenos and the international
audience. Promote your booth, installation, experience, pop-up store, or pitch us your
most original concept for exposure at ROW DTLA during our 3-day festival.
Sponsorships, partnerships and co-branding
alignments enable the LA Fashion Festival, a
501(c)(3) non-profit organization, to further
our mission of inclusion, sustainability and
community. By supporting a program with a
focus on education, experiences and
inspiration, you will be contributing to
community-building in Los Angeles.
#LAFF2019

LAFFF 5
#LAFF2019

LAFFF 6
“The TEC was excited to open our doors to the LAFFF audience; the Technicolor
family has a long history of working with top fashion and beauty brands. We were
excited to welcome creatives and influencers into our space.” — Technicolor
Experience Center
“We thank you so
much for inviting us
out to your event
and hope to work
with you again." —
Red Bull
“Hosting LAFFF was a
great opportunity for LA
to experience fashion,
beauty, retail and film all
together, at our flagship
Sunset location.” —
Fred Segal
“LAFFF was highly
successful, and gave us
the opportunity to show
our support of diversity
and inclusion with our
bandages." —
Tru-Colour Bandages
#LAFF2019

LAFFF 7
Page
views
Video
views
Campaign
likes
News
views
Views from
photobooth
# Hashtag
use
Event
views
GIF
views
#LAFF2019

LAFFF 8
LAFF ADVERTISING
LAFF advertising solutions are designed to
provide targeted visibility and exclusive
exposure of partner brands to a connected
global audience. Throughout the year, the
LAFF website & app are the hub of the
festival, attracting an average of 47K visitors
per edition.
USA 47.4%
Germany 11.4%
Japan 6.55%
Direct 51%
Search 34%
Social 15%
#LAFF2019

LAFFF 9
My Schedule
Filter your schedule by genre, zone, etc.
Add events to your schedule and even set
reminders.
Experiences
Learn more about events, brands,
filmmakers, sponsors, jurors, activations
and much more.
Interactive Maps
Navigate the festival with ease.
Experiences
Film is just the start. Connect with everything
the festival has to offer: experiences,
hands-on masterclasses, and
thought-provoking panel discussions.
Proactive Home
Quickly access helpful paths at all times:
pre, during, and post festival.
#LAFF2019

LAFFF 10

LAFFF 11
FASHION FRONTIER
“It’s not just luxury brands —
there’s a creative class of cool
kids doing things differently —
and thriving,” says LA-based
fashion consultant Katherine
Ross, who often advises and
mentors young designers in the
city. “People just like it here.” -
businessoffashion.com
Apparel and beauty retailers
are driving retail spending
activity in Southern California.
Residents in the region spend
$15 billion annually on apparel
and an additional $5.6 billion
on beauty products, according
to research from CBRE. -
globest.com
Still, if the last decade has proven anything, it’s that
the L.A. fashion scene is thriving without a traditional
fashion week. Designers and brand builders have
figured out other ways to generate buzz and sales —
social media and influencers chief among them. -
wwd.com
Google, Netflix, Amazon, and Apple are rapidly
growing their footprint in Los Angeles. By 2022, four
of the largest and most innovative companies in the
world could be over one million square feet of
LA-based, mixed-use office space. - laedc.org
#LAFF2019

The foundation uses creative arts and culture to foster social
progress with an open collaborative approach.
Founded on the basis of inclusion, sustainability, and
community, LAFF is a 501(c)(3) nonprofit platform produced by
The kulturspace Foundation for forward-thinking creatives &
brands to showcase collaborations and incite meaningful
exchanges.
#LAFF2019

LAFFF 15
COFFEE, PHONE, EMAIL — WE’RE HERE.
Image courtesy of Ivan Olita
"Oliver Peoples, In Conversation with Tasya Van Ree"
a production.
#LAFF2019

#LAFF2019